電子透かしの世界市場：2024年～2031年

概要

電子透かしの世界市場は、2023年に13億6,000万米ドルに達し、2031年には30億9,000万米ドルに達すると予測され、予測期間2024-2031年のCAGRは10.80%で成長する見込みです。

この市場の大幅な拡大は、主にデジタル著作権管理と多様な分野にわたる知的財産の保護に対する需要の高まりによって推進されています。特にメディアやエンターテインメント分野では、安全で効率的なコンテンツ管理システムへの需要が市場拡大の原動力となっています。

電子透かし技術産業にとって重要な成長要素は、メディア、エンターテインメント、教育など、さまざまな分野でデジタル化が急速に進んでいることです。コンテンツのデジタル化とオンライン配信の増加に伴い、著作権侵害や違法使用のリスクが高まっているため、電子透かしシステムの導入が必要とされています。これらのソリューションは、デジタルメディアに情報を統合するための信頼できるアプローチを提供し、コンテンツの所有権と利用の追跡と検証を容易にします。

デジタル海賊行為や著作権侵害の増加も、市場の成長を後押ししています。メディアやエンターテインメントのような業界は特に影響を受けやすく、不正なコンテンツ流通による大幅な収益減少を経験しています。電子透かし技術は、コンテンツ制作者や流通業者がメディア内に固有の識別子を埋め込むことを可能にし、知的財産権の追跡と執行を強化することで、こうした課題に対する効率的なソリューションを提供します。

ダイナミクス

著名テクノロジー企業による利用の高まり

グーグルは、AIが生成した画像に電子透かしを入れ、識別するためのSynthIDツールを導入しました。メタ社は、自社のプラットフォームであるインスタグラムとフェイスブックにおいて、AIが生成したコンテンツを「Made by AI」として指定しており、AIが生成したメディアを差別化する電子透かしの重要性を強調しています。

さらに、正規の写真とAIが生成した写真を区別するために設計された技術に関するOpenAIの2024年初頭の最近の宣言は、電子透かしの必要性が高まっていることを強調しています。OpenAIは、Coalition for Information Provenance and validity（C2PA）の運営委員会に参加し、デジタルコンテンツの妥当性を検証するための国際標準を支持しています。これらのイニシアチブは、マイクロソフト、ソフトウェア会社、カメラメーカー、インターネットプラットフォームなどの著名な利害関係者によってサポートされており、複数のセクターにわたる効果的な電子透かしソリューションの需要を刺激しています。

医療データの保護と誤った情報との戦い

カタルーニャ・オベルタ大学（UOC）のTanya Koohpayeh Araghi氏による最近の研究では、デジタルデータ、特に医療画像を保護するための革新的なアプローチが紹介されました。この研究では、目に見えない電子透かしとデジタル署名をファイル内に組み込む新しい調査技術により、データセキュリティの大幅な進歩を実証しています。この開発は、X線、CTスキャン、MRIなどの医療画像に特に関連しており、オンラインで共有されるこれらの画像の正当性と完全性を保証します。

この概念はマルチメディアコンテンツにも適用され、デジタル資料の出所と真正性を追跡する信頼できるメカニズムを提供することで、誤った情報に対抗する戦略を促進します。本研究では、離散ウェーブレット変換（DWT）と特異値分解（SVD）を組み合わせて、堅牢で目立たない電子透かしを作成します。これらの電子透かしは、フィルタリングや信号処理攻撃などの一般的なデジタル脆弱性に対して堅牢です。

さらに、この革新的な手法は計算の複雑さを軽減するため、効率性が向上し、広く適用できるようになります。フェイクニュース対策へのこの技術の導入は、修正されたコンテンツの検出を可能にし、偽情報源の特定を支援するなど、その幅広い可能性を浮き彫りにしています。この調査は、ヘルスケア、メディア、サイバーセキュリティなど、さまざまな分野のセキュリティを強化し、高度な電子透かしソリューション市場を牽引しています。

限られた効果

専門家やNBCニュースの調査によると、C2PA電子透かしのような電子透かしの標準を確立するためにAdobeやMetaのような企業がイニシアチブをとっているにもかかわらず、その成果は期待外れでした。これらのプロジェクトは、AIが生成したコンテンツについて一般大衆を啓蒙しようとしているが、この技術はまだ始まったばかりであり、偽情報を効果的に緩和する有効性はまだ実証されていないです。

電子透かし技術の主な限界は、回避技術の影響を受けやすいことです。メタデータに含まれる目に見えないタグや、写真に表示される目に見えるラベルは、トリミングやスクリーンショットのような簡単な方法で簡単に除去することができます。さらに、著名なソーシャルメディアやテクノロジー企業は、AIによって生成されたコンテンツやAIによって改変されたコンテンツのラベリングを義務付ける厳格な規制をまだ導入していないため、不正な情報の拡散に対する抑止力としての電子透かしの有効性が低下しています。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 著名なテクノロジー企業による利用の増加
    • 医療データの保護と誤情報の撲滅
  • 抑制要因
    • 効果は限られている
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 タイプ別

• 目に見える透かし
• 目に見えない透かし
• その他

第8章 展開モード別

• クラウドベース
• オンプレミス

第9章 技術別

• 可逆透かし
• 非可逆透かし

第10章 用途別

• メディアとエンターテイメント
• 認証とセキュリティ
• 著作権保護
• ブランディングとマーケティング
• その他

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州地域
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況・シェア分析
• M&A分析

第13章 企業プロファイル

• Digimarc Corporation
  • 会社概要
  • 製品ポートフォリオと概要
  • 財務概要
  • 主な発展
• Nielsen Holdings PLC
• Civolution（Kudelski Group）
• Verance Corporation
• MarkAny Inc.
• Kantar Media
• Digify
• Verimatrix
• Vobile Group Limited
• ZOO Digital Group PLC

第14章 付録

Overview

Global Digital Watermarking Market reached US$ 1.36 billion in 2023 and is expected to reach US$ 3.09 billion by 2031, growing with a CAGR of 10.80% during the forecast period 2024-2031.

The substantial expansion of this market is chiefly propelled by the rising demand for digital rights management and the safeguarding of intellectual property across diverse sectors. The demand for secure and efficient content management systems, particularly in the media and entertainment sectors, drives market expansion.

A key growth element for the digital watermark technology industry is the swift digitization across multiple sectors, including media, entertainment and education. With the increasing digitization and online distribution of content, the risk of piracy and unlawful usage intensifies, requiring the implementation of digital watermarking systems. These solutions provide a dependable approach for integrating information into digital media, facilitating the tracking and verification of content ownership and utilization.

The rising occurrences of digital piracy and copyright violations also assist market growth. Industries like media and entertainment are especially susceptible, experiencing significant revenue declines due to illicit content distribution. Digital watermark technology offers an efficient solution to these challenges by allowing content creators and distributors to implant unique identifiers within their media, hence enhancing tracking and enforcement of intellectual property rights.

Dynamics

The Rising Utilization By Prominent Technology Firms

Google has deployed its SynthID tool to watermark and identify AI-generated images, placing a digital watermark within the image pixels that is imperceptible to the human eye yet detectable for identifying purposes. Meta designates AI-generated content on its platforms, Instagram and Facebook, as "Made by AI," emphasizing the significance of watermarking in differentiating AI-produced media.

Furthermore, OpenAI's recent declaration in early 2024 regarding technologies designed to distinguish between legitimate and AI-generated photographs underscores the increasing necessity for digital watermarking. OpenAI has joined the Steering Committee of the Coalition for Information Provenance and validity (C2PA), endorsing international standards for validating the validity of digital content. These initiatives, supported by prominent industry stakeholders such as Microsoft, software companies, camera producers and internet platforms, stimulate the demand for effective digital watermarking solutions across multiple sectors.

Protecting Medical Data And Combatting Misinformation

A recent study by Tanya Koohpayeh Araghi at the Universitat Oberta de Catalunya (UOC) has introduced an innovative approach to securing digital data, specifically regarding medical images. The research demonstrates significant advancements in data security with a novel digital watermarking technique that incorporates invisible watermarks and digital signatures within files. This development is particularly relevant to medical imaging-such as X-rays, CT scans and MRIs-ensuring the validity and integrity of these images when shared online.

The notion extends to multimedia content, facilitating strategies to combat misinformation by providing a reliable mechanism for tracking the origin and authenticity of digital materials. The study employs a combination of discrete wavelet transform (DWT) and singular value decomposition (SVD) to produce robust and inconspicuous digital watermarks. These watermarks are robust against common digital vulnerabilities, including as filtering and signal processing attacks.

Furthermore, the innovative method reduces computational complexity, hence improving its efficiency and accessibility for widespread application. The implementation of this technique in combatting fake news highlights its broader potential, enabling the detection of modified content and aiding in the identification of disinformation sources. This research is driving the market for advanced digital watermarking solutions, enhancing security across various sectors, including healthcare, media and cybersecurity.

Limited Effectiveness

Experts and an NBC News study indicate that, despite initiatives by firms like Adobe and Meta to establish watermarking standards, such as the C2PA watermark, the outcomes have been disappointing. Although these projects seek to enlighten the public about AI-generated content, the technology is still nascent and has not yet demonstrated its efficacy in effectively mitigating disinformation.

A primary limitation of watermarking technology is its susceptibility to evasion techniques. Invisible tags included in metadata and visible labels on photographs can be effortlessly eliminated using straightforward methods such as cropping or screenshotting. Moreover, prominent social media and technology firms have yet to implement rigorous regulations necessitating the labeling of AI-generated or AI-modified content, hence diminishing the efficacy of watermarking as a deterrent against the dissemination of incorrect information.

Segment Analysis

The global digital watermarking market is segmented based on type, deployment mode, technology, application and region.

Advancement In Invisible Digital Watermarking

Invisible watermarks are imperceptible to the human eye and are integrated into the digital content without impacting the viewer's experience. These watermarks are generally employed for forensic analysis, copyright safeguarding and broadcast surveillance. Invisible watermarks offer significant security benefits while preserving the content's visual integrity, rendering them particularly advantageous in sensitive and high-value contexts.

The invisible digital watermark sector experiences innovations with Google's launch of SynthID, a groundbreaking tool intended for inserting inconspicuous identity markers in generative graphics. SynthID, created by Google DeepMind, incorporates an imperceptible watermark at the pixel level, facilitating straightforward verification without compromising image quality or visibility to the human eye.

SynthID will first be accessible to a restricted cohort of users via Google's Imagen AI, which is a component of their cloud-based generative art toolkit. This technology corresponds with increasing market expectations for transparency in AI-generated content, especially as the functionalities of generative tools evolve.

Geographical Penetration

Rising Use In Several Industries In North America

North America digital watermarking market is witnessing substantial expansion, propelled by rising need for content authentication, copyright protection and secure digital media delivery. Industries including entertainment, media and advertising are swiftly implementing watermarking solutions to protect digital assets due to increasing apprehensions around piracy and unauthorized copying.

Moreover, as AI-generated material proliferates, firms are investing in invisible watermarking technologies that can integrate seamlessly with digital content without compromising its quality or appearance, rendering them especially attractive for creative sectors.

North American regulations are progressively endorsing digital watermarking as a mechanism for copyright enforcement and content transparency. Regulatory frameworks, including the United States Digital Millennium Copyright Act (DMCA), furnish legal support for the safeguarding of watermarked property, granting content creators and companies avenues for redress against infringement.

Competitive Landscape

The major global players in the market include Digimarc Corporation, Nielsen Holdings PLC, Civolution (Kudelski Group), Verance Corporation, MarkAny Inc., Kantar Media, Digify, Verimatrix, Vobile Group Limited and ZOO Digital Group PLC.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine crisis has impacted the digital watermarking sector, particularly as cyber warfare and information security gain prominence in the digital landscape. Since the conflict began in February 2022, Russia and Ukraine have encountered heightened cyber threats, including targeted assaults on digital infrastructure via DDoS and data-wiping methods.

The circumstances have intensified the demand for effective digital watermarking solutions to safeguard media integrity and prevent misinformation. Digital watermarking, integral to cybersecurity tactics, facilitates the identification and monitoring of digital material distribution, crucial for nations aiming to safeguard information and uphold narrative authenticity during crises.

Moreover, the battle has precipitated a transition towards cloud computing and improved digital resilience. Assaults on physical data centers have compelled governments and enterprises to shift data and applications to the cloud for enhanced security and continuity. In this context, digital watermarking is becoming an essential instrument for overseeing sensitive information in cloud-based systems, guaranteeing authenticity and traceability in situations with increased privacy requirements.

Type

• Visible Watermarking
• Invisible Watermarking
• Others

Deployment Mode

• Cloud-Based
• On-Premise

Technology

• Reversible Watermarking
• Non-Reversible Watermarking

Application

• Media and Entertainment
• Authentication and Security
• Copyright Protection
• Branding and Marketing
• Others

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In September 2023, Digimarc introduced the pioneering Secure, Automated, Fair and Efficient (SAFE) Digital Copyright Protection, representing a notable advancement in the Digital Watermark Technology sector. This innovative solution meets the changing requirements of content creators and businesses by offering a thorough and sophisticated method for digital copyright protection.

Why Purchase the Report?

• To visualize the global digital watermarking market segmentation based on type, deployment mode, technology, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the digital watermarking market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global digital watermarking market report would provide approximately 70 tables, 62 figures and 212 pages

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Deployment Mode
• 3.3. Snippet By Technology
• 3.4. Snippet by Application
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. The Rising Utilization By Prominent Technology Firms
    • 4.1.1.2. Protecting Medical Data And Combatting Misinformation
  • 4.1.2. Restraints
    • 4.1.2.1. Limited Effectiveness
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Visible Watermarking*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Invisible Watermarking
• 7.4. Others

8. By Deployment Mode

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 8.1.2. Market Attractiveness Index, By Deployment Mode
• 8.2. Cloud-Based*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. On-Premise

9. By Technology

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 9.1.2. Market Attractiveness Index, By Technology
• 9.2. Reversible Watermarking*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Non-Reversible Watermarking

10. By Application

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.1.2. Market Attractiveness Index, By Application
• 10.2. Media and Entertainment*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Authentication and Security
• 10.4. Copyright Protection
• 10.5. Branding and Marketing
• 10.6. Others

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. US
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Digimarc Corporation*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Nielsen Holdings PLC
• 13.3. Civolution (Kudelski Group)
• 13.4. Verance Corporation
• 13.5. MarkAny Inc.
• 13.6. Kantar Media
• 13.7. Digify
• 13.8. Verimatrix
• 13.9. Vobile Group Limited
• 13.10. ZOO Digital Group PLC

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us