日本のプロバイオティクス飲料市場：2024年～2027年

レポート概要

日本のプロバイオティクス飲料の市場規模は、2023年に23億7,680万米ドルを記録し、2027年には36億149万米ドルに達すると予測され、予測期間（2024年～2027年）のCAGRは11.07%で成長する見込みです。

日本の消費者はますます健康と予防医療を優先するようになっており、消化器系の健康と全体的な健康をサポートする機能性食品への広範な動向を反映しています。腸の健康を促進する有益な細菌を含むプロバイオティクス飲料は、消化を促進し、免疫力を高め、健康全般を改善するという利点が認識されているため、人気を博しています。こうした意識の高まりは、味噌や納豆のような発酵食品を摂取してきた日本の長い歴史に支えられており、プロバイオティクス飲料の導入とうまく合致しています。

市場には、ヨーグルト飲料のような乳製品をベースとした選択肢や、植物性飲料のような非乳製品代替品を含む、多様なプロバイオティクス飲料があります。ヤクルトや森永乳業のような大手ブランドが市場を席巻しており、実証済みのプロバイオティクス菌株と広範な研究に裏付けされた健康強調表示を備えた製品を提供しています。

イノベーションはこの分野の主要な推進力であり、各社は進化する消費者の嗜好に対応するため、新しいフレーバー、配合、機能性成分を継続的に開発しています。例えば、日本のキリンは2023年8月、免疫ケア用ポストバイオティクス飲料のカロリーを50%カットしたバージョンを発表しました。

市場促進要因

低糖または無糖製品に対する消費者の嗜好

日本の消費者の糖分摂取に対する関心の高まりにより、各企業は味や効果を損なうことなく糖分含有量を減らすようプロバイオティクス飲料を改良しています。例えば、ヤクルト本社は、過剰な糖分を避けながらプロバイオティクスの効能を求める健康志向の消費者に対応するため、主力製品であるヤクルトの糖分を抑えたバリエーションを発売しています。こうした低糖質の選択肢は、糖分摂取への警戒感を強めている層にアピールします。

無糖製品への需要は、完全に砂糖不使用のプロバイオティクス飲料の開発につながりました。森永乳業のようなブランドは、代替甘味料やステビアのような天然砂糖代替物を使用したプロバイオティクス飲料を発売しています。こうした製品は、特定の食事制限を必要とする消費者や低炭水化物のライフスタイルを実践する消費者に対応し、こうした嗜好を満たすプロバイオティクス飲料の市場セグメントを拡大しています。日本の小売業者は、低糖・無糖のプロバイオティクス飲料の取り扱いを拡大することで、消費者の嗜好に対応しています。

技術進歩の高まり

日本企業は、プロバイオティクス製造の精密な制御を確実にする高度な発酵技術の開発で最先端を走っています。例えば、ヤクルト本社などの企業は、ラクトバチルス・カゼイ・シロタのような特定のプロバイオティクス菌株を培養するために高度な発酵プロセスを利用しています。この技術により、飲料中のプロバイオティクスの生存率と有効性が強化され、消費者は健康効果が証明された高品質の製品を受け取ることができます。

2021年6月、TCIジャパンのSCIENCE OF PROBIOTICSは、特許取得済みの高効率発酵プロセスを発表し、小さなボトル1本に、一般的な乳酸菌飲料10本分の総数に相当する1,000億個の生きたプロバイオティクスを配合することを可能にしました。この最先端技術により、高レベルの生菌が確実に保存され、消費者に強力で効果的なプロバイオティクス飲料を提供します。

さらに日本では、プロバイオティクス製品をデジタル・ヘルス・プラットフォームと統合する動きが活発化しています。一部の企業は、プロバイオティクスの摂取量と健康指標を追跡し、ユーザー・データに基づいてパーソナライズされた推奨を提供するモバイル・アプリを提供しています。ヤクルトのようなブランドが開発したアプリでは、プロバイオティクスの摂取量に基づいて健康とウェルネスに関する洞察を提供しています。

市場抑制要因

規制とコンプライアンスの課題

日本では、厚生労働省が食品に表示する健康強調表示について厳格な基準を設けています。プロバイオティクス飲料が消化器系の健康を改善するとか、免疫力を高めるといった健康強調表示を行うには、企業は製品の有効性を実証する確かな科学的証拠を提出しなければなりません。このプロセスには大規模な臨床試験と文書化が含まれ、時間とコストがかかります。

新しいプロバイオティクス菌株や製剤の承認を得るプロセスは、日本では特に困難です。新しい菌株が有効かつ安全であることを証明する必要があるため、包括的な試験と広範な文書化が必要となります。例えば、プロバイオティクス菌株は臨床試験でその生存性と有効性を評価されなければならず、市場参入を遅らせる可能性があります。この承認プロセスは技術革新の障壁となり、新製品や菌株の市場導入を制限しかねません。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 低糖または無糖製品に対する消費者の嗜好
    • 技術進歩の高まり
  • 抑制要因
    • 規制とコンプライアンスの課題
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• DMIの見解

第6章 タイプ別

• 飲むヨーグルト
• コンブチャ
• ケフィア
• テパチェ
• その他

第7章 成分別

• 乳酸菌
• レンサ球菌
• ビフィズス菌
• その他

第8章 用途別

• 胃腸の健康
  • 腸内細菌叢/マイクロバイオームバランス
  • 消化
  • 便秘
  • 鼓腸
  • 下痢
  • リーキーガット
  • 炎症
  • 免疫系
  • その他
    • グルテン過敏症
    • 腹痛
    • GERD/ヘリコバクター・ピロリ菌
    • 抗生物質関連下痢／抗生物質治療後
    • 腸内フローラ/腸内マイクロバイオーム修復
    • その他
• 膣の健康
• 尿路の健康
  • 腎臓結石
  • 尿路結石
  • その他
• 口腔の健康
• アンチ／ヘルシーエイジング
• アレルギー・喘息
• 骨と関節の健康
  • 変形性関節症
  • 骨粗鬆症／低骨密度
  • 炎症
• 脳／精神の健康
  • 睡眠
  • 認知
  • 気分
  • うつ病
  • 集中力
• 心臓血管の健康
• 循環
• エネルギー／疲労軽減
• メタボリックシンドローム／血糖値
• 肝臓の健康
• エネルギー
• 免疫力／呼吸器感染症
• 栄養吸収
• 皮膚・髪・爪
  • アトピー性皮膚炎・湿疹
  • にきび
  • 酒さ
  • 育毛・脱毛
  • 皮膚マイクロバイオーム
  • その他
• スポーツ
• 女性の健康
  • 妊孕性
  • 更年期障害
  • 妊娠
  • PCOS
  • 膣の健康とヘルス膣マイクロバイオーム
  • 膣感染症（BV/VVC）
  • 妊娠経過
  • その他
• 男性の健康と妊孕性
• 体重管理
• 小児の健康
  • 疝痛
  • 便秘
  • 逆流性食道炎
  • アトピー性皮膚炎
  • その他
• その他

第9章 年齢別

• 乳児
• 小児
• 成人
• 高齢者

第10章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• 薬局・ドラッグストア
• コンビニエンスストア
• オンライン小売業者
• その他の流通チャネル

第11章 サステナビリティ分析

• 環境分析
• 経済分析
• ガバナンス分析

第12章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第13章 企業プロファイル

• Yakult Honsha Co., Ltd.
  • 会社概要
  • 製品ポートフォリオと概要
  • 財務概要
  • 主な発展
• NISSIN FOODS HOLDINGS CO., LTD.
• Asahi Group Foods, Ltd.
• Meiji Holdings Co., Ltd.
• Nihon kefir Co., Ltd.
• MEGMILK SNOW BRAND Co., Ltd.
• Nomura Dairy Products Co., Ltd.
• Kirin Holdings Company, Limited

第14章 付録

Report Overview

The Japan Probiotic Drinks market recorded a value of US$ 2,376.80 million in 2023 and is expected to reach a value of US$ 3,601.49 million in 2027, growing at a CAGR of 11.07% during the forecast period (2024-2027).

Japanese consumers are increasingly prioritizing health and preventive care, reflecting a broader trend toward functional foods that support digestive health and overall wellness. Probiotic drinks, which contain beneficial bacteria that promote gut health, have gained popularity due to their perceived benefits in enhancing digestion, boosting immunity, and improving overall health. This growing awareness is supported by Japan's long history of consuming fermented foods like miso and natto, which aligns well with the introduction of probiotic beverages.

The market features a diverse range of probiotic drinks, including dairy-based options like yogurt drinks and non-dairy alternatives such as plant-based beverages. Leading brands like Yakult and Morinaga Milk Industry dominate the market, offering products with proven probiotic strains and health claims supported by extensive research.

Innovation is a key driver in this space, with companies continually developing new flavors, formulations, and functional ingredients to cater to evolving consumer preferences. For instance, in August 2023, Kirin, a Japan-based company introduced a version of its immune care postbiotic drink with 50% fewer calories, claiming to make it more accessible for health-conscious consumers without compromising on taste.

Market Drivers

Consumer Preference for Low-Sugar or Sugar-Free Products

Japanese consumers' growing concern about sugar intake has led companies to reformulate their probiotic drinks to reduce sugar content without compromising taste or effectiveness. For example, Yakult Honsha has introduced variants of its flagship product, Yakult, with reduced sugar content, catering to health-conscious consumers who seek the benefits of probiotics while avoiding excessive sugar. These lower-sugar options appeal to a demographic increasingly vigilant about their sugar consumption.

The demand for sugar-free products has led to the development of entirely sugar-free probiotic drinks. Brands such as Morinaga Milk Industry have launched probiotic drinks with alternative sweeteners or natural sugar substitutes like stevia. These products cater to consumers with specific dietary needs or those who follow a low-carbohydrate lifestyle, expanding the market segment for probiotic drinks that meet these preferences. Retailers in Japan have adapted to consumer preferences by expanding the availability of low-sugar and sugar-free probiotic drinks.

Rising Technological Advancements

Japanese companies are at the forefront of developing sophisticated fermentation technologies that ensure the precise control of probiotic production. For instance, companies like Yakult Honsha utilize advanced fermentation processes to cultivate specific probiotic strains like Lactobacillus casei Shirota. This technology enhances the viability and efficacy of probiotics in their drinks, ensuring that consumers receive a high-quality product with proven health benefits.

In June 2021, TCI JAPAN's SCIENCE OF PROBIOTICS announced the launch of its patented high-efficiency fermentation process, allowing each tiny bottle to contain 100 billion live probiotics, equivalent to the total count in ten typical lactic acid bacteria drinks. This cutting-edge technology ensures that high levels of live bacteria are preserved, offering consumers potent and effective probiotic beverages.

Moreover, in Japan, there is a growing trend to integrate probiotic products with digital health platforms. Some companies offer mobile apps that track probiotic intake and health metrics, providing personalized recommendations based on user data. This integration enhances consumer engagement and supports personalized health management, as seen in apps developed by brands like Yakult, which offer insights into health and wellness based on probiotic consumption.

Market Restraints

Regulatory and Compliance Challenges

In Japan, the Ministry of Health, Labour, and Welfare (MHLW) enforces rigorous standards for health claims made on food products. To make a health claim, such as stating that a probiotic drink improves digestive health or boosts immunity, companies must provide robust scientific evidence demonstrating the efficacy of their products. This process involves extensive clinical trials and documentation, which can be both time-consuming and costly.

The process for obtaining approval for new probiotic strains or formulations can be particularly challenging in Japan. The need to demonstrate that new strains are both effective and safe involves comprehensive testing and extensive documentation. For instance, probiotic strains must be evaluated for their viability and efficacy in clinical trials, which can delay market entry. This approval process can be a barrier to innovation and limit the introduction of new products or strains to the market.

Segment Analysis

The Japan probiotic drinks market is segmented based on type, ingredient, application, age, and distribution channel.

Drinkable Yogurt's Popularity as a Convenient, Nutritious Option Drives the Segment Growth

Drinkable yogurt holds a significant share in the Japan probiotic drinks market, primarily due to its health benefits and convenience. Japanese consumers have increasingly embraced drinkable yogurt as a tasty and practical way to incorporate probiotics into their daily diets. The fermented dairy beverage is known for its ability to improve gut health, enhance digestion, and boost the immune system, making it a popular choice among health-conscious individuals.

The rise of health awareness and preventive healthcare has led to increased demand for probiotic-rich foods, with drinkable yogurt being a convenient and enjoyable option. To fulfil, this growing demand, manufacturers are launching a wide range of products for various applications. For instance, in March 2020, Megmilk Snow Brand launched Nyu-San-Kin Helve, the first yogurt drink designed to reduce allergy symptoms, containing one billion of the probiotic L. helveticus SBT2171 per bottle.

Sustainability Analysis

Many companies are prioritizing organic ingredients, reducing chemical inputs, and sourcing local produce to minimize their carbon footprint. Additionally, the use of eco-friendly packaging materials, such as biodegradable or recyclable containers, is becoming more prevalent. The Japanese market also emphasizes waste reduction, with initiatives aimed at minimizing food waste during production and encouraging consumers to recycle.

To achieve "net zero greenhouse gas emissions by 2050," Yakult is actively reducing greenhouse gas emissions across its entire value chain. The company is focusing on making plastic containers and packaging more sustainable by lightening their weight and switching to easily recyclable materials, such as biomass. These efforts aim to minimize the environmental impact of their packaging.

Unmet Needs

The Japanese market has a strong affinity for traditional fermented products like miso and yogurt, which already incorporate probiotics. However, there is a need for greater innovation in probiotic drinks to differentiate them from existing offerings. This includes the development of new and unique probiotic strains with specific health benefits, novel flavors, and functional ingredients that cater to evolving consumer preferences.

Japanese consumers are highly discerning and often seek products backed by credible scientific evidence. Probiotic drinks with clear, substantiated health claims and transparent labelling can cater to this need. Providing detailed information on the strains used, their proven benefits, and the clinical research supporting these claims can enhance consumer trust and encourage adoption.

Market Competitive Landscape

The major players in the market include Yakult Honsha Co., Ltd., NISSIN FOODS HOLDINGS CO., LTD., Asahi Group Foods, Ltd., Meiji Holdings Co., Ltd., Nihon kefir Co., Ltd., MEGMILK SNOW BRAND Co., Ltd., Nomura Dairy Products Co., Ltd., and Kirin Holdings Company, Limited.

By Type

Drinkable Yogurt

Kombucha

Kefir

Tepache

Others

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Immune System

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

Pcos

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (Bv/Vvc)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Paediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channels

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In March 2021, Yakult Honsha is expanding sales of its Yakult 1000 probiotic drink, which features the proprietary Lactobacillus casei strain Shirota. This formulation is designed to relieve stress and enhance sleep quality. The product will be made available across all of Japan, catering to the growing demand for health-focused beverages.

Why Purchase the Report?

To visualize the Japan probiotic drinks market segmentation based on type, ingredient, application, age, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Japan probiotic drinks market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Japan probiotic drinks report would provide approximately 39 tables, 58 figures and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Ingredient
• 3.3. Snippet by Application
• 3.4. Snippet by Age
• 3.5. Snippet by Distribution Channel

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Consumer Preference for Low-Sugar or Sugar-Free Products
    • 4.1.1.2. Rising Technological Advancements
  • 4.1.2. Restraints
    • 4.1.2.1. Regulatory and Compliance Challenges
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. By Type

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 6.1.2. Market Attractiveness Index, By Type
• 6.2. Drinkable Yogurt*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Kombucha
• 6.4. Kefir
• 6.5. Tepache
• 6.6. Others

7. By Ingredient

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 7.1.2. Market Attractiveness Index, By Ingredient
• 7.2. Lactobacillus*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Streptococcus
• 7.4. Bifidobacterium
• 7.5. Others

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Gastrointestinal Health*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.2.3. Gut Microbiota/Microbiome Balance
  • 8.2.4. Digestion
  • 8.2.5. Constipation
  • 8.2.6. Bloating
  • 8.2.7. Diarrhea
  • 8.2.8. Leaky Gut
  • 8.2.9. Inflammation
  • 8.2.10. Immune System
  • 8.2.11. Others
    • 8.2.11.1. Gluten sensitivity
    • 8.2.11.2. Abdominal Pain
    • 8.2.11.3. GERD/Helicobacter pylori
    • 8.2.11.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
    • 8.2.11.5. Gut Flora/Gut Microbiome Restoration
    • 8.2.11.6. Others
• 8.3. Vaginal Health
• 8.4. Urinary Tract Health
  • 8.4.1. Kidney Stones
  • 8.4.2. UTIs
  • 8.4.3. Others
• 8.5. Oral Health
• 8.6. Anti/Healthy Ageing
• 8.7. Allergies/Asthma
• 8.8. Bone & Joint Health
  • 8.8.1. Osteoarthritis
  • 8.8.2. Osteoporosis/Low Mineral Bone Density
  • 8.8.3. Inflammation
• 8.9. Brain/Mental Health
  • 8.9.1. Sleep
  • 8.9.2. Cognition
  • 8.9.3. Mood
  • 8.9.4. Depression
  • 8.9.5. Focus
• 8.10. Cardiovascular Health
• 8.11. Circulation
• 8.12. Energy/Fatigue Reduction
• 8.13. Metabolic Syndrome/Blood Glucose
• 8.14. Liver Health
• 8.15. Energy
• 8.16. Immunity/Respiratory Infections
• 8.17. Nutrient Absorption
• 8.18. Skin-Hair-Nails
  • 8.18.1. Atopic Dermatitis & Eczema
  • 8.18.2. Acne
  • 8.18.3. Rosacea
  • 8.18.4. Hair Growth/Hair Loss
  • 8.18.5. Skin Microbiome
  • 8.18.6. Others
• 8.19. Sports
• 8.20. Women's Health
  • 8.20.1. Fertility
  • 8.20.2. Menopause
  • 8.20.3. Pregnancy
  • 8.20.4. Pcos
  • 8.20.5. Vaginal Health & Health Vaginal Microbiome
  • 8.20.6. Vaginal Infections (Bv/Vvc)
  • 8.20.7. Pregnancy Outcomes
  • 8.20.8. Others
• 8.21. Men's Health & Men's Fertility
• 8.22. Weight Management
• 8.23. Pediatric Health
  • 8.23.1. Colic
  • 8.23.2. Constipation
  • 8.23.3. Regurgitation
  • 8.23.4. Atopic Dermatitis
  • 8.23.5. Others
• 8.24. Others

9. By Age

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
  • 9.1.2. Market Attractiveness Index, By Age
• 9.2. Infant*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Children
• 9.4. Adults
• 9.5. Seniors

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets/Hypermarkets*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Pharmacies and Drug Stores
• 10.4. Convenience Stores
• 10.5. Online Retailers
• 10.6. Other Distribution Channels

11. Sustainability Analysis

• 11.1. Environmental Analysis
• 11.2. Economic Analysis
• 11.3. Governance Analysis

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Yakult Honsha Co., Ltd.*
  • 13.1.1. Company Overview
  • 13.1.2. Type Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. NISSIN FOODS HOLDINGS CO., LTD.
• 13.3. Asahi Group Foods, Ltd.
• 13.4. Meiji Holdings Co., Ltd.
• 13.5. Nihon kefir Co., Ltd.
• 13.6. MEGMILK SNOW BRAND Co., Ltd.
• 13.7. Nomura Dairy Products Co., Ltd.
• 13.8. Kirin Holdings Company, Limited (*LIST NOT EXHAUSTIVE)

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us