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市場調査レポート
商品コード
1512675
フルーツベースのプロバイオティクス飲料の世界市場-2024年~2031年Global Fruit-Based Probiotic Drinks Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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フルーツベースのプロバイオティクス飲料の世界市場-2024年~2031年 |
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要
フルーツベースのプロバイオティクス飲料の世界市場は、2023年に5億2,010万米ドルから2031年には10億2,030万米ドルに達すると予測され、予測期間中の2024年~2031年はCAGR10.1%で成長する見込みです。
健康志向の消費者の間で機能性飲料の需要が高まっています。フルーツベースのプロバイオティクス飲料は、自然で消化器系の健康、免疫力、全体的な健康に有益であると認識されており、市場成長を牽引しています。風味プロファイルと製品バリエーションの革新が市場の主要動向です。企業プロファイルは、多様な消費者の嗜好を惹きつけ、市場の裾野を広げるために、新しいフルーツのブレンド、エキゾチックなフルーツの組み合わせ、ユニークな風味のプロファイルを導入しています。
例えば、2024年1月3日、M&Sフードは健康科学企業ZOEと共同開発した新製品「Gut Shot」を発表しました。この革新的なドリンクは、砂糖、甘味料、人工ガム、乳化剤を一切使用していません。同社によると、各ショットは14菌株の善玉菌からなる50億個以上の生きた培養物を誇り、食物繊維が豊富で、カルシウム源としても役立ちます。
腸の健康と全体的な健康の重要性に対する消費者の意識の高まりが、フルーツベースのプロバイオティクス飲料の市場需要を牽引しています。消費者は、消化器系のサポートや免疫の健康といった機能的なメリットを提供する製品を求めています。メーカー各社は、多様な消費者の嗜好に応えるため、多様な果物の組み合わせや風味プロファイルで革新を進めています。スーパーフルーツ、抗酸化物質、栄養素を添加したバリエーションは、飲料の選択肢に多様性を求める健康志向の消費者にアピールしています。
ダイナミクス
健康とウェルネス製品に対する需要の高まり
消費者が健康に対してより積極的になるにつれて、予防的健康製品の市場が拡大しています。腸内マイクロバイオームの健康維持に役立つことで知られるプロバイオティクス飲料は、予防的健康法の一環と見なされるようになっており、市場の需要を押し上げています。消費者は、人工添加物を使用せず、天然素材で作られたフルーツベースのプロバイオティクス飲料を好みます。このような嗜好がメーカーをクリーンラベル製品に注力させ、市場の成長を後押ししています。
メーカー各社は、健康志向の消費者に対応するため、新しいフレーバー、配合、パッケージで革新を進めています。例えば、2020年7月16日、英国の新興企業ジン・ジン(Jin Jin)は、果物と野菜のブレンドから作られた発酵飲料という新しい名前の製品を発表しました。この革新的な飲料にはプロバイオティクスと酵素が豊富に含まれており、腸の健康と全体的なウェルネスを促進することを目的としています。ジンジン独自の製法は発酵の自然な利点を生かし、健康志向の消費者に風味豊かで栄養価の高い選択肢を提供します。
都市化と多忙なライフスタイルの影響の増大
都市化により、消費者はより忙しいライフスタイルを送るようになり、手軽で便利な健康法を求めるようになります。フルーツベースのプロバイオティクス飲料は、準備の必要なくプロバイオティクスを摂取する簡単で効率的な方法を提供し、ペースの速い都市部のライフスタイルに完璧に適合するため、市場が拡大しています。フルーツベースのプロバイオティクス飲料は、持ち運びが可能で簡単に摂取できるため、外出先での栄養補給のニーズに応えることができ、市場で人気が高まっています。
フルーツベースのプロバイオティクス飲料が本来持っている利点は、忙しい都会のライフスタイルの要求によく合致しています。素早く健康増進に役立つ栄養を摂取できることから、多くの都市部の消費者の食生活の主食となっており、市場成長の原動力となっています。メーカー各社は、1回分ずつ小型化したパッケージを提供したり、フルーツベースのプロバイオティクス飲料に機能性成分を加えたりすることで、都市部の消費者特有のニーズを満たすべく技術革新を進めています。
例えば、2022年7月25日、機能性飲料メーカーのベアーズ・フルーツは新しいプロバイオティックスパークリングウォーターを発売し、新施設のオープンを祝いました。ベアーズ・フルーツは、サプライチェーンに起因するパッケージ変更と建設関連の在庫切れという困難な年明けを迎えたにもかかわらず、成長の態勢を整え、世界市場に影響を与える花を咲かせる準備が整っています。
他の健康飲料との高い競合
ヨーグルト飲料やケフィアなど、乳製品ベースのプロバイオティクス飲料は市場で定着しており、同様の健康効果を提供しています。この強力な競合は、フルーツベースのプロバイオティクス飲料の市場シェアと成長の可能性を制限する可能性があります。市場には、強化水、ハーブティー、エナジードリンクなど、さまざまな機能性飲料がひしめいています。これらの代替品は、フルーツベースのプロバイオティクス飲料の成長を抑制しているのと同じ健康志向の消費者を惹きつけることが多いです。
アーモンドミルク、豆乳、オートミールミルクなどの植物性ミルクは、健康飲料市場で存在感を増しています。これらの製品はプロバイオティクスやその他の栄養素が強化されていることが多く、フルーツベースのプロバイオティクス飲料に代わる競争力のある選択肢を提供しています。プロバイオティクス・カプセルや粉末を含む栄養補助食品市場が課題となっています。これらのサプリメントは、消費者がプロバイオティクスの摂取量を達成するための便利で、多くの場合、より費用対効果の高い方法を提供し、市場の需要をフルーツベースのプロバイオティクスドリンクからそらすことができます。
Overview
Global Fruit-Based Probiotic Drinks Market reached US$ 520.1 million in 2023 and is expected to reach US$ 1020.3 million by 2031, growing with a CAGR of 10.1% during the forecast period 2024-2031.
There is a growing demand for functional beverages among health-conscious consumers. Fruit-based probiotic drinks are perceived as natural and beneficial for digestive health, immunity, and overall well-being, driving market growth. Innovation in flavor profiles and product variants is a key trend in the market. Companies are introducing new fruit blends, exotic fruit combinations, and unique flavor profiles to attract diverse consumer preferences and expand market reach.
For instance, on January 3, 2024, M&S Food introduced 'Gut Shot,' a new product developed in collaboration with health science company ZOE. This innovative drink is free from added sugars, sweeteners, artificial gums, and emulsifiers. Each shot boasts over five billion live cultures from 14 strains of beneficial bacteria, is high in fiber, and serves as a source of calcium, according to the company.
Increasing consumer awareness of the importance of gut health and overall wellness drives market demand for fruit-based probiotic drinks. Consumers seek products that offer functional benefits such as digestive support and immune health. Manufacturers are innovating with diverse fruit combinations and flavor profiles to cater to diverse consumer preferences. Variants with superfruits, antioxidants, and added nutrients appeal to health-focused consumers seeking variety in their beverage choices.
Dynamics
Growing Demand for Health and Wellness Products
As consumers become more proactive about their health, there is a growing market for preventive health products. Probiotic drinks, known for their role in maintaining a healthy gut microbiome, are increasingly seen as part of a preventive health regimen, boosting market demand. Consumers prefer fruit-based probiotic drinks made with natural ingredients and free from artificial additives. This preference is driving manufacturers to focus on clean label products, boosting market growth.
Manufacturers are innovating with new flavors, formulations, and packaging to cater to health-conscious consumers. For instance, on July 16, 2020, UK start-up Jin Jin introduced its new namesake product, a fermented drink crafted from a blend of fruits and vegetables. This innovative beverage is rich in probiotics and enzymes, aiming to promote gut health and overall wellness. Jin Jin's unique formulation harnesses the natural benefits of fermentation, providing a flavorful and nutritious option for health-conscious consumers.
Increasing Influence of Urbanization and Busy Lifestyles
Urbanization leads to busier lifestyles where consumers seek quick and convenient health solutions. The market for fruit-based probiotic drinks is growing as they offer an easy and efficient way to consume probiotics without the need for preparation, fitting perfectly into the fast-paced urban lifestyle. Fruit-based probiotic drinks, being portable and easy to consume, are becoming increasingly popular in the market as they cater to the need for on-the-go nutrition.
The inherent benefits of fruit-based probiotic drinks align well with the demands of a busy urban lifestyle. Their ability to provide quick, health-boosting nutrition makes them a staple in the diet of many urban consumers, thus driving market growth. Manufacturers are innovating to meet the specific needs of urban consumers by offering smaller, single-serve packaging, and adding functional ingredients to fruit-based probiotic drinks.
For instance, on July 25, 2022, Bear's Fruit, the functional beverage maker, launched its new Probiotic Sparkling Water and celebrated the opening of a new facility. Despite a challenging start to the year, marked by supply-chain-induced packaging changes and construction-related out-of-stocks, Bear's Fruit is poised for growth and ready to bloom, influencing the global market.
High Competition from Other Health Drinks
Dairy-based probiotic drinks, such as yogurt drinks and kefir, are well-established in the market and offer similar health benefits. This strong competition can limit the market share and growth potential of fruit-based probiotic drinks. The market is crowded with various functional beverages, including fortified waters, herbal teas, and energy drinks. These alternatives often attract the same health-conscious consumers that restrain the growth of fruit-based probiotic drinks.
Plant-based milk, such as almond milk, soy milk, and oat milk, are expanding their presence in the health drinks market. These products are often fortified with probiotics and other nutrients, providing a competitive alternative to fruit-based probiotic drinks. The market for nutritional supplements, including probiotic capsules and powders, poses a challenge. These supplements offer a convenient and often more cost-effective way for consumers to achieve their probiotic intake, diverting market demand from fruit-based probiotic drinks.
The global fruit-based probiotic drinks market is segmented based on fruit type, product type, packaging type, distribution channel, and region.
Growing Preference for Taste and Flavor of Berries
Berries, such as strawberries, blueberries, raspberries, and blackberries, are rich in vitamins, antioxidants, and fiber. Their well-documented health benefits, make them highly attractive in the market for fruit-based probiotic drinks. The combination of berries and probiotics enhances the functional appeal of these drinks. Berries' natural antioxidants and anti-inflammatory properties complement the gut health benefits of probiotics, creating a powerful health proposition that resonates in the market.
Berries are favored for their pleasant and refreshing taste, making them popular ingredients in beverages. Their natural sweetness and vibrant flavors enhance the palatability of probiotic drinks, driving consumer preference and market demand. The market sees continuous innovation with new product launches featuring various berry combinations and flavors. Companies are developing unique berry-based probiotic drinks to cater to diverse consumer tastes, thereby expanding the market segment.
Growing Demand for Health and Wellness Products in North America
North America dominates the global fruit-based probiotic drinks market. There is a high level of health consciousness among North American consumers. The growing awareness of the benefits of probiotics and the increasing demand for functional beverages that promote digestive and immune health significantly boost the fruit-based probiotic drinks market demand for fruit-based probiotic drinks.
North American consumers are increasingly concerned about sustainability. Companies in the region are adopting eco-friendly packaging and sustainable sourcing practices, aligning with market demand for environmentally responsible products. The North American market is characterized by strong innovation and product development. Companies continually introduce new flavors, formulations, and combinations, such as incorporating superfruits and unique probiotic strains, to cater to evolving consumer preferences.
The pandemic disrupted global supply chains, affecting the availability of raw materials, packaging materials, and finished products for fruit-based probiotic drinks. This led to supply shortages and logistical challenges, impacting market operations. Many manufacturing facilities faced temporary closures or operated at reduced capacity due to lockdown measures and safety protocols. This affected production volumes and timelines for fruit-based probiotic drinks, impacting market supply.
During lockdowns and restrictions, there was a shift in consumer behavior towards health-conscious choices. This boosted demand for functional beverages like fruit-based probiotic drinks, as consumers sought products that could support immune health and overall well-being. E-commerce became a crucial distribution channel for fruit-based probiotic drinks, allowing manufacturers to reach consumers directly.
The conflict has disrupted global supply chains, affecting the sourcing of raw materials, packaging materials, and transportation routes for fruit-based probiotic drinks. This has led to logistical challenges and potential shortages in the market. The geopolitical tensions have created economic instability, impacting global trade and investor confidence. This uncertainty affects consumer spending behaviors and market investments in fruit-based probiotic drinks.
During times of geopolitical unrest, consumer priorities may shift towards essential goods rather than discretionary purchases like premium health beverages. Currency devaluation, inflation, and fluctuating commodity prices due to the conflict can increase production costs for fruit-based probiotic drinks. Manufacturers face pricing challenges and cost pressures in the global market. This could temporarily suppress demand for fruit-based probiotic drinks in affected regions.
The major players in the global fruit-based probiotic drinks market include Yakult U.S.A. Inc., Danone S.A., PepsiCo Inc., Probi AB, Chobani, LLC, Unique Biotech Limited, The Icelandic Milk and Skyr Corporation, KeVita, Pressed Juicery, and GuTSY, LLC.
The global fruit-based probiotic drinks market report would provide approximately 70 tables, 64 figures, and 213 users.
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