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市場調査レポート
商品コード
1512674
プロバイオティクススキンケア製品の世界市場:2024年~2031年Global Probiotic Skin Care Products Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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プロバイオティクススキンケア製品の世界市場:2024年~2031年 |
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要
プロバイオティクススキンケア製品の世界市場は、2023年に3億3,010万米ドルに達し、2031年には6億730万米ドルに達し、予測期間2024-2031年のCAGRは9.1%で成長すると予測されています。
消費者はますます自然でオーガニックなスキンケアを求めるようになっており、プロバイオティクススキンケア製品の需要を牽引しています。これらの製品は、従来のスキンケア製品よりも健康的で安全な代替品として認識されることが多いです。各ブランドは、革新的なプロバイオティックスキンケア製剤を開発するために研究開発に投資しています。これには、新しいデリバリー・システムの開発、他の有効成分との組み合わせ、総合的な肌効果を提供する多機能製品の開発などが含まれます。
例えば、2023年3月、アメリカの著名な化粧品会社であるプロクター・アンド・ギャンブル社は、プロバイオティクススキンケア製品の領域に踏み込む計画を発表しました。カリフォルニア大学デービス校の研究者と協力し、同社は革新的なプロバイオティクス製剤の製造に積極的に取り組んでおり、世界のプロバイオティクススキンケア製品市場の成長を牽引しています。
皮膚の健康に対するプロバイオティクスの利点に対する意識の高まりが、北米地域の需要を牽引しています。消費者は、皮膚のマイクロバイオームのバランスを維持し、ニキビや湿疹などの皮膚の状態を改善するプロバイオティクスの役割について、より多くの情報を得ています。ホリスティック・ウェルネスの動向はスキンケア市場に影響を与えています。化粧品としての効果だけでなく、肌の全体的な健康とウェルネスを促進するプロバイオティクス製品は、包括的な健康アプローチを優先する消費者の共感を呼んでいます。
市場力学
美容・パーソナルケア産業の成長
美容・パーソナルケア業界の成長は、プロバイオティクスオプションを含むスキンケア製品に対する消費者の支出増につながっています。消費者は、より良い肌の健康を約束する革新的でプレミアムな製品により多くの投資を惜しまないです。美容産業が成長するにつれ、ナチュラルでオーガニックなスキンケア製品に対する需要も並行して高まっています。プロバイオティクススキンケアは、しばしば自然で肌の健康に有益であるとして販売され、この動向と一致し、健康志向の消費者を引き付けています。
美容業界の成長は、個別化されたスキンケアソリューションへのシフトによって特徴づけられます。プロバイオティクススキンケア製品は、特定の肌悩みに対応するよう調整できるため、カスタマイズされたスキンケア療法を求める消費者を惹きつけています。美容業界の拡大は、絶え間ない技術革新を促進します。企業は、進化する消費者のニーズや嗜好に対応するため、先進技術や研究を活用して新しいプロバイオティクススキンケア製品を開発する意欲に燃えています。
例えば、2022年11月、シンガポール発祥の斬新なプロバイオティクススキンケアブランドであるスフレ・ビューティは、中国市場での発売を発表し、豊富な製品ラインナップを提供しました。Souffle Beautyは、倫理的慣行へのコミットメントを強調し、動物実験に反対する姿勢を堂々と宣言し、PETA認定のクルーエルティフリー・ラベルを誇らしげに掲げています。商品はすべて、シンガポールを拠点とするGMP認定ラボラトリーで、厳格な法的基準を遵守しながら丹念に製造されています。
高齢化社会の進展
世界人口の高齢化に伴い、アンチエイジング・スキンケアの需要が高まっています。プロバイオティクススキンケア製品は、肌の健康を改善し、老化の兆候を抑え、肌の自然な輝きを高める能力で知られており、高齢の消費者にとって魅力的な製品となっています。高齢者はしばしば、乾燥、弾力性の低下、敏感さの増加といった肌問題を経験します。健康な皮膚マイクロバイオームを促進し、皮膚バリアを強化するプロバイオティクススキンケア製品は、効果的な皮膚の健康ソリューションを求めるこの層にとって特に魅力的です。
高齢化社会は、刺激や副作用を避けるため、自然で優しいスキンケア製品を好む傾向があります。国連の最近の調査結果によると、人口の高齢化傾向は加速しています。65歳以上の高齢者の割合は、若年層よりも急速に拡大しています。その結果、65歳以上の世界人口は2022年の10%から2050年には16%に増加すると予測されています。
プロバイオティクスの利点に関する認識不足
多くの消費者は、プロバイオティクスの概念や、皮膚の健康に対する潜在的な効果についてよく知らないです。この知識不足は、プロバイオティクススキンケア製品の普及率の低さにつながっています。プロバイオティクスに対する認識が特に低い地域では、プロバイオティクススキンケア製品の普及は依然として限定的です。このため、認知度や受容度が高い地域と比較して、こうした地域の市場成長は鈍化しています。
スキンケアにおけるプロバイオティクスのメリットを効果的に伝えることは課題です。明確で説得力のあるメッセージがなければ、潜在的な顧客は懐疑的であったり、興味を示さなかったりします。このようなコミュニケーションギャップはマーケティング戦略の効果を妨げ、消費者の関心と市場の需要を低下させる可能性があります。広く認知されていないため、プロバイオティクススキンケア製品は、情報通で健康志向の消費者からなるニッチ市場に限定される可能性があります。これは、より広い市場の可能性を制限し、市場全体の成長を抑制します。
Overview
Global Probiotic Skin Care Products Market reached US$ 330.1 million in 2023 and is expected to reach US$ 607.3 million by 2031, growing with a CAGR of 9.1% during the forecast period 2024-2031.
Consumers are increasingly seeking natural and organic skincare solutions, driving demand for probiotic skin care products. These products are often perceived as healthier and safer alternatives to conventional skincare products. Brands are investing in research and development to create innovative probiotic skincare formulations. This includes the development of new delivery systems, combinations with other active ingredients, and multifunctional products that offer comprehensive skin benefits.
For instance, in March 2023, Procter & Gamble, a prominent American cosmetics company, introduced its plans to delve into the realm of probiotic skin care products. Collaborating with researchers at the University of California, Davis, the company is actively engaged in crafting innovative probiotic formulations, driving the global probiotic skin care products market growth.
Increasing awareness about the benefits of probiotics for skin health is driving demand in the North American region. Consumers are more informed about the role of probiotics in maintaining a balanced skin microbiome and improving skin conditions such as acne and eczema. The holistic wellness trend is influencing the skincare market. Probiotic products that promote overall skin health and wellness, rather than just cosmetic benefits, are resonating with consumers who prioritize comprehensive health approaches.
Dynamics
Growing Beauty and Personal Care Industry
The beauty and personal care industry's growth leads to higher consumer spending on skincare products, including probiotic options. Consumers are willing to invest more in innovative and premium products that promise better skin health. As the beauty industry grows, there is a parallel increase in demand for natural and organic skincare products. Probiotic skincare, often marketed as natural and beneficial for skin health, aligns with this trend, attracting health-conscious consumers.
The beauty industry's growth is marked by a shift towards personalized skincare solutions. Probiotic skincare products can be tailored to address specific skin concerns, attracting consumers looking for customized skincare regimens. The expansion of the beauty industry fosters continuous innovation. Companies are motivated to develop new probiotic skincare products, leveraging advanced technologies and research to meet evolving consumer needs and preferences.
For instance, in November 2022, Souffle Beauty, a novel probiotic skincare brand originating from Singapore, announced its launch in the Chinese market, offering an extensive array of products. Emphasizing its commitment to ethical practices, Souffle Beauty proudly declared its stance against animal testing and proudly carries the PETA-certified cruelty-free label. All merchandise is meticulously manufactured in a Singapore-based GMP-certified laboratory, adhering to rigorous legal standards.
Growing Aging Population
As the global population ages, there is a rising demand for anti-aging skincare solutions. Probiotic skincare products are known for their ability to improve skin health, reduce signs of aging, and enhance skin's natural radiance, making them attractive to older consumers. Older individuals often experience skin issues such as dryness, loss of elasticity, and increased sensitivity. Probiotic skincare products, which promote a healthy skin microbiome and strengthen the skin barrier, are particularly appealing to this demographic seeking effective skin health solutions.
The aging population tends to prefer natural and gentle skincare products to avoid irritation and adverse reactions. According to recent findings by the United Nations, the demographic trend of population aging is accelerating. The proportion of individuals aged 65 years and older is expanding more rapidly than those in younger age brackets. Consequently, the projected global population aged 65 and above is anticipated to escalate from 10% in 2022 to 16% by the year 2050.
Lack of Awareness about Probiotic Benefits
Many consumers are not familiar with the concept of probiotics and their potential benefits for skin health. This lack of knowledge leads to low adoption rates of probiotic skincare products, as consumers may not understand why they should choose these products over conventional skincare options. In regions where awareness about probiotics is particularly low, the penetration of probiotic skincare products remains limited. This results in slower market growth in these areas compared to regions with higher awareness and acceptance.
Effectively communicating the benefits of probiotics in skincare can be challenging. Without clear and compelling messaging, potential customers may remain skeptical or uninterested. This communication gap can hinder the effectiveness of marketing strategies, reducing consumer interest and market demand. Due to the lack of widespread awareness, probiotic skincare products may be confined to niche markets of informed and health-conscious consumers. This limits the broader market potential and restricts overall market growth.
The global probiotic skin care products market is segmented based on product type, ingredient type, form, distribution channel, end-user, and region.
Broad Consumer Base and Innovations in Moisturizers
Moisturizers are a fundamental part of daily skincare routines for a wide range of consumers. The universal need for skin hydration makes moisturizers one of the most frequently purchased skincare products, driving their dominance in the market. Probiotic moisturizers offer multiple benefits, including improved skin hydration, enhanced barrier function, and reduced inflammation. These added benefits make probiotic moisturizers particularly appealing, contributing to their significant market share.
Probiotic moisturizers are formulated to suit various skin types, including dry, oily, sensitive, and combination skin. Their versatility ensures that a broad demographic can use them, increasing their overall market penetration. The skincare industry is continuously innovating, and probiotic moisturizers are no exception. Advanced formulations that combine probiotics with other beneficial ingredients enhance their effectiveness and appeal, driving market growth.
For instance, on April 8, 2024, in November 2023, a novel skincare startup named You're Looking Well emerged onto the scene, recognizing the intrinsic connection between skin and gut health, the company embarked on a mission to bridge this gap by introducing an innovative all-in-one kit. With a keen focus on the gut-skin axis, Bloomfield and Plom assembled a team of dedicated scientists to spearhead the development of a comprehensive skincare regimen.
High Consumer Awareness and Strong Presence of Major Brands in North America
North America dominates the global probiotic skin care products market. The North American market has a high level of consumer awareness regarding the benefits of probiotics in skincare. This awareness is driven by robust marketing campaigns, educational initiatives, and the presence of health-conscious consumers who prioritize skincare products with scientifically backed benefits.
North America has several leading skincare brands that have incorporated probiotics into their product lines. The region is known for its innovation in the skincare industry. Companies in North America invest heavily in research and development to create advanced probiotic formulations that cater to various skin concerns, from anti-aging to acne treatment. This continuous innovation keeps the region's market dynamic and competitive.
For instance, on November 22, 2022, Crown Aesthetics, a subsidiary of Crown Laboratories, Inc., continues to lead the way in skincare innovation with the release of a groundbreaking study featured in the Journal of Cosmetic Dermatology. The study highlights the effectiveness of Crown Aesthetics' patented Xycrobe technology, specifically designed to target the skin biome-a crucial yet often neglected aspect of skincare.
The pandemic caused significant disruptions in global supply chains. Lockdowns, travel restrictions, and factory shutdowns affected the production and distribution of probiotic skincare products, leading to delays and shortages in the market. The economic impact of the pandemic led to reduced disposable incomes for many consumers. While some segments of the market saw increased demand, premium probiotic skincare products faced challenges as consumers became more price-sensitive.
With increased time spent at home, consumers shifted their focus towards self-care and skincare routines. This heightened interest in skincare led to a rise in demand for probiotic skincare products as consumers sought to enhance their skin health during the pandemic. COVID-19 heightened awareness about health and wellness. Consumers became more conscious of the ingredients in their skincare products, favoring those with health benefits like probiotics. This increased awareness positively impacted the probiotic skincare market.
Manufacturers have also introduced new products during the pandemic. For instance, in August 2021, a New Zealand-based probiotics company ventured into the cosmetics industry with the launch of its new skincare brand, Unconditional Skincare Co. Harnessing the power of a probiotic strain naturally occurring in the skin, the brand marks its entry into the skincare domain with the development of BLIS Q24, a patented micrococcus luteus strain serving as the brand's primary active ingredient.
The war has caused significant disruptions in global supply chains, impacting the availability of raw materials and finished products. Key ingredients used in probiotic skincare products may face supply shortages, leading to production delays and increased costs. The conflict has led to increased energy prices and transportation costs. These higher operational costs can translate into increased prices for probiotic skincare products, potentially reducing consumer demand.
The war has contributed to broader economic instability and uncertainty in the global market. Economic sanctions, currency fluctuations, and disrupted trade relations affect consumer spending power, impacting the sales of discretionary items like skincare products. The conflict has resulted in restricted access to the Russian and Ukrainian markets. Brands that previously had a significant market share in these regions may experience reduced sales and challenges in maintaining market presence.
The major players in the global probiotic skin care products market include L'Oreal Paris, GLOWBIOTICS, Unilever, Beiersdorf AG, Johnson & Johnson Limited, TULA Life, Inc., Makeup Cartel Pty Ltd, Shiseido Company, Limited, Avon Cosmetics, and AmorePacific US, Inc.
The global probiotic skin care products market report would provide approximately 78 tables, 77 figures, and 213 users.
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