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プロバイオティクス茶の世界市場-2024年～2031年

Global Probiotic Tea Market - 2024-2031

出版日
ページ情報
英文 213 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.63円
プロバイオティクス茶の世界市場-2024年～2031年
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要

概要

プロバイオティクス茶の世界市場は、2023年に7億10万米ドルに達し、2031年には12億3,920万米ドルに成長、2024年～2031年の予測期間中はCAGR 8.5％で成長すると予測されています。

消費者の間では、腸の健康の重要性とそれが全身の幸福に及ぼす影響に対する認識が高まっています。消化器系の健康をサポートすることで知られるプロバイオティクスとお茶の健康効果を組み合わせたプロバイオティクス茶が人気を博しています。消費者は消化をサポートする機能性飲料を積極的に求めており、市場におけるプロバイオティクス茶の需要を押し上げています。

消費者は、健康を維持するための積極的なアプローチの一環として、機能性飲料を日常生活に取り入れるようになってきています。プロバイオティクス茶は自然で有益な選択肢として位置付けられ、免疫力と消化器系の健康をサポートする食生活の選択肢を求める消費者にアピールしています。各社は、茶系飲料での安定性に特化したプロバイオティクス・ブレンドを研究開発しています。

例えば、2023年1月12日、南部をイメージしたカロリーゼロのスイートティーで有名なサザンブリーズ・スイートティーが、プラス・プロバイオティクスのコールドブリューを発売しました。新しく発売されたオリジナルとラズベリーのプラス・プロバイオティクス・スイートティーは、サザンブリーズの伝統的なアイスティーの愛されている風味をそのままに、健康的な消化と心臓の健康を促進するその他の特典が追加されています。

プロバイオティクス茶は、腸の健康と免疫力をサポートする自然で有益な飲料として認識されています。北米の消費者は、透明性とクリーンラベル製品を重視しています。彼らは、人工香料、着色料、保存料を使用せず、天然成分で作られたプロバイオティクス茶の選択肢を求めています。クリーンラベル処方と持続可能な調達方法を重視するブランドは、健康志向の消費者にアピールし、市場で人気を集めています。

ダイナミクス

個別化栄養への関心の高まり

パーソナライズド・ニュートリションは、個人の健康ニーズや遺伝的プロファイルに合わせた食事の推奨や製品の開発に重点を置いています。パーソナライズド・ヘルス・ソリューションのユニークな利点に対する消費者の認識が高まるにつれて、特定の健康要件に対応するプロバイオティクス茶の需要が増加しています。この需要は、消費者が自分特有の消化器系の健康、免疫力、総合的な健康ニーズに対応するプロバイオティクス茶を求めるようになり、市場成長の原動力となっています。

個人に合わせた栄養を求める動向は、メーカーにプロバイオティクス茶の処方における技術革新を促しています。各社は、特定の健康状態に効果があることが知られている特定のプロバイオティクス株を配合したプロバイオティクス茶を開発しています。このような的を絞ったアプローチは、プロバイオティクス茶の効能を高めるだけでなく、個別化栄養学の動向にも合致するため、市場の拡大につながっています。

例えば、アモーレパシフィックは2020年3月10日、韓国の済州島農園で栽培された有機緑茶葉から発見されたユニークなプロバイオティクス菌株の研究を進めるため、新たな緑茶プロバイオティクス研究センターを発足させました。この取り組みは、アモーレパシフィックが発見したプロバイオティクス菌株を基礎とし、その潜在的な利点と用途をさらに探求することを目的としています。

機能性飲料の人気の高まり

消費者は、基本的な栄養を超えた健康上のメリットを提供する飲料をますます求めるようになっています。プロバイオティクス茶を含む機能性飲料は、消化機能の改善、免疫力の向上、総合的な健康増進といった付加的な健康効果をもたらします。このような健康増進製品に対する需要の高まりは、消費者が健康をサポートする便利な方法を探しているため、プロバイオティクス茶の市場成長を促進しています。

機能性飲料の動向は、プロバイオティクス茶市場の技術革新と製品開拓に拍車をかけています。メーカーは、様々なフレーバー、プロバイオティクス菌株、ビタミン、ミネラル、ハーブエキスなどの追加機能性成分を試しています。こうした技術革新は、多様な消費者の嗜好や健康ニーズに対応し、魅力的な選択肢を提供することで市場の成長を促進しています。

限られた賞味期限

こうしたプロバイオティクスの製造・保存中の生存性を維持することは困難であり、多くの場合、賞味期限が限られています。製造業者は、プロバイオティクス茶の安定性と有効性を確保するために、高度な保存技術と厳格な品質管理対策に投資しなければならず、製造コストと複雑さを増大させます。この制約は、小規模生産者の競争を困難にし、市場の成長を制限する可能性があります。

プロバイオティクス茶の賞味期限が限られているため、流通や物流が複雑になります。これらの製品は、プロバイオティクスの生存率を保つために、管理された条件下で保管・輸送される必要があります。これらの条件から逸脱すると、製品の品質と効果の低下につながりかねません。このような専門的なロジスティクスの要件は、流通コストを増加させ、プロバイオティクス茶製品の地理的範囲を制限し、市場拡大を抑制する可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 個別化栄養への関心の高まり
      • 機能性飲料の人気の高まり
    • 抑制要因
      • 賞味期限の制限
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 製品タイプ別

  • コンブチャ茶
  • ハーブ・プロバイオティクス茶
  • 緑茶
  • 紅茶
  • その他

第8章 形態別

  • レディ・トゥ・ドリンク（RTD）
  • ティーバッグ
  • ルーズリーフ
  • 粉末ミックス

第9章 流通チャネル別

  • スーパーマーケット／ハイパーマーケット
  • コンビニエンスストア
  • カフェ・紅茶専門店
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • GT's Living Foods
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • KeVita
  • Health-Ade LLC
  • Brew Dr. Kombucha
  • Humm Kombucha
  • The Kombucha Shop
  • Celestial Seasonings
  • Bigelow Tea Bigelow Tea
  • Twinings
  • Keicha Tea World

第13章 付録

目次
Product Code: FB8518

Overview

The Global Probiotic Tea Market reached US$ 700.1 million in 2023 and is expected to reach US$ 1,239.2 million by 2031, growing with a CAGR of 8.5% during the forecast period 2024-2031.

There is a growing awareness among consumers about the importance of gut health and its impact on overall well-being. Probiotic tea, which combines the health benefits of tea with probiotics known for supporting digestive health, has gained popularity. Consumers are actively seeking functional beverages that offer digestive support, boosting the demand for probiotic tea in the market.

Consumers are increasingly integrating functional beverages into their daily routines as part of a proactive approach to maintaining health. Probiotic tea is positioned as a natural and beneficial option, appealing to individuals seeking dietary choices that support immunity and digestive health. Companies are researching and developing probiotic blends specifically tailored for stability in tea-based beverages.

For instance, on January 12, 2023, Southern Breeze Sweet Tea, renowned for its zero-calorie sweet tea inspired by the South, launched its Plus Probiotics cold brews. The new Original and Raspberry Plus Probiotic sweet tea offerings retain the beloved flavor of Southern Breeze's classic iced teas while now offering additional benefits that promote healthy digestion and heart health.

Probiotic tea is perceived as a natural and beneficial beverage choice that supports gut health and immunity. Consumers in North America place a premium on transparency and clean-label products. They seek probiotic tea options made with natural ingredients, free from artificial flavors, colors, and preservatives. Brands that emphasize clean label formulations and sustainable sourcing practices are gaining traction in the market, appealing to health-conscious consumers.

Dynamics

Growing Interest in Personalized Nutrition

Personalized nutrition focuses on creating dietary recommendations and products tailored to individual health needs and genetic profiles. As consumers become more aware of the unique benefits of personalized health solutions, the demand for probiotic tea that caters to specific health requirements is increasing. This demand is driving market growth as consumers seek probiotic teas that address their unique digestive health, immunity, and overall wellness needs.

The trend towards personalized nutrition is pushing manufacturers to innovate in probiotic tea formulations. Companies are developing probiotic teas with specific strains of probiotics known to benefit particular health conditions. This targeted approach not only enhances the efficacy of probiotic teas but also aligns with the personalized nutrition trend, thereby expanding the market.

For instance, on March 10, 2020, Amorepacific inaugurated a new Green Tea Probiotics Research Center dedicated to advancing its study of a unique probiotic strain found in organic green tea leaves grown on its Jeju Island farm in South Korea. This initiative builds upon Amorepacific's discovery of the probiotic strain, aiming to further explore its potential benefits and applications.

Rising Popularity of Functional Beverages

Consumers are increasingly seeking beverages that offer health benefits beyond basic nutrition. Functional beverages, including probiotic teas, provide added health benefits such as improved digestion, enhanced immunity, and better overall well-being. This rising demand for health-enhancing products is driving the market growth for probiotic tea as consumers look for convenient ways to support their health.

The functional beverage trend is fueling innovation and product development in the probiotic tea market. Manufacturers are experimenting with different flavors, probiotic strains, and additional functional ingredients such as vitamins, minerals, and herbal extracts. These innovations cater to diverse consumer tastes and health needs, driving market growth by offering a variety of appealing options.

Limited Shelf Life

Maintaining the viability of these probiotics during production and storage is challenging, often leading to a limited shelf life. Manufacturers must invest in advanced preservation techniques and stringent quality control measures to ensure the stability and effectiveness of probiotic teas, increasing production costs and complexity. This constraint can limit market growth by making it harder for smaller producers to compete.

The limited shelf life of probiotic tea complicates distribution and logistics. These products need to be stored and transported under controlled conditions to preserve the viability of the probiotics. Any deviation from these conditions can lead to a reduction in product quality and effectiveness. This requirement for specialized logistics can increase distribution costs and limit the geographical reach of probiotic tea products, restraining market expansion.

Segment Analysis

The global probiotic tea market is segmented based on product type, form, distribution channel, and region.

Rising Consumer Demand and Innovations in Kombucha Tea

Growing consumer preference for Kombucha tea is driven by its perceived health benefits and unique flavor profiles. Consumers are increasingly choosing probiotic beverages like Kombucha tea for their potential digestive health benefits, including improved gut flora and immune support. This rising demand is expanding the market share of the Kombucha tea segment within the broader probiotic tea market.

The Kombucha tea segment benefits from continuous innovation and product diversification. Manufacturers are introducing new flavors, organic variants, and enhanced formulations to cater to diverse consumer preferences. For instance, on January 16, 2024, Kombucha brand Brew Dr. launched Sipjoy, a low-sugar probiotic seltzer, as it continues to prioritize its core business of fermented tea beverages amidst rising consumer demand for gut health-focused products.

Geographical Penetration

Growing Consumer Awareness and Health Trends in North America

North America, particularly the United States and Canada, represents a substantial portion of the global probiotic tea market. North American consumers are increasingly prioritizing health and wellness, driving the demand for functional beverages like probiotic tea. There is a growing awareness of the benefits of probiotics for digestive health and overall well-being, leading to increased consumption of probiotic-infused beverages.

The region is known for its innovation in food and beverage products, including probiotic tea formulations. North American companies are at the forefront of developing new probiotic strains, herbal blends, and innovative packaging solutions to cater to consumer preferences and market demands. This innovation contributes to the diversification and growth of the global probiotic tea market.

COVID-19 Impact Analysis

The global supply chain faced significant disruptions due to lockdowns, travel restrictions, and workforce shortages. These disruptions affected the production and distribution of probiotic tea. Manufacturers struggled with obtaining raw materials, maintaining production schedules, and delivering products to market. These challenges temporarily restrained market growth and the availability of probiotic tea.

The pandemic has heightened consumer awareness about health and immunity. Probiotics are known for their benefits in supporting gut health and boosting the immune system, leading to an increased demand for probiotic tea. Consumers are actively seeking products that can enhance their overall well-being and immune function, driving probiotic tea market growth during the pandemic.

Russia-Ukraine War Impact Analysis

The war has severely disrupted global supply chains, affecting the availability of raw materials essential for probiotic tea production. Ukraine is a significant supplier of various agricultural commodities, including herbs and botanicals used in tea production. The conflict has disrupted these supply lines, causing shortages and increasing costs for raw materials. This disruption has led to delays in production and increased prices for probiotic tea ingredients, restraining market growth.

The war has disrupted export and import routes, particularly affecting countries that rely on Ukrainian and Russian exports. For the probiotic tea market, this disruption can mean difficulties in sourcing ingredients and packaging materials from these regions. Companies are forced to seek alternative suppliers, often at higher costs, impacting the overall supply chain efficiency and market pricing.

By Product Type

  • Kombucha Tea
  • Herbal Probiotic Tea
  • Green Probiotic Tea
  • Black Probiotic Tea
  • Others

By Form

  • Ready-to-Drink (RTD)
  • Tea Bags
  • Loose Leaf
  • Powdered Mixes

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Cafes and Specialty Tea Shops
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On September 12, 2023, Japanese brewery giant Kirin launched two new beverages, one alcoholic and one non-alcoholic, as part of its ongoing exploration into innovative ready-to-drink options. Kirin has expanded its focus beyond traditional beer offerings in recent years, venturing into diverse categories such as Japanese whiskey and teas, as well as functional beverages featuring its proprietary iMUSE probiotic.
  • On March 30, 2022, Happy J's, a newly launched brand, introduces two cocktail-inspired flavors: Mint & Lime, evoking the taste of a Mojito, and Mango & Ginger, reminiscent of a mango daiquiri. Kombucha, a fermented tea consumed for thousands of years, has seen a significant rise in global popularity due to its probiotic and antioxidant benefits.
  • On January 5, 2021, Nerada introduced a new line of Probiotic Infusion teas featuring three blends: Detox, Digest, and Relax. These teas incorporate GanedenBC30, a vegan probiotic known for its robustness, capable of thriving even in challenging environments like intense heat, promoting gut health effectively.

Competitive Landscape

The major players in the global probiotic tea market include GT's Living Foods, KeVita, Health-Ade LLC, Brew Dr. Kombucha, Humm Kombucha, The Kombucha Shop, Celestial Seasonings, Bigelow Tea Bigelow Tea, Twinings, Keicha Tea World.

Why Purchase the Report?

  • To visualize the global probiotic tea market segmentation based on product type, Form, distribution channel, and region and understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous global probiotic tea market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of critical products of all the major players.

The global probiotic tea market report would provide approximately 62 tables, 56 figures, and 213 users.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Form
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Interest in Personalized Nutrition
      • 4.1.1.2. Rising Popularity of Functional Beverages
    • 4.1.2. Restraints
      • 4.1.2.1. Limited Shelf Life
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Kombucha Tea*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Herbal Probiotic Tea
  • 7.4. Green Probiotic Tea
  • 7.5. Black Probiotic Tea
  • 7.6. Others

8. By Form

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 8.1.2. Market Attractiveness Index, By Form
  • 8.2. Ready-to-Drink (RTD)*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Tea Bags
  • 8.4. Loose Leaf
  • 8.5. Powdered Mixes

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Cafes and Specialty Tea Shops
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. GT's Living Foods*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. KeVita
  • 12.3. Health-Ade LLC
  • 12.4. Brew Dr. Kombucha
  • 12.5. Humm Kombucha
  • 12.6. The Kombucha Shop
  • 12.7. Celestial Seasonings
  • 12.8. Bigelow Tea Bigelow Tea
  • 12.9. Twinings
  • 12.10. Keicha Tea World

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us