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市場調査レポート
商品コード
1512670
プロバイオティクス・ウェルネス飲料の世界市場:2024年~2031年Global Probiotic Wellness Drinks Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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プロバイオティクス・ウェルネス飲料の世界市場:2024年~2031年 |
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要
プロバイオティクス・ウェルネス飲料の世界市場は、2023年に8億1,210万米ドルに達し、2031年には18億9,990万米ドルに達すると予測され、2024年~2031年の予測期間中にCAGR12.9%で成長します。
腸の健康の重要性とそれが全体的な幸福に与える影響に対する意識の高まりが、プロバイオティクス・ウェルネス飲料に対する消費者の需要を促進しています。消費者は、消化器系の健康をサポートし、免疫力を高め、精神的な幸福感を高めるプロバイオティクスの利点について知識を深めています。こうした意識の高まりが、こうした健康上のメリットを提供する機能性飲料の市場需要を後押ししています。
市場では製品の革新と多様化が急速に進んでいます。メーカー各社は、さまざまな嗜好、食生活の嗜好、健康ニーズに対応する幅広いプロバイオティクス・ウェルネス飲料を開発しています。イノベーションには、乳製品不使用のオプション、フレーバー飲料、ビタミン、ミネラル、植物抽出物などの追加栄養素を強化した製品などがあります。このような市場の多様化は、より幅広い消費者層への訴求力を拡大しつつあります。
例えば、2024年2月28日、ホリスティック・ヘルス・ソリューションの最前線に立つパイオニア企業ネクストフーズは、主力ブランドであるグッドベリーとチェリバンディを発売しました。生活の質を高める科学的裏付けのある製品で知られるこれらのブランドは、2023年にネクストフーズの下に統合されました。これらの新製品はNatural Products Expo West 2024のブース#N722でお披露目され、名誉あるNEXTY賞の最優秀機能性食品・飲食品部門のファイナリストとして表彰されます。
北米の消費者の間では、健康とウェルネス、特に腸内環境の重要性に対する意識が高まっています。この意識の高まりは、消化器系の健康に役立ち、全体的な幸福感を高める機能性飲料を消費者が求めるようになり、プロバイオティクス・ウェルネス飲料の需要を促進しています。この動向は市場成長に大きな影響を与えており、プロバイオティクス飲料を毎日の健康習慣に取り入れる消費者が増えています。
ダイナミクス
機能性飲料分野の拡大
基本的な水分補給以上の健康効果をもたらす飲料に対する消費者の嗜好が高まっています。プロバイオティクス・ウェルネス飲料を含む機能性飲料は、消化器系の健康を改善し、免疫力を高め、全体的な健康を促進する便利な方法を求める健康志向の消費者にアピールしています。こうした消費者の嗜好の変化に対応するため、メーカー各社は製品ラインナップを拡充しており、こうした需要の高まりが市場成長の原動力となっています。
機能性飲料の分野では、プロバイオティクスを組み込んだ新しい製品処方の革新が続いています。プロバイオティクス・ウェルネス飲料は、乳酸菌やビフィズス菌などの生きた善玉菌を摂取できるように処方されており、腸の健康をサポートし、免疫機能を高める。こうしたイノベーションは、科学的裏付けのある健康ソリューションを便利な飲料形態で求める消費者を惹きつけています。
例えば、2023年8月21日、ダノンのプロバイオティクス・ヨーグルト製品の主要ブランドであるアクティビアは、第1回We've Got Guts Forumを発表しました。この公開イベントでは、腸の健康を提唱し、参加者に全体的な健康を高める力を与えることに焦点を当てた無料プログラムが行われます。9月22日に予定されているこの無料フォーラムは、トロントのArtscape Wychwood Barnsにあるコミュニティ文化ハブで開催されます。
プロバイオティクスの継続的研究開発
飲料中のプロバイオティクスの有効性と安定性を向上させ、生きた培養物が加工、保存、消費を通して生き残るようにすることを目的とした調査研究が行われています。プロバイオティクス株のカプセル化技術や保護コーティングにおける革新は、その生存率を向上させ、メーカーが強力で効果的なプロバイオティクス飲料を消費者に提供することを可能にします。このような技術の進歩は消費者の信頼を高め、市場の普及を促進します。
研究開発は、消化の改善、免疫サポート、気分の向上など、特定の健康効果を持つ菌株の特定と開発に注力しています。例えば、2023年5月23日、フォンテラは東南アジアの健康志向の消費者向けに調整したプロバイオティクス粉末飲料をシンガポールで発売しました。同社はインドネシア、マレーシア、タイ全域に流通を拡大する計画で、これらの地域で拡大する中産階級層をターゲットにしています。
厳しい規制要件
厳しい規制要件は、新規メーカーや製品にとって市場参入の障壁となる可能性があります。プロバイオティクス、健康強調表示、ラベル表示、安全基準に関する複雑な規制を遵守するには、多大なリソースと専門知識が必要となります。中小企業は、こうした規制をクリアするのが困難で、市場参入や効果的な競争が制限される可能性があります。
プロバイオティクス・ウェルネス飲料メーカーにとって、厳しい規制基準を満たすことはさらなるコスト負担となります。多様な地域的・国際的規制を確実に遵守するためには、調査、試験、品質保証、規制コンサルティングへの投資が必要です。こうしたコンプライアンス・コストは、特に中小企業にとっては予算を圧迫し、収益性や市場における競争力のある価格設定に影響を与える可能性があります。
例えば、2021年9月29日、食品安全基準(栄養補助食品、栄養補助食品、特別食用食品、特別医療用食品、機能性食品、新規食品)規則が官報に掲載され施行されました。食品事業者は2018年1月1日までに本規則の全条項を遵守する必要があります。本規則において、別段の定めがない限り、「法」とは2006年食品安全基準法(34 of 2006)を指し、「食品当局」とは同法第4条に基づき設立されたインド食品安全基準庁を指し、「特別食用食品」とは同法第22条に定義される意味を有します。
Overview
The Global Probiotic Wellness Drinks Market reached US$ 812.1 million in 2023 and is expected to reach US$ 1,899.9 million by 2031, growing with a CAGR of 12.9% during the forecast period 2024-2031.
The growing awareness of the importance of gut health and its impact on overall well-being is driving consumer demand for probiotic wellness drinks. Consumers are becoming more educated about the benefits of probiotics in supporting digestive health, boosting immunity, and enhancing mental well-being. This heightened awareness is fueling market demand for functional beverages that provide these health benefits.
The market is witnessing a surge in product innovation and diversification. Manufacturers are developing a wide range of probiotic wellness drinks that cater to different tastes, dietary preferences, and health needs. Innovations include dairy-free options, flavored beverages, and products fortified with additional nutrients such as vitamins, minerals, and plant extracts. This diversification is expanding the market's appeal to a broader consumer base.
For instance, on February 28, 2024, NextFoods, a pioneering company at the forefront of holistic health solutions, launched its flagship brands, GoodBelly and Cheribundi. Known for their scientifically supported products that enhance quality of life, these brands merged under NextFoods in 2023. The new products will debut at booth #N722 during Natural Products Expo West 2024, where they are honored as finalists for the prestigious NEXTY Award in the Best Functional Food or Beverage category.
There is an increasing awareness among North American consumers about the importance of health and wellness, particularly gut health. This heightened awareness is driving demand for probiotic wellness drinks as consumers seek out functional beverages that offer digestive health benefits and boost overall well-being. This trend is significantly impacting market growth, with more consumers integrating probiotic drinks into their daily health routines.
Dynamics
Expansion of the Functional Beverage Sector
There is a growing consumer preference for beverages that offer health benefits beyond basic hydration. Functional beverages, including probiotic wellness drinks, appeal to health-conscious consumers seeking convenient ways to improve digestive health, boost immunity, and promote overall well-being. This increasing demand drives market growth as manufacturers expand their product offerings to meet these evolving consumer preferences.
The functional beverage sector continues to innovate with new product formulations that incorporate probiotics. Probiotic wellness drinks are formulated to deliver live beneficial bacteria, such as lactobacilli and bifidobacteria, which support gut health and enhance immune function. These innovations attract consumers looking for scientifically backed health solutions in convenient beverage formats.
For instance, on August 21, 2023, Activia, a leading brand in Danone's family of probiotic yogurt products, announced its inaugural We've Got Guts Forum. This public event will feature complimentary programming focused on advocating for gut health and empowering attendees to enhance their overall well-being. Scheduled for September 22, the free, in-person forum will be held at the community cultural hub located at Artscape Wychwood Barns in Toronto.
Continuous Research and Development in Probiotics
Research efforts aim to enhance the efficacy and stability of probiotics in beverages, ensuring that live cultures survive through processing, storage, and consumption. Innovations in encapsulation technologies and protective coatings for probiotic strains improve their viability, enabling manufacturers to deliver potent and effective probiotic beverages to consumers. This technological advancement boosts consumer confidence and drives market adoption.
Researchers focus on identifying and developing strains with specific health benefits, such as improved digestion, immune support, and mood enhancement. For instance, on May 23, 2023, Fonterra introduced a probiotic powdered drink tailored for Southeast Asia's health-conscious consumers with its launch in Singapore. The company plans to expand distribution across Indonesia, Malaysia, and Thailand, targeting the expanding middle-class demographic in these regions.
Stringent Regulatory Requirements
Stringent regulatory requirements can create barriers to market entry for new manufacturers and products. Compliance with complex regulations related to probiotics, health claims, labeling, and safety standards requires significant resources and expertise. Small and medium-sized enterprises (SMEs) may face difficulties in navigating these requirements, limiting their ability to enter the market and compete effectively.
Meeting stringent regulatory standards incurs additional costs for probiotic wellness drink manufacturers. Investments in research, testing, quality assurance, and regulatory consulting are necessary to ensure compliance with diverse regional and international regulations. These compliance costs can strain budgets, particularly for smaller firms, impacting their profitability and ability to price competitively in the market.
For instance, on September 29, 2021, the Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016, came into effect upon their publication in the Official Gazette. Food Business Operators are required to comply with all provisions of these regulations by January 1, 2018. In these regulations, unless specified otherwise: the term "Act" refers to the Food Safety and Standards Act, 2006 (34 of 2006); "Food Authority" denotes the Food Safety and Standards Authority of India established under section 4 of the Act; and "Food for special dietary use" carries the meaning defined in section 22 of the Act.
The global probiotic wellness drinks market is segmented based on product type, packaging type, distribution channel, and region.
Growing Consumer Preference for Natural and Delicious Fruit-based Probiotic Drinks
Consumers are increasingly gravitating towards natural and delicious beverage options that combine health benefits with enjoyable flavors. Fruit-based probiotic drinks meet this demand by offering the natural sweetness and appealing taste of fruits, making them more attractive to a broad audience. This consumer preference is a significant driver for the market dominance of fruit-based probiotic drinks.
The market for fruit-based probiotic drinks is characterized by continuous innovation and a wide variety of product offerings. Manufacturers are experimenting with different fruit combinations, exotic flavors, and functional additives to cater to diverse consumer preferences. This variety not only attracts new consumers but also retains existing ones, contributing to the growth of this market segment.
High Consumer Awareness and Demand in North America
North America dominates the global probiotic wellness drinks market. North America has a high level of consumer awareness regarding the benefits of probiotics for gut health, immunity, and overall wellness. This awareness drives a strong demand for probiotic wellness drinks. Consumers in this region are well-informed about the health advantages of probiotics, leading to a robust market for these functional beverages.
North America boasts a strong research and development (R&D) infrastructure, which supports the development of advanced probiotic products. Investments in scientific research, clinical trials, and technological advancements ensure that the probiotic wellness drinks produced in North America are effective and of high quality. This commitment to R&D drives market leadership.
The global probiotic wellness drinks market faced supply chain disruptions during the pandemic. Lockdowns, restrictions on movement, and labor shortages affected the production and distribution of probiotic ingredients and finished products. Manufacturers had to navigate these challenges to ensure a consistent supply of products to meet consumer demand, which sometimes led to temporary shortages or delays in product availability.
The pandemic has heightened consumer awareness regarding health and immunity. People are increasingly seeking products that can enhance their overall well-being and immune system. Probiotic wellness drinks, known for their benefits in supporting gut health and boosting immunity, have seen a surge in demand. This increased health consciousness has positively influenced market growth as consumers prioritize functional beverages that offer health benefits.
The war has contributed to increased prices for raw materials, including those used in the production of probiotics, such as certain grains and dairy products. The rising costs of inputs have put pressure on manufacturers, leading to higher production costs. These increased costs are often passed on to consumers, potentially affecting the market's pricing strategies and consumer purchasing behavior.
Energy prices have soared due to the conflict, particularly impacting the cost of fuel and transportation. The global supply chain for probiotic wellness drinks relies heavily on efficient and cost-effective transportation of goods. Increased transportation costs can lead to higher overall costs for probiotic products, affecting probiotic wellness drinks market competitiveness and profitability.
The major players in the global probiotic wellness drinks market include Danone S.A., Nestle S.A., Yakult U.S.A. Inc., PepsiCo, Inc., Fonterra Co-operative Group Limited, Bio-K+, General Mills, Inc., Lifeway Foods, Inc., Chr. Hansen Holding A/S, and Amul.
The global probiotic wellness drinks market report would provide approximately 62 tables, 53 figures, and 213 users.
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