ソーラーウィンドウフィルムの世界市場-2024-2031

概要

ソーラーウィンドウフィルムの世界市場は、2023年に35億米ドルに達し、2024-2031年の予測期間中にCAGR 5.5%で成長し、2031年には54億米ドルに達すると予測されています。

ソーラーウィンドウフィルムは、車内や室内での危険な放射線を防御するものです。さらに、これらのフィルムは車や家の内装における家具の老化防止にも役立ちます。フィルムは安価で簡単に設置でき、建物の美観にも貢献します。太陽電池産業への投資の増加は、ソーラーウィンドウフィルム市場の需要を促進する可能性が高いです。

2019年、太陽電池産業は米国経済に250億米ドル以上の民間投資をもたらしました。2020年、米国における太陽エネルギー設備は、送電網に貢献した全新電力容量の43％を占め、これは史上最大の割合であり、2年連続で太陽エネルギーがシステムに最も多くの発電容量を追加しました。発電における太陽エネルギーの利用拡大により、米国の総発電量に占める太陽エネルギーの割合は、2010年の0.1％から現在では3％以上へと急速に高まっています。

2023年には、北米が世界のソーラーウィンドウフィルム市場の約1/4を占め、第二の支配的地域になると予想されています。北米では米国が支配的な市場です。同国に本社を置く主要企業には、3M、Johnson Laminating &Coating, Inc.、Eastman Chemical Company、Madico Inc.などがあります。政府の好意的な政策と自動車セクターの拡大が、同国の市場拡大を後押ししています。

ダイナミクス

市場への投資増加

環境意識や気候変動への懸念が高まる中、消費者や企業は二酸化炭素排出量を削減するための長期的な解決策を求めています。ソーラーウィンドウフィルムは、エネルギー消費を削減し、温室効果ガスの排出を削減し、高価な建物の改築やアップグレードを必要とせずに室内の快適性を向上させることで、持続可能性を促進するのに役立ちます。

2024年、商業用ウィンドウフィルムとグラフィックソリューションの全国的リーダーであるAP社は、マイアミを拠点とするウィンドウフィルムメーカーを買収しました。この戦略的買収により、ダイナミックなマイアミ市場への参入を含め、米国東海岸でのプレゼンスを拡大する計画です。同社はマイアミ広域圏における3M（TM）ウィンドウフィルムの独占販売代理店であり、企業、住宅所有者、自動車所有者にサービスを提供しています。

エネルギー効率規制の高まり

ソーラーウィンドウフィルムの採用は、世界的に厳しいエネルギー効率基準と建築規則によって推進されています。ガイドラインは、エネルギー使用量と二酸化炭素排出量を削減するため、ビル所有者に省エネ対策への投資を促しています。ソーラーウィンドウフィルムは、断熱性を高め、日射熱の上昇を最小限に抑えることで、建築物が規制基準を満たすのを支援します。

各国政府は、市場への投資と技術革新を促進するための政策やプログラムを策定し始めています。インドでは、MNREがソーラーパークイニシアチブを設立し、500MW近い容量の太陽光発電設備の開発に政府の資金援助を提供しています。中国の国家発展改革委員会は、太陽エネルギーの活用に注力する企業に長期契約を付与する制度を開始しました。

高いコスト

ソーラーウィンドウフィルムは、一般的なウィンドウトリートメントに比べ、購入・設置費用が高くつく。特にコストが大きな問題となる地域や、予算の制約で建物の改修に投資できない地域では、初期費用がソーラーウィンドウフィルムの使用を妨げる場合もあります。太陽エネルギーは、クリーンなエネルギー源としてだけでなく、実に多くのメリットをもたらします。

太陽光発電のコストは、過去10年間で90％以上低下し、1GWあたり約359米ドルから40米ドル未満になった。このコスト削減は、規模の経済、再生可能エネルギーへの継続的な投資、技術の飛躍的進歩によるところが大きいです。しかし、太陽エネルギーは他の原因により、依然として割高です。しかし、ソーラーウィンドウフィルムの特徴、利点、適切な設置方法に関する知識不足が市場成長の妨げとなっています。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 市場投資の増加
    • エネルギー効率規制の高まり
  • 抑制要因
    • 高コスト
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争影響分析
• DMIの見解

第6章 COVID-19分析

第7章 タイプ別

• 有機
• 金属
• セラミック

第8章 フィルム別

• 透明フィルム
• 着色フィルム
• 反射フィルム
• 装飾フィルム
• 真空蒸着フィルム

第9章 用途別

• 住宅用
• 商業用
• その他

第10章 エンドユーザー

• 建設
• 自動車
• 海洋
• その他

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第13章 企業プロファイル

• M Company
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Eastman Chemical Company
• Saint Gobain SA
• Madico Inc
• Hanita Coating
• Johnson window films
• Avery Dennison corporation
• Sekisui S-Lec America, LLC
• Dexerials Corporation
• Garware Hi-Tech Films

第14章 付録

Overview

Global Solar Window Film Market reached US$ 3.5 billion in 2023 and is expected to reach US$ 5.4 billion by 2031, growing with a CAGR of 5.5% during the forecast period 2024-2031.

Solar window films defend against dangerous radiation in a car or room, as extreme ultraviolet rays can be lethal and cause skin cancer. Furthermore, these films are useful for preventing furniture aging in both vehicle and home interiors. The films are inexpensive and simple to install and they contribute to a building's aesthetic appeal. Rising investments in the solar industry are likely to fuel demand for the solar window film market.

In 2019, the solar industry contributed more than US$ 25 billion in private investment to the American economy. In 2020, solar energy installations in U.S. comprised 43% of all new electric capacity contributed to the grid, the greatest percentage in history and the second consecutive year that solar added the most generating capacity to the system. The increased use of solar energy in electricity generating allows it to quickly raise its percentage of total U.S. electrical generation, from 0.1% in 2010 to more than 3% now.

In 2023, North America is expected to be the second-dominant region with about 1/4th of the global solar window film market. U.S. is the dominant market in North America. Major companies headquartered in the country include 3M, Johnson Laminating & Coating, Inc., Eastman Chemical Company and Madico Inc. Favorable government policies, together with the expanding automotive sector, have driven market expansion in this country.

Dynamics

Rising Investments in the Market

Consumers and businesses are seeking long-term solutions to reduce their carbon footprint as environmental awareness and climate change worries grow. Solar window films help to promote sustainability by reducing energy consumption, cutting greenhouse gas emissions and improving indoor comfort without the need for expensive building modifications or upgrades.

In 2024, AP Corp., a national leader in commercial window film and graphic solutions, bought a Miami-based window film manufacturer. With this strategic acquisition, we plan to expand our presence along the East Coast of U.S., including entering the dynamic Miami market. It is an exclusive 3M(TM) window film dealer in the greater Miami area, serving companies, homeowners and car owners.

Rising Energy Efficiency Regulations

Solar window film adoption is driven by stringent energy efficiency standards and building rules globally. The guidelines encourage building owners to invest in energy-saving measures to reduce energy usage and carbon emissions. Solar window films assist buildings satisfy regulatory standards by enhancing insulation and minimizing solar heat gain, which drives up demand for these goods.

Governments have begun to develop policies and programs to boost market investment and innovation. In India, the MNRE has established a Solar Park initiative that provides government financial support for the development of solar power installations with a capacity of almost 500 MW. The National Development and Reform Commission in China has begun a system that grants long-term contracts to enterprises focusing on harnessing solar energy.

High Costs

Solar window films can be more expensive to purchase and install than standard window treatments. The initial outlay may hinder some customers and businesses from using solar window films, particularly in areas where cost is a major concern or where budget constraints prevent investing on building modifications. Solar energy offers numerous real benefits, not least as a clean energy source.

The cost of solar electricity has also decreased by more than 90% over the last decade, from about US$ 359 per GW to less than US$ 40 per GW. The cost reduction has been mostly owing to economies of scale, continuous investment in renewable energy and substantial technology breakthroughs. However, solar energy remains more expensive due to other causes. However, a lack of knowledge regarding the features, benefits and appropriate installation of solar window films hampers market growth.

Segment Analysis

The global solar window film market is segmented based on type, film, application, end-user and region.

Advantages of Solar Films in Construction Drives the Segment Growth

Construction is expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. Solar control window films are widely employed in construction because of their capacity to deflect heat from solar radiation while maintaining a comfortable atmosphere in terms of temperature within the structure or building. Due to their transparency, these films can be bonded onto the glass surfaces of structures.

Another role of these films will be to keep glass pieces together even after they break. Solar control window films are most commonly utilized in commercial and residential structures. The films are inexpensive and simple to install, adding to a building's aesthetic appeal. According to U.S. Department of Energy, approximately one-third of a building's cooling expenditures come from heat received through windows.

Geographical Penetration

Rising Energy Demand and Costs in Asia-Pacific

Asia-Pacific is expected to be the dominant region in the global solar window film market covering over 35% of the market. Rapid urbanization, industrialization and population increase have all contributed to the region's high energy demand. As energy costs rise, there is a growing interest in energy-efficient solutions such as solar window films, which can limit heat gain, lower cooling costs and improve building energy efficiency.

The region's growth is primarily driven by significant investments in renewable green energy and major solar energy projects that are now under construction. China has the world's highest solar energy capacity, with about 253 GW installed with intends to build 1200 GW by 2031. Some of the world's largest sun parks, including the Huanghe Golmund solar park, the Longyangxia Dam solar park and the Tengger Desert solar park.

Competitive Landscape

The major global players in the market include 3M Company, Eastman Chemical Company, Saint Gobain SA, Madico Inc, Hanita Coating, Johnson window films, Avery Dennison corporation, Sekisui S-Lec America, LLC, Dexerials Corporation and Garware Hi-Tech Films.

COVID-19 Impact Analysis

The pandemic caused global construction interruptions due to lockdowns, supply chain disruptions and labor shortages. Many development projects, including commercial buildings, offices and residential complexes, were placed on hold or postponed. Solar window films are frequently installed during the construction phase or as part of building renovations, hence the slowdown in construction activities resulted in lower demand for solar window films.

The pandemic had a substantial impact on the commercial real estate sector, with office buildings, retail spaces and hospitality facilities closing, experiencing lower occupancy or shifting to remote work arrangements. The decreased the demand for solar window films in commercial buildings, which are an important market sector for energy-saving and UV-blocking window film installations.

Russia-Ukraine War Impact

Russia and Ukraine are major producers of raw materials used in the production of solar window films, including polyethylene terephthalate film and different chemical coatings. Any disruptions in raw material production or transportation caused by the conflict resulted in globally supply shortages or delays. Instability in the region may cause price volatility in the globally solar window film industry.

Uncertainty over supply availability, geopolitical tensions and potential trade disruptions all have an impact on pricing dynamics. Fluctuations in raw material prices may have an impact on solar window film producers' and suppliers' cost structures. Damage to production facilities, disruptions in energy or transportation infrastructure or staff displacement have an influence on solar window film producers' production capacity and operations.

By Type

• Organic
• Metallic
• Ceramic

By Film

• Clear Film
• Tinted Film
• Reflective Film
• Decorative Film
• Vacuum Coated Film

By Application

• Residential
• Commercial
• Others

By End-User

• Construction
• Automotive
• Marine
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In August 2020, Lintec Corporation announced the decision to rename the "xxx-C70" and "xxxC50" variations of the WINCOS standard series to the WINCOS Medium Series LM-xx, as indicated in Exhibit A. The strategic adjustment intends to strengthen the WINCOS brand identity and differentiate these items from their premium competitors.
• In March 2022, GHL plans to increase its production capacity in the SPF sector by 75%, from 2,400 lakh sq. ft to 4,200 lakh sq. ft. The growth project requires major capital expenditure to develop a new Greenfield factory in Waluj, India.

Why Purchase the Report?

• To visualize the global solar window film market segmentation based on type, film, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of solar window film market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global solar window film market report would provide approximately 70 tables, 65 figures and 193 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Type
• 3.2.Snippet by Film
• 3.3.Snippet by Application
• 3.4.Snippet by End-User
• 3.5.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Investments in the Market
    • 4.1.1.2.Rising Energy Efficiency Regulations
  • 4.1.2.Restraints
    • 4.1.2.1.High Costs
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID-19
  • 6.1.2.Scenario During COVID-19
  • 6.1.3.Scenario Post COVID-19
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2.Market Attractiveness Index, By Type
• 7.2.Organic*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Metallic
• 7.4.Ceramic

8.By Film

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
  • 8.1.2.Market Attractiveness Index, By Film
• 8.2.Clear Film*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Tinted Film
• 8.4.Reflective Film
• 8.5.Decorative Film
• 8.6.Vacuum Coated Film

9.By Application

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2.Market Attractiveness Index, By Application
• 9.2.Residential*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Commercial
• 9.4.Others

10.End-User

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.1.2.Market Attractiveness Index, By End-User
• 10.2.Construction*
  • 10.2.1.Introduction
  • 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3.Automotive
• 10.4.Marine
• 10.5.Others

11.By Region

• 11.1.Introduction
  • 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2.Market Attractiveness Index, By Region
• 11.2.North America
  • 11.2.1.Introduction
  • 11.2.2.Key Region-Specific Dynamics
  • 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
  • 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1.U.S.
    • 11.2.7.2.Canada
    • 11.2.7.3.Mexico
• 11.3.Europe
  • 11.3.1.Introduction
  • 11.3.2.Key Region-Specific Dynamics
  • 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
  • 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1.Germany
    • 11.3.7.2.UK
    • 11.3.7.3.France
    • 11.3.7.4.Italy
    • 11.3.7.5.Russia
    • 11.3.7.6.Rest of Europe
• 11.4.South America
  • 11.4.1.Introduction
  • 11.4.2.Key Region-Specific Dynamics
  • 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
  • 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1.Brazil
    • 11.4.7.2.Argentina
    • 11.4.7.3.Rest of South America
• 11.5.Asia-Pacific
  • 11.5.1.Introduction
  • 11.5.2.Key Region-Specific Dynamics
  • 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
  • 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1.China
    • 11.5.7.2.India
    • 11.5.7.3.Japan
    • 11.5.7.4.Australia
    • 11.5.7.5.Rest of Asia-Pacific
• 11.6.Middle East and Africa
  • 11.6.1.Introduction
  • 11.6.2.Key Region-Specific Dynamics
  • 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
  • 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12.Competitive Landscape

• 12.1.Competitive Scenario
• 12.2.Market Positioning/Share Analysis
• 12.3.Mergers and Acquisitions Analysis

13.Company Profiles

• 13.1.3M Company*
  • 13.1.1.Company Overview
  • 13.1.2.Product Portfolio and Description
  • 13.1.3.Financial Overview
  • 13.1.4.Key Developments
• 13.2.Eastman Chemical Company
• 13.3.Saint Gobain SA
• 13.4.Madico Inc
• 13.5.Hanita Coating
• 13.6.Johnson window films
• 13.7.Avery Dennison corporation
• 13.8.Sekisui S-Lec America, LLC
• 13.9.Dexerials Corporation
• 13.10.Garware Hi-Tech Films

LIST NOT EXHAUSTIVE

14.Appendix

• 14.1.About Us and Services
• 14.2.Contact Us