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市場調査レポート
商品コード
1474041
セラミックウォールタイルの世界市場-2024-2031年Global Ceramic Wall Tiles Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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セラミックウォールタイルの世界市場-2024-2031年 |
出版日: 2024年05月02日
発行: DataM Intelligence
ページ情報: 英文 210 Pages
納期: 即日から翌営業日
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概要
セラミックウォールタイルの世界市場は2023年に1,382億米ドルに達し、2031年には2,287億米ドルに達すると予測され、予測期間2024-2031年のCAGRは6.5%で成長します。
世界市場では、新興国市場と先進国市場の間で、需要に関して明確な乖離が生じています。新興国市場では、需要の大部分は新築によって生み出されるのに対し、先進国市場では、需要の大部分は既存住宅の改築やアップグレードによるものです。
近年見られる顕著な動向のひとつは、美的デザインに対する消費者の嗜好の高まりです。無地ではなく、多くの消費者が複雑なデザイン模様のタイルを選ぶようになっています。タイルメーカーはこの動向に着目し、消費者向けに工場での様々なカスタマイズオプションを導入しています。
ダイナミクス
途上諸国における急速な都市化
2000年代初頭から始まった貿易の自由化と新興国への製造業のシフトに伴い、かつてない新たな都市化の波が押し寄せています。その影響はアジア太平洋に顕著に表れており、小さな町が20年足らずで活気あふれる大都市へと変貌を遂げました。このような急速な都市化の進展は、独自の課題を生み出しています。
潜在的な危機を食い止めるため、多くの政府がさまざまな手ごろな価格の住宅計画に資金を投入しています。このような制度の背景にある目的は、不動産の価格圧力を緩和するために住宅ストックを構築することです。セラミックウォールタイルは、閉ざされた居住空間に新たな美観を加える費用対効果の高い方法です。世界市場は今後も、新興国の都市化が成長の原動力となると思われます。
手頃な価格の新しい住宅の建設
世界中で、不動産価格が所得をはるかに上回るスピードで上昇し、人口の大部分にとって住宅が手の届かないものになっています。民主主義諸国では、住宅価格の値ごろ感が政治的な重要課題となっており、多くの政党が政権に当選した場合、手頃な価格の住宅を大幅に増やすことを約束しています。各国はこの問題に取り組むため、さまざまな戦術を採用しています。
フィリピン政府は2023年8月に、2028年までに600万戸の手頃な価格の住宅を新たに建設することを目的とした「4PH」と呼ばれるプログラムを制定しました。インド政府は、「Pradhan Mantri Awas Yojana」計画の下、都市部の貧困層向けに手頃な価格の住宅を建設しています。このような制度の影響を測るには数年かかると予想されますが、長期的にはセラミックウォールタイルの需要増に拍車がかかると思われます。
新たな貿易障壁の発動
欧米諸国政府が関税やその他の規制の発動を検討しているため、陶磁器壁タイルの世界貿易は逆風に直面しています。米国とEU政府は特に、安価な中国からの輸入品で国内市場が氾濫し、地元メーカーが弱体化していることを懸念しています。2022年、EU委員会は中国からの輸入品に反ダンピング関税を課すため、複数年にわたる調査を開始しました。
また、インドのセラミックウォールタイルメーカーに対しても同様の調査が開始されました。2024年1月、英国のセラミック・メーカーの主要ロビー団体であるセラミックスUKは、中国からの輸入品に反ダンピング関税を課すという政府の姿勢を全面的に支持するという声明を発表しました。中国は世界のセラミックウォールタイル生産の53%近くを占めており、新たな関税は世界市場の成長にとって非常に不安定なものとなると思われます。
Overview
Global Ceramic Wall Tiles Market reached US$ 138.2 billion in 2023 and is expected to reach US$ 228.7 billion by 2031, growing with a CAGR of 6.5% during the forecast period 2024-2031.
A clear divergence has emerged in the global market with regards to demand between emerging and developed markets. In emerging markets, demand is majorly generated by new construction, whereas in developed markets, the vast majority of demand comes from renovation and upgradation of existing residential quarters.
One notable trend that has emerged in recent years is an increase in consumer preference towards aesthetical designs. Instead of plain colors, many consumers are opting for tiles with intricate design patterns. Tile producers have caught onto this trend and are introducing various factory customization options for consumers
Dynamics
Rapid Urbanization in Developing Countries
With trade liberalization and shifting of manufacturing to emerging nations beginning from the early 2000s, a new and unprecedented wave of urbanization has been unleashed. The effects of this are visible in Asia-Pacific, where small towns have been transformed into bustling metropolises in under two decades. Such a rapid growth of urbanization has created its own set of challenges, the most glaring of which is the shortage of residential housing units.
To stem a potential crisis, many governments are pouring capital into various affordable housing schemes. The objective behind such schemes is to build up residential housing stock to alleviate pricing pressure on real estate. Ceramic wall tiles are a cost-effective way of adding new aesthetics to enclosed living spaces. The global market will continue to rely upon urbanization in emerging nations to fuel its growth.
Construction of New Affordable Housing
All across the world, real estate prices have grown much faster than incomes, making housing unaffordable for large segments of the population. Housing affordability has become a hot button political issue in democratic countries, with many political parties promising massive increases in affordable housing if elected to power. Countries have adopted different tactics to tackle this problem.
The Philippine government instituted a program in August 2023, called 4PH with an aim to build 6 million new affordable homes through 2028. Along similar lines, the Indian government is building affordable housing for the urban poor under the 'Pradhan Mantri Awas Yojana' scheme. While it will take a few years to gauge the impact of such schemes, it will spurt an increase in demand for ceramic wall tiles over the long term.
Enaction of New Trade Barriers
The global trade in ceramic wall tiles is facing headwinds, as western governments are contemplating the imposition of tariffs and other restrictions. U.S. and EU governments are specifically concerned about domestic markets being flooded with cheap Chinese imports, which have undermined local manufacturers. In 2022, the EU commission launched a multi-year investigation to impose anti-dumping duties on Chinese imports.
A similar investigation was also launched against Indian ceramic wall tile manufacturers. In January 2024, Ceramics UK, the main lobby group of ceramic manufacturers in UK, released a statement that it will fully support the government's stance of imposing anti-dumping tariffs on Chinese imports. China accounts for nearly 53% of the global ceramic wall tile production and new tariffs would be highly destabilizing for the growth of the global market.
The global ceramic wall tiles market is segmented based on type, construction type, application, end-user and region.
Despite Challenges, Residential Construction Still Accounts for the Largest Share
2023 has been very challenging for the global residential real estate sector. The cost of capital in the developed world has increased significantly due to multiple interest rate hikes by U.S. Federal Reserve. The Chinese government has also announced new policy measures to restrict funding for new residential construction. The aim of these policies is to cool an overheated real estate market.
Even as the residential real estate sector runs into headwinds, it still continues to account for the highest demand for ceramic wall tiles. Comparatively, commercial and industrial demand is significantly limited. Despite an predicted boom in Asia-Pacific, the overall demand will still remain muted through the coming years.
Asia-Pacific Will Face Challenging Growth Conditions
The decade from early 2000s to 2010s were the prime boom years for the real estate sector in Asia-Pacific, mainly characterized by fast-paced growth in China and India. However, in recent years, the real estate sector in both countries has lost its luster. In India, despite increasing demand, new construction has been sluggish and the sector has witnessed several bankruptcies due to the pandemic.
Evergrande, China's largest real estate developer, was ordered to undergo liquidation by the Chinese government in January 2024. Such a move has further dampened the real estate sector in the country. With weakened demand growth in two of the largest Asian economies, the market will have to renew focus on southeast Asian countries like Thailand, Malaysia, Vietnam and Indonesia to ensure continued stable growth.
The pandemic represented an extremely challenging period for tile manufacturers. Demand had dropped precipitously across residential and commercial real estate sectors and many existing customers cancelled orders in face of economic uncertainty. In such conditions, many manufacturers temporarily curtailed or suspended production.
The market witnessed a consolidation in favor of established players, since many small and medium enterprises went bankrupt. Ceramic wall tile manufacturers had been forced to introduce new products and slash prices to stimulate demand in the initial months following the pandemic. However, despite a challenging period, the global market has once again returned to a positive growth trajectory.
The war in Ukraine negatively impacted the Russian market for ceramic wall tiles. With western countries imposing harsh sanctions, most of the western ceramic tile manufacturers have exited the Russian market, leaving a considerable gap which cannot be plugged by domestic production or a surge in Chinese imports.
Another knock-on effect of the sanctions has been the stagnation of Russia's real estate sector, with most cities witnessing a slowdown in new construction. Decrease in purchasing power and increased tile prices have also put off consumers from undertaking renovations. Anemic demand growth will continue to plague the Russian ceramic tile market in the upcoming years.
The major global players in the market include Mohawk Industries, Inc., Grupo Lamosa, RAK Ceramics, Kajaria Ceramics, SCG Ceramics Public Company Limited, Grupo Cedasa, Prism Johnson Limited, PT Arwana Citramulia Tbk, Ceramica Cielo and STN Ceramica.
The global ceramic wall tiles market report would provide approximately 69 tables, 62 figures and 210 Pages.
Target Audience 2024
LIST NOT EXHAUSTIVE