マグカップの世界市場-2024-2031年

概要

マグカップの世界市場は2023年に231億米ドルに達し、2031年には474億米ドルに達すると予測され、予測期間2024-2031年のCAGRは9.4%で成長します。

マグカップのデザイン、材料、機能の発展は、消費者にニーズに合った様々なソリューションを提供することで市場拡大を促進します。消費者の需要を満たすため、メーカーはセラミック、磁器、ガラス、ステンレスなどの新材料や、断熱マグやこぼれにくい蓋などの革新的な機能を提供しています。健康とウェルネスに対する意識の高まりは、消費者に安全で環境に優しい材料のマグカップを好むよう促しています。

BPAフリー、鉛フリーなど、環境にやさしいマグカップの人気は高まっており、この分野の市場拡大を後押ししています。例えば、Urban Barの「Tiki Barware」は、ハワイのティキをモチーフにしたスチール製ドリンクウェアのコレクションです。プラスチック製ドリンクウェアが環境や健康に与える悪影響が、安全でリサイクル可能な材料ベースの商品への需要を後押ししています。製品メーカーは、有害化学物質であるBPAの使用を避けています。

2023年には、欧州が世界のマグカップ市場の約1/4を占めると予想されています。すぐに食べられる商品、フルーツジュース、コーヒーなどのコンビニエンスフードの人気が高まっています。例えば、2022年1月、Monster Drinksは主要エナジードリンクブランドに新フレーバーを投入しました。この商品は英国各地のスーパーマーケットやコンビニエンスストアで販売されました。さらに、eコマースの人気の高まりが、この地域におけるマグカップ市場の成長を促進すると予想されます。

ダイナミクス

各国におけるバーの設立増加

リモートワークや自宅で過ごす人の増加に伴い、個人用や贈答用のマグカップの需要が高まっており、これが市場の成長に寄与しています。魅力的で洗練された外観とデザインでフォーマルな場を演出できること、子どもでも使える耐久性があることなどが、顧客の獲得につながっています。世界各国でバーの開店が増え、需要が急増しています。

バー、パブ、ナイトクラブでは様々な飲み物が提供されるため、高品質で数の多いドリンクウェアが必要とされ、マグカップ市場の需要を牽引しています。パブ、バー、ナイトクラブは個人の憩いの場として人気があります。さらに、豊かなライフスタイルを求める消費者支出の増加により、同ビジネスは積極的に増加しています。SBDCnet.Orgは2020年6月のデータを用いて、米国には36,000以上のバーやナイトクラブがあると主張しています。

ライフスタイルの変化と飲料消費の増加

利便性や外出先での消費への嗜好の高まりといった消費者のライフスタイルの変化が、マグカップの需要を促進しています。人々の慌ただしいライフスタイルの増加により、飲料用の携帯可能で丈夫な容器が必要とされ、これがマグカップ需要の一因となっています。世界のコーヒー・ティー文化の人気は、これらの飲料を飲むための基本的な容器であるマグカップの需要を促進しています。

コーヒーショップ、カフェ、ティーハウスのすべてが、文化的体験からマグカップのマーケティングに大きく貢献し、消費者の嗜好に影響を与え、市場の需要を増大させています。飲料消費の増加に伴う製品需要の高まりが、市場成長の原動力となっています。International Coffee Organizationの統計によると、2019-20年の世界消費量は前年比124万袋増の1億6,934万袋となりました。

市場の飽和と代替品の存在

進化するライフスタイル動向や文化的変容による消費者の嗜好の変化は、マグカップ需要に影響を与える可能性があります。市場への浸透が著しく、顧客の嗜好が成熟しているため、先進国市場のマグカップは飽和状態になる可能性があります。メーカーは自社製品を差別化し、飽和したマーケットプレースで競争することが難しくなり、価格圧力や利益率の低下を招く可能性があります。世界のマグカップ市場は、タンブラー、トラベルマグ、使い捨てカップなど、様々な飲料容器との競争に直面しています。

消費者は、移動性、断熱性、利便性などの利点からこれらの代替品を選び、伝統的な陶器やガラスのマグカップの需要に影響を与えています。環境の持続可能性に対する懸念の高まりは、人々に標準的なマグカップに代わる環境に優しいものを求めるよう促しています。その結果、リサイクル可能で生分解性のある選択肢が望まれるようになり、持続可能でない材料に頼る生産者への課題となっています。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 各国におけるバーの設立増加
    • ライフスタイルの変化と飲料消費の増加
  • 抑制要因
    • 市場の飽和と代替品の存在
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 材料別

• 強化ガラス
• 真性磁器
• ホーロー
• ステンレス鋼
• プラスチック
• その他

第8章 エンドユーザー別

• 家庭
• 法人
• その他

第9章 用途別

• シェービングマグ
• ティキマグ
• トラベルマグ
• サーモマグ
• パズルマグ
• アミューズメントマグ
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Caribou Coffee Company
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• De'Longhi Appliances S.r.l.
• Epoca International, Inc.
• Hamilton Housewares Pvt. Ltd
• HANOWA and SWISS MILITARY
• Ignite USA, LLC
• Keurig Dr Pepper
• SharkNinja Operating LLC
• Thermos L.L.C.
• Zojirushi America Corporation

第13章 付録

Overview

Global Mug Market reached US$ 23.1 billion in 2023 and is expected to reach US$ 47.4 billion by 2031, growing with a CAGR of 9.4% during the forecast period 2024-2031.

Developments in mug design, materials and function drive market expansion by providing consumers with a range of solutions to fit their needs. To meet consumer demands, manufacturers provide new materials like as ceramic, porcelain, glass and stainless steel and also innovative features like insulated mugs and spill-proof lids. Growing awareness of health and wellness pushes consumers to prefer mugs made of safe and eco-friendly materials.

BPA-free, lead-free and environmentally friendly mugs are becoming increasingly popular, propelling market expansion in this sector. For example, Urban Bar's Tiki Barware is a collection of steel drinkware with Hawaiian-inspired tiki motifs. The negative impact of plastic drinkware on the environment and health is driving the demand for safe and recyclable material-based goods. Product manufacturers avoid the usage of BPA, a hazardous chemical.

In 2023, Europe is expected to be hold about 1/4th of the global mug market. Convenience food, such as ready-to-eat goods, fruit juices and coffee, have become increasingly popular. For example, in January 2022, Monster Drinks introduced a new flavor to their primary energy drink brand. The goods were sold in supermarkets and convenience stores around UK. Furthermore, the increasing popularity of e-commerce is expected to promote the growth of the mug market in the region.

Dynamics

Rising Establishment of Bars in Various Countries

As more people work remotely and spend time at home, there is a greater demand for mugs for personal use and gifting, which contributes to market growth. The product's ability to create formal settings with an attractive and sophisticated appearance and design, as well as its durability for use by children, is helping to attract more clients. Product demand has skyrocketed as more bars open in diverse countries globally.

A wide range of beverages are provided at bars, pubs and nightclubs, high-quality and numerous drinkware is necessary, which will drive the market demand for mug. Pubs, bars and nightclubs are popular venues for individuals to relax. Furthermore, the business is increasing positively as a result of rising consumer spending on affluent lifestyles. SBDCnet.Org, using data from June 2020, asserts that there are over 36,000 bars and nightclubs in U.S.

Lifestyle Changes and Rising Beverage Consumption

Consumer lifestyle changes, such as a growing preference for convenience and on-the-go consumption, are driving demand for mugs. People's increasingly hectic lifestyles necessitate the need for portable and sturdy containers for their beverages, which contributes to mug demand. The global popularity of coffee and tea cultures fuels demand for mugs, which are fundamental receptacles for drinking these beverages.

Coffee shops, cafes and tea houses all contribute significantly to marketing mugs because of the cultural experience, influencing consumer tastes and increasing market demand. The rising demand for products as a result of increased beverage consumption is driving market growth. According to International Coffee Organization statistics, global consumption in 2019-20 grew by 1.24 million bags over the previous year to 169.34 million bags.

Market Saturation and Presence of Alternatives

Shifting consumer preferences, driven by evolving lifestyle trends and cultural transformations, might have an impact on mug demand. Because of significant market penetration and mature customer preferences, the mug market in developed regions may become saturated. Manufacturers can find it difficult to distinguish their products and compete in saturated marketplaces, resulting in price pressures and lower profit margins. The global mug market faces competition from various beverage containers like tumblers, travel mugs and disposable cups.

Consumers choose these alternatives due to advantages such as mobility, insulation and convenience, affecting demand for classic ceramic or glass mugs. Growing worries about environmental sustainability have prompted people to seek out eco-friendly alternatives to standard mugs. As a result, there is a desire for recyclable and biodegradable choices, offering a challenge to producers who rely on non-sustainable materials.

Segment Analysis

The global mug market is segmented based on material, end-user, application and region.

Rising Shift Towards Western Lifestyle Drives the Segment Growth

Household is expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. As urbanization and globalization expand, western lifestyles and habits become more prevalent over the world. The proliferation of western-style coffee shops, cafes and coffee culture contributes to rising demand for mugs as coffee consumption rises.

Various health benefits of coffee use, such as lower risk of diabetes, fat loss and increased energy intake from caffeine surges, are also boosting market expansion. Key players are working on product improvements to maintain a better presence in the region. For example, to address Japan's rapidly expanding desire in plant-based food, Nestle Japan debuted a range of Nescafe lattes in 2021, including coffee capsules made with plant-based ingredients.

Geographical Penetration

Cultural Significance of Tea and Coffee in Asia-Pacific

Asia-Pacific is the dominant region in the global mug market covering more than 35% of the market. Urbanization trends, together with rising disposable incomes and changing lifestyles, drive up demand for domestic products like mugs. Many of the region's countries have strongly rooted tea and coffee cultures. Mugs are in high demand in countries with strong tea and coffee traditions, such as China, Japan and India.

Many startups and entrepreneurs choose this point of sale to launch their products because it requires less financial commitment and has a large consumer base. For example, in 2022, Luxmi Tea Company Private Ltd. expanded operations and began selling teas directly to consumers via its internet site, other marketplaces and retail stores. Furthermore, all factors are indirectly expected to drive demand.

Competitive Landscape

The major global players in the market include Caribou Coffee Company, De'Longhi Appliances S.r.l., Epoca International, Inc., Hamilton Housewares Pvt. Ltd, HANOWA and SWISS MILITARY, Ignite USA, LLC, Keurig Dr Pepper, SharkNinja Operating LLC, Thermos L.L.C. and Zojirushi America Corporation.

COVID-19 Impact Analysis

With lockdowns and social distancing measures, people stayed more time at home, which raised demand for household items such as mugs. People working from home and participating in activities such as remote schooling and virtual socializing created an increased need for mugs for coffee, tea and other beverages. As brick-and-mortar establishments closed or experienced less foot traffic owing to lockdowns and safety concerns, customers turned to internet shopping for their mug purchases.

E-commerce platforms have grown significantly, providing a quick and safe option to purchase for mugs without leaving the house. The epidemic drove people to seek comfort and connection through individualized products. Customized and personalized mugs were popular gifts for birthdays, holidays and other occasions as individuals sought out new ways to stay connected.

Russia-Ukraine War Impact

Ukraine and Russia are important suppliers of raw materials required to make ceramic and glass mugs, including clay, sand and minerals. Conflict-related interruptions in the supply of these raw materials may result in shortages and price rises for mug producers globally. Many mug manufacturing plants may be located in conflict-affected areas or rely on regionally produced materials.

Factory closures, transportation interruptions and personnel shortages might cause production delays and lower output, affecting global supply. Geopolitical tensions and uncertainties surrounding the conflict can have an impact on consumer confidence and purchase decisions. In times of economic uncertainty, consumers can reduce their expenditures on non-essential items like as mugs, resulting in a decrease in demand and sales.

By Material

• Strengthened Glass
• True Porcelain
• Vitreous Enamel
• Stainless Steel
• Plastic
• Others

By End-User

• Household
• Corporate
• Others

By Application

• Shaving Mug
• Tiki Mug
• Travel Mug
• Thermochromics Mug
• Puzzle Mug
• Amusement Mug
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In February 2023, Steelite International partnered with RCR CrystalleriaItaliana to distribute its finest eco-crystal glassware. Each glass is exceptionally break-resistant and produced entirely from recycled material.
• On February 3, 2023, BASCO, Inc. extends its glassware business by purchasing Discount Vials. The collaboration will benefit both BASCO and Discount Vials significantly, opening up new opportunities for both firms as they expand jointly.

Why Purchase the Report?

• To visualize the global mug market segmentation based on material, end-user, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of mug market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global mug market report would provide approximately 62 tables, 59 figures and 202 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Material
• 3.2.Snippet by End-User
• 3.3.Snippet by Application
• 3.4.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Establishment of Bars in Various Countries
    • 4.1.1.2.Lifestyle Changes and Rising Beverage Consumption
  • 4.1.2.Restraints
    • 4.1.2.1.Market Saturation and Presence of Alternatives
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Material

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 7.1.2.Market Attractiveness Index, By Material
• 7.2.Strengthened Glass*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.True Porcelain
• 7.4.Vitreous Enamel
• 7.5.Stainless Steel
• 7.6.Plastic
• 7.7.Others

8.By End-User

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 8.1.2.Market Attractiveness Index, By End-User
• 8.2.Household*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Corporate
• 8.4.Others

9.By Application

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2.Market Attractiveness Index, By Application
• 9.2.Shaving Mug*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Tiki Mug
• 9.4.Travel Mug
• 9.5.Thermochromics Mug
• 9.6.Puzzle Mug
• 9.7.Amusement Mug
• 9.8.Others

10.By Region

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2.Market Attractiveness Index, By Region
• 10.2.North America
  • 10.2.1.Introduction
  • 10.2.2.Key Region-Specific Dynamics
  • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1.U.S.
    • 10.2.6.2.Canada
    • 10.2.6.3.Mexico
• 10.3.Europe
  • 10.3.1.Introduction
  • 10.3.2.Key Region-Specific Dynamics
  • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1.Germany
    • 10.3.6.2.UK
    • 10.3.6.3.France
    • 10.3.6.4.Italy
    • 10.3.6.5.Russia
    • 10.3.6.6.Rest of Europe
• 10.4.South America
  • 10.4.1.Introduction
  • 10.4.2.Key Region-Specific Dynamics
  • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1.Brazil
    • 10.4.6.2.Argentina
    • 10.4.6.3.Rest of South America
• 10.5.Asia-Pacific
  • 10.5.1.Introduction
  • 10.5.2.Key Region-Specific Dynamics
  • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1.China
    • 10.5.6.2.India
    • 10.5.6.3.Japan
    • 10.5.6.4.Australia
    • 10.5.6.5.Rest of Asia-Pacific
• 10.6.Middle East and Africa
  • 10.6.1.Introduction
  • 10.6.2.Key Region-Specific Dynamics
  • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.Competitive Landscape

• 11.1.Competitive Scenario
• 11.2.Market Positioning/Share Analysis
• 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

• 12.1.Caribou Coffee Company*
  • 12.1.1.Company Overview
  • 12.1.2.Product Portfolio and Description
  • 12.1.3.Financial Overview
  • 12.1.4.Key Developments
• 12.2.De'Longhi Appliances S.r.l.
• 12.3.Epoca International, Inc.
• 12.4.Hamilton Housewares Pvt. Ltd
• 12.5.HANOWA and SWISS MILITARY
• 12.6.Ignite USA, LLC
• 12.7.Keurig Dr Pepper
• 12.8.SharkNinja Operating LLC
• 12.9.Thermos L.L.C.
• 12.10.Zojirushi America Corporation

LIST NOT EXHAUSTIVE

13.Appendix

• 13.1.About Us and Services
• 13.2.Contact Us