バックパックの世界市場-2024-2031年

概要

世界のバックパック市場は2023年に168億米ドルに達し、2031年には331億米ドルに達すると予測され、予測期間2024-2031年のCAGRは8.9%で成長する見込みです。

世界のバックパック市場は、アウトドア活動の増加、都市化、可処分所得の増加、耐久性があり多目的に使用できる製品に対する顧客の嗜好の変化など、いくつかの要因により急速に拡大しています。この市場の中では、ハイキング人気の高まりにより、北米が大きな成長ポテンシャルを有しています。

ハイキング専用に設計されたバックパックの製品導入は、北米バックパック市場の推進に重要な役割を果たしています。バックパックには、人間工学に基づいたデザイン、軽量材料、豊富な収納スペース、ハイドレーションシステム、過酷なアウトドア環境に対応する耐久性の向上など、先進的な機能が盛り込まれています。

例えば、2023年10月10日、テクニカルライン2024において、オスプレー・パック社は、プロシリーズとテンペスト・ベロシティを含む持続可能なデザインとダイナミックな性能の製品を発表しました。同社は、テンペスト・ベロシティやプロ・シリーズ、エクステンデッド・フィットの追加など、すべての探検家のアウトドア活動の向上、拡大、楽しみを支援しています。したがって、米国における最近の製品開発は、市場シェアの3/4以上を占める北米市場の成長に大きく貢献しています。

ダイナミクス

技術統合型スマートバックパック

バックパックへの技術統合は、業界の成長動向です。内蔵USBポート、ワイヤレス充電、Bluetooth接続などの機能は、スマートバックパックの標準装備となっています。エレガンスと実用性のシームレスな融合により、このテクノロジーに精通したアプローチは、電子機器に依存する現代の消費者の期待に応えています。

スマートバックパックは、接続性、革新性、使いやすさを日用品に求める高度な技術を持つ消費者に人気があります。特にミレニアル世代とZ世代には、その最新機能とテクノロジーのシームレスな統合が魅力となっています。この層が消費者市場のかなりの部分を占めるため、テクノロジーが日常生活にますます浸透するにつれて、スマートバックパックのニーズは高まると予想されます。

盗難防止機能の台頭

バックパック市場では、盗難や不正アクセスに対する懸念に対処するため、セキュリティに焦点を当てた機能の人気が高まっています。盗難防止を目的としたバックパックには、隠しジッパー、RFID遮断コンパートメント、耐切創性テキスタイルなどがあります。この動向の結果、特に旅行や混雑した都市部を移動する人々にとって、個人の持ち物はより安全になった。

盗難防止機能により、消費者は自分の持ち物に対する安全性が高まり、旅行中や通勤中により安心して快適に過ごすことができます。特に都市部や観光地では、安全に対する懸念が一般的になるにつれ、強力な盗難防止対策を備えたバックパックへの需要が高まっています。そのため、盗難防止機能の拡充は、セキュリティや保護に対する消費者の懸念を解消し、世界のバックパック市場を牽引しています。

価格敏感性と市場の飽和

最も競争力のある価格を提供しようとする生産者と小売業者の間の激しい競合は、バックパック市場における価格感応度から生じるかもしれません。したがって、企業が価格に敏感な消費者にアピールするために価格を下げれば、利益率が圧迫されるかもしれないです。企業間の価格競争は収益性をさらに低下させ、競争の激しい分野での製品革新やマーケティング、事業拡大への投資を妨げる可能性があります。

企業は、価格に敏感で混雑したマーケットプレースで競争力を維持するために、値下げや割引を余儀なくされることに気づくかもしれないです。利益率の低下は、市場シェアの維持や余分な在庫の処分のために企業が収益性を妥協した結果生じる可能性があります。利益率の低下は、マーケティングキャンペーンや研究開発、事業拡大プロジェクトへの支出を困難にし、企業の長期的成長の可能性を制限する可能性があります。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 技術統合型スマートバックパック
    • 盗難防止機能の台頭
  • 抑制要因
    • 価格敏感性と市場の飽和
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 製品別

• 旅行
• ハイキング／キャンプ
• その他

第8章 材料別

• ナイロン
• ポリエステル
• レザー
• その他

第9章 流通チャネル別

• eコマース
• 専門店
• 卸売・ディストリビューター
• スポーツショップ
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Adidas AG
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Under Armor Inc.
• Patagonia Inc.
• Puma
• Wildcraft
• SAMSONITE IP HOLDINGS S.AR.L
• Dakine Inc.
• Deuter Sport GmbH
• Safari
• Columbia Sportswear

第13章 付録

Overview

Global Backpack Market reached US$ 16.8 billion in 2023 and is expected to reach US$ 33.1 billion by 2031, growing with a CAGR of 8.9% during the forecast period 2024-2031.

The global backpack market is expanding rapidly due to several factors, including increased outdoor activities, urbanization, rising disposable incomes and shifting customer preferences for durable and multipurpose products. Within this market, North America contributing significant growth potential, owing to the increased popularity of hiking.

Product introductions of backpacks designed exclusively for hiking have played a critical role in propelling the North American backpack market. The backpacks include advanced features including ergonomic designs, lightweight materials, extensive storage compartments, hydration systems and increased durability to handle harsh outdoor settings.

For instance, on October 10, 2023, in the Technical Line 2024, Osprey Packs has revealed sustainable design and dynamic performance products which includes Pro Series and Tempest Velocity. The company is assisting all explorers in improving, expanding and enjoying their outdoor activities with products like the Tempest Velocity and Pro Series and Extended Fit additions. Therefore, the recent product developments in U.S. contribute significantly to the growth of the North American market capturing more than 3/4th of the market share.

Dynamics

Tech-Integrated Smart Backpacks

Technology integration into backpacks is a growing trend in the industry. Features like integrated USB ports, wireless charging and Bluetooth connectivity are standard on smart backpacks. With a seamless blend of elegance and practicality, this tech-savvy approach meets the expectations of contemporary consumers who depend on electronic devices.

Smart backpacks are popular with consumers with advanced technology who appreciate connectivity, innovation and ease of use in their routine products. Smart backpacks appeal to millennials and Gen Z in particular because of their modern features and seamless integration of technology. The need for smart backpacks is anticipated to increase as technology becomes more and more ingrained in daily life, as this demographic groups account for a significant portion of the consumer market.

Rise of Anti-Theft Features

The popularity of security-focused features in the backpack market is increasing, to address concerns about theft and unauthorized access. Backpacks implied to prevent theft include concealed zippers, RFID-blocking compartments and cut-resistant textiles. As a result of this trend, personal belongings are safer, especially for people who are traveling or navigating congested urban areas.

Anti-theft features give consumers increased security for their things, helping them feel more assured and comfortable while traveling or commuting. As safety concerns become more common, particularly in urban areas and tourist sites, the demand for backpacks with strong anti-theft measures develops. Therefore, the expansion of anti-theft features resolves consumer concerns about security and protection, which is driving the global backpack market.

Price Sensitivity and Market Saturation

Intense competition between producers and retailers to provide the most competitive pricing might result from price sensitivity in the backpack market. Therefore, if companies lower prices to appeal to price-sensitive consumers, profit margins might be strained. Price wars between businesses can further diminish profitability and prevent investment in product innovation, marketing and expansion initiatives in highly competitive sectors.

Companies might discover themselves compelled to reduce prices or provide discounts to stay competitive in price-sensitive and crowded marketplaces. Reduced profit margins could result from companies compromising profitability to hold onto market share or get rid of extra inventory. Reduced profit margins have the potential to limit company's potential for long-term growth by making it more difficult for them to spend on marketing campaigns, R&D and expansion projects.

Segment Analysis

The global backpack market is segmented based on product, material, distribution channel and region.

Growing Demand for Durable and Functional Gear

Campers and hikers need equipment that is functional and long-lasting, able to endure rough terrain, fluctuating weather and prolonged use in isolated areas. Hiking and camping-specific backpacks come with ergonomic designs, padded straps, adjustable suspension systems, lots of storage compartments, compatibility with hydration systems and lightweight materials. The characteristics meet the unique needs of outdoor enthusiasts by improving comfort, convenience and functionality.

The rapidly growing engagements in outdoor activities make it necessary to have dependable equipment that can endure the difficulties posed by the environment. Hikers and campers seek equipment that can withstand rugged terrain, changing weather conditions and extended use in remote regions. Therefore, hiking/camping segment dominates the global market with majority of the market share.

Geographical Penetration

New Backpack Introductions Impacts the Regional Market

New backpack introductions frequently urge existing backpack owners to contemplate upgrading or replacing their current backpacks with the most recent versions. Newly introduced backpacks may appeal to consumers due to their improved features, increased practicality and modern styles. The replacement purchasing pattern promotes recurring sales and long-term market expansion.

For instance, in July 2022, Skybags unveiled a new #BackToCool campaign. The campaign emphasizes the excitement of returning to normal life and introduced the 2022 Skybags backpack range. The brand launched the #BackToCool campaign, introducing its new rucksack line and highlighting its features to commemorate people's desire to return to regular life. Therefore, Asia-Pacific captures the majority of the global market shares.

COVID-19 Impact Analysis

The epidemic changed consumer tastes and behavior, which influenced the kinds of backpacks that people were looking for. Travel and commuting backpack demand decreased as lockdowns and travel restrictions were implemented. Furthermore, consumers who enjoyed outdoor activities such as hiking, camping and leisure travel made a greater demand for outdoor and leisure backpacks. The change reflects customers' increasing interest in local experiences and outdoor activities.

The travel and tourist industry, a main market for travel backpacks, suffered a significant impact or slowdown as a result of travel restrictions and border closures enacted to stem the spread of the virus. The drop in foreign travel drastically lowered demand for travel backpacks, resulting in lower sales and revenue for bag manufacturers and stores serving the travel industry.

Russia-Ukraine War Impact Analysis

The conflict between Russia and Ukraine might affect Europe's tourism sector more broadly, especially in nations that border Ukraine. The demand for travel backpacks and related accessories may reduce in the event of decreased tourism and travel, which would result in a drop in sales within the European bag market.

Supply chains for backpack producers in Ukraine or those who depend on Ukrainian suppliers for production or raw materials may be affected by the economic downturn. Supply chain disruptions may cause production delays, inventory shortages and higher production costs for backpack manufacturers throughout Europe and the world.

By Product

• Travel
• Hiking/Camping
• Others

By Material

• Nylon
• Polyester
• Leather
• Others

By Distribution Channel

• E-Commerce
• Specialty Stores
• Wholesale and Distributors
• Sports Shops
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In November 2023, Skybags has announced an intriguing partnership with the Netflix original film "The Archies." Skybags' 'The Archies Backpack Collection' is a line of brand-new backpacks that not only honors the eagerly awaited Gen-Z-focused film but also redefines youth style and innovation standards.
• In October, 2023, in the Technical Line 2024, Osprey Packs has revealed sustainable design and dynamic performance products which includes Pro Series and Tempest Velocity.
• In July 2022, Skybags launched their 2022 backpack line with a revolutionary new campaign called #BackToCool.

Competitive Landscape

The major global players in the market include Adidas AG, Under Armor Inc., Patagonia Inc., Puma, Wildcraft, SAMSONITE IP HOLDINGS S.AR.L, Dakine Inc., Deuter Sport GmbH, Safari and Columbia Sportswear.

Why Purchase the Report?

• To visualize the global backpack market segmentation based on product, material, distribution channel and region, as well as understands key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of backpack market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global backpack market report would provide approximately 61 tables, 55 figures and 191 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Product
• 3.2.Snippet by Material
• 3.3.Snippet by Distribution Channel
• 3.4.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Tech-Integrated Smart Backpacks
    • 4.1.1.2.Rise of Anti-Theft Features
  • 4.1.2.Restraints
    • 4.1.2.1.Price Sensitivity and Market Saturation
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Product

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 7.1.2.Market Attractiveness Index, By Product
• 7.2.Travel*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Hiking/Camping
• 7.4.Others

8.By Material

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 8.1.2.Market Attractiveness Index, By Material
• 8.2.Nylon*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Polyester
• 8.4.Leather
• 8.5.Others

9.By Distribution Channel

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2.Market Attractiveness Index, By Distribution Channel
• 9.2.E-Commerce*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Specialty Stores
• 9.4.Wholesale and Distributors
• 9.5.Sports Shops
• 9.6.Others

10.By Region

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2.Market Attractiveness Index, By Region
• 10.2.North America
  • 10.2.1.Introduction
  • 10.2.2.Key Region-Specific Dynamics
  • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1.U.S.
    • 10.2.6.2.Canada
    • 10.2.6.3.Mexico
• 10.3.Europe
  • 10.3.1.Introduction
  • 10.3.2.Key Region-Specific Dynamics
  • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1.Germany
    • 10.3.6.2.UK
    • 10.3.6.3.France
    • 10.3.6.4.Italy
    • 10.3.6.5.Russia
    • 10.3.6.6.Rest of Europe
• 10.4.South America
  • 10.4.1.Introduction
  • 10.4.2.Key Region-Specific Dynamics
  • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1.Brazil
    • 10.4.6.2.Argentina
    • 10.4.6.3.Rest of South America
• 10.5.Asia-Pacific
  • 10.5.1.Introduction
  • 10.5.2.Key Region-Specific Dynamics
  • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1.China
    • 10.5.6.2.India
    • 10.5.6.3.Japan
    • 10.5.6.4.Australia
    • 10.5.6.5.Rest of Asia-Pacific
• 10.6.Middle East and Africa
  • 10.6.1.Introduction
  • 10.6.2.Key Region-Specific Dynamics
  • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

• 11.1.Competitive Scenario
• 11.2.Market Positioning/Share Analysis
• 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

• 12.1.Adidas AG*
  • 12.1.1.Company Overview
  • 12.1.2.Product Portfolio and Description
  • 12.1.3.Financial Overview
  • 12.1.4.Key Developments
• 12.2.Under Armor Inc.
• 12.3.Patagonia Inc.
• 12.4.Puma
• 12.5.Wildcraft
• 12.6.SAMSONITE IP HOLDINGS S.AR.L
• 12.7.Dakine Inc.
• 12.8.Deuter Sport GmbH
• 12.9.Safari
• 12.10.Columbia Sportswear

LIST NOT EXHAUSTIVE

13.Appendix

• 13.1. About Us and Services
• 13.2.Contact Us