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市場調査レポート
商品コード
1455733
ゴジベリー(クコの実)の世界市場-2023年~2030年Global Goji Berries Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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ゴジベリー(クコの実)の世界市場-2023年~2030年 |
出版日: 2024年03月26日
発行: DataM Intelligence
ページ情報: 英文 209 Pages
納期: 即日から翌営業日
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概要
世界のゴジベリー(クコの実)市場は、2022年に15億6,000万米ドルに達し、2023-2030年の予測期間中にCAGR 3.94%で成長し、2030年には21億2,000万米ドルに達すると予測されています。
食品やパーソナルケア製品におけるナチュラル・オーガニック製品の世界の動向は、ゴジベリーを含む様々な植物由来成分の市場拡大を増大させています。Namo Organics、Navitas Organics、Sorich Organicsブランドは、既存市場でゴジベリーのオーガニックバージョンを提供しています。多忙なライフスタイルに伴い、消費者は栄養価が高く、体に健康効果をもたらす持ち運びに便利な製品を採用するようになっています。
ゴジベリーの加工品は、乾燥、粉末、冷凍、ジュースなど様々な形態で販売されています。メーカー各社は、ゴジベリーを使いやすい形で提供しています。例えば、オーガニックで高品質な粉末スーパーフードの大手プロバイダーであるZ Natural Foodsは、水に混ぜるだけで簡単に使えるゴジベリーエキスパウダーやゴジベリーオーガニックジュースパウダーを提供しています。
ゴジベリー業界を改善する新技術の確立は、市場拡大により大きな役割を果たしています。例えば、2022年6月に実施された現代ゴジベリー産業と健康サミットでは、ゴジベリー産業の技術研究開発が強調されました。National Goji Berry Engineering Technology Research Center(国立ゴジベリー工学技術研究センター)のような様々なプラットフォームの設立は、ゴジベリーのより良い育種品種の生産と害虫および病気の予防に対するより大きな制御に役立っています。
ダイナミクス
スーパーフードへの需要の高まり
ゴジベリーの濃密な栄養特性は、スーパーフードの選択肢となります。国立衛生研究所によると、ゴジベリーはタンパク質、脂質、繊維質などの栄養素を豊富に含んでいます。また、ビタミンCやその他のミネラルも豊富に含まれています。ゴジベリーに含まれるフェノール化合物、カロテノイド、多糖類などの非栄養性生理活性化合物は、ゴジベリーをスーパーフードとして作り上げています。
抗酸化物質が豊富なゴジベリーの特性は、健康全般を増進する需要を高めています。ゴジベリーは免疫システムの維持に役立つと信じられています。中国やインドの伝統医学では、ゴジベリーは肝臓や腎臓の機能を高めるために処方されています。アーユルヴェーダでも数年前から使われています。ゴジベリーの高い栄養価と薬効が市場拡大の原動力となっています。
様々な製品の入手可能性
ゴジベリーの効能に対する意識の高まりは、ゴジベリーを主成分とする新製品の発売を後押ししています。例えば、2023年4月、米国のスムージーフランチャイズの元祖であるSmoothie King Franchises Inc.は、6種類のスムージーボウルをメニューに導入しました。新たに導入されたスムージーボウルには、Berry Goji GatewayとGo-Go Goji Crunchがあります。
Smoothie King Franchisesの新しいボウルは、人工着色料、香料、保存料を使用せず、非遺伝子組み換えのフルーツを丸ごと使用しています。健康志向の消費者の間で、これらの商品のフリーフロム性が人気を集めています。ゴジベリーはさまざまなスキンケア製品にも使われています。例えば、Skindalousブランドのスーパーフード、アサイーとゴジベリーのフェイスクリームがあります。ゴジベリーには必須脂肪酸が豊富に含まれており、肌に潤いを与えてくれます。
ゴジベリーは様々なスナックタイプで販売されています。例えば、高品質で植物由来のスーパーフード製品を提供するブランド、Navitas Organicsは、植物由来のスーパーフードスナック、Organic Goji Berriesを製品ポートフォリオに導入しました。まろやかな甘みとピリッとした辛みがあり、やさしく乾燥させたゴジベリーは、ヘルシーなスナックとして消費者の人気を集めています。スキンケア製品では、ゴジベリーは幅広く応用されています。
価格変動と代替品の脅威
価格変動は世界のゴジベリーを抑制する可能性があります。ゴジベリーは天候に左右される作物です。季節作物であるため、特定の季節に収穫されます。気候変動はゴジベリーの収穫量と品質に影響を与えます。市場は需給関係の混乱に直面する可能性があります。これは世界市場で価格変動を引き起こす可能性があります。たとえば、乾燥ゴジベリーの価格は2022年には6.99米ドル/kgであったが、2023年には10.90米ドル/kgに上昇しました。
オーガニックゴジベリーの生産は、生産者により多くの生産コストがかかります。原材料であるゴジベリーの価格変動は、加工製品開発の価格にさらに影響を与える可能性があります。こうしたゴジベリーの高騰により、消費者は同じ栄養価を持つ他の代替スーパーフード製品を選ぶようになっています。アサイーベリーやブルーベリーなど様々な製品がゴジベリーに取って代わり、市場の成長を妨げています。
Overview
Global Goji Berries Market reached US$ 1.56 billion in 2022 and is expected to reach US$ 2.12 billion by 2030, growing with a CAGR of 3.94% during the forecast period 2023-2030.
The global trend of natural and organic products in food and personal care products increases the market expansion for various plant-based ingredients, including goji berries. Namo Organics, Navitas Organics and Sorich Organics brands provide the organic versions of goji berries in the existing market. With busy lifestyles, consumers are adopting on-to-go convenient products that are nutritious and provide health benefits to the body.
The processed goji berries are available in various forms, such as dried, powdered, frozen and juice. The manufacturers provide goji berries in a conveniently usable form. For instance, Z Natural Foods, a leading provider of organic and high-quality powdered superfoods, offers Goji berry extract powder and Goji berry organic juice powder, that can be easily mixed into water.
New technological establishments to improve the goji berry industry have a greater role in expanding the market. For instance, in the Modern Goji Industry and Health Summit conducted in June 2022, the technological research and development of the Goji industry were highlighted. The establishment of various platforms, such as the National Goji Berry Engineering Technology Research Center, helps in the production of better breeding varieties and greater control over the pest and disease prevention of Goji berries.
Dynamics
Rising Demand for Superfoods
The dense nutrient characteristics of goji berries make them a superfood option. According to the National Institute of Health, goji berries are a good source of nutrients such as proteins, lipids and fibres. They also contain good content of vitamin C and other minerals. The non-nutritive bioactive compounds such as phenolic compounds, carotenoids and polysaccharides in the goji berries build them as superfoods.
The antioxidant-rich properties of goji berries improve their demand in enhancing overall health. It is believed that goji berries are helpful in maintaining a good immunity system. In traditional Chinese and Indian medicine, goji berries are prescribed to enhance liver and kidney functions. They have been used in Ayurveda for several years. The high nutritious and medicinal value of goji berries drives the market expansion.
Various Product Availabilities
The rising awareness of the benefits of goji berries is driving the launch of new products with goji berries as their main ingredients. For instance, in April 2023, Smoothie King Franchises Inc., the original U.S. smoothie franchise, introduced six smoothie bowls into their menu. The newly introduced smoothie bowls include Berry Goji Gateway and Go-Go Goji Crunch.
The new bowls from Smoothie King Franchises, are produced from whole, non-GMO fruits without artificial colours, flavors or preservatives. The free-from nature of these items is gaining popularity among health-conscious consumers. Goji berries are also used in various skin care products. For instance, the Skindalous brand provides a superfood, Acai and Goji Berry Face Cream. The goji berries are rich in essential fatty acids and help hydrate the skin.
The goji berries are available in various snack forms. For instance, Navitas Organics, a brand offering high-quality and plant-based superfood products, introduced Organic Goji Berries, a plant-based superfood snack, in its product portfolio. These mildly sweet, tangy, gently dried goji berries are gaining popularity as healthy snacks among consumers. In skin care products, goji berry has wide application.
Price Fluctuations and Substitute Products Threat
Price fluctuations can restrain the global goji berries. Goji berries are weather-related crops. Being a seasonal crop, they are harvested in specific seasons. Climate change affects the yield and quality of goji berries. The market can face disruptions in the demand-supply attributes. This can create price fluctuations in the global market. For instance, dried goji berries had a price of USD 6.99/kg in 2022 and increased to USD 10.90/ kg in 2023.
The production of organic goji berries adds more production costs to the producers. The price fluctuations of the goji berries, which are raw materials, can further affect the price of processed product development. With the high prices of these goji berries, consumers are opting for other alternative superfood products with the same nutritional benefits. Various products, such as acai berries and blueberries, replace the goji berries, hindering market growth.
The global goji berries market is segmented based on type, product, category, distribution channel, application, end-use and region.
New Product Launches
The global goji berries market is segmented based on application into food and beverage, pharmaceuticals, nutraceuticals and personal care products. The food and beverage segment holds the largest global giji berries market share. The increasing health consciousness among consumers drives the need for healthy and nutritious food and beverage products.
With the increased awareness regarding the health benefits of goji berries, many food and beverage manufacturers are launching products with goji berries. For instance, in September 2022, Luxe Beauty and Wellness Group introduced Tipsy Goji Berry Drink, a refreshing and healthy drink with the base ingredient of goji berry. This new go-to drink is gaining popularity among health-conscious consumers due to the various health benefits of goji berry.
Following the trend, many products are launching in the market targeting particular age or gender-based goji berry based products. For instance, in May 2023, TCP Group, a Thailand-based food and beverage manufacturer, launched Ready Goji Berry, an energy drink infused with Goji berries. The drink is filled with rich antioxidants and has a 0% sugar nature, specially designed for health-conscious women.
High Production
The Asia-Pacific held the largest region in the global goji berries market. Commercially, China, India and Japan of this region produce Goji berries. Due to its native habitat nature, countries like China have greater goji berry production rates. The well-suitable climate drives the production of goji berries in this region, with China achieving the largest production place.
Ningxia and Xinjiang areas of China are recorded to have high product production. As of 2021, the Goji berry planting area in Ningxia was about 25, 333 hectares. In northwest China's Ningxia Hui Autonomous Region industrial chain, the total output value of Goji berry was calculated to be about 3.9 billion U.S. dollars. With the greater production rates and well-established export networking, the region, especially China, exports large amounts of goji berries in global trade transactions.
According to the Fairtrade Network of Asia & Pacific Producers, China is the largest supplier of goji berries. The region achieved a significant role in the global goji berries trade market. In addition, Goji berries also have a history of use in traditional Chinese medicine. The wide domestic use of goji berries in the Asia-Pacific region drives market growth.
The major global players in the market include Viva Naturals, The Tibetan Goji Berry Company, Natierra, Navitas Naturals, Unicorn Superfoods, Ningxia Zhengyuan Wuzhong Halal Food Co. Ltd, Xian Yuensun Biological Technology Co. Ltd., Alovitox, Ningxia Pure Goji Biology Technology and Medikonda.
The outbreak of the COVID-19 pandemic moderately impacted the global goji berries market. The pandemic resulted in unfavorable conditions in various industries, such as food and cosmetics. The scarcity of raw materials and labor force halted the production of processed food products. The strict regulations from the government resulted in the halt of many manufacturing units. The disruption in the production of products with goji berries has decreased the use and functionality of the market.
The lift down of lockdowns and e-commerce sales of goji berries made a positive turn for the market. The rising consumption of packaged food, in turn, positively impacted the goji berries market, due to its use in various product production. The increased health consciousness among people increased demand for healthy products such as the goji market, driving the market demand.
Many industries were badly impacted by the Russia-Ukraine war. The global trade disturbances were hugely impacted, due to which the goji berries market also faced several challenges. Russia and Ukraine were some of the exporters of goji berries in their raw and dried forms. The war created import and export trade disruptions, resulting in economic disturbances.
The global goji berries market report would provide approximately 85 tables, 87 figures and 209 Pages.
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