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市場調査レポート
商品コード
1448063
米菓市場:2023~2030年Rice Cakes Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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米菓市場:2023~2030年 |
出版日: 2024年03月08日
発行: DataM Intelligence
ページ情報: 英文 229 Pages
納期: 即日から翌営業日
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概要
餅の世界市場は2022年に201億8,000万米ドルに達し、2023-2030年の予測期間中にCAGR 6.32%で成長し、2030年には329億4,000万米ドルに達すると予測されます。
人々の健康意識の高まりが、より健康的な食品としての餅の人気を後押ししています。これらの製品の利点に関する人々の意識の高まりは、市場成長にプラスの影響を与えます。餅には食物繊維やその他の栄養素が多く含まれているため、健康的なライフスタイルを送るのに適した選択肢となります。
世界動物基金(World Animal Foundation)の2023年の統計によると、世界には約8,800万人の菜食主義者がいます。菜食主義者の増加により、ベーカリー分野では餅のような植物性食品が求められています。餅の人気の高まりと、様々な風味の餅の入手可能性は、市場の拡大に大きく影響しています。
天然素材と健康効果のある食品への人気の高まりが、餅市場を後押ししています。米国アレルギー喘息免疫学会(American Academy of Allergy, Asthma and Immunology)によると、グルテン不耐症は世界人口の約4%に影響を及ぼしています。セリアック病の患者数の増加がグルテンフリーの餅市場を牽引しています。
ダイナミクス
ヘルシー製品に対する需要の高まり
ケーキのようなベーカリー製品は常に大きな需要があります。ケーキは主にお祝い事や特別なイベントで使われます。ケーキは用途が広いため、デザートとして最適です。人々の健康志向の高まりに伴い、ヘルシーな製品への需要が急速に高まっています。餅は、その健康上の利点の増加により、他の従来の製品よりも健康的な選択肢を形成しています。
高血圧の人は、低ナトリウム含量の餅を採用することが多くなっています。低カロリーで食物繊維が豊富な餅は、健康的です。多くの子供たちは、餅をおいしいと感じ、好んで食べる。NIHによると、100人に1人の子供がセリアック病にかかりやすいといわれています。小児セリアック病の増加により、グルテンフリーの餅の需要が高まっています。
多様な製品供給
様々な味の好みを持つ人々は、食品に様々な味の選択肢を求める可能性があります。一般的にはチョコレートやキャラメル風味の餅が好まれます。市場では、香ばしくスパイシーな餅の需要が高まっています。メーカーは消費者の嗜好の変化に対応するために新製品を発売しています。例えば、2023年5月、世界の食品会社であるCJ Cheiljedangは、新しいスパイシーな餅の発売を発表しました。
消費者のライフスタイルや食の嗜好の変化により、新しく革新的な製品が開発され、市場の成長を牽引しています。多くのメーカーは、消費者により多くの分量をコントロールできるよう、1人前サイズの製品を提供しています。メーカーが積極的な広告や魅力的なパッケージの開発を通じて様々なマーケティング戦略を採用することは、市場成長にプラスの影響を与える可能性があります。
健康への懸念
餅は炭水化物含有量が多いため、グリセミック指数が高くなる可能性があります。このような製品は、含まれる糖質が高いために血糖値を上昇させ、体の代謝を乱します。世界保健機関(WHO)によると、世界には約4億2,200万人の糖尿病患者がいるといいます。糖尿病患者の増加は、ケーキのような糖分の多い製品の消費を減らし、市場の成長を抑制する可能性があります。
これらの製品の過剰摂取によって提供される過剰なエネルギーは、体重増加につながる可能性があります。2022年、WHOは世界で10億人以上が肥満であると発表しました。生活習慣病の増加により、消費者がより健康的な代替製品を選ぶようになり、ケーキ製品は市場の売上を失っています。加えて、餅は消費者の食感や風味への期待に応えられず、市場の成長を妨げています。
Overview
Global Rice Cakes Market reached US$ 20.18 billion in 2022 and is expected to reach US$ 32.94 billion by 2030, growing with a CAGR of 6.32% during the forecast period 2023-2030.
The increased health consciousness among people drives rice cakes' popularity as a healthier food product. The growing awareness among people regarding the benefits of these products positively influences market growth. The greater amounts of dietary fibre and other nutrients in the rice cake make it a good choice for leading a healthy lifestyle.
According to World Animal Foundation stats 2023, there are approximately 88 million vegans worldwide. The rising adoption of a vegan diet demands plant-based food products in the bakery sector, like rice cakes. The growing popularity of rice snacks and the availability of rice cakes in various flavours greatly impact the market expansion.
The growing popularity of food products with natural ingredients and health benefits boost the market for rice cake. According to the American Academy of Allergy, Asthma and Immunology, the gluten intolerance problem is affecting around 4% of the worldwide population. The increased conditions of celiac disease drive the market for gluten-free rice cakes.
Dynamics
Growing Demand for Healthy Products
Bakery products like cakes always have greater demand. They are primarily used in celebrations and special events. The versatile nature of cakes makes them a perfect dessert. With the growing health consciousness among people, the demand for healthy products is rising rapidly. Rice cake forms a healthier option than other conventional products due to their increased health benefits.
People with high blood pressure increasingly adopt rice cakes with low sodium content Low caorie and high fiber content in these products make it healthier. Most children are fond of cakes as they find them delicious. According to NIH, 1 among 100 children is prone to celiac disease. The increased pediatric celiac disease increased the demand for rice cake due to its gluten-free nature.
Various Product Availability
People with various taste preferences may demand various choices of flavours in the food product. Commonly chocolate and caramel flavored rice cakes are preferred. The market has increased demand for savoury and spicy rice cakes. Manufacturers are launching new products to meet the changing consumer preferences. For instance, in May 2023, a global food company, CJ Cheiljedang announced the launch of a new spicy rice cake.
Consumers' changing lifestyles and food preferences to develop new and innovative products driving the market growth. Many manufacturers offer their products in a single-serve range to have a greater portion control among consumers. The manufacturers' adoption of various marketing strategies through aggressive advertising and developing attractive packaging may positively affect the market growth.
Health Concerns
The higher carbohydrate content of this rice cake may contain higher glycemic index levels. These products disturb the body's metabolism by increasing blood sugar levels due to higher sugars in them. According to the World Health Organization, there are about 422 million people are suffering from diabetes in the world. The increased cases of diabetes may reduce the consumption of sugary products like cakes, retraining the market growth.
The excessive energy provided by the overconsumption of these products may lead to weight gain. In 2022, WHO announced that over 1 billion people worldwide are obese. With the increased prevalence of lifestyle diseases, cake products are losing market sales as consumers opt for healthier alternative products. In addition, the rice cake doesn't meet consumers' texture and flavour expectations, hindering market growth.
The global rice cakes market is segmented based on raw material, type, product, flavor, category, packaging, distribution channel, application and region.
Higher Demand Among all Age Groups
The global rice cake market is segmented by flavor into chocolate, apple cinnamon, chicken, caramel and others. Due to its higher demand, the chocolate flavor rice cake market is enlisted to possess the largest share. The rich taste of chocolate flavor in the rice cake makes it a heavenly combination to explore. The chocolate flavor is tasty and nutritious at the same time.
This chocolate flavour's smooth texture, sweet taste and health benefits make it ideal for their application in rice cake, driving the segment's growth. The new and innovative product launches in this segment positively impact the segment's growth. For instance, a UK-based company, Mountain Joe's, launched their new product, a high-protein rice cake with chocolate flavour.
Largest Rice Consumers
The Asia-Pacific region held the largest share of the global rice cake market due to the presence of the highest number of rice consumers. India, China and other countries in this region have higher production and consumption of rice grain. According to USDA, China attributed the production of about 145,946 MT of rice in 2022-2023 and has a total harvest attribution of about 7.08 MT/HA. Thus, providing the raw material availability for the product production.
The increased snacking culture in this region is positively affecting the market's growth. Rice cakes are consumed as traditional cakes in this region. Busy lifestyles and increased demand for healthy snack products by the consumers of this region boost market expansion. The increased health consciousness among people and growing demand for healthy products drive this region's market growth.
Technological advancements in the food sector expand the opportunity to produce various products. The availability of rice cakes in various boost markets. There are many popular local brands of this product that drive the market. In addition, the extraordinary promotion strategies applied by market players help market expansion. The rising disposable incomes of people and increasing accessibility of e-commerce boost the market growth.
The major global players in the market include Quaker, De KatjangBV, Kellogg's, Sano Rice, Joy Snacks, Ambrosia Organic, Vital Cakes, Lundberg, Topco Associates LLC and Ricegrowers.
The outbreak of the COVID-19 pandemic moderately impacted the global rice snacks market. The decreased production and availability of rice and other raw materials impacted product production. In addition, the labour shortages also halted production at the industrial level. The strict regulations from the government resulted in the shutdown of many manufacturing industries.
There was also a disruption in the supply chain activities that reduced economic activity. The import and export restrictions halted production. On the other hand, packed and convenient healthy food products were in demand during the pandemic. People became health conscious and demanded tasty and healthy products. The increased snacking habits during the period positively impacted the market.
The rising consumption of packaged food, in turn, had a positive impact on the rice snacks market. The need for a proper healthy diet increased the product demand. In addition, the increased use, accessibility and popularity of the e-commerce sector and the wide availability of these products in online sales increased the market demand.
The Russia-Ukraine war had a negative impact on many industrial sectors, including food. The market growth was affected by the scarcity of raw materials, reduced workforce, and distribution channel disruption. The labor shortage and a lack of resources for production badly impacted the market. The interrupted processes at the industrial level badly impact product production.
Distribution channels were negatively affected, leading to decreased market growth. There was a change in consumer food preferences. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the rice snacks market.
The global rice cakes market report would provide approximately 118 tables, 109 figures and 229 Pages.
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