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1448042

野菜ジュース市場：2023年～2030年

Vegetable Juice Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 213 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
野菜ジュース市場：2023年～2030年
出版日: 2024年03月08日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

野菜ジュースの世界市場は2022年に310億4,000万米ドルに達し、2023～2030年の予測期間中にCAGR 6.5％で成長し、2030年には513億7,000万米ドルに達すると予測されています。

健康とウェルネスに対する消費者の意識の高まりが野菜ジュースの需要を牽引しています。人々の健康意識が高まるにつれて、砂糖入り飲料や炭酸飲料に代わるものとして野菜ジュースのような自然で栄養価の高い飲料を求めるようになり、それによって市場が拡大しています。多忙なライフスタイルや多忙なスケジュールにより、便利な飲料オプションが好まれるようになり、消費者の間で人気が高まり、市場の成長促進要因となっています。

メーカーも新製品を開発し、市場の成長を支えています。例えば、2022年7月、タイに本社を置く大手ジュース会社Tipcoは、東南アジアおよび中東地域の消費者をターゲットとした野菜ジュースとハーブ入り飲料のセレクションを発表しました。その中には、クルクミンやフィンガールートなどの風味を特徴とするハーブ入り飲料もあります。

北米の野菜ジュース・ブランドは、市場での差別化を図るため、プレミアム化と製品革新に注力しています。これには、有機野菜ジュースやコールドプレスジュースの導入、エキゾチックな風味やユニークな風味の組み合わせなどが含まれます。プレミアム製品は、品質と健康上の利点が認められれば高い価格を支払ってもよいという目の肥えた消費者に応えるものです。

ダイナミクス

健康志向の消費者動向の高まり

健康志向の消費者が、糖分やカロリーの多い飲料に代わるものを積極的に求めるようになり、野菜ジュースの市場が拡大しています。この成長する消費者層は、バランスの取れた食生活に貢献し、体重管理を助け、必須ビタミン、ミネラル、抗酸化物質を供給する可能性のある野菜ジュースに魅力を感じています。野菜ジュースは自然で健康的な選択肢として認識されることが多く、クリーンラベル製品を優先する健康志向の消費者にさらにアピールしています。

市場各社は、特定の健康ニーズや風味の嗜好に対応した革新的な野菜ジュースの処方を導入することで、こうした動向を活用しています。野菜ジュースの健康上のメリットを強調するマーケティング戦略を活用することで、企業は健康志向の消費者を効果的にターゲットにし、需要を喚起することができます。健康志向の小売店、フィットネスセンター、ウェルネス・インフルエンサーとの提携は、この目の肥えた消費者層にリーチし、関心を持たせる手段を提供します。

野菜ジュースの絶え間ない革新

野菜ジュースの絶え間ないイノベーションは、製品の提供を強化し、進化する消費者の嗜好に対応し、市場の成長を刺激することで、世界の野菜ジュース市場を牽引する極めて重要な役割を果たしています。こうしたイノベーションは、製剤、風味プロファイル、パッケージング、マーケティング戦略などさまざまな側面を包含しており、そのすべてが消費者への価値提案の向上を目指しています。

風味プロファイルの革新は、多様な味覚体験を提供することで、野菜ジュースの魅力を広げることを目的としています。市場のプレーヤーは、トロピカルフルーツ入りの野菜ジュースや、ハーブやスパイス入りの風味豊かな野菜ブレンドなど、革新的な風味の組み合わせを試して、さまざまな消費者の味覚に対応しています。ユニークで爽やかな風味のオプションを提供することで、メーカーは新しい消費者を惹きつけ、リピート購入を促すことができます。

例えば、2023年5月26日、James White Drinksは、子供向けのオーガニック・フルーツ・野菜ジュースの新ラインを発表しました。オーガニック原料を使用し、水50％をブレンドしたこのジュースは、小さなお子様向けに爽やかで栄養価の高い選択肢を提供します。マンゴー、リンゴ、ニンジン、ブドウ、アプリコット、リンゴ、キュウリの2種類のフレーバーがあります。

成長期の認知課題

野菜ジュースの世界市場では、認知に関する課題が大きな抑制要因となっています。こうした課題は、消費者の嗜好の変化、健康への懸念、野菜ジュースの消費をめぐる誤解から生じています。消費者の健康志向が高まるにつれて、野菜ジュースには大量の砂糖、添加物、保存料が含まれているという認識が広まり、潜在的な消費者の購入意欲を削いでいます。

野菜ジュースは搾りたての野菜や丸ごとの野菜に比べて新鮮さに欠けるという認識が、市場の成長を妨げています。消費者は、栄養価と鮮度を最大限に確保するために、野菜を丸ごと摂取するか、作りたてのジュースを好みます。このような認識の課題から、野菜ジュース・メーカーは透明性のあるラベル表示やマーケティング戦略を通じて製品の鮮度と品質を強調する必要があります。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 健康志向の高まり
      • 野菜ジュースの絶え間ない革新
    • 抑制要因
      • 高まる認識課題
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 原材料別

  • ビーツ
  • キャベツ
  • ニンジン
  • ニンニク
  • レタス
  • ほうれん草
  • ピーマン
  • セロリ
  • 玉ねぎ
  • トマト
  • その他

第8章 パッケージ別

  • ボトル
  • 缶
  • カートン
  • その他

第9章 流通チャネル別

  • 直販
  • スーパーマーケットおよびハイパーマーケット
  • eコマース
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • Alvalle
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Country Pure Foods
  • Symrise
  • BevSource
  • Biotta AG
  • Aureli Agricultural Company
  • Campbell Soup Company
  • ECKES Granini Group
  • La Linea Verde Societa Agricola SpA
  • Kerr by Ingredion

第13章 付録

目次
Product Code: FB3571

Overview

Global Vegetable Juice Market reached US$ 31.04 billion in 2022 and is expected to reach US$ 51.37 billion by 2030, growing with a CAGR of 6.5% during the forecast period 2023-2030.

Growing consumer awareness of health and wellness is driving the demand for vegetable juices. As people become more health-conscious, they are seeking out natural and nutritious beverages like vegetable juices as alternatives to sugary or carbonated drinks, thereby expanding the market. Busy lifestyles and hectic schedules are leading to a preference for convenient beverage options, and are gaining popularity among consumers, driving market growth.

Manufacturers are also developing new products and supporting market growth. For instance, in July 2022, Tipco, a leading juice company based in Thailand, introduced a selection of vegetable juices and herb-infused beverages targeted at consumers in South East Asian and Middle Eastern regions. Among the offerings are herb-infused drinks featuring flavors such as curcumin and fingerroot.

North American vegetable juice brands are focusing on premiumization and product innovation to differentiate themselves in the market. This includes introducing organic and cold-pressed vegetable juices, as well as exotic or unique flavor combinations. Premium offerings cater to discerning consumers willing to pay a higher price for perceived quality and health benefits.

Dynamics

Rising Health-Conscious Consumer Trends

As health-conscious consumers actively seek out alternatives to sugary and calorie-laden beverages, the market for vegetable juices expands. This growing consumer segment is attracted to vegetable juices for their potential to contribute to a balanced diet, aid in weight management, and provide essential vitamins, minerals, and antioxidants. Vegetable juices are often perceived as natural, wholesome options, further appealing to health-conscious consumers who prioritize clean-label products.

Market players capitalize on these trends by introducing innovative vegetable juice formulations that cater to specific health needs and flavor preferences. By leveraging marketing strategies that emphasize the health benefits of vegetable juices, companies can effectively target health-conscious consumers and stimulate demand. Partnerships with health-focused retailers, fitness centers, and wellness influencers provide avenues to reach and engage with this discerning consumer segment.

Continuous Innovations in Vegetable Juice

Continuous innovations in vegetable juice play a pivotal role in driving the global vegetable juice market by enhancing product offerings, meeting evolving consumer preferences, and stimulating market growth. These innovations encompass various aspects, including formulation, flavor profiles, packaging, and marketing strategies, all aimed at delivering enhanced value propositions to consumers.

Innovations in flavor profiles aim to broaden the appeal of vegetable juices by offering a diverse range of taste experiences. Market players experiment with innovative flavor combinations, such as tropical fruit-infused vegetable juices or savory vegetable blends with herbs and spices, to cater to different consumer palates. By offering unique and refreshing flavor options, manufacturers can attract new consumers and encourage repeat purchases.

For instance, on May 26, 2023, James White Drinks introduced a new line of organic fruit and vegetable juices tailored for children. Crafted from organic ingredients and blended with 50% water, these juices offer a refreshing and nutritious option for young ones. The range features two delightful flavors: mango, apple, and carrot, as well as grape, apricot, apple, and cucumber.

Growing Perception Challenges

Growing perception challenges pose a significant restraint on the global vegetable juice market. These challenges stem from evolving consumer preferences, health concerns, and misconceptions surrounding vegetable juice consumption. As consumers become increasingly health-conscious, there is a growing perception that vegetable juices contain high levels of sugar, additives, or preservatives, which can deter potential consumers from purchasing these products.

The perception that vegetable juices lack freshness compared to freshly squeezed or whole vegetables hinders market growth. Consumers prefer to consume whole vegetables or freshly prepared juices to ensure maximum nutritional value and freshness. This perception challenge underscores the need for vegetable juice manufacturers to emphasize the freshness and quality of their products through transparent labeling and marketing strategies.

Segment Analysis

The global vegetable juice market is segmented based on ingredient, packaging, distribution channel, and region.

Increased Awareness of the Health Benefits of Beetroot Juice

Beetroot is poised to hold the largest share of the global vegetable juice market. Beetroot juice is renowned for its numerous health benefits, including high levels of vitamins, minerals, and antioxidants. Its potential to improve heart health, boost stamina, and lower blood pressure is contributing to its popularity among health-conscious consumers, boosting beetroot juice demand in the vegetable juice market.

Consumers are actively seeking out natural and functional beverages to support their overall well-being, positioning beetroot juice as a preferred choice in the market. Manufacturers are capitalizing on the growing demand for beetroot juice by innovating with new flavors, blends, and formulations. This product innovation caters to diverse consumer preferences and expands the segment market, further solidifying its position as a dominant player in the vegetable juice market.

Geographical Penetration

Increasing Consumer Preference for Healthier Beverage Options in North America

North America is poised to dominate the global vegetable juice market. The increasing consumer preference for healthier beverage options, driven by a growing awareness of the health benefits associated with vegetable juices, is a significant driver. North American consumers are increasingly turning away from sugary drinks and seeking alternatives that offer nutritional value.

The region boasts a strong agricultural infrastructure, enabling the production of a wide variety of vegetables suitable for juicing. This abundance of raw materials contributes to a robust supply chain, ensuring consistent availability of vegetable juices in the market. The presence of well-established beverage companies and innovative startups in North America facilitates product innovation and marketing efforts. These companies leverage advanced marketing strategies to contribute to regional market dominance.

COVID-19 Impact Analysis

The global vegetable juice market has experienced disruptions in its supply chain due to various factors such as restrictions on movement, lockdowns, and labor shortages. These disruptions have impacted the sourcing of raw materials, manufacturing processes, and distribution channels, leading to challenges in meeting the increased demand. Economic uncertainties stemming from the pandemic have influenced consumer spending habits, leading to fluctuations in the pricing of vegetable juices.

The pandemic has led to a surge in demand for vegetable juices as consumers seek out products with purported health benefits. Vegetable juices are perceived as a convenient way to consume essential vitamins and nutrients, which are believed to bolster the immune system. The closure of restaurants, cafes, and other food service outlets during the pandemic has prompted a shift in sales channels for vegetable juice manufacturers.

Russia-Ukraine War Impact Analysis

The conflict disrupted supply chains, particularly in regions dependent on imports of raw materials for vegetable juice production. Transportation routes were affected, causing delays in the delivery of ingredients, packaging materials, and finished products to market. This led to fluctuations in supply and potential shortages, impacting market stability. Heightened geopolitical tensions resulted in increased market volatility, affecting investor confidence and consumer sentiment.

Vegetable juice manufacturers faced challenges in sourcing ingredients from conflict-affected areas, prompting them to diversify suppliers and adjust production processes. As geopolitical tensions escalated, consumers in affected regions may have exhibited changes in behavior. This sudden surge in demand could have strained supply chains further, exacerbating market imbalances.

By Ingredient

  • Beetroot
  • Cabbage
  • Carrot
  • Garlic
  • Lettuce
  • Spinach
  • Pepper
  • Celery
  • Onion
  • Tomato
  • Others

By Packaging

  • Bottle
  • Can
  • Carton
  • Others

By Distribution Channel

  • Direct sale
  • Supermarkets and Hypermarkets
  • E-Commerce
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On January 3, 2023, OMJOOS expanded its range of fresh and 100% natural cold-pressed juices, aiming to assist individuals in achieving various health goals, particularly during the winter season. The brand has recently introduced two new invigoratingly delicious cold-pressed juices in their purest form. The new flavors include Orange Juice and ABC (Apple, Beetroot & Carrot) Juice.
  • On December 6, 2023, Vegetable Juices, Inc. revamped its website to offer food and beverage product manufacturers enhanced access to solutions for enriching their product lines with flavor, texture, health benefits, and visual appeal. This website overhaul aligns with Vegetable Juices' ongoing commitment to refreshing its image and brand throughout the year.
  • For instance, on October 10, 2023, Zumex, renowned for its fruit and vegetable juicing technologies worldwide, announced a significant partnership with Columna Capital. This collaboration aims to expedite Zumex's international expansion efforts and bolster its presence in pivotal markets.

Competitive Landscape

The major global players in the vegetable juice market include Alvalle, Country Pure Foods, Symrise, BevSource, Biotta AG, Aureli Agricultural Company, Campbell Soup Company, ECKES Granini Group, La Linea Verde Societa Agricola SpA, and Kerr by Ingredion.

Why Purchase the Report?

  • To visualize the global vegetable juice market segmentation based on ingredient, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous vegetable juice market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of critical products of all the major players.

The global vegetable juice market report would provide approximately 62 tables, 62 figures, and 213 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

  • 1.1.Research Methodology
  • 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

  • 3.1.Snippet by Ingredient
  • 3.2.Snippet by Packaging
  • 3.3.Snippet by Distribution Channel
  • 3.4.Snippet by Region

4.Dynamics

  • 4.1.Impacting Factors
    • 4.1.1.Drivers
      • 4.1.1.1.Rising Health-Conscious Consumer Trends
      • 4.1.1.2.Continuous Innovations in Vegetable Juice
    • 4.1.2.Restraints
      • 4.1.2.1.Growing Perception Challenges
    • 4.1.3.Opportunity
    • 4.1.4.Impact Analysis

5.Industry Analysis

  • 5.1.Porter's Five Force Analysis
  • 5.2.Supply Chain Analysis
  • 5.3.Pricing Analysis
  • 5.4.Regulatory Analysis
  • 5.5.Russia-Ukraine War Impact Analysis
  • 5.6.DMI Opinion

6.COVID-19 Analysis

  • 6.1.Analysis of COVID-19
    • 6.1.1.Scenario Before COVID
    • 6.1.2.Scenario During COVID
    • 6.1.3.Scenario Post COVID
  • 6.2.Pricing Dynamics Amid COVID-19
  • 6.3.Demand-Supply Spectrum
  • 6.4.Government Initiatives Related to the Market During Pandemic
  • 6.5.Manufacturers Strategic Initiatives
  • 6.6.Conclusion

7.By Ingredient

  • 7.1.Introduction
    • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 7.1.2.Market Attractiveness Index, By Ingredient
  • 7.2.Beetroot*
    • 7.2.1.Introduction
    • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 7.2.3.
  • 7.3.Cabbage
  • 7.4.Carrot
  • 7.5.Garlic
  • 7.6.Lettuce
  • 7.7.Spinach
  • 7.8.Pepper
  • 7.9.Celery
  • 7.10.Onion
  • 7.11.Tomato
  • 7.12.Others

8.By Packaging

  • 8.1.Introduction
    • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2.Market Attractiveness Index, By Packaging
  • 8.2.Bottle*
    • 8.2.1.Introduction
    • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3.Can
  • 8.4.Carton
  • 8.5.Others

9.By Distribution Channel

  • 9.1.Introduction
    • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2.Market Attractiveness Index, By Distribution Channel
  • 9.2.Direct sale*
    • 9.2.1.Introduction
    • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3.Supermarkets and Hypermarkets
  • 9.4.E-Commerce
  • 9.5.Others

10.By Region

  • 10.1.Introduction
    • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2.Market Attractiveness Index, By Region
  • 10.2.North America
    • 10.2.1.Introduction
    • 10.2.2.Key Region-Specific Dynamics
    • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1.U.S.
      • 10.2.6.2.Canada
      • 10.2.6.3.Mexico
  • 10.3.Europe
    • 10.3.1.Introduction
    • 10.3.2.Key Region-Specific Dynamics
    • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1.Germany
      • 10.3.6.2.UK
      • 10.3.6.3.France
      • 10.3.6.4.Italy
      • 10.3.6.5.Russia
      • 10.3.6.6.Rest of Europe
  • 10.4.South America
    • 10.4.1.Introduction
    • 10.4.2.Key Region-Specific Dynamics
    • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1.Brazil
      • 10.4.6.2.Argentina
      • 10.4.6.3.Rest of South America
  • 10.5.Asia-Pacific
    • 10.5.1.Introduction
    • 10.5.2.Key Region-Specific Dynamics
    • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1.China
      • 10.5.6.2.India
      • 10.5.6.3.Japan
      • 10.5.6.4.Australia
      • 10.5.6.5.Rest of Asia-Pacific
  • 10.6.Middle East and Africa
    • 10.6.1.Introduction
    • 10.6.2.Key Region-Specific Dynamics
    • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

  • 11.1.Competitive Scenario
  • 11.2.Market Positioning/Share Analysis
  • 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

  • 12.1.Alvalle*
    • 12.1.1.Company Overview
    • 12.1.2.Product Portfolio and Description
    • 12.1.3.Financial Overview
    • 12.1.4.Key Developments
  • 12.2.Country Pure Foods
  • 12.3.Symrise
  • 12.4.BevSource
  • 12.5.Biotta AG
  • 12.6.Aureli Agricultural Company
  • 12.7.Campbell Soup Company
  • 12.8.ECKES Granini Group
  • 12.9.La Linea Verde Societa Agricola SpA
  • 12.10.Kerr by Ingredion

LIST NOT EXHAUSTIVE

13.Appendix

  • 13.1.About Us and Services
  • 13.2.Contact Us