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市場調査レポート
商品コード
1448036
スイートスプレッド市場:2023年~2030年Sweet Spread Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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スイートスプレッド市場:2023年~2030年 |
出版日: 2024年03月08日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 即日から翌営業日
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概要
スイートスプレッドの世界市場は、2022年に12億9,000万米ドルに達し、2023年から2030年の予測期間中にCAGR 3.5%で成長し、2030年には17億米ドルに達すると予測されています。
スイートスプレッドは、様々な朝食やデザートを補完する最良の食品として広く評価されています。この製品は、ビタミン、ミネラル、タンパク質が豊富な健康増進スプレッドを楽しむフュージョンフレーバーを維持する果物やナッツなど、様々な健康的な材料から作られています。健康的で便利な製品に対する需要の高まりから、市場ではスイートスプレッドの需要が増加しています。
スイートスプレッドは食品やベーカリー製品に簡単に加えることができ、様々な栄養素、ビタミン、健康的な脂肪、ミネラルを含み、食品に付加価値を与えます。スイートスプレッドは様々なフレーバーがあり、汎用性が高いため、嗜好や風味の好みが異なる消費者のニーズを満たすことができます。スイートスプレッドのオン・ザ・ゴー・パックやシングル・サーブ・ポーションは、忙しいライフスタイルを送る人々にとって使い勝手が良く、手軽に利用できます。
北米は、複数の食品用途に使用される製品の需要が高いため、米国とカナダが市場の成長をリードし、スイートスプレッドの世界市場を独占しています。健康的な原材料を使用した新製品の発売が北米の市場成長を牽引しています。例えば、2023年8月、北米ブランドのFERREROは、米国市場でピーナッツのヌテラの革新的な発売を発表しました。
ダイナミクス
スイートスプレッドの多様な用途
スイートスプレッドは様々なレシピや食事に使用されています。スイートスプレッドは朝食からデザートまで、ほとんどの食事に使用できる汎用性があります。スイートスプレッドはトースト、パンケーキ、スムージー、その他の朝食製品に使用されます。また、サンドイッチやお餅などのスナック類にも、スイートスプレッドを使用し嗜好性を高めています。
スイートスプレッドは、ケーキ、パイ、アイスクリーム、クッキーなど様々なデザート製品の風味や味を引き立てるため、消費者に非常に好まれています。スイートスプレッドは、製品の風味、魅力、全体的な受容性を向上させるのに役立ちます。製品の需要増加に伴い、メーカーも新製品を投入し、さまざまな戦略で消費者にアプローチしています。
キャンペーンやマーケティングを通じて製品リーチを拡大する大手企業のさまざまな取り組みが、消費者の間で製品の認知度を高めています。例えば、2022年9月、Ferro社のブランドであるNutellaは、新ブランドキャンペーン「Mornings Taste Better with Nutella」の開始を発表しました。この新キャンペーンを通じて、同ブランドは、ヌテラを使ったよりおいしい朝食という選択肢に消費者の潜在的な関心を向けさせようとしています。
ヘルシーな新製品の発売
スイートスプレッドは、様々な食品用途に風味を加える主要な補完料理の一つとして広く使用されています。消費者のスイートスプレッド使用の増加に伴い、市場競争も激化し、多くの企業が参入しています。競争の激しい分野で生き残り、消費者を魅了するため、メーカーは消費者の天然素材志向に応えるべく、より健康的な素材を使った製品を発売しています。
より良い原料を使用した大手企業による新しく健康的な製品のイントロダクションは、市場の幅広い拡大に役立っています。例えば、Apis Indiaは2023年4月、ヘーゼルナッツ風味の全く新しいチョコレートスプレッド「ヘーゼルナッツ・チョコレート・スプレッド」を発売し、ポートフォリオを拡大しました。この製品は、低コレステロールで、タンパク質とエネルギーが豊富であるとしています。
2023年11月、ケトフレンドリーで自然な甘さの製品ブランドであるGOOD GOODは、限定版のベルギーチョコホワイトスプレッドを市場に導入しました。この製品は、砂糖や人工添加物を一切使用しておりません。また、グルテンフリー、非遺伝子組み換え、ベジタリアンフレンドリーで、健康と環境に優しい消費者の選択肢の注目を集めています。
スイートスプレッドの消費量増加に関連する健康問題
様々なスイートスプレッドは、甘味料、エッセンス、その他の成分など複数の材料から作られており、製品に甘い味と風味を与えています。しかし同時に、これらの原材料には糖分が含まれているため、製品により多くのカロリーが加わります。高カロリー食品は、糖尿病や肥満の有病率の増加により、健康志向の人々によって制限されており、市場の成長を抑制しています。
世界保健機関(WHO)の2022年の統計によると、世界で10億人以上が肥満に苦しんでおり、6億5,000万人が成人、3億4,000万人が青少年です。同様に、IDF Diabetes Atlas 2021によると、世界で5億3,700万人の成人が糖尿病を患っています。同団体の報告によると、有病率は急速に増加しており、2030年には6億4,300万人に達すると推定されています。
Overview
Global Sweet Spread Market reached US$ 1.29 billion in 2022 and is expected to reach US$ 1.70 billion by 2030, growing with a CAGR of 3.5% during the forecast period 2023-2030.
Sweet spreads are widely appreciated as the best complement for the various breakfast and dessert meals. The product is made from various healthy ingredients such as fruits and nuts maintaining fusion flavors enjoy health-boosting spreads enriched with vitamins, minerals, and protein. There is an increasing demand for sweet spreads in the market due to rising demand for healthy and convenient products.
Sweet spreads can be easily added to food and bakery products and contain various nutrients, vitamins, healthy fats, and minerals adding value to the food product. The availability of sweet spreads in various flavors and versatile nature meets the needs of consumers with different tastes and flavor preferences. The on-the-go packs and single-serve portions of the sweet spread are very convenient for their use and easy use for people with a busy lifestyle.
North America dominated the global sweet spread market with U.S. and Canada leading the market growth due to the high demand for the product used in multiple food applications. The new product launches with healthy ingredients drive market growth in North America. For instance, in August 2023, FERRERO, a North American brand, announced the innovative launch of peanut Nutella in the U.S. market.
Dynamics
Multiple Applications of Sweet Spreads
Sweet spreads are used in various applications in multiple recipes and meals of the day. The versatility of sweet spreads to be used in most meals from breakfast to dessert items. Sweet spreads are used for toast, pancakes, smoothies, and other breakfast products. The snacks such as sandwiches, rice cakes, and others also use sweet spread to improve the palatability of the product.
Sweet spreads are highly preferred by consumers to complement the flavor and taste of various dessert products such as cakes, pies, ice creams, cookies, and other products. Sweet spreads help in improving the flavor, appeal and overall acceptability of the product. With the increasing demand for the product, manufacturers are also introducing new products and approaching consumers with different strategies.
The various initiatives by the major players to increase their product reach through campaigns and marketing are increasing product awareness among consumers. For instance, in September 2022, Nutella, a brand of Ferro, announced the launch of its new brand campaign, Mornings Taste Better with Nutella. Through the new campaign, the brand is trying to get the potential attention of the consumers towards the better breakfast option with Nutella to spread.
New and Healthy Product Launches
Sweet spreads are widely used as one of the major complementary dishes to add flavor to various food applications. With the increased consumer use of sweet spreads, there is increased competition in the market, with a large number of companies entering. To sustain in the high competition sector and dela and attract consumers, manufacturers are releasing products with healthier ingredients to meet the consumer choice of natural ingredients.
The new and healthier product introductions by the major players with better ingredients help in the wide expansion of the market. For instance, in April 2023, Apis India expanded its portfolio with the launch of a brand-new chocolate spread, Hazelnut Chocolate Spread, that is available in Hazelnut flavor. The product is claimed to be the greater source of protein and energy with low cholesterol content.
In November 2023, GOOD GOOD, a brand of keto-friendly, naturally sweetened products, introduced its limited edition Belgian Choco White Spread into the market. The product is claimed to be free from added sugar and artificial additives. It's also gluten-free, non-GMO and vegetarian-friendly gaining the attention of health and environmentally-friendly consumers choices.
Health Issues Related to Higher Consumption of Sweet Spreads
Various sweet spreads are made from multiple ingredients such as sweeteners, essences, and other ingredients have provide a sweet taste and flavour to the product. But at the same time, these ingredients are of sugar content which adds more calories to the product. High-calorie food products are being restricted by health-conscious people due to the increasing prevalence of diabetes and obesity, restraining the market growth.
According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents. Similarly, according to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organization reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030.
The global sweet spread market is segmented based on ingredients, type, packaging, distribution channel, application and region.
High Preference for Chocolate Based Spread among all Age Groups
The global sweet spread market is segmented based on type into jams, jelly, marmalades, honey, chocolate spread, nut spread, and others. The chocolate spread segment accounted for the largest share of the global sweet spread market. The chocolate spread is highly accepted by consumers for its application in various food types such as bread, toast, waffles, pancakes, muffins, and others. The high popularity of this product is due to its easy availability and taste preference by the majority of the population.
The new product introductions by the major players drive the market growth. For instance, in March 2022, Hershey India Pvt Ltd, part of The Hershey Company, expanded its portfolio of breakfast with the launch of Crunchy Cookie Chocolate Spread. The new Hershey's Crunchy Cookie Chocolate Spread is considered as an extension of the existing Hershey's Chocolate spread and the product is available in creamy cocoa and cocoa with almond.
Increased Demand for Convenient Meal Options that Use Sweet Spreads
North America dominated the global sweet spread market. High urbanization and busy lifestyles of consumers of this region have left people with easy and convenient food options that consume less time and with uncompromised taste and nutrition. The region has a high demand for quick and easy breakfast and snack solutions such as toast, sandwiches, pancakes and others which have been consuming little time for preparation.
The high demand of consumers towards such products positively drives market growth due to the high preference for these food products being paired with sweet spreads to improve the taste and flavor of the product. Consumers seek healthier choices, leading to increased demand for functional spreads are induced with health-boosting nutrients such as vitamins, minerals and protein.
To meet the increasing consumer demand, manufacturers are introducing new products with unique taste combinations using healthy and natural ingredients by highlighting the product without using many synthetic ingredients. For instance, in March 2023, Bonne Maman, a U.S.-based brand, introduced, the Bonne Maman Hazelnut Chocolate Spread, a new premium product into their product portfolio that is from non-GMO ingredients and without any artificial flavors.
The major global players in the market include Cargill, Incorporated, Unilever, Manorama Industries Limited., STUTE Nahrungsmittelwerke GmbH & Co. KG, Mondelez International, Ferrero, Hormel Foods, LLC, HERSHEY'S, The J.M. Smucker Company and Duerr's.
The COVID-19 pandemic has had both positive and negative impacts on the sweet spread market. The pandemic disrupted various global markets due to the disrupted supply chain activities affecting the raw material procurement and distribution of finished products. Manufacturers are also facing challenges due to the temporary shutdown of the processing units due to limited resources.
The pandemic period positively impacted the demand for convenient and healthy food products. Consumers increased their time at home changing their preferences towards cooking and eating habits. The interest in trying various new and healthy products kept them looking for better meal options than traditional food habits. The incorporation of various meal options that use sweet spreads to enhance their taste has increased the market demand in lockdown conditions with increased product availability in e-commerce platforms in multiple flavors.
The global sweet spread market report would provide approximately 78 tables, 80 figures and 234 Pages.
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