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市場調査レポート
商品コード
1423472
スイートソースの世界市場 2023年~2030年Global Sweet Sauces Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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スイートソースの世界市場 2023年~2030年 |
出版日: 2024年02月09日
発行: DataM Intelligence
ページ情報: 英文 191 Pages
納期: 即日から翌営業日
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概要
スイートソースの世界市場は2022年に26億米ドルに達し、2023年~2030年の予測期間中にCAGR 4.0%で成長し、2030年には35億6,000万米ドルに達すると予測されています。
ソースは食品の風味と魅力を向上させるために使用されます。スイートソースは菓子類、乳製品、ベーカリー製品の消費に広く使われています。スイートソースは、ワッフル、フルーツスライス、ブラウニー、デザート、ドーナツなど様々な食品の風味と見た目を向上させることにより、食品の消費を補完します。
スイートソースを使用する食品に対する需要の増加と、スイートソース使用を採用するデザートパーラーやフランチャイズの増加により、大手食品メーカーは新しいスイートソースの大幅な増加を促しています。大手市場関係者は、新しい風味と魅力的で便利なパッケージオプションに注目しています。市場の主要企業による新しく革新的な製品の発売は、市場の売上を増加させることにより、消費者への製品リーチを向上させます。
北米は世界のスイートソース市場を独占しています。同地域の大手企業による新製品の発売が、同地域の市場成長を牽引しています。2022年7月、北米第3位の食品・飲料会社であるクラフト・ハインツ・カンパニー社は、ソースのプレミアムラインを発売し、ハインツ57のバナーの下に市場に広がりました。この新商品には、ローストガーリッククランチとマンダリンオレンジ味噌クランチが含まれます。
市場力学
多様なフレーバーオプションの入手可能性
さまざまな風味のスイートソースが入手可能なことは、市場の幅広い拡大に役立っています。メーカー各社は、複数のフレーバーオプションに対する需要の高まりに対応するため、新たな人気製品を投入しています。2023年6月、ダラスを拠点とする国際的な韓国フライドチキンレストランのフランチャイズであるBonchonは、米酢と黒砂糖を使用し、ニンニクと日本酒の風味と甘い梨の風味のバランスを特徴とするNew Sweet and Savory Korean BBQ Sauceの発売を発表しました。
同メーカーは、高級品への需要に応えるため、果実入りソースの開発に力を入れています。例えば、2022年10月、マクフィー・リミテッド社はプレミアムフレーバーとしてフルーツを使った新たな選択肢を発表しました。新たに発売されたマックフィーのフルーティ オー ティー ソースは、ミックスベリー、マンゴー、パッションフルーツのバリエーションが特徴で、通常のデザートトッピングよりもカロリーが低いです。
新製品と革新的製品のイントロダクション
メーカー各社は、エンドユーザーの利便性と使いやすさを追求し、革新的な新製品の投入に注力しています。2023年5月、米国の多国籍食品会社であるクラフト・ハインツ・カンパニーは、200以上の組み合わせが可能な、初のカスタマイズ可能なIoT対応デジタルソースディスペンサーであるハインツリミックス(HEINZ REMIX)を発表しました。この製品により、消費者は自分の好みに合わせて風味をカスタマイズすることができます。
メーカーの利便性重視の姿勢や革新的なパッケージタイプも市場規模の拡大に寄与しています。例えば、2023年4月、英国の多国籍菓子類会社キャドバリーは、「New Squeezy Chocolate Sauce」を市場に投入しました。使いやすいスクイージーボトルは、ベイク、ホットチョコレート、ミルクセーキなど複数の製品に使用されています。
スイートソースの高カロリー
スイートソースは、乳製品、チョコレート、フルーツをベースにした材料で作られており、甘みとカロリーを体に与えます。高カロリー製品の消費は、肥満や糖尿病など様々な健康リスクにつながる可能性があり、消費者のこうした製品に対する嗜好を低下させる。世界保健機関(WHO)の2022年の統計によると、全世界で10億人以上が肥満に苦しんでおり、そのうち6億5,000万人が成人、3億4,000万人が青年です。
肥満の深刻さは子供でも増しており、甘いものを控える子供は3,900万人に上ります。IDF Diabetes Atlas 2021によると、世界で5億3,700万人の成人が糖尿病を患っています。同団体の報告によると、有病率は急速に増加しており、2030年には6億4,300万人に達すると推定されています。世界的に肥満と糖尿病の有病率が増加しているため、甘い製品の需要は減少し、市場の成長をマイナスに牽引しています。
Overview
Global Sweet Sauces Market reached US$ 2.60 billion in 2022 and is expected to reach US$ 3.56 billion by 2030, growing with a CAGR of 4.0% during the forecast period 2023-2030.
Sauces are used to improve the flavour and appeal of the food products. Sweet sauces are widely used in the consumption of confectionery, dairy and bakery products. Sweet sauces complement food product consumption by enhancing the flavour and appearance of various food products such as waffles, fruit slices, brownies, desserts and donuts.
The increase in the demand for food products that use sweet sauces and an increasing number of dessert parlors and franchises that adopt sweet sauce use has prompted a leading food manufacturer to make a significant increase in the new sweet sauces. The major market players are focussing on the new flavour and attractive and convenient packaging options. New and innovative product launches by the major players of the market improve the product reach to the consumers by increasing market sales.
North America dominated the global sweet sauce market. The new product launches from the major players in this region drive regional market growth. In July 2022, The Kraft Heinz Company, the third-largest food and beverage company in North America launched a premium line of sauces and spread into the market under the Heinz 57 banner. The new launches include Roasted Garlic Crunch and Mandarin Orange Miso Crunch varieties.
Dynamics
Availability of Various Range of Flavor Options
The availability of sweet sauces in various flavor ranges helps in wide market expansion. Manufacturers are introducing new favoured products to meet the rising demand for multiple flavor options. In June 2023, Bonchon, a Dallas-based international Korean fried chicken restaurant franchise announced the launch of New Sweet and Savory Korean BBQ Sauce that is featured with rice vinegar and brown sugar, with flavors of garlic and sake balanced with sweet pear.
The manufacturer focuses on the development of fruit-infused sauces to meet the demand for a premium range of products. For instance, in October 2022, Macphie Ltd introduced new fruit-based options as premium flavours. The newly launched Macphie's new fru-ti o.t.t sauces feature mixed berry, mango and passionfruit variants which contain fewer calories than usual dessert toppings.
New and Innovative Product Introductions
Manufacturers focus on new and innovative product launches to help end-users with the convenience and easy product use and applications drive the market expansion. In May 2023, The Kraft Heinz Company, an American multinational food company unveiled HEINZ REMIX, the first customizable and IoT-enabled digital sauce dispenser for more than 200 possible combinations. The product allows consumers to personalize their flavour creations according to their preferences.
Manufacturers' focus on convenience and innovative packaging types also contribute to improving market size. For instance, in April 2023, Cadbury, a British multinational confectionery company introduced New Squeezy Chocolate Sauce into the market. The easy-to-use squeezy bottle is used for multiple product ranges including bakes, hot chocolate, and milkshakes.
High Calories of Sweet Sauces
The sweet sauces are made from dairy, chocolate and fruit-based ingredients that provide sweetness and calories to the body. Consuming high-calorie products may lead to various health risks like obesity and diabetes reducing consumers' preference towards these products. According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents.
The severity of obesity is increasing in children too, accounting for up to 39 million keeping children away from sweet-based products. According to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organisation reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030. With the increasing prevalence of obesity and diabetes globally, the demand for sweet products reduced negatively driving the market growth.
The global sweet sauces market is segmented based on ingredients, type, packaging type, distribution channel, application and region.
High Consumer Preference towards Chocolate Based Sweet Sauces
The global sweet sauces market is segmented based on type into fruit sauce, dairy sauce, brandy sauce, chocolate sauce, and others. The chocolate-based sauces from the sweet sauces segment accounted for the largest share of the global market due to consumer preference for chocolate over other flavors. Chocolate sauces are used in multiple applications and are widely accepted for their pairing with pancakes, waffles, fruit slices, brownies, and donuts.
Various companies are expanding their product offering with the launch of new chocolate-based sauces to attract more consumer base. For instance, in May 2022, Mars, an American multinational manufacturer announced its decision to take its Snickers brand into desserts with the launch of a new Snickers Dessert Sauce into the market. The product comprises the iconic Snickers flavor of chocolate, peanut and caramel.
High Use of Sauces for Different Food Applications in North America
North America dominated the global sweet sauce market. Regional countries such as the U.S. and Canada leading the market growth with high sauce utilization in various applications. The region has a high demand for confectionery, bakery and dairy products. Most of the products of these categories are highly preferred to pair up with sweet sauces to increase their taste and flavour.
The region also has active trade participation in the export of sauces in the global market. According to U.S. Department of Agriculture, Canada accounted for one of the top condiments and sauces export markets in 2022 with up to 775.46 Million USD. The availability of various major players and active product developments from these companies positively drive the regional market growth.
In July 2022, The Kraft Heinz Company, a North American-based multinational food company launched a premium line of sauces and spread into the regional market under the Heinz 57 banner. The new launches include Roasted Garlic Crunch and Mandarin Orange Miso Crunch varieties. The fresh fruit flavor of the Mandarin Orange Miso Crunch sauce attracts consumers' attention.
The major global players in the market include GCMMF, Lee Kum Kee, Veeba Foods, Macphie, MONIN, Ghirardelli Chocolate Company, Giraffe Foods Inc., Kerry Group, Umiya Milk Products Pvt. Ltd and Unilever.
The COVID-19 pandemic has had a moderate impact on the sweet sauces market. Just like all other industries in the food and beverage sector, the sweet sauces market also faced challenges during the pandemic situation. The pandemic disrupted global supply chains, affecting the raw material procurement and distribution of finished products.
Government restrictions on transportation and trade, as well as temporary closures of manufacturing facilities, led to supply chain disruptions. These disruptions affected the availability of the product to the end-user. The shutdown of multiple food services and franchises reduced the product demand from larger-scale end-users. In addition, the shutdown of supermarkets and hypermarkets reduced product reach to consumers.
The pandemic influenced consumer behavior and purchasing patterns. During the pandemic, consumers increased their time at home changing thier preference towards cooking and eating habits. Consumers started cooking more meals and snacks at home, which created opportunities for the utilization of various sweet sauces to complement their food products. The increased use of e-commerce platforms and the high availability of products in such platforms increased the product's sales.
The global sweet sauces market report would provide approximately 78 tables, 82 figures and 191 Pages.
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