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1423470

ビタミンファッジの世界市場-2023年～2030年

Global Vitamin Fudge Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 184 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ビタミンファッジの世界市場-2023年～2030年
出版日: 2024年02月09日
発行: DataM Intelligence
ページ情報: 英文 184 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

概要

ビタミンファッジ（ビタミン入り菓子類）の世界市場は2022年に17億3,000万米ドルに達し、2023-2030年の予測期間中にCAGR 4.7%で成長し、2030年には25億米ドルに達すると予測されています。

ビタミンファッジは、多忙なライフスタイルを送る消費者に手軽に栄養補給を提供します。モノビタミンやマルチビタミンに対応した革新的な新製品を市場にイントロダクションすることで、消費者は毎日の食事要件を満たすことができ、市場の成長を後押しします。チョコレート、バニラ、ストロベリーなど様々な風味のビタミンファッジがあるため、消費者は様々な風味を選ぶことができます。

ほとんどのビタミンファッジは、あらゆる年齢層で利用可能です。ビタミンファッジの味とビタミンの栄養価の完璧な組み合わせは、美味しく便利な方法で栄養素を体内に取り入れることを求める健康志向の人々の間で、市場の幅広い拡大に役立っています。メーカー各社は、より多くの消費者を惹きつけるために、砂糖不使用や低カロリーなどの斬新な新製品を発表しています。

世界のビタミンファッジ市場は北米が支配的です。NIH 2023によると、米国では60歳未満の成人の約6％がビタミンB12欠乏症です。同様に、クリーブランド・クリニック機構は、米国では成人の約35％がビタミンD欠乏症であると報告しています。ビタミン欠乏症の有病率に関する消費者の意識が高まるにつれ、ビタミン製品に対するニーズが高まり、この地域の市場を牽引しています。

ダイナミクス

ビタミン欠乏症の増加

ビタミンは、適切な代謝活動に少量必要とされる必須栄養素です。このような微量栄養素の欠乏は、様々な健康問題を引き起こす可能性があります。人々は単体ビタミンやマルチビタミンの欠乏に悩まされています。クリーブランド・クリニック機構2023によると、世界中で約10億人がビタミンD欠乏症であり、人口の50％がビタミンD欠乏症です。ビタミンD欠乏症は、65歳以上の人と肌の色が黒い人に最も多く見られます。

世界保健機関（WHO）によると、ビタミンA欠乏症の子どもは毎年25万～50万人が失明すると推定されています。多くの必須微量栄養素の欠乏が増加する中、消費者は様々な欠乏症から解放されるために、ビタミンを毎日の食事に多方面から取り入れることに注力しており、市場の成長を牽引しています。

便利な栄養補助食品に対する需要の増加

栄養豊富な食品の摂取量が減少する中、体の機能維持に必要な栄養素を補う栄養補助食品の需要が増加しています。すぐに栄養補給ができるように、さまざまな種類の栄養補助食品が市場に出回っています。ビタミン菓子は、消費者に便利で手軽なビタミン補助食品を提供します。

ビタミン菓子は、従来の錠剤やカプセルに代わる楽しさとおいしさを提供します。錠剤を飲み込むのが困難な消費者、特に子供たちは、楽しくおいしくビタミン補給を楽しむことができます。ビタミン菓子は食感が良く、複数のフレーバーがあるため、市場規模が拡大しています。ビタミン菓子もまた、その利便性と携帯性で人気があります。個包装されているため、持ち運びや摂取が容易です。

ビタミンファッジは従来の菓子類に比べてコストが高め

ビタミンファッジの高価格は、世界の成長を妨げる大きな要因の一つとなり得ます。製品の価格が高いのは、ビタミン含有量を向上させるために栄養成分を追加しているためと考えられます。栄養価の高い原材料は、メーカーの製造コストを増加させ、さらに、ビタミン入り菓子製造のための加工や配合も製造コストを増加させ、最終製品のコストを上昇させます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 世界のビタミン欠乏症の増加
      • 手軽な栄養補助食品への需要の増加
    • 抑制要因
      • 従来の菓子と比較したビタミン菓子コストの高さ
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 タイプ別

  • マルチビタミン菓子
  • モノビタミン菓子

第8章 フレーバー別

  • チョコレート
  • バニラ
  • ストロベリー
  • その他

第9章 流通チャネル別

  • スーパーマーケット＆ハイパーマーケット
  • 薬局
  • 専門店
  • eコマース
  • その他

第10章 エンドユーザー別

  • 子供
  • 大人
  • シニア

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Ely Fudge Company
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • FourX Better Chocolate
  • Naturell India Pvt. Ltd.
  • GlobalBees Brands Pvt. Ltd.
  • Pincy Bars
  • No Whey Chocolate
  • Life Extension
  • Smith's Pharmacy
  • Starcap Wellness Private Limited
  • Church & Dwight Co., Inc.

第14章 付録

目次
Product Code: FB7889

Overview

Global Vitamin Fudge Market reached US$ 1.73 billion in 2022 and is expected to reach US$ 2.50 billion by 2030, growing with a CAGR of 4.7% during the forecast period 2023-2030.

Vitamin fudges provide readily available nutritional support to consumers with busy lifestyles. The innovative and new product introduction into the market that addresses mono vitamin or multiple vitamins helps consumers meet their daily dietary requirements and drives the market growth. The availability of vitamin fudges in various flavors such as chocolate, vanilla, and strawberry offers consumers multiple flavor choices to depend on.

Most of the vitamin fudges are available for all age groups. The perfect combination of vitamin fudge taste with the vitamin nutritional value helps the wide expansion of the market among health-conscious people who are looking for ready incorporation of nutrients into the body in a tasty and convenient manner. Manufacturers are releasing new and innovative products such as sugar-free and low calories to attract more consumers.

North America dominated the global vitamin fudge market. According to NIH 2023, in the United States, approximately 6% of adults younger than 60 years have vitamin B12 deficiency. Similarly, the Cleveland Clinic Organization reported that approximately 35% of adults in the United States have vitamin D deficiency. With the increasing consumer awareness regarding the prevalence of vitamin deficiency, there is a greater need for vitamin products driving the regional market.

Dynamics

Increasing Prevalence of Vitamin Deficiency

Vitamins are essential nutrients that are required in small quantities for proper metabolic activities. The deficiency of such micronutrients can lead to various health issues. People suffer from mono-vitamin or multivitamin deficiencies. According to the Cleveland Clinic Organization 2023, about 1 billion people worldwide have vitamin D deficiency, while 50% of the population has vitamin D insufficiency. It most commonly affects people over the age of 65 and people who have darker skin.

According to the World Health Organization, it is estimated that 250,000-500,000 children who are vitamin A-deficient become blind every year. With the increasing deficiency of many essential micronutrients, consumers are focusing on incorporating vitamins into their daily diet in multiple ways to get rid of various deficiency disorders, driving the market growth.

Increased Demand for Convenient Nutritional Supplements

With the reduced intake of nutrient-rich food products, there is an increase in demand for nutritional supplements that compensate for the nutrients needed for the body's functionality. Various types of nutritional supplements are available in the market for ready-to-use nutritional use. Vitamin fudges provide both convenient and easy on-to-go vitamin supplements to consumers.

Vitamin fudges offer a fun and tasty alternative to traditional tablets and capsules. Consumers who are experiencing hardship due to difficulty in swallowing pills, especially children can enjoy their supplementation in way fun and tasty way. The better texture and multiple flavors availability of these vitamin fudges increased the market scope. Vitamin fudges are also popular due to their convenience and portability. They are individually wrapped, making them easy to carry and consume.

Higher Cost of Vitamin Fudges Compared to Traditional Fudges

The high cost of vitamin fudges can be one of the major hindering factors for global growth. The high price of the product may be due to the additional nutritional ingredients that are being added to the fudges to improve its vitamin content. The nutritional-rich ingredients increased the production costs for the manufacturers. In addition, the processing and formulations applied for the production of vitamin fudges also add more manufacturing costs increasing the final product costs.

Segment Analysis

The global vitamin fudge market is segmented based on type, flavor, distribution channel, end-user and region.

High Acceptability of Chocolate Flavor by All Age Group People

The global vitamin fudge market is segmented based on flavor into chocolate, vanilla, strawberry and others. Chocolate-flavoured vitamin fudge accounted for the largest share of the global market due to the high demand for the flavour from children, adults and seniors. Chocolate has always been consumers' favorite flavor in various products ranging from beverages to food products. The taste, texture and health benefits associated with chocolate help in the high acceptability of the flavor.

The fudges in the market that are incorporated with vitamins are highly appreciated by the consumers in chocolate flavor. For instance, the four X Better Chocolate products available in the market are produced with ingredients such as cocoa liquor, cocoa butter, erythritol, soluble corn fibre, milk, whole milk powder and others. The products have nutritional ingredients such as magnesium, calcium, vitamin C, vitamin A and vitamin D3.

Geographical Penetration

Increased Vitamin Deficiency Cases in North America

North America dominated the global vitamin fudge market. The region has a greater demand for confectionery products in all countries such as U.S. and Canada. The consumption of confectionery products is high in the region. At the same time, with increasing consumer health consciousness, there is a greater need for confectionery products that incorporate nutritional benefits into the body.

Various organizations and private companies are declaring the increasing prevalence of vitamin deficiency in U.S. with the various surveys and stats. For instance, according to The Biostation, a medical spa in Florida, 50 percent of Americans are deficient in vitamin A, vitamin C, and magnesium. More than 50 percent of the general population is vitamin D deficient and 90 percent of Americans of colour are vitamin D deficient.

To maintain a healthy lifestyle, consumers are adopting vitamin supplements. The vitamin fudge is one of the major vitamin products that is attracting consumer focus in North America, due to its taste and nutritional value. The vitamin fudge is flavorful and provides convenient and on-the-go nutritional value.

Competitive Landscape

The major global players in the market include Ely Fudge Company, FourX Better Chocolate, Naturell India Pvt. Ltd., GlobalBees Brands Pvt. Ltd., Pincy Bars, No Whey Chocolate, Life Extension, Smith's Pharmacy, Starcap Wellness Private Limited and Church & Dwight Co., Inc.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a moderate impact on the vitamin fudge market. The sudden lockdown retractions resulted in witnessing a lot of drawbacks with interrupted processing and industrial activities from raw material procurement to final product distribution to the global vitamin fudge market.

The pandemic increased consumer focus on overall health resulting in the high demand for a product that helps to support the overall health of a person. The increasing prevalence of vitamin deficiencies motivated consumers to take up vitamin fudges that are tasty and healthy at the same time. With the change in the consumers' preference towards health-promoting products, the market has increased sales during COVID-19, with the high demand for convenient confection.

By Type

  • Multivitamin Fudge
  • Monovitamin Fudge

By Flavor

  • Chocolate
  • Vanilla
  • Strawberry
  • Others

By Distribution Channel

  • Supermarkets
  • Pharmacies
  • Specialty Stores
  • E-Commerce
  • Others

By End-User

  • Children
  • Adult
  • Seniors

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In November 2023, Rainbow Candies launched a new range of premium crumbly fudge, The new products are laucnhed in various flavours such as salted Caramel, Clotted Cream, Vanilla, Rum & Raisin, Chocolate, Honeycomb, Ginger, Tiffin and Mince Pie. The availability of products in grab bags, pouches and catering tubs helps in improving customer convenience.
  • In November 2023, Candy Can, a zero-sugar soft drink brand and Warner Bros, Discovery Global Consumer Products announced the launch of new, limited-edition flavours Caramel Fudge and Toffee Apple.
  • In March 2022, Fudge Kitchen, a British artisan Fudge maker, launched a new Vegan Toffee Fudge into the market to support the increasing demand for plant-based options within confectionery. The product is available in various flavour, including toffee, hazelnut, rum & raisin and chocolate & black forest gateau.
  • In May 2022, GoodPop, the better-for-you frozen treat brand launched Frozen Fudge n' Vanilla Squares, the first plant-based and gluten-free frozen dessert square. The product is 100% plant-based and gluten-free.

Why Purchase the Report?

  • To visualize the global vitamin fudge market segmentation based on type, flavor, distribution channel, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of vitamin fudge market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global vitamin fudge market report would provide approximately 70 tables, 64 figures and 184 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Flavor
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by End-User
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Prevalence of Vitamin Deficiency Globally
      • 4.1.1.2. Increased Demand for Convenient Nutritional Supplements
    • 4.1.2. Restraints
      • 4.1.2.1. Higher Cost of Vitamin Fudges Compared to Traditional Fudges
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Multivitamin Fudge
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Monovitamin Fudge

8. By Flavor

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 8.1.2. Market Attractiveness Index, By Flavor
  • 8.2. Chocolate
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Vanilla
  • 8.4. Strawberry
  • 8.5. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket & Hypermarket
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Pharmacies
  • 9.4. Specialty Stores
  • 9.5. E-Commerce
  • 9.6. Others

10. By End-User

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.1.2. Market Attractiveness Index, By End-User
  • 10.2. Children
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Adult
  • 10.4. Seniors

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Ely Fudge Company
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. FourX Better Chocolate
  • 13.3. Naturell India Pvt. Ltd.
  • 13.4. GlobalBees Brands Pvt. Ltd.
  • 13.5. Pincy Bars
  • 13.6. No Whey Chocolate
  • 13.7. Life Extension
  • 13.8. Smith's Pharmacy
  • 13.9. Starcap Wellness Private Limited
  • 13.10. Church & Dwight Co., Inc.

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us