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市場調査レポート
商品コード
1418725
防水印刷用紙の世界市場 2023年~2030年Global Waterproof Printing Paper Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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防水印刷用紙の世界市場 2023年~2030年 |
出版日: 2024年01月23日
発行: DataM Intelligence
ページ情報: 英文 201 Pages
納期: 即日から翌営業日
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防水印刷用紙の世界市場は、2022年に8億3,640万米ドルに達し、2023-2030年の予測期間中にCAGR 9.2%で成長し、2030年には16億9,130万米ドルに達すると予測されています。
防水印刷用紙の用途は、家庭装飾、教材、デジタルアートといった従来とは異なる用途へと急速に拡大しています。これらはまだ始まったばかりで微々たる用途ではあるが、こうした用途の拡大は市場の長期的な成長軌道にとって心強い兆しとなります。
世界の防水印刷用紙市場の成長可能性は、この分野における画期的な技術革新の全体的なペースがここ数年低下しているという事実によって妨げられています。新たなイノベーションがなければ、メーカー各社は長期的な市場の持続的成長に不可欠な価値主導型の成長を生み出すことができないです。
デジタル時代になっても、大規模な屋外広告の魅力は衰えていないです。実際、多くの消費者は、繰り返されるデジタル広告を煩わしく、邪魔だと感じています。大量の屋外看板やビルボードは、潜在的な消費者にとっては依然として魅力的なのです。米国アウト・オブ・ホーム広告協会によると、2022年第1四半期の屋外広告収入は前年比4.8%増の18億6,000万米ドルに達しました。リーチが最も伸びたのは、政府、政治団体、保険・不動産会社でした。
チョバーニ、オムネット、エルメス、ポラリス・プロジェクト・オーガニゼーション、IWC、ショッピファイ、米国国勢調査局、フェイスブックなど、さまざまな業界の多くの有名ブランドが定期的に屋外広告に取り組んでいます。屋外広告主は、インドや中国といった急成長している新興市場に進出しようとしています。防水印刷紙は、屋外看板が劣化することなくあらゆる天候条件に耐えることを可能にします。
世界のeコマース産業は、新興市場における消費者の強い購買意欲により、急速な成長を遂げています。アジア太平洋地域は、安価なインターネット・データ・プランやスマートフォンの利用がますます一般的になっているため、世界のeコマースの成長において最も大きな割合を占めています。フォーブスは、2023年の世界のeコマース売上高は10.4%増加すると推定しています。ボストン・コンサルティング・グループ(BCG)は最近、2027年までに世界の小売売上高の約41%をeコマースが占めるようになるとの予測を発表しました。
eコマース業界では、出荷ラベル、パレットタグ、記録などの印刷に防水印刷用紙が広く使用されています。eコマースの拡大により、大手企業は物流の足跡を拡大することになります。そのため、世界のeコマース業界からは、防水印刷用紙に対する長期的で安定した需要が見込まれます。
防水印刷用紙は一般的に、水を通さないプラスチックコーティングを利用しています。さらに、より耐久性の高い防水印刷用紙の中には、全体がプラスチックでできているものもあります。国連環境計画(UNEP)の推計によると、毎年1,200万トン近くのプラスチックが海に流れ込んでいます。防水印刷用紙の人気が高まる中、プラスチック汚染の増加は市場成長にとって大きな課題となっています。
防水紙の製造に使用される最新のプラスチックは完全にリサイクルできるように設計されているが、100%のリサイクル率を確保するには多くの課題が残っています。リサイクルプロセスの質の低さ、規制上の制約、官僚主義的なお役所仕事などのハードルは、防水印刷用紙に使用されるプラスチックのリサイクルを妨げる主な要因の一部です。実行可能なリサイクル政策の不在とマイクロプラスチック汚染レベルの上昇により、世界市場の成長は多くの課題を目の当たりにすることになると予想されます。
Global Waterproof Printing Paper Market reached US$ 836.4 million in 2022 and is expected to reach US$ 1,691.3 million by 2030, growing with a CAGR of 9.2% during the forecast period 2023-2030.
The usage of waterproof printing paper is rapidly expanding to more unconventional applications such as home decor, teaching resources and digital art. Although these are nascent and miniscule uses, such expansion of applications provides encouraging signs for the long term growth trajectory of the market.
The growth potential for the global waterproof printing paper market is stymied by the fact that the overall pace of breakthrough innovation within the sector has been declining over the past few years. Without new innovations, manufacturers are unable to generate value-driven growth that is critical for sustained long term market growth.
Even in the digital age, the appeal of large-scale outdoor advertisement hasn't dimmed. In fact, many consumers find repetitive digital advertisements annoying and intrusive. Mass outdoor signages and billboards are still appealing for potential consumers. According to the Out of Home Advertising Association of America, outdoor advertising revenue rose 4.8% in the first quarter of 2022 compared to the previous year, reaching US$ 1.86 billion. The biggest gains in reach were recorded by government, political organizations, insurance & real estate agencies.
Many notable brands across various industries including Chobani, Omnet, Hermes, Polaris Project Organization, IWC, Shopify, U.S. Census Bureau, Facebook and others regularly engage in outdoor advertisement. Outdoor advertisers are actually looking to expand to rapidly growing emerging markets such as India and China, due to the lucrative growth opportunities offered there. Waterproof printing paper allows outdoor signage to withstand all weather conditions without degradation.
The global e-commerce industry is witnessing rapid growth due to strong consumer buying sentiment in emerging markets. Asia-Pacific has contributed to the largest chunk of global e-commerce growth, as cheaper internet data plans and smartphone usage becomes increasingly common. It is estimated by Forbes, that global e-commerce sales rose by 10.4% in 2023. The Boston Consulting Group (BCG) recently published an analysis, forecasting e-commerce to account for nearly 41% of all global retail sales by 2027, a major jump from just 18% a decade ago.
Waterproof printing paper is widely used within the e-commerce industry for printing shipping labels, pallet tags and records, since they need to withstand the rigors of shipping. The expansion of e-commerce will lead the major players in expanding their logistical footprint. Therefore, it will generate stable, long-term demand for waterproof printing paper from the global e-commerce industry.
Waterproof printing paper generally utilize plastic coatings to achieve impermeability to water. Furthermore, some more durable waterproof printing papers are entirely made from plastic. It is estimated by United Nations Environmental Program (UNEP) that nearly 12 million tons of plastic ends up in the ocean every year. In light of the growing popularity of waterproof paper, the rising levels of plastic pollution represent a major challenge to market growth.
Although modern plastics used for manufacturing waterproof paper are designed to fully recyclable, there are many challenges that persist in ensuring a 100% recycling rate. Hurdles such as the low quality of recycling process, regulatory constraints and bureaucratic red tape are some of the key factors preventing the recycling of plastics used in waterproof printing papers. Due to the absence of viable recycling policies and rising microplastic pollution levels, global market growth is expected to witness many challenges.
The global waterproof printing paper market is segmented based on size, distribution channel, application, end-user and region.
The logistics industry is expected to garner the highest share among all the other end-users during the forecast period. One of the main factors behind this is the parallel growth of the global e-commerce industry. The expansion of logistical operations by major e-commerce players, especially in emerging markets, will augment demand for waterproof printing paper.
The application of waterproof printing papers in logistical operations is also expected to increase, with maintenance logs, timesheets, pallet tags, shipping invoices and labels being printed from waterproof paper. However, the proliferation of cheaply manufactured paper will be required to increase its uptake among the industries.
Asia-Pacific is expected to have the highest share within the global waterproof printing paper market due to a multitude of factors. Countries such as India, where the government has implemented policies to boost merchandise exports, will generate major demand for waterproof paper. Preliminary data from the Import-Export Bank of India indicates that Indian merchandise exports surged by 6.3% in the third quarter of FY24 over the previous year to nearly US$ 111.2 billion
Several other countries including Vietnam and Indonesia are also vying to attract manufacturing as multinational companies pursue a 'China+1' strategy. The increasing manufacturing competitiveness among Asian countries will further boost demand for waterproof printing paper from various sectors.
Although China is currently witnessing an economic slowdown and local demand for various industrial commodities is stagnating, it is still expected to account for a major share of the regional demand. Waterproof printing paper manufacturers expect demand to improve over the medium term as economic activity picks up pace.
The COVID-19 pandemic led to several challenges for the global waterproof printing paper market. The pandemic created uncertainty for paper manufacturers as supply chain disruptions led to shortage of various materials. Many small and medium scale manufacturers had to cut back significantly on production due to material shortage. Large-scale manufacturers fared relatively well, since they dipped into their reserve stocks.
Waterproof printing paper witnessed growing demand from the healthcare and e-commerce sectors, whereas industrial manufacturing sectors such as aerospace and automotive witnessed reduced demand. Despite a rough start due to the pandemic, the global market is expected to make a strong recovery and continue on a growth trajectory over the coming years.
The Russia-Ukraine is unlikely to majorly impact the global waterproof printing paper market at large. However, the volatility in global energy markets caused by the severe economic sanctions on Russia are likely to influence the pricing of some input materials over the short term. It has led to slightly elevated prices for the waterproof paper over the short term.
Russia found itself unable to import waterproof paper for military applications due to the economic sanctions since most Russian imports were from western European countries. Russia had to turn to Chinese imports to fill the gap and even had to resort to grey market imports.
The major global players in the market include: TerraSlate Waterproof Paper, Koala Paper, JL Darling LLC, HTVRONT, Field Notes Brand, A-SUB, Gnatural Paper, Aquascribe, Weather Writer, Gloryfire.
The global waterproof printing paper market report would provide approximately 60 tables, 66 figures and 201 Pages.
LIST NOT EXHAUSTIVE.