世界の植物性バーガー市場 2023年～2030年

概要

世界の植物性バーガー市場は、2022年に54億2,000万米ドルに達し、2023年から2030年の予測期間中にCAGR 8.42％で成長し、2030年には103億4,000万米ドルに達すると予測されています。

菜食主義者の人口が世界的に増加するにつれて、植物由来のハンバーガーの需要が高まっています。世界動物基金（World Animal Foundation）のデータによると、世界人口の約1～2%がビーガンです。ビーガン食品の市場成長は、2026年に314億米ドルと予想されています。このため、予測期間中に植物性バーガーのようなビーガン食材の需要が増加します。

エンドウ豆と空豆のハンバーガーは市場で人気があるので、市場の主要な主要プレーヤーは、市場でエンドウ豆と空豆ベースのハンバーガーを起動することに焦点を当てています。例えば、2023年07月06日、スウェーデンの代替肉ブランドであるOumphは、エンドウ豆と空豆から作られた植物ベースのスマッシュバーガーを発売しました。欧州市場では約800種類の植物性バーガーが販売されています。新たに発売されたエンドウ豆と空豆ベースのハンバーガーは、スーパーマーケットの小売店で販売されます。

同市場の主要企業は、植物性製品に対する消費者の需要を満たすため、革新的な製品を市場に投入しました。例えば、2020年3月24日、英国の製パン会社Doves Farm社は、オーガニック製品に対する消費者の需要を満たすため、オーガニック植物性バーガーを含むオーガニック小麦粉のシリーズを発売しました。同社の有機小麦粉はスリランカのココナッツから作られており、有機植物性バーガーはソイル・アソシエーションの有機認証、ビーガン協会の認証、英国セリアック病の認証を受けています。

力学

消費者のビーガン動向の増加

動物性食肉の消費に伴う健康への懸念に関する消費者の知識の増加が、食肉や食肉製品の代替製品への消費者を駆り立てています。加えて、環境問題への関心の高まりと動物虐待への懸念が、消費者が動物由来の食生活をやめて菜食主義を採用する動機となっています。多くの植物性食品の人気が高まっており、植物性バーガー市場の可能性を広げ、多様化しています。

世界動物基金（World Animal Foundation）の推定によると、世界には約8,800万人の菜食主義者がいます。菜食主義の増加は、植物性バーガーのような世界の菜食肉製品の成長を促進しています。コロンバス社のデータによると、2022年2月25日現在、英国の成人のうち約720万人が植物ベースの食生活を実践しています。ヴィーガンの動向は英国で急速に拡大しており、2021年には40％増加しています。

植物性バーガーがもたらす健康効果

世界的に、消費者は動物性肉や肉製品の消費に関連する健康への懸念が高まっているため、動物性肉や肉製品から離れつつあります。動物性肉製品の大量消費はコレステロール値を上昇させ、不健康な心臓疾患につながります。動物性肉には有害な飽和脂肪酸が多く含まれているため、消費者は健康状態を維持するために別の選択肢を選ぶようになり、植物性バーガー市場の成長を促進しています。

消費者の健康に対する関心の高まりが、予測期間中の市場成長を後押ししています。植物ベースの食品には、免疫機能の向上や特定の疾病リスクの低下など、多くの健康上の利点があります。植物ベースの食品は脂肪分が少ないため、肥満人口の消費者需要が増加しています。2022年のWHOのデータによると、10億人以上の成人が肥満です。

高コスト

多くの消費者は価格に敏感で、植物由来のハンバーガーに割高な価格を支払うことに抵抗があります。このコスト格差が、植物由来の選択肢の採用を制限しています。植物由来のハンバーガーの価格が高いと、可処分所得が限られている個人には手が届きにくくなります。これは低所得層にとっての障壁であり、植物ベースの食生活の包括性を低下させる。

一部の消費者は、植物由来のハンバーガーは従来の肉製品と比べて価格に見合った価値がないと認識しています。このような認識は、潜在的な消費者が植物由来の代替食品を試したり定期的に購入したりする意欲を失わせる。レストランやファーストフードチェーンでは、植物性ハンバーガーの価格が高いため、従来の肉製品よりも高価なメニューが提供されています。そのため、消費者は外食の際に植物由来の料理を選ぶ意欲をなくします。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 消費者の間での菜食主義の動向の増加
    • 植物性バーガーがもたらす健康効果
  • 抑制要因
    • 高コスト
  • 機会
  • 影響分析

第5章 業界分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 性質別

• オーガニック
• 在来種

第8章 供給源別

• 大豆ベース
• きのこベース
• レンズ豆ベース
• ひよこ豆ベース
• その他

第9章 流通チャネル別

• スーパーマーケットとハイパーマーケット
• きのこベース
• レンズ豆ベース
• ひよこ豆ベース
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Beyond Meat, Inc.
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Impossible Foods Inc.
• The Vegetarian Butcher
• MorningStar Farms
• Lightlife Foods
• Gardein
• Tofurky Company
• Amy's Kitchen
• Dr. Praeger's Sensible Foods
• Field Roast Grain Meat Co.

第13章 付録

Overview

Global Plant-based Burger Market reached US$ 5.42 billion in 2022 and is expected to reach US$ 10.34 billion by 2030, growing with a CAGR of 8.42% during the forecast period 2023-2030.

As the vegan population is increasing globally demand for plant-based burgers increased. According to the data given by the World Animal Foundation, around 1-2% of the global population is vegan. Market growth of the vegan food is expected by $31.4 Billion in 2026. Due to this, increase in the demand for vegan ingredients like plant-based burgers over the forecast period.

Peas and fava bean burgers are popular in the market so major key players in the market focus on launching peas and fava bean-based burgers in the market. For instance, on July 06, 2023, Oumph, a Swedish meat alternatives brand launched a plant-based smash burger made from peas and fava beans. There are approximately 800 types of plant-based burgers available in the European market. The newly launched peas and fava bean-based burgers is available for the sell in supermarket retail.

Major key players in the market launched innovative products in the market to fulfill consumer's demands for plant-based products. For instance, on March 24, 2020, Doves Farm, a UK baking company launched its range of organic flours with an organic plant-based burger to fulfill consumer's demand for organic products. The company's organic flours are made from Sri Lankan coconuts and are organic plant-based burgers is Soil Association organic certified, Vegan Society certified, and Coeliac UK certified. It is high in fiber and protein.

Dynamics

Increase in Trend of Veganism Among Consumers

The increasing consumer knowledge regarding the health concerns associated with the consumption of animal-based meat is driving them towards meat and meat product alternative products. In addition, the rising environmental concerns and worry about animal cruelty, motivating consumers to let go of the animal-based diet and adopt a vegan diet. The popularity of many plant-based foods is increasing, which broadens and diversifies the plant-based burger market opportunities.

The World Animal Foundation estimates that there are approximately 88 million vegans in the world. The increasing veganism is driving the growth of global vegan meat products such as plant-based burgers. According to the data given by columbus, on February 25, 2022, there are around 7.2 million British adults follow plant-based diet. The trend of veganism is rapidly growing in the UK which is increased 40% in 2021.

The Health Benefits Associated With Plant-Based Burger

Globally, consumers are leaving off animal-based meat and meat products due to the increasing health concerns related to the consumption of those products. The high consumption of animal-based meat products increases cholesterol levels and leads to unhealthy heart conditions. The high harmful saturated fats in animal meat are making consumers choose another alternative to preserve their health conditions, driving the plant-based burger market growth.

An increase in consumers' concern about their health helps to boost market growth over the forecast period. Plant-based food has a number of health benefits including improved immune function and lowered risk of certain diseases. Plant-based food products contain less fat due to this increase in the consumer's demand from the obese population. According to the data given by WHO in 2022, more than 1 billion adults were obese.

High Cost

Many consumers are price-sensitive and reluctant to pay a premium price for plant-based burgers, especially when traditional meat burgers are more affordable. This cost disparity limits the adoption of plant-based options. Higher prices for plant-based burgers make them less accessible to individuals with limited disposable income. This is a barrier for lower-income populations, reducing the inclusivity of plant-based diets.

Some consumers perceive plant-based burgers as not offering good value for the price compared to traditional meat products. This perception discourages potential consumers from trying or regularly purchasing plant-based alternatives. High prices for plant-based burgers in restaurants and fast-food chains lead to menu items that are more expensive than traditional meat options. This discourages consumers from choosing plant-based dishes when dining out.

Segment Analysis

The global plant-based burger market is segmented based on nature, source, distribution channel, and region.

Increasing Consumer's Demand For Soy-based Burger

On the basis of Source market is segmented into soy-based, mushroom-based, lentil-based, chickpea-based, and others. The soy-based burger segment held 33.15 % of the market share in the global plant-based burger market. Growing consumer demand for healthier and environmentally friendly ingredients like soy-based burgers helps to boost segment growth over the forecast period.

Major key players in the market of plant-based burgers have invested in research and development to improve the texture, taste, and overall quality of soy-based burgers. Innovations in food technology have led to more convincing and satisfying products. To fulfill consumer's demand for the soy-based burger due to its health benefits manufacturers launched new products in the market. For instance, on January 06, 2023, Lotteria, a South Korean fast food franchise launched a soybean-based meat burger in the market. It is savory and juicy.

Geographical Penetration

Growing Consumption of Plant-based Burgers in North America

North America accounted largest market share accounting for 42.12% of the global plant-based burger market. United States and Canada accounted largest market share due to the increase in the consumer demand for plant-based food products and the growing vegan population in the region. Consumers in the region are looking for traditional meat product alternatives like plant-based burgers.

According to the data given by the Plant Based Foods Association (PBFA) and Good Food Institute (GFI), the plant-based food market in the United States retail in 2022 is worth $8 billion with an increase in sales up 7% from 2021. 6 out of 10 consumers in the United States bought plant-based food in 2022. As demand for plant-based in North America increased the demand for plant-based burgers also increased.

Competitive Landscape

The major global players in the market include: Beyond Meat, Inc., Impossible Foods Inc., The Vegetarian Butcher, MorningStar Farms, Lightlife Foods, Gardein, Tofurky Company, Amy's Kitchen, Dr. Praeger's Sensible Foods, and Field Roast Grain Meat Co.

COVID-19 Impact Analysis:

During the pandemic, there was a heightened focus on health and sustainability, which boosted the plant-based food industry. Consumers seeking healthier and more sustainable food options turned to plant-based burgers and other meat alternatives. COVID-19 prompted a shift in consumer behavior, including increased interest in home cooking and a surge in online grocery shopping. Plant-based burger companies adapted by increasing their online presence and making their products available through e-commerce channels.

The pandemic accelerated the growth of plant-based burger sales in the retail sector. Consumers stocked up on groceries and sought convenient meal options, including frozen plant-based burger patties. Retailers responded by increasing their offerings of plant-based products. According to the data essential study, 47% of United States consumers switched their eating to plant-based meat during COVID-19 19. Gen Z and Millennials switched their eating habit at 62% and 56% respectively. 12% of the consumers reported that they ordered plant-based burger. 48% of consumers in the United States increased their online shopping as a result of COVID-19.

Russia-Ukraine War Impact Analysis

The conflict in Ukraine disrupts supply chains, affecting the sourcing and transportation of ingredients for plant-based burgers. This disruption can lead to shortages and increased production costs. Fluctuations in commodity prices, particularly in the agricultural sector, impact the cost of ingredients used in plant-based burgers. This leads to price fluctuations in the final products.

The war disrupts trade routes or international relations leading to challenges in exporting and importing plant-based burger products and ingredients. Tariffs and trade restrictions affect the industry. Geopolitical tensions lead to fluctuations in currency exchange rates, which affect the cost of importing and exporting plant-based burger products.

By Nature

• Organic
• Conventional

By Source

• Soy-Based
• Mushroom-Based
• Lentil-Based
• Chickpea-Based
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• E-Commerce
• Specialty Stores
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On August 02, 2023, Plantasia Foods, a plant-based food company launched Plant-Based Burger with 22 grams of protein. It is a microwavable burger that gets ready in 60 seconds. The newly launched product is soy and gluten-free.
• On May 18, 2022, Motif FoodWorks launched plant-based meat products in the market. The newly launched products include Motif MoBeef, Motif MoPork, and Motif MoChicken. MoBeef is a plant-based burger patty available for the sell in the market.
• On December 31, 2021, ITC Ltd, launched plant-based burger patties and nuggets. ITC sells these products in e-commerce and large retail chains in 8 cities of India.

Why Purchase the Report?

• To visualize the global plant-based burger market segmentation based on nature, source, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of plant-based burger market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global plant-based burger market report would provide approximately 61 tables, 60 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Nature
• 3.2. Snippet by Source
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increase in Trend of Veganism Among Consumers
    • 4.1.1.2. The Health Benefits Associated With Plant-Based Burger
  • 4.1.2. Restraints
    • 4.1.2.1. High Cost
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Nature

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 7.1.2. Market Attractiveness Index, By Nature
• 7.2. Organic*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Conventional

8. By Source

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 8.1.2. Market Attractiveness Index, By Source
• 8.2. Soy-Based*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Mushroom-Based
• 8.4. Lentil-Based
• 8.5. Chickpea-Based
• 8.6. Others

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarkets and Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Mushroom-Based
• 9.4. Lentil-Based
• 9.5. Chickpea-Based
• 9.6. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Beyond Meat, Inc.*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Impossible Foods Inc.
• 12.3. The Vegetarian Butcher
• 12.4. MorningStar Farms
• 12.5. Lightlife Foods
• 12.6. Gardein
• 12.7. Tofurky Company
• 12.8. Amy's Kitchen
• 12.9. Dr. Praeger's Sensible Foods
• 12.10. Field Roast Grain Meat Co.

LIST NOT EXHAUSTIVE.

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us