市場調査レポート
商品コード
1396697
コーディアルドリンクの世界市場-2023年~2030年Global Cordial Drinks Market - 2023-2030 |
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コーディアルドリンクの世界市場-2023年~2030年 |
出版日: 2023年12月15日
発行: DataM Intelligence
ページ情報: 英文 234 Pages
納期: 約2営業日
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世界のコーディアルドリンクの市場規模は、2022年に2億3,820万米ドルに達し、2023年~2030年の予測期間中にCAGR4.8%で成長し、2030年には3億4,660万米ドルに達すると予測されています。
コーディアルドリンクは、果物、野菜、ハーブなどさまざまな原料から調製されます。様々な料理用途に使用できるコーディアルドリンクの汎用性は、製品需要を向上させています。水と混ぜてクイックドリンクとして、またカクテルやモクテルにも使用できます。世界の人々の間でクリーンラベル製品に対する需要が高まっていることが、有機・防腐剤フリーのコーディアルドリンクの市場需要を向上させています。
世界的に、消費者の間で環境に対する責任が高まっています。プラスチックの使用に関する環境問題が高まる中、メーカーは環境に優しい包装材料を選択し、消費者を惹きつけています。例えば、2023年6月、英国のブランドであるRobinsonsは、高濃度コーディアルの新しいパッケージ・コンセプトであるエコパックの発売を発表しました。この新しいエコパックは、89%が植物由来の素材でできています。
簡単で便利な方法で消費者にリーチするために、流通チャネルの役割は広く増大しています。消費者は日々の買い物にAmazonなどの様々なオンライン・プラットフォームを広く利用しています。このようなオンライン・プラットフォームでこれらの製品を入手できることが、市場規模を拡大しています。例えば、Morton Lime Juice Cordialは、保存料や人工着色料を一切使用していない爽やかで健康的な飲み物で、2023年1月からAmazonのウェブサイトで購入できるようになっています。
アルコール飲料の過剰摂取は、肝臓、心臓、脳、腎臓など体のさまざまな部分に悪影響を及ぼすため、体に有害です。世界保健機関(WHO)によると、2022年には世界で300万人がアルコールの有害な使用によって死亡していると報告されています。障害調整生存年数で測定すると、疾病と傷害の負担の5.1%がアルコール摂取に関連しています。
アルコールの悪影響に関する意識が高まるにつれ、消費者はさまざまな場面でアルコールの代用品として使用できる代替品を採用するようになっています。ノンアルコール飲料への需要の高まりが、世界市場におけるコーディアル飲料の人気を高めています。
メーカー各社は、成人層が希望する要件を満たすために、特別なコーディアルドリンクを市場に投入しています。例えば、2023年7月、自然で健康的な成人用清涼飲料の製造・販売業者であるBottlegreen社は、オレンジコーディアルやレモンコーディアルなどの希釈可能な成人用コーディアルの新シリーズを市場に投入すると発表しました。
多忙なライフスタイルと多忙なスケジュールが、おいしくて健康的で、持ち帰り可能なRTD製品の需要を促進しています。コーディアル飲料は、複数の果物、野菜、ハーブ、スパイスなどの健康的な原料から調製され、飲料を通じてリフレッシュメントと健康上のメリットを提供します。炭酸を含まない果物や野菜ベースの飲料に対する需要の高まりは、市場の成長を積極的に後押しします。
高い需要を背景に、メーカーは複数のフレーバーの新しく革新的な製品を開発し、また、より多くの顧客を引き付けるために、無限の創造性を持つスタイリッシュなガラス瓶のようなエレガントなパッケージスタイルを導入しています。加えて、西洋文化の高い普及率、カフェやレストランの増加、そこでの様々な種類のコーディアルドリンクの高い評価が、市場の成長を積極的に後押ししています。
コーディアルドリンクは、甘くておいしい味を誘発するために、その製造過程で砂糖が高度に配合されています。例えば、Hulaのコーディアル750mlは、1杯20mlあたり17.22gの糖分を含んでいます。製品に含まれる高い糖分は、肥満や糖尿病など、消費者にさまざまな健康上の懸念をもたらす可能性があります。
世界保健機関(WHO)の2022年の統計によると、全世界で10億人以上が肥満に苦しんでおり、6億5,000万人が成人、3億4,000万人が青少年です。WHOの2022年の統計によると、肥満の深刻さは子供にも増加しており、その数は3,900万人に上ります。
IDF Diabetes Atlas 2021によると、全世界で約5億3,700万人の成人が糖尿病に苦しんでいます。糖尿病の有病率は指数関数的に増加しており、2030年には6億4,300万人に達すると推定されています。肥満と糖尿病の有病率の増加に伴い、砂糖の使用を控えた製品や砂糖不使用の製品を採用しようという人々の意欲が高まっており、砂糖入りコーディアルドリンクの市場成長を抑制しています。
Global Cordial Drinks Market reached US$ 238.20 million in 2022 and is expected to reach US$ 346.60 million by 2030, growing with a CAGR of 4.8% during the forecast period 2023-2030.
Cordial drinks are prepared from different sources such as fruits, vegetables and herbs. The versatility of cordial drinks for their use in various culinary applications improves the product demand. It can be mixed with water and serves as a quick drink or can also be used in cocktails and mocktails. The increasing demand for clean-label products among the global population is improving the market demand for organic and preservative-free cordial drinks.
Globally, there is an increased environmental responsibility among consumers. With the rising environmental concerns related to the use of plastic, manufacturers are choosing environmentally friendly packaging material, attracting consumers. For instance, in June 2023, Robinsons, a UK-based brand, announced the launch of Ecopack, a new packaging concept for their highly concentrated cordial. The new Ecopack is made from 89% of plant-based material.
The role of distribution channels is widely increasing in reaching out the consumers in an easy and convenient way. Consumers widely use various online platforms such as Amazon for daily purchases. The availability of these products in such online platforms increases the market size. For instance, Morton Lime Juice Cordial, which is a refreshing and healthy drink with no preservatives and artificial colors is made available on the Amazon website from January 2023.
Excessive consumption of alcoholic beverages is harmful to the body due to their adverse effects on various parts of the body such as the liver, heart, brain, kidney and others. According to the World Health Organization 2022, 3 million people in the world are reported to die from the harmful use of alcohol. It is being measured by disability-adjusted life years, overall, 5.1% of the disease and injury burdens are related to alcohol consumption.
With the increased awareness regarding the adverse effects of alcohol, consumers are adopting alternative products that can be used as alcohol substitutes on various occasions. Increasing demand for non-alcoholic beverages is raising the popularity of cordial drinks in the global market.
Manufacturers are introducing special cordial drinks in the market for their use among the adult population to meet their desired requirements. For instance, in July 2023, Bottlegreen, manufacturer and distributor of a range of natural, healthy adult soft drinks, announced the launch of a new range of dilutable adult cordials such as orange and lemon cordials in the market.
Busy lifestyles and hectic schedules of the people are driving the demand for the on-to-go and ready-to-drink products that are tasty and healthy at the same time. Cordial drinks are prepared from healthy sources of multiple fruits, vegetables, herbs and spices that provide refreshment and health benefits through drinks. Rising demand for non-carbonated fruit and vegetable-based beverages positively drives the market growth.
With the high demand for the product, manufacturers are developing new and innovative products with respect to multiple flavors and also introducing elegant packaging styles such as stylish glass bottles with endless creativity to attract more customers. In addition, the high adoption of Western culture, an increasing number of cafes and restaurants and the high assessability of various types of cordial drinks in them are positively driving the market growth.
Cordial drinks are highly incorporated with sugar in their production to induce a sweet and delicious taste. For instance, Hula cordial 750 ml is loaded with total sugars of 17.22 g per serving per serving size of 20 ml. The high sugar in the product may result in various health concerns in consumers such as obesity and diabetes.
According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents. The severity of obesity is increasing in children too, accounting for up to 39 million according to 2022, WHO statistics.
IDF Diabetes Atlas 2021, reports that globally, about 537 million adults suffer from diabetes. It is ebing reported that the prevalence of daibetes is subjected to expaonenytial growth and is estimated to reach 643 million by 2030. With the increasing prevalence of obesity and diabetes, there is a high motivation in people to adopt less sugar or sugar-free products, restraining the market growth for cordial drinks with sugar.
The global cordial drinks market is segmented based on type, nature, category, packaging, distribution channel and region.
The global cordial drinks market is segmented based on type fruit cordial, vegetable cordial and herbas and spice cordials. The fruit cordial segment accounted for the largest segment with the highest market demand due to its nutritional benefits. Fruit cordials are made from various fruit types such as mango, orange, strawberry and others. The flavor and nutritional benefits associated with the consumption of these drinks is driving the segment growth at the global level.
The refreshing taste and feel presented by various fresh fruit cordial drinks satisfy thirst and provide the convenience of consuming fruit juice without working from scratch. The new product launches from the manufacturers in the fruit cordial range from multiple fruits drive the market growth. For instance, in October 2021, Robinsons, a UK-based brand introduced brand new fruit cordials in sloe, cranberry and blackberry flavor.
Asia-Pacific dominated the global cordial drinks market with the increasing demand for non-alcoholic and non-carbonated beverages. The region has severe alcoholism conditions, driving the need for non-alcoholic products. According to NIH 2023, the alcohol abuse prevalence rate is high in China with 11.56%. Similarly, according to NIH 2021, 1.2% of women and about 29.2% of men in India consume alcohol.
Increasing consumer knowledge regarding the health benefits associated with the consumption of fruit, vegetable and herbal-based cordial drinks is improving the market demand. In addition, due to less time for consuming fresh juices, consumers prefer convenient and ready-to-drink beverages, driving the market demand.
Developing countries such as India and China are widely accepting the cordial drink culture that is convenient and nutritious at the same time. In addition, high economic growth and the increasing purchasing power of the consumers of this region are driving the regional market growth. The presence of major market players such as Rasna and their wide availability of multiple cordial drinks products positively impact the market growth.
The major global players in the market include: Alchemy Cordial Company, Britvic Plc, Bickford's Australia, Asahi Beverages, The Coca-Cola Company, Rasna Private Limited, Nichols Plc, Mapro Garden LLP, Tovali Limited and Belvoir Farm.
The outbreak of the COVID-19 pandemic had a mixed impact on the global cordial drinks market. The sudden declaration of lockdown conditions by the government created challenges for the manufacturers in sourcing the raw materials required for production due to interrupted supply chain activities. Limited resources and manpower delayed the manufacturing and distribution activities.
The shutdown of the cafes, restaurants and other food service sectors reduced the demand for the product in the market. In addition, even for the household use of the product, the product availability through offline sales channels such as supermarkets, hypermarkets and convenience stores is reduced due to their temporary closings. During the pandemic, most people became health conscious and decreased the consumption of unhealthy alcoholic drinks that can affect their health in any way.
There was an increase in the adoption of healthy beverages adoption among consumers which led to the high demand for the product. The reduced availability of fresh beverages increased the demand for cordial drinks as they provide a refreshing taste of the product. Furthermore, the increased e-commerce platforms demand and high dependency of consumers on online sales platforms drive market growth.
The Russia-Ukraine has had a negative impact on various industrial sectors, including food and beverages. The war disrupted various trade and distribution transitions, causing various challenges for the market players in sourcing raw materials from different regions and distributing the final products to the end users. The war disrupted trade and supply chain activities, resulting in economic disturbances.
The global cordial drinks market report would provide approximately 85 tables, 93 figures and 234 Pages.
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