市場調査レポート
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ウェブホスティングサービスの世界市場- 2023年~2030年Global Web Hosting Services Market - 2023-2030 |
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ウェブホスティングサービスの世界市場- 2023年~2030年 |
出版日: 2023年12月15日
発行: DataM Intelligence
ページ情報: 英文 201 Pages
納期: 約2営業日
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世界のウェブホスティングサービス市場は、2022年に756億米ドルに達し、2023-2030年の予測期間中にCAGR 21.8%で成長し、2030年には988億米ドルに達すると予測されています。
インターネットユーザーの間でウェブホスティングサービスの認知度が高まっているため、ウェブホスティングサービスの需要は増加します。新興企業やスタートアップの増加は、市場の成長を後押しすると思われます。新興企業やビジネスはオンライン上でブランドを確立しようとしており、市場のサポートによってこのプロセスが容易になります。
最近のデータでは、インターネット・ユーザー数は年率4%で増加しており、毎年約1億9,600万人が新たにインターネットにアクセスしていることになります。2000年には、世界で約3億6,100万人がインターネットを利用していたが、これは世界人口のわずか6%に過ぎなかっています。このように、世界におけるインターネット普及率の増加は、世界市場に大きな影響を与えると思われます。
2022年には、北米が世界のウェブホスティングサービス市場の3分の1以上を占める支配的な地域になると予想されています。このトップシェアは、オンラインで利用可能なウェブサイトが最も多い米国市場の急成長に起因します。さらに、Amazon Web Services、Google LLC、GoDaddy Operating Company LLCなど、業界の大手企業がこの地域で大きな存在感を示しています。
各国政府は、中小企業経営者の事業拡大を支援するため、財政的・非金融的支援を提供しています。この取り組みは、より多くの起業家が国内で事業を立ち上げることを後押ししています。例えば、米国連邦政府は、女性所有の中小企業連邦契約やUS$A農村ビジネス企業助成金のような中小企業の所有者に多くの資金プログラムを提供しています。
さらに、厳しい競争環境の中で事業を継続するために、起業家たちはオムニチャネル販売アプローチを求めています。オムニチャネル販売モデルは、インターネットを通じて全商品の品揃えを提供することで、消費者層を世界に拡大することを可能にします。その結果、このような中小企業の拡大が、今後数年間の市場拡大を牽引する可能性が高いです。
中小企業は、より多くの読者にリーチするために、強力なオンライン・プレゼンスを持つことを求めています。中小企業は、プロフェッショナルなウェブサイト、eコマース・プラットフォーム、オンライン・アプリケーションを開発・管理するためにウェブ・ホスティング・サービスを利用しています。企業は、その業種に関係なく、インターネット上で存在感を示しています。最近のグーグルの調査によると、世界中の顧客の97%が、地元の企業やそのサービスを探すためにウェブを利用しています。
その一方で、世界の中小企業の数は急速に拡大しています。2020年3月のハンプシャー・トラスト・バンクの分析によると、英国の中小企業数は2010年以降17%増加しており、英国の製造業部門では2010年以降中小企業数が6%増加しています。このような背景から、新興企業や中小企業がウェブホスティングサービスを利用してターゲットにリーチし、ビジネスを成り立たせる需要が高まっています。
ウェブサイト導入の初期段階は、会社のデータをサーバーに統合し、顧客データを収集することだっています。価格詳細、請求書、その他多くの機密事項がサーバーに掲載され、簡単にアクセスできます。しかし、セキュリティを管理・提供することは非常に複雑です。現代のネットワーク・セキュリティは、あらゆるITセキュリティ標準に取り組むことを主眼としています。
特に新興経済諸国では、専門知識や技術的な専門知識が不足しており、認知度も低いため、市場の順調な成長は妨げられると思われます。さらに、新興諸国には技術的に熟達したインフラがないことも、世界のウェブホスティングサービス市場の成長を妨げています。
Global Web Hosting Services Market reached US$ 75.6 billion in 2022 and is expected to reach US$ 98.8 billion by 2030, growing with a CAGR of 21.8% during the forecast period 2023-2030.
Demand for web hosting services will rise due to the growing awareness of the web hosting services among the internet users. The rising number of new companies and startups will likely boost the market growth. Startups and businesses are attempting to create their brands online and the market's support makes this process easier for them.
As per the recent data, the number of internet users is increasing at a 4% annual rate, expecting that about 196 million new people access the internet each year. In 2000, approximately 361 million people globally used the internet, accounting for only 6% of the world's population. Thus, this increasing internet penetration in the world will have a major impact on the global market.
In 2022, North America is expected to be the dominant region holding more than 1/3rd of the global web hosting services market. The leading share are owned to the rapid rise of U.S. market, which has the most websites available online. Furthermore, some major industry players, including as Amazon Web Services, Google LLC and GoDaddy Operating Company LLC, have significant presence in the region.
Governments in various nations provide financial and non-financial aid to small business owners in order to assist them in growing their businesses. The efforts encouraged more entrepreneurs to establish their businesses in the country. For example, U.S. federal government provides many funding programmes to owners of small businesses, such as the Women-Owned Small Business Federal Contract and US$A Rural Business Enterprise Grant.
Furthermore, to continue the enterprises in a highly competitive climate, the entrepreneurs demand an omnichannel sales approach. The omnichannel sales model allows them to expand their consumer base globally by delivering their whole product assortment via the internet. As a result, the expansion of such small businesses is likely to drive market expansion in the coming years.
SMEs demand having a strong online presence in order to reach a larger audience. It uses web hosting services to develop and manage professional websites, e-commerce platforms and online applications. Businesses have an internet presence regardless of the industry vertical in which they operate. According to recent Google studies, 97% of customers globally use the web to seek for local companies and the services that they provide.
On the other hand, the global number of SMEs is rapidly expanding. As per the 2020 March Hampshire Trust Bank analysis, the number of SMEs in UK has risen by 17% since 2010, while the British manufacturing sector has had a 6% increase in SMEs since 2010. Due to this, there is a greater demand for startups and SMEs to use web hosting services to reach their target audience and make their business viable.
The earliest stage of website adoption was the integration of the company's data on a server and the collection of client data. Price details, invoices and many other confidential facts are posted to the server for simple access. However, controlling and providing security is extremely complex. Modern network security is primarily about tackling every IT security standard.
The market's smooth growth would be hampered by a lack of expert knowledge and technical expertise, as well as a lack of awareness, particularly in developing economies. Furthermore, developing countries' lack of technologically proficient infrastructure hampers the global web hosting services market's growth.
The global web hosting services market is segmented based on component, type, deployment, application, end-user and region.
Hybrid is expected to be the fastest growing segment with less than 1/4th of the market during the forecast period 2023-2030. The segment's growth is due to the advantages it has over public and private clouds. As compared to the public cloud, it offers higher security and uptime. The cost of using a hybrid cloud is less than that of a private cloud.
Furthermore, companies globally are moving to hybrid cloud web hosting services to use the flexibility that it provides. It involves integrating on-premise private and third-party public clouds into a unified, flexible infrastructure. The infrastructure enables the company to choose the best cloud platform for each workload and application. It enables workload shift between public and private cloud services.
Asia-Pacific is the fastest growing region in the global web hosting services market covering about 25% of the market. Asia-Pacific is expected to gain a considerable share during the projection period as a result of the region's increasing movement of businesses to online platforms in the COVID pandemic and SMEs bearing massive losses due to lockdown in the region.
China pledged a special investment of roughly US$ 150 million for SMEs in the region in 2021. Furthermore, India established an International Cooperation plan with ASEAN and EU countries to help MSMEs flourish in the area. As digitalization and IOT integration increase in the MSME sector, expanding E-commerce across Asia-Pacific is expected to bolster the region's industry growth.
The major global players in the market include Amazon Web Services, Endurance International Group, Liquid Web LLC, Google LLC, GoDaddy Operating Company, LLC, Alibaba Cloud, Hetzner Online GmbH, Equinix, Inc., WPEngine, Inc. and 1&1 IONOS Inc.
The pandemic intensified the transition to digitalization, encouraging businesses to improve their online presence. The COVID-19 epidemic has had little impact on the expansion of the web hosting services business, as usage of web hosting services has surged in the face of unprecedented circumstances. Because most business owners have begun to offer their products and services online, the pandemic has considerably increased demand for web hosting services.
By providing an online virtual area, web hosting providers have enabled businesses to promote their products and services on their websites. Furthermore, some market participants provided free hosting services for a few months to assist enterprises during COVID-19 and to lift them during the epidemic. Mailchimp said in July 2020 that it would assist small businesses during the COVID-19 crisis by providing free custom domains for up to 5 years, as well as a free website builder, until June 30, 2020.
From server management to customer assistance, AI is enabling automation in different facets of web hosting services. Daily jobs are being handled by automated systems, increasing efficiency and reducing the need for manual intervention. AI is being utilized to improve security measures in web hosting providers. Machine learning algorithms can detect and mitigate possible threats like DDoS assaults, malware and other cybersecurity issues by analyzing the trends.
Chatbots enabled by AI deliver immediate and efficient customer care. It can answer basic questions, fix problems and help customers, enhancing overall customer happiness and lowering the pressure on human support workers. AI helps to optimize data center operations. It involves predictive maintenance, energy efficiency and overall infrastructure management to assure dependability and cost-effectiveness.
Geopolitical concerns influenced enterprises and organizations' preferences for data center site. Concerns regarding stability and security may cause some regions to reconsider hosting services. Hosting providers based in conflict-affected areas encountered problems such as infrastructure damage, service disruptions or changes in regulatory settings, limiting their capacity to serve clients.
Companies, particularly those in directly affected regions, may consider relocating their data and services to more stable locations to maintain business continuity and avoid potential war risks. Physical destruction of internet infrastructure, like undersea cables or network nodes, might disrupt connectivity and harm web hosting service performance globally.
The global web hosting services market report would provide approximately 77 tables, 77 figures and 201 pages.
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