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市場調査レポート
商品コード
1390166
ワイヤレスヘッドホンの世界市場:2023年~2030年Global Wireless Headphones Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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ワイヤレスヘッドホンの世界市場:2023年~2030年 |
出版日: 2023年12月05日
発行: DataM Intelligence
ページ情報: 英文 218 Pages
納期: 即日から翌営業日
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世界のワイヤレスヘッドホン市場は、2022年に437億米ドルに達し、2023年から2030年の予測期間中にCAGR 14.6%で成長し、2030年までには1,294億米ドルに達すると予測されています。
世界のワイヤレスヘッドホン市場は、モバイル機器の普及化とワイヤレス・オーディオ・ソリューションへのシフトによって大きな成長を遂げています。また、eコマースの拡大により、消費者は多様なヘッドフォンの選択肢に容易にアクセスできるようになり、市場の裾野が広がっています。さらに、ノイズキャンセリング、バッテリー寿命の向上、高音質オーディオなどの技術的進歩が市場拡大の原動力となっています。
さらに、ゲームやフィットネスといったアクティビティの人気の高まりと、リモートワークやオンライン教育の動向が、ワイヤレスヘッドホンの需要をさらに押し上げています。市場プレーヤーが継続的に技術革新を行い、様々な価格帯の製品を提供しているため、世界のワイヤレスヘッドホン市場は当分の間、大幅な成長が見込まれます。
ワイヤレスヘッドホン市場におけるアジア太平洋地域の優位性は、オーディオ産業の顕著な成長で明らかです。RUNTO Technologyのレポートによると、2023年上半期、中国はオーディオ販売の急増を目の当たりにし、ヘッドフォンおよびイヤフォンの販売台数は4,811万台で前年同期比6.6%増を記録しました。有線イヤホン、トゥルーワイヤレス(TWS)イヤホン、オーバーイヤーヘッドホン、ネックバンド型イヤホンなどが主な貢献製品です。
ワイヤレスヘッドホン市場は力強い成長を遂げていますが、その主な要因は進化し、急成長するeコマース・プラットフォームにあります。より広範な世界のeコマース市場は上昇傾向にあり、Global FISのレポートによると、2026年までにほぼ8兆5,000億米ドルに達すると予測されています。消費者の選好がeコマースショッピングにシフトしているのは、eコマースショッピングが多様で新しい技術オプションに簡単にアクセスでき、安価な取引を提供するからです。
ワイヤレスヘッドホンの需要急増は、オンラインショッピングの隆盛と密接な関係があります。eコマース・プラットフォームの利便性とアクセシビリティに後押しされた消費者行動のダイナミックな変化が、ワイヤレスヘッドホン市場の成長に大きく貢献しています。
ゲーム産業は、ワイヤレスヘッドホン市場拡大の原動力となっています。米国Newzooのレポートによると、世界のゲームコミュニティは2023年には33億8,000万人に達し、1,877億米ドルという驚異的な収益を生み出すと予測されており、高品質のオーディオ体験に対する需要が急増しています。ゲーマーは没入感のあるゲームプレイと競争上の優位性を求め、優れた音質、リアルタイムコミュニケーション、ノイズキャンセリング機能を提供するワイヤレスヘッドホンへの投資に拍車をかけています。
ゲーミングヘッドフォンはゲーム体験を向上させ、プレーヤーがゲーム中の微妙な合図を聞き取り、チームメイトと効果的にコミュニケーションをとることを可能にします。さらに、eスポーツの台頭とプロ仕様のオーディオ機器へのニーズが、ワイヤレスゲーミングヘッドセットの採用に拍車をかけています。ゲーム産業が急成長を続けるにつれ、ゲーマーの要求に合わせた最先端のワイヤレスヘッドホンの需要も高まっています。
ワイヤレスヘッドホン、特にApple、BOSS、SkullCandyのようなプレミアムブランドの高価格は、ワイヤレスヘッドホン市場に大きな影響を与えています。これらのヘッドフォンは、しばしばトップクラスの品質、機能、デザインを提供する一方で、その割高な価格設定は、予算に敏感な消費者にとっては足かせとなる可能性があります。 Appleの評判と忠実な顧客ベースが、プレミアム価格を可能にします。
しかし、このような独占性は、入手しやすさを制限し、結果として顧客ベースを狭めることになります。これに対応するため、一部のメーカーは、より多くの消費者に対応するため、より手頃な価格の代替品を提供し、市場の包摂性を高めています。一方、コスト高も技術革新を促し、ブランドは市場で競争するためにコスト効率の高い高性能ヘッドホンを開発するようになります。
Global Wireless Headphones Market reached US$ 43.7 billion in 2022 and is expected to reach US$ 129.4 billion by 2030, growing with a CAGR of 14.6% during the forecast period 2023-2030.
The global wireless headphones market is experiencing significant growth driven by increasing ubiquity of mobile devices and the shift towards wireless audio solutions. Also, with growing e-commerce, consumers have easier access to a wide variety of headphone options which expanding the market's reach. Furthermore, technological advancements, such as noise-cancellation, improved battery life and high-quality audio, driving the market expansion.
Moreover, the rising popularity of activities like gaming and fitness, combined with remote work and online education trends, has further fueled the demand for wireless headphones. As market players continually innovate and offer products across various price points, the global wireless headphone market is poised for substantial growth in the foreseeable future.
Asia-Pacific's dominance in the wireless headphones market is evident in the notable growth of the audio industry. During H1 2023, China witnessed a surge in audio sales, with 48.11 million units of headphones and earphones sold, marking a 6.6% YoY increase, according to RUNTO Technology report. Key contributors included wired in-ear headphones, true wireless (TWS) earphones, over-ear headphones and neckband-style earphones.
The wireless headphone market is experiencing robust growth, largely attributed to the evolving and surging e-commerce platform. The broader global e-commerce market is on an upward trajectory, projected to reach almost US$8.5 trillion by 2026 as per Global FIS report. there is a driving shift in consumer preferences towards e-commerce shopping, as they provide easy access and cheap deals with variety and new technology option.
The surging demand for wireless headphones is intrinsically connected to the flourishing trend of online shopping. The dynamic shift in consumer behavior, driven by the convenience and accessibility of e-commerce platforms, has significantly contributed to the growth of the wireless headphone market.
The gaming industry is a driving force behind the expanding market for wireless headphones. As per Newzoo report, the global gaming community projected to reach 3.38 billion individuals and generate a staggering US$187.7 billion in revenues in 2023, the demand for high-quality audio experiences is soaring. Gamers seek immersive gameplay and competitive advantages, spurring them to invest in wireless headphones that deliver superior sound quality, real-time communication and noise-cancellation features.
The gaming headphones enhance the gaming experience, allowing players to hear subtle in-game cues and communicate effectively with teammates. Furthermore, the rise of e-sports and the need for professional-grade audio equipment fuel the adoption of wireless gaming headsets. As the gaming industry continues to surge, so does the demand for cutting-edge wireless headphones tailored to gamers' requirements.
The high cost of wireless headphones, particularly premium brands like Apple, BOSS or SkullCandy has a significant impact on the wireless headphone market. While these headphones often offer top-tier quality, features and design, their premium pricing can be a deterrent for budget-conscious consumers. Apple's reputation and loyal customer base allow them to command premium prices.
However, this exclusivity limits accessibility, resulting in a smaller customer base. As a response, some manufacturers offer more affordable alternatives to cater to a broader audience, increasing market inclusivity. High costs, on the other hand, also drive innovation, prompting brands to develop cost-effective, high-performance headphones to compete in the market, thus expanding the range of offerings available to meet diverse consumer needs and preferences.
The global wireless headphones market is segmented based on type, category, technology, device, distribution channel, application and region.
Bluetooth technology dominates the wireless headphones market, with its universal compatibility, energy efficiency and seamless connectivity. Bluetooth-enabled headphones offer a hassle-free experience for users across various devices, including smartphones, tablets and laptops. Bluetooth headphones have become the preferred choice for consumers with reliable audio quality and extended battery life.
In February 2023, Sony unveiled two new headphones, the WH-CH720N and the WH-CH520, offering budget-friendly alternatives to Sony's acclaimed WH-1000XM5 wireless headphones. The WH-CH720N are wireless, over-ear headphones featuring Sony's Integrated Processor V1 chip for enhanced noise-canceling capabilities, providing a premium listening experience. With 35 hours of battery life and Dual Noise Sensor technology, they effectively reduce ambient noise for immersive listening.
In the Asia-Pacific wireless headphones market, the surge in eCommerce, particularly in China, plays a pivotal role. As per ecommerceDB report, China's Electronics & Media eCommerce market is on a rapid upward trajectory, projected to reach US$349,385.3 million by 2023. The sector's remarkable growth accounts for 27.3% of the entire eCommerce market in Greater China.
The expansion of eCommerce within the Asia-Pacific has reshaped consumer purchasing patterns and product accessibility. The shift has led to a substantial impact on the wireless headphones market. With a growing number of consumers turning to online platforms for their shopping needs, the availability of wireless headphones has increased majorly. The platforms offer an extensive range of products, including various wireless headphone models, catering to a diverse set of preferences and requirements.
The COVID-19 pandemic had a notable impact on the wireless headphones market. With lockdowns, travel restrictions and social distancing measures in place, more people turned to entertainment, remote work and online learning. The surge in remote activities led to increased demand for headphones to facilitate communication and entertainment. The need for clear audio during virtual meetings and the desire to create personal entertainment bubbles at home contributed to wireless headphone sales.
Furthermore, the pandemic disrupted supply chains, leading to delays and shortages in product availability. Also, economic uncertainties affected consumer spending, prompting some to opt for budget-friendly headphones. Overall, while the pandemic initially boosted demand, it also introduced supply chain challenges and fluctuations in consumer preferences within the wireless headphones market. As the world adapts to new norms, the market continues to evolve.
The Russia-Ukraine war has had a notable impact on the wireless headphones market. The conflict, coupled with international sanctions and political tensions, led to significant disruptions in global trade and supply chains. Companies like Cisco took a stand by halting sales in Russia and Belarus as part of broader sanctions and corporate social responsibility efforts.
The geopolitical developments raised concerns about the production and distribution of electronics, including wireless headphones, which rely on complex global supply networks. The instability affected the availability of components, leading to potential delays and increased costs in manufacturing.
Furthermore, currency fluctuations, trade restrictions and economic uncertainties in the affected regions may have influenced consumer buying power and preferences. The ongoing war created an atmosphere of unpredictability, contributing to challenges and uncertainties for companies operating in the wireless headphones market, particularly those with exposure to the affected regions.
The major global players in the market include: Sony Corporation, Bose Corporation, Apple Inc., Sennheiser electronic GmbH & Co. KG, Beats Electronics, LLC, GN Netcom A/S, JBL GmbH & Co. KG, Skullcandy, Inc., Audio-Technica Corporation, Shure Incorporated.
The global wireless headphones market report would provide approximately 86 tables, 91 figures and 218 Pages.
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