市場調査レポート
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コーヒー・ティーカプセルの世界市場-2023年~2030年Global Coffee and Tea Capsules Market - 2023-2030 |
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コーヒー・ティーカプセルの世界市場-2023年~2030年 |
出版日: 2023年10月11日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 約2営業日
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コーヒー・ティーカプセルの世界市場は、2022年に235億米ドルに達し、2023年から2030年にかけてCAGR 5.7%で成長し、2030年には367億米ドルに達すると予測されています。
家庭で便利でプレミアム品質のコーヒーや紅茶を楽しみたいという消費者需要の高まりが、市場成長の原動力となっています。消費者が味に妥協することなく利便性を求める中、市場はより幅広いカプセルの選択肢で対応しています。多くの消費者が環境への意識を高めており、これが環境にやさしいカプセル・オプションの開発につながっています。
健康志向の消費者は、機能的で健康に重点を置いたコーヒー・ティーカプセルを求めています。その結果、ビタミン、抗酸化物質、アダプトゲンなどの成分を添加し、健康効果を促進するカプセルがイントロダクションとして登場しました。各ブランドは、消費者の嗜好の違いに対応するため、多様な風味のコーヒーや紅茶を提供することにますます力を入れるようになっています。ユニークでエキゾチックなフレーバーやスペシャルティブレンドが人気を集め、消費者に幅広い選択肢を提供しています。
紅茶は水に次いで人気のある飲料で、約3,000種類という驚くべき多様性を誇っています。2023年の国連食糧農業機関の報告によると、世界の紅茶市場は2,472億米ドルに達し、2025年にはさらに拡大して2,667億米ドルに達すると予測されており、年間4.22%の着実な伸びを示しています。
アジア太平洋市場は、可処分所得の増加とともに急速に成長する消費者層を誇り、同地域の消費者は便利でプレミアムなコーヒー・紅茶体験を求め、市場を拡大しています。中国やインドのような伝統的な茶飲料国では、革新的で便利なティーカプセルの需要が急増しています。
シングルサーブのコーヒー・ティーカプセルを含む簡便食品への嗜好の高まりが、市場の成長を拡大しています。素早く簡単に飲料を準備することに価値を見出す消費者が、この市場セグメントの成長を牽引しています。現代のライフスタイルは、多忙なスケジュールと外出先での日課を特徴としています。コーヒー・ティーカプセルはこのようなライフスタイルに完璧に合致し、コーヒーや紅茶を手早く手間なく楽しむ方法を提供し、市場の成長を牽引しています。
コーヒー・ティーカプセルは1回分ずつ飲むことができるため、消費者は数分で新鮮な温かい飲み物を楽しむことができます。この機能は、個々に分量を管理したいというニーズに応え、無駄を最小限に抑えます。メーカー各社は、コーヒー・ティーカプセル市場において製品を多様化することで、利便性への需要に応えています。例えば、2021年4月、Coffeezaは新しいコーヒーメーカーとそれに付随する一連のコーヒーカプセルを発表しました。これらの革新的な製品は、コーヒー愛好家が自宅や職場で簡単にカフェ品質のコーヒーを用意できるようにするものです。コーヒーカプセルのラインナップは3種類:フォルテ、クレモソ、シングルオリジンコーヒーエチオピアの3種類があり、幅広い好みのコーヒーに対応できるよう、多様なフレーバーと抽出オプションを提供しています。
コーヒー文化の台頭がコーヒー・ティーカプセル市場を拡大しています。様々な地域でコーヒー文化が広まるにつれ、より多くの消費者が高品質のコーヒーや紅茶を手軽に楽しむ方法を求めるようになり、市場の成長に寄与しています。コーヒー文化の台頭は、コーヒーやお茶を職人的な飲み物として大切にし、味わうという文化的な変化を表しています。このシフトは、市場におけるプレミアム/スペシャルティのコーヒー・ティーカプセルの需要を高めています。
コーヒー文化は、消費者が多様なコーヒーや紅茶の風味やブレンドを探求することを奨励しています。カプセルは、スペシャルティブレンドを楽しむための身近な方法を提供し、市場で入手可能な製品の幅を広げることに貢献しています。コーヒー文化愛好家は、自宅でカフェ体験を再現しようとします。コーヒー・ティーカプセルは、プロのバリスタ用の器具を必要とせずにカフェ品質の飲料を提供することで、これを簡単に実現する方法を提供します。
健康とウェルネスの動向は、コーヒー・ティーカプセル市場を拡大しています。消費者が健康を優先し、機能的で有益な飲料を求めるようになるにつれ、健康に焦点を当てたカプセルの需要が高まり、市場の拡大に繋がっています。多くのコーヒー・ティーカプセルは、健康に役立つ機能性成分を含んでおり、おいしくて健康全般もサポートする飲料を求める消費者に対応しています。健康志向の消費者は、低糖・低カロリーの選択肢を求めるようになっています。一部のカプセルは、減糖や無添加のコーヒーやティーブレンドを提供しており、より健康的な選択肢を求める市場の需要に合致しています。健康志向の消費者の多くは、持続可能性と倫理的な調達も優先しています。フェアトレードやオーガニック認証など、こうした価値観に沿ったブランドが市場で支持されています。
使い捨てのコーヒー・ティーカプセルが環境に与える影響に対する消費者の意識が高まるにつれ、環境に対する懸念が市場の抑制要因につながっています。こうした意識の高まりから、カプセルの使用を見直す消費者も出てきています。多くの消費者は、再利用可能なカプセルやバルクのコーヒーやお茶のオプションのような、従来のカプセルに代わる環境に優しい選択肢を求めており、これは市場における使い捨てカプセルの売上と成長に影響を与えています。
使い捨てのコーヒー・ティーカプセルは、プラスチック製であることが多く、廃棄物の発生に寄与しています。プラスチック汚染や埋立廃棄物に関する環境への懸念が高まるにつれ、消費者はより持続可能な選択肢を求めるようになり、市場に影響を与えています。コーヒー・ティーカプセルの適切なリサイクルと廃棄は多くの地域で課題となっており、効率的なリサイクルシステムの欠如が環境問題や市場抑制要因となっています。
コーヒーや紅茶の価格変動は市場の不安定化につながります。コーヒー豆や茶豆の価格が大幅に上昇すると、カプセルの価格設定に影響を与え、消費者の需要減少につながる可能性があります。原材料費の変動によりカプセルの価格が上昇すると、消費者は支出に慎重になります。これは、特に価格に敏感な消費者の間で、より手頃な代替品を選ぶようになり、売上減少につながる可能性があります。
価格変動は消費者の嗜好に影響を与える可能性があります。一部の消費者は、価格の上昇に直面すると、プレミアム・カプセルやスペシャルティ・カプセルから、より手頃な価格のオプションにシフトし、市場力学に影響を与えます。コーヒー・ティーカプセル市場のメーカーやサプライヤーにとって、価格の変動は利益率に影響を与える可能性があります。原材料費の急激な上昇は利益率を圧迫し、この業界の企業の全体的な財務の健全性に影響を与えます。
The Global Coffee and Tea Capsules Market reached US$ 23.5 billion in 2022 and is expected to reach US$ 36.7 billion by 2030, growing with a CAGR of 5.7% during the forecast period 2023-2030.
Growing consumer demand for convenient and premium-quality coffee and tea experiences at home and drive market growth. As consumers seek convenience without compromising on taste, the market is responding with a wider range of capsule options. Many consumers are becoming more environmentally conscious, and this is leading to the development of eco-friendly capsule options.
Health-conscious consumers are seeking functional and health-focused coffee and tea capsules. This resulted in the introduction of capsules with added ingredients such as vitamins, antioxidants, and adaptogens, promoting health benefits. Brands increasingly focus on offering diverse coffee and tea flavors to cater to different consumer preferences. Unique and exotic flavors and specialty blends are gaining traction, providing consumers with a wider choice.
Tea is the most popular beverage after water and boasts an astonishing diversity of nearly 3,000 varieties. The United Nations Food and Agriculture Organization in 2023 reported that the global tea market reached a substantial value of US$ 247.20 billion, with projections indicating it will further expand to reach US$266.7 billion in 2025 and has reflected a steady annual increase of 4.22%.
Asia-Pacific market boasts a rapidly growing consumer base, with an increasing disposable income, and consumers in the region are seeking convenient and premium coffee and tea experiences and are expanding the market. Traditional tea-drinking nations like China, and India are witnessing a surge in demand for innovative and convenient tea capsules, while coffee consumption is also on the rise in several Asian markets.
The increasing preference for convenience foods, including single-serving coffee and tea capsules, is expanding the market's growth. Consumers who value quick and easy beverage preparation are driving the growth of this market segment. Modern lifestyles are characterized by busy schedules and on-the-go routines. Coffee and tea capsules align perfectly with this lifestyle, offering a quick and hassle-free way to enjoy a cup of coffee and tea and drive the market growth.
Coffee and tea capsules provide single-serving convenience, allowing consumers to enjoy a fresh, hot beverage in minutes. This feature caters to the need for individual portion control and minimizes waste. Manufacturers are responding to the demand for convenience by diversifying their product offerings within the coffee and tea capsules market. For instance, in April 2021, Coffeeza introduced a new coffee machine and a range of accompanying coffee capsules. These innovative products empower coffee enthusiasts to effortlessly prepare cafe-quality coffee in the comfort of their homes and workplaces. The coffee capsule lineup includes three distinct variants: Forte, Cremoso, and Single-Origin Coffee Ethiopia, offering a diverse selection of flavors and brewing options to cater to a wide range of coffee preferences.
The rise of coffee culture is expanding the coffee and tea capsules market. As coffee culture gains popularity in various regions, more consumers are seeking convenient ways to enjoy high-quality coffee and tea, contributing to market growth. The emergence of coffee culture represents a cultural shift toward valuing and savoring coffee and tea as artisanal beverages. This shift is elevating the demand for premium and specialty coffee and tea capsules in the market.
Coffee culture encourages consumers to explore diverse coffee and tea flavors and blends. Capsules offer an accessible way to enjoy specialty blends, contributing to a broader range of products available in the market. Coffee culture enthusiasts seek to replicate the cafe experience at home. Coffee and tea capsules provide an easy way to achieve this by offering cafe-quality beverages without the need for professional barista equipment.
Health and wellness trends are expanding the coffee and tea capsules market. As consumers prioritize well-being and seek functional and beneficial beverages, the demand for health-focused capsules is growing, leading to market expansion. Many coffee and tea capsules include functional ingredients for their health benefits and cater to consumers looking for beverages that taste good and also support their overall health. Health-conscious consumers are increasingly looking for low-sugar and low-calorie options. Some capsules offer coffee and tea blends with reduced and no added sugars, aligning with market demand for healthier choices. Many health-focused consumers also prioritize sustainability and ethical sourcing. Brands that align with these values, such as fair trade or organic certifications, are favored in the market.
Environmental concerns are leading to market constraints as consumers become increasingly aware of the environmental impact of single-use coffee and tea capsules. This heightened awareness is leading some consumers to reconsider their use of capsules. Many consumers are seeking eco-friendly alternatives to traditional capsules, such as reusable capsules or bulk coffee and tea options, and this is affecting the sales and growth of single-use capsules in the market.
Single-use coffee and tea capsules, often made of plastic, contribute to the generation of waste. As environmental concerns about plastic pollution and landfill waste grow, consumers are looking for more sustainable choices, impacting the market. Proper recycling and disposal of coffee and tea capsules can be challenging in many regions and the lack of efficient recycling systems contributes to environmental concerns and market restraints.
Price fluctuations in coffee and tea commodities can lead to market volatility. When the cost of coffee and tea beans rises significantly, it can affect the pricing of capsules, potentially leading to decreased consumer demand. As capsule prices rise due to fluctuating raw material costs, consumers are more cautious with their spending. This can lead to decreased sales, particularly among price-sensitive consumers who opt for more affordable alternatives.
Price fluctuations can influence consumer preferences. Some consumers shift from premium and specialty capsules to more budget-friendly options when facing higher prices, affecting the market dynamics. For manufacturers and suppliers in the coffee and tea capsules market, price fluctuations can impact profit margins. Sudden increases in raw material costs squeeze profit margins, affecting the overall financial health of companies in the industry.
The global coffee and tea capsules market is segmented based on tea capsule type, coffee capsule type, material, application and region.
The aluminum capsules segment held the largest share of the global coffee and tea capsules market. Aluminum capsules provide an effective barrier against light, air, and moisture, which are elements that can degrade the flavor and aroma of coffee and tea. This preservation of flavor is highly valued by consumers, contributing to the segment's dominance in the market. Aluminum is a recyclable material, and many consumers appreciate the environmental benefits of choosing recyclable capsules. The recyclability of aluminum capsules aligns with growing sustainability concerns in the market.
A wide range of coffee and tea brands offer their products in aluminum capsules, providing consumers with a diverse selection of blends, origins, and flavors to choose from. For instance, in November 2022, Nespresso, a division of the Nestle Group, introduced a series of coffee capsules designed for home composting. These capsules are crafted from paper materials and have earned certification from TUV Austria, attesting to their suitability for composting at home.
Asia-Pacific region is dominating the global coffee and tea capsules market. The region consists of a large and rapidly growing population, including a rising middle class. Rising demand for convenient, single-serving coffee and tea solutions including capsules, is surging, driving the market growth as more people in this region move to urban areas and adopt busier lifestyles. The region is witnessing a significant rise in coffee culture, with a growing number of coffee shops, cafes, and specialty coffee brands. This trend is contributing to increased awareness and interest in coffee, further boosting the coffee capsules market. Asia-Pacific region has varying consumer preferences for coffee and tea, driving the market growth.
The pandemic disrupted global supply chains, affecting the availability of coffee and tea capsules. Delays in sourcing raw materials, production, and distribution created challenges for the market. Many coffee capsules are used in commercial coffee machines, including those in cafes and offices. The closure or limited operation of food service outlets resulted in decreased sales and demand in this segment.
The pandemic increased awareness of environmental issues, including single-use packaging. Some consumers, driven by sustainability concerns, reduced their consumption of single-use capsules, impacting the market. Economic uncertainties caused by the pandemic led some consumers to tighten their budgets, reducing discretionary spending on premium or specialty capsules. Price sensitivity affected the market negatively.
However, during lockdowns and social distancing measures, consumers spent more time at home. This led to a surge in at-home coffee and tea consumption, driving the market for capsules as a convenient and accessible option. With restrictions on physical retail spaces, there was a notable shift to online shopping. Many coffee and tea capsule brands expanded their e-commerce presence, reaching a broader customer base and boosting online sales.
Russia and Ukraine a significant suppliers of coffee and tea beans to the global market, and the conflict could disrupt the supply chain. Interruptions in the supply of raw materials lead to price fluctuations and affect the availability of capsules in the market. Increased prices for raw materials lead to higher production costs for coffee and tea capsules, potentially affecting market prices.
Geopolitical conflicts can create uncertainty in global markets, including commodities like coffee and tea. Investors and businesses react cautiously, potentially impacting investment decisions and market stability. Geopolitical tensions can influence consumer sentiment and behavior. The conflict leads to economic uncertainty and consumer concerns, it affects consumer spending patterns, including purchases of coffee and tea capsules.
The major global players in the coffee and tea capsules market include: Nestle Australia Ltd., Lavazza Australia Pty Limited, Jacobs Douwe Egberts Professional Australia, Vittoria Food & Beverage, Illy Australia, Tetley, Nestle Australia Ltd., Twinings North America, Inc., Unilever Australia Supply Services Limited and The Red Espresso Company (Pty) Ltd.
The global coffee and tea capsules market report would provide approximately 69 tables, 68 figures and 186 Pages.
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