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市場調査レポート
商品コード
1352156
表彰管理ソフトウェアの世界市場-2023年~2030年Global Award Management Software Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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表彰管理ソフトウェアの世界市場-2023年~2030年 |
出版日: 2023年09月27日
発行: DataM Intelligence
ページ情報: 英文 210 Pages
納期: 即日から翌営業日
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表彰管理ソフトウェアの世界市場は、2022年に6億米ドルに達し、2023-2030年の予測期間中にCAGR 8.8%で成長し、2030年には11億米ドルに達すると予測されています。
官民を問わず、組織は表彰の価値をますます採用し、認識するようになっており、これらのプログラムは従業員の士気を高め、ブランドの評判を高め、優れた業績を表彰します。その結果、効率的で合理的な表彰管理プロセスに対する需要が高まっています。多くの表彰プログラムが、紙ベースのシステムからデジタルプラットフォームへと移行しています。
表彰は、基準、カテゴリー、評価プロセスが大きく異なる場合があります。表彰管理ソフトウェアは、多様な表彰プログラムを効率的に構成・管理する柔軟性を提供し、時間の節約とエラーの低減を実現します。表彰管理ソフトウェアは、データ主導の洞察と報告機能を提供し、組織が表彰の影響と効果を評価できるようにします。
アジア太平洋地域は、表彰管理ソフトウェアの世界市場において最も急速に成長している地域であり、2022年には市場の1/4弱を占めています。この地域の企業や組織が継続的に成長し、世界規模で競争しているため、賞や表彰の価値に対する認識が高まっています。多くの企業は、表彰を自社の業績をアピールし、市場での競合優位性を獲得するための手段と見なしています。
ダイナミクス
表彰管理ソフトウェアへの要求の高まり
組織や業界がその功績を認められ、賞賛されることを求めるにつれ、表彰、助成金、奨学金の数は増加の一途をたどっており、このような量の増加により、申請、評価、配布のプロセスを処理する効率的な管理システムが必要とされています。賞のプログラムも複雑化し、複数のカテゴリー、基準、段階を伴うことも少なくありません。このソフトウェアは、こうした複雑なプロセスを合理化し、こうしたプログラムの管理や参加を容易にします。
例えば、2023年6月13日、カスタマー・サポート、会話型メッセージング、ITサービス管理ソフトウェア・アプリケーションで知られるソフトウェア会社Freshworksが、ブラジルで開催された第4回B2B Stack Awardsで表彰されました。授賞式は、ラテンアメリカ最大のオンライン・イノベーション・イベントの1つであるTD Web Conferenceの中で行われました。FreshworksのFreshdeskとFreshchatアプリケーションは、サポート部門とチャット部門でB2Bソフトウェア賞を受賞しました。
補助金管理ソリューションへの高い需要
政府機関、非営利団体、教育機関などの組織は、助成金や賞を効率的に管理することの重要性を認識しています。手作業によるプロセスは時間がかかり、ミスが発生しやすいため、補助金管理のライフサイクル全体を効率化できるソフトウェアソリューションへの需要が高まっています。補助金プログラムは複雑化し、複数の利害関係者、コンプライアンス要件、報告義務を伴うことが多くなっています。
例えば、2023年3月9日、補助金管理と企業寄付のためのクラウドベースのソリューションの大手プロバイダーであるSmartSimple Softwareは、補助金管理のライフサイクル全体に人工知能を組み込んだ変革的な製品であるSmartSimple Cloud AIを発表しました。この画期的な製品は、エンドツーエンドのAIサポートを導入し、補助金管理プロセスを合理化し、管理負担を軽減します。
技術進歩
クラウドベースのソリューションの採用により、補助金管理ソフトウェアへのアクセス性と拡張性が向上しました。クラウド技術により、組織はどこからでも表彰管理システムにアクセスでき、シームレスなコラボレーションが可能になり、ソフトウェアの自動アップデートを受け取ることができるため、技術の進歩が促進されます。AIと機械学習技術は、ルーチン・タスクの自動化、意思決定の改善、データ分析の強化のために表彰管理ソフトウェアに適用されています。
例えば、2023年9月1日には、2023 SAP Innovation Awardの受賞者が、さまざまな業界でイノベーションを推進するテクノロジーと人間の専門知識の変革力を強調します。デジタルツールやクラウドベースのソリューションがコラボレーションに革命をもたらした一方で、人間の創意工夫と献身が業界を前進させる上で依然として重要であることを認識することが不可欠です。
2023 SAP Innovation Awardsは、持続可能でインパクトのあるイノベーションのために技術を活用した組織の功績を称えるものです。技術革新の重要性が高まっていることを反映し、この賞への応募数は年々大幅に増加しています。
高価で時間のかかるプロセス
表彰管理ソフトを導入するには、システムに不慣れなスタッフのトレーニングが必要な場合が多いです。ソフトウェアの効果的な使い方を習得するには時間がかかり、チームメンバーの間に変化への抵抗が生じることもあります。賞金管理ソフトウェアにはカスタマイズオプションがありますが、大規模なカスタマイズは複雑で、ITの専門知識が必要になるため、導入プロセスが遅くなる可能性があります。
表彰管理ソフトウェアの購入と導入には、ライセンス料、セットアップ、トレーニング費用などの初期費用がかかります。予算が限られている小規模な組織や非営利団体にとっては、このコストが障壁となる可能性があります。財務ソフトウェアやCRMツールなど、既存のシステムと表彰管理ソフトウェアを統合することは困難な場合があります。互換性の問題が発生し、データ転送の問題につながる可能性があります。
Global Award Management Software Market reached US$ 0.6 billion in 2022 and is expected to reach US$ 1.1 billion by 2030, growing with a CAGR of 8.8% during the forecast period 2023-2030.
Organizations, both in the public and private sectors, are increasingly adopting and recognizing the value of awards and these programs boost employee morale, enhance brand reputation and acknowledge outstanding achievements. As a result, there is a growing demand for efficient and streamlined award management processes. As many award programs have transitioned from paper-based systems to digital platforms.
Awards can vary significantly in terms of criteria, categories and evaluation processes. Award management software provides the flexibility to configure and manage diverse award programs efficiently, saving time and reducing errors. Award management software offers data-driven insights and reporting capabilities, enabling organizations to assess the impact and effectiveness of their awards.
Asia-Pacific is the fastest growing region in the global award management software market covering less than 1/4th of the market in 2022. As businesses and organizations in the region are continuously growing and compete on a global scale, there is an increasing recognition of the value of awards and recognitions. Many companies see awards as a way to showcase their achievements and gain a competitive edge in the market.
Dynamics
Increased Requirement of Award Management Software
As organizations and industries seek recognition and accolades for their achievements, there is a growing number of awards, grant and scholarships available and this increased volume necessitates efficient management systems to handle the application, evaluation and distribution processes. Award programs have become more intricate, often involving multiple categories, criteria and stages. The software helps streamline these complex processes, making it easier to administer and participate in such programs.
For instance, on 13 June 2023, Freshworks, a software company known for its customer support, conversational messaging and IT service management software applications, received recognition at the fourth annual B2B Stack Awards in Brazil. The awards ceremony took place during the TD Web Conference one of Latin America's largest online innovation events. Freshworks' Freshdesk and Freshchat applications were honored with the main B2B software awards in the Support and Chat categories.
High Demand for Grant Management Solutions
Organizations, that includes government agencies, non-profits and educational institutions, are recognizing the importance of efficiently managing grants and awards. Manual processes are time-consuming process and error-prone process, leading to a growing demand for software solutions that can streamline the entire grant management lifecycle. Grant programs have become more complex, often involving multiple stakeholders, compliance requirements and reporting obligations.
For instance, on 9 March 2023, SmartSimple Software, a leading provider of cloud-based solutions for grants management and corporate giving, launched SmartSimple Cloud AI, a transformative product that incorporates artificial intelligence into the entire grant management lifecycle and this groundbreaking product introduces end-to-end AI support, streamlining the grant management process and reducing administrative burdens.
Technology Advancement
The adoption of cloud-based solutions has allowed for greater accessibility and scalability of award management software. Cloud technology enables organizations to access their award management systems from anywhere, collaborate seamlessly and receive automatic software updates, driving technological advancement. AI and machine learning technologies are being applied to award management software to automate routine tasks, improve decision-making and enhance data analysis.
For instance, on 1 September 2023, the 2023 SAP Innovation Award winners highlight the transformative power of technology and human expertise in driving innovation across various industries. While digital tools and cloud-based solutions have revolutionized collaboration, it's essential to recognize that human ingenuity and dedication remain crucial to propelling industries forward.
The 2023 SAP Innovation Awards celebrated organizations' achievements in harnessing technology for sustainable and impactful innovation. The number of submissions for the awards has significantly increased over the years, reflecting the growing importance of technological innovation.
Expensive and Time Taken Process
Implementing award management software often requires training for staff who may not be familiar with the system. Learning to use the software effectively can take time and there may be resistance to change among team members. While award management software offers customization options, making extensive customizations can be complex and may require IT expertise and this can slow down the implementation process.
There is an upfront cost associated with purchasing and implementing award management software, including licensing fees, setup and training expenses. For small organizations or nonprofits with limited budgets, this cost can be a barrier. Integrating award management software with existing systems, such as financial software or CRM tools, can be challenging. Compatibility issues may arise, leading to data transfer problems.
The global award management software market is segmented based deployment, component, organizational size, function, platform, end-user and region.
Adoption of Cloud-Based Platform
Cloud based deployment is expected to cover about 1/3rd of the global market during the forecast period 2023-2030. Increasingly shift towards operations to digital platforms the demand for cloud-based solutions that include award management software. Cloud-based software allows for flexibility, scalability and accessibility that make attractive options for modern businesses. The software eliminates the requirement of infrastructure and maintenance costs.
For instance, on 29 August 2023, NetApp was recognized with two prestigious awards at the 2023 Google Cloud Technology Partner of the Year Awards. NetApp received awards in the categories of Infrastructure Storage and Marketplace Infrastructure and these awards highlight NetApp's commitment to delivering scalable, high-performance and secure storage solutions for customers as they migrate, modernize and transform their IT environments with Google Cloud.
Geographical Penetration
Growing Number of Awards Opportunities in North America
North America is the largest region in the global award management software market covering about 1/3rd of the market. The region hosts a wide range of award programs, spanning industries such as technology, healthcare, finance and more. The sheer number of award opportunities drives the demand for efficient software to manage submissions and evaluations.
For instance, on 7 March 2023, Mevisio, a Swedish provider of digital visual management solutions for businesses and organizations, has registered its U.S. subsidiary, Mevisio North America Inc., in U.S. Federal Government's System for Award Management and this registration allows the company to bid on government contracts and receive federal funding, providing new growth opportunities in U.S.
The major global players in the market include: Blackbaud, Inc., Evalato, Creative Force Ltd, SmarterSelect, Currinda, AwardStage, Untap Technologies, OpenWater, eAwards and Omnipress.
Lockdowns and social distancing measures in place, organizations and institutions that previously relied on manual or in-person award management processes turned to online solutions and this led to a surge in demand for Award Management Software as a means to facilitate remote collaboration, application submissions and evaluations. Many award ceremonies and events transitioned to virtual formats due to restrictions on large gatherings.
The pandemic disrupted many industries and sectors, affecting eligibility criteria and deadlines for awards. Award Management Software needed to be flexible enough to accommodate these changes and ensure fairness in the selection process. Award Management Software played a pivotal role in facilitating communication through automated notifications, messaging features and centralized information sharing.
The shift to online award management raised concerns about data security and privacy, especially when handling sensitive applicant information. Software providers had to enhance security measures and compliance with data protection regulations. Some organizations faced resource constraints during the pandemic, affecting their ability to implement and maintain award management solutions.
AI Impact
AI automates many routine tasks that are involved in the award management process, such as data entry, document processing and communication and this automation saves time and reduces the risk of errors, allowing staff to focus on more strategic tasks. AI-powered analytics process large volumes of data to provide insights and trends. Award managers use these insights to make data-driven decisions, identify opportunities for improvement and optimize their award programs.
AI can help predict award outcomes and identify potential issues before they occur and this predictive capability allows award managers to take proactive measures to improve the chances of success. AI-powered NLP can analyze written documents, emails and other textual data to extract relevant information, this is especially useful for managing communication with applicants, judges and stakeholders.
For instance, on 7 August 2021, Telangana's innovative artificial intelligence-driven crowd monitoring program has been awarded the AI Gamechanger Exemplar Award by NASSCOM. The AI-based application was used during the Medaram jatara, Asia's biggest biennial tribal festival and the India Vs West Indies T20 match in Hyderabad. It enables authorities to take corrective measures such as deploying manpower, making public announcements and rerouting crowds to prevent incidents like stampedes.
Russia- Ukraine War Impact
The conflict has led to geopolitical disruptions, which can affect international collaborations and partnerships related to awards and grants. Organizations using Award management software for managing international awards may face challenges in communication, coordination and funding allocation. The war has diverted attention and resources towards humanitarian efforts, defense and crisis management.
Economic instability resulting from the war can affect the funding available for awards and grants. Organizations may need to reassess their budgets and funding sources, which could impact the number and size of awards offered. Individuals and organizations based in conflict-affected regions may face challenges in accessing and applying for awards. Award management software may need to incorporate flexibility in eligibility criteria to accommodate these applicants.
The global award management software market report would provide approximately 85 tables, 91 figures and 210 pages.
LIST NOT EXHAUSTIVE