マルベリーの世界市場-2023年～2030年

市場概要

マルベリー市場は2022年に381億米ドルに達し、2023-2030年の予測期間中にCAGR 4.8％で成長し、2030年には554億米ドルに達すると予測されます。マルベリーを強化したスナック、エネルギー・バー、健康飲料は健康志向の消費者にアピールでき、市場の需要を牽引します。

潜在的な健康要因が濃縮されたマルベリーは、マルベリーベースの栄養補助食品や栄養食品の需要増加につながります。天然甘味料の需要が高まっており、健康的な食習慣へのシフトに伴う乾燥マルベリーは、精製された砂糖に代わる美味しくて栄養価の高い代替品として人気を集めています。

天然着色料の使用は、食品業界で勢いを増しており、マルベリーの深い紫色の色合いは、天然着色料のための魅力的なオプションになります。持続可能な農業とマルベリーのような栄養価の高い作物の栽培を促進する支持的な政府の政策や取り組みは、マルベリー市場の成長を促進する可能性があります。

市場力学

マルベリーの健康効果に対する意識の高まりが市場の成長を促進

消費者はマルベリーの栄養価と潜在的な健康上の利点の認識になってきており、市場での需要が高まっています。マルベリーは、彼らが健康志向の消費者によって選択されていること、抗酸化物質、およびミネラルが濃縮されています。マルベリーは、その栄養素と健康促進特性に起因するスーパーフードです。消費者の間でスーパーフードへの関心の高まりは、マルベリーの需要の拡大に貢献しています。

マルベリーの健康上の利点の意識の高まりは、機能性食品に含めるための機会を開きます。マルベリーは、エネルギーバー、スナック、健康飲料など、さまざまな機能性食品に組み込むことができ、市場の成長を促進します。マルベリーベースの製品のメーカーは、マーケティング戦略においてマルベリーの健康上の利点を活用することができます。マルベリーの栄養面での利点を強調することで、ブランド認知を高め、健康志向の消費者を引き付けることができます。

持続可能で環境に優しい製品に対する需要の高まりが市場の成長を促進

マルベリーは絹の生産過程で蚕にとって不可欠な食料源です。消費者と産業界が持続可能性を優先するにつれて、桑を餌とする蚕から得られる環境に優しいシルクの需要が増加し、シルクとマルベリーの両方の市場を牽引する可能性が高いです。マルベリー市場は、生分解性で持続可能な包装材料の需要から恩恵を受けることができます。マルベリーの葉は、その生分解性と再生可能性により、環境に優しい代替包装材として検討されており、革新的な包装ソリューションの機会を創出し、市場の成長を促進しています。

マルベリーの葉は、栄養成分が豊富な持続可能で環境に優しい食料源です。植物ベースの、持続可能な、栄養豊富な食品成分の需要の増加は、マルベリー市場をサポートし、様々な食品にマルベリーの使用を促進することが期待されます。マルベリーの栽培は、多くの場合、持続可能な調達への消費者の関心の高まりと一致して、持続可能な農業の方法を使用して実践されています。環境に優しい農法の採用は、市場におけるマルベリーの魅力の一因となっています。

マルベリー栽培の地理的適性の制限が市場成長の妨げに

マルベリーの最適な生育には、適度な気温と水はけのよい土壌を含む特定の気候条件が必要です。限定された地理的適性は、世界市場でのマルベリーの利用可能性を制限します。マルベリーの栽培は、気候の適した特定の地域に集中しています。市場はマルベリーの供給の大部分をこれらの地域に依存しているため、天候の変動や、生産を中断させる可能性のある自然災害の影響を受けやすいです。

地理的な適地が限られているため、マルベリーの生育期は特定の地域に限られ、その結果、季節的な供給が可能になります。この季節性は供給の変動につながり、市場での製品の入手可能性と価格に影響を与える可能性があります。地理的適地が限られているため、地域によってマルベリーの品質にばらつきが生じる。品質にばらつきがあると、消費者の認識やブランドの信頼に影響を与え、市場の成長を妨げる可能性があります。

COVID-19影響分析

パンデミックは経済の不確実性を誘発し、消費者の購買力に影響を与えました。市場では高級品や高価格帯のマルベリー製品の需要が鈍化しました。実店舗の一時閉鎖やホスピタリティ業界の混乱がマルベリー製品の販売に悪影響を及ぼし、市場は一時的に縮小しました。

しかし、COVID-19の大流行は、消費者の健康とウェルネスへの関心を高めています。マルベリーは栄養豊富で抗酸化物質が多く含まれており、健康的な食品として注目され、市場での需要を牽引しています。パンデミックは、食料安全保障と持続可能な農業の重要性を浮き彫りにしました。マルベリーは栄養価の高い食料源であり、地元市場で重要性を増し、農業の回復力を支え、自給自足を促進しました。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • マルベリーの健康効果に対する意識の高まりが市場成長を促進
  • 抑制要因
    • マルベリーの栽培に適した地域が限られていることが市場成長の阻害要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• 黒
• 白
• 赤

第8章 性質別

• オーガニック
• 従来型

第9章 形態別

• 生鮮
• 冷凍
• 缶詰
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• BioSpectrum
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な動向
• Fuji-Sangyo
• Natural Factors
• Specialty Natural Products Co.
• Pure Ingredients Ltd
• Twinstarts
• Hunan Warrant
• Geneham Pharmaceutical
• Xian Xiaocao
• Zhejiang Wecan Bio

第13章 付録

Market Overview

The Mulberry Market reached US$ 38.1 billion in 2022 and is expected to reach US$ 55.4 billion by 2030 growing with a CAGR of 4.8% during the forecast period 2023-2030. Mulberry-enhanced snacks, energy bars, and health drinks can appeal to health-conscious consumers, driving market demand.

Mulberries enriched with potential health factors lead to increasing demand for mulberry-based nutraceuticals and dietary supplements. There is a rising demand for natural sweeteners, and dried mulberries with the shift towards healthier eating habits are gaining traction as a delicious and nutritious alternative to refined sugars.

The use of natural food colorants is gaining momentum in the food industry, and mulberries' deep purple hue makes them an attractive option for natural coloring agents. Supportive government policies and initiatives promoting sustainable agriculture and the cultivation of nutritious crops like mulberries are likely to foster mulberry market growth.

Market Dynamics

Rising Awareness of Health Benefits of Mulberries Drives Market Growth

Consumers are becoming aware of the nutritional value and potential health benefits of mulberries, and their demand in the market is rising. Mulberries are enriched with antioxidants, and minerals, making them is choosing by health-conscious consumers. Mulberries are superfoods due to their nutrients and health-promoting properties. The rising interest in superfoods among consumers contributes to the growing demand for mulberries.

The increasing awareness of the health benefits of mulberries opens up opportunities for their inclusion in functional food products. Mulberries can be incorporated into various functional foods, such as energy bars, snacks, and health drinks, driving the market growth. Manufacturers of mulberry-based products can leverage the health benefits of mulberries in their marketing strategies. Highlighting the nutritional advantages of mulberries can enhance brand perception and attract health-conscious consumers.

Rising Demand for Sustainable and Eco-Friendly Products Drives Market Growth

Mulberries are an essential food source for silkworms in the silk production process. As consumers and industries prioritize sustainability, the demand for eco-friendly silk derived from mulberry-fed silkworms is likely to increase, driving the market for both silk and mulberries. The mulberry market can benefit from the demand for biodegradable and sustainable packaging materials. Mulberry leaves have been explored as an eco-friendly alternative for packaging due to their biodegradability and renewability, creating opportunities for innovative packaging solutions and driving market growth.

Mulberries are a sustainable and eco-friendly food source enriched with nutritional content. The increasing demand for plant-based, sustainable, and nutrient-rich food ingredients is expected to drive the use of mulberries in various food products, supporting the mulberry market. Mulberry cultivation is often practiced using sustainable agriculture methods, aligning with the rising consumer interest in sustainable sourcing. The adoption of environmentally friendly farming practices contributes to the appeal of mulberries in the market.

Limited Geographical Suitability of Mulberry Cultivation Hampers the Market Growth

Mulberries require specific climatic conditions including moderate temperatures and well-drained soil for optimal growth. The restricted geographical suitability limit the availability of mulberries in the global market. Mulberry cultivation is concentrated in specific regions with suitable climates. The market relies on these regions for the bulk of the mulberry supply, making it vulnerable to weather fluctuations, and natural disasters that could disrupt production.

Due to the limited geographical suitability, mulberries have a specific growing season in certain regions, resulting in seasonal availability. This seasonality can lead to fluctuations in supply, potentially affecting product availability and pricing in the market. The limited geographical suitability lead to variations in mulberry quality from different regions. Inconsistent quality can affect consumer perceptions and brand trust, potentially hindering market growth.

COVID-19 Impact Analysis

The pandemic induced economic uncertainty, affecting consumers' purchasing power. The market experienced a slowdown in demand for premium and higher-priced mulberry products. Temporary closure of physical retail outlets and disruptions in the hospitality industry negatively affected the sales of mulberry-based products, leading to a temporary decline in the market.

However, the COVID-19 pandemic has heightened consumers' focus on health and wellness. Mulberries are nutrient-rich and packed with antioxidants, and have gained attention as a healthy food option, driving their demand in the market. The pandemic highlighted the importance of food security and sustainable agriculture. Mulberries are a nutritious food source, that gained importance in local markets, supporting agricultural resilience and promoting self-sufficiency.

Segment Analysis

The global mulberry market is segmented based on type, nature, form, and region.

Growing Consumer Preference for Black Mulberry with a Wide Availability

The black segment is holding the largest share of the global mulberry market due to its widespread popularity among consumers worldwide. The market dominance of the black segment can be attributed to its higher demand and market presence. Consumers are preferring black mulberries for their rich flavor profile making them a sought-after choice for various culinary applications and as a standalone fruit.

Black mulberries are known for their high nutritional value rich in vitamins, and minerals are aligning with the growing trend of health-conscious eating. Their versatility in usage, availability in various regions, and cultural significance in certain areas are further boosting their position in the market. Robust marketing efforts and continuous product developments are also playing a vital role in promoting black mulberries, driving their popularity and market growth.

Geographical Analysis

Increasing Demand for Healthy and Natural Mulberry Products in North America

The North America region is dominating the global mulberry market, holding a prominent position in terms of market share and consumption. The region's favorable climate and suitable agricultural conditions are facilitating the cultivation and abundant production of mulberries. This is leading to a steady supply of fresh mulberries, meeting the demand of consumers both locally and in international markets.

Consumer preferences in the region are showing a strong inclination toward nutritious and natural food products, aligning with the health-conscious trend. The nutritional benefits of mulberries including their high antioxidant content and vitamins make them a sought-after superfood, driving their popularity and consumption in the region.

Competitive Landscape

The global mulberry market players include BioSpectrum, Fuji-Sangyo, Natural Factors, Specialty Natural Products Co., Pure Ingredients Ltd, Twinstarts, Hunan Warrant, Geneham Pharmaceutical, Xian Xiaocao, and Zhejiang Wecan Bio.

Why Purchase the Report?

• To visualize the global mulberry market segmentation based on type, nature, form, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the mulberry market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global mulberry market report would provide approximately 61 tables, 57 figures, and 118 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Nature
• 3.3. Snippet by Form
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Awareness of Health Benefits of Mulberries Drives Market Growth
  • 4.1.2. Restraints
    • 4.1.2.1. Limited Geographical Suitability of Mulberry Cultivation Hampers the Market Growth
    • 4.1.2.2.
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porters Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Black*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. White
• 7.4. Red

8. By Nature

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 8.1.2. Market Attractiveness Index, By Nature
• 8.2. Organic*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Conventional

9. By Form

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 9.1.2. Market Attractiveness Index, By Form
• 9.2. Raw*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Frozen
• 9.4. Canned
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. BioSpectrum*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Fuji-Sangyo
• 12.3. Natural Factors
• 12.4. Specialty Natural Products Co.
• 12.5. Pure Ingredients Ltd
• 12.6. Twinstarts
• 12.7. Hunan Warrant
• 12.8. Geneham Pharmaceutical
• 12.9. Xian Xiaocao
• 12.10. Zhejiang Wecan Bio

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us