澄ましバターの世界市場：2023年～2030年

市場概要

澄ましバターの世界市場は2022年に25億米ドルに達し、2023～2030年の予測期間中にCAGR 9.2%で成長し、2030年には50億米ドルに達すると予測されています。

特定のブランドは、より高品質で持続可能な製品を保証するために、牧草飼育や有機牛乳から作られたギーであることを宣伝しています。この動向の一例は、高級ギー製品の開拓と販売に見られます。こうした高級ギー製品は、従来の澄ましバターに代わる健康的な代替品として位置づけられ、自然で倫理的な原材料を求める健康志向の消費者にアピールしています。

ギー製造には、特有のバター加工法があります。まず、バターを加熱して溶かし、乳脂肪分と水分や乳固形分を分離します。この工程では通常、乳タンパク質であるカゼインを除去し、乳糖不耐症の人に適した無乳糖製品を製造します。不純物や乳固形分を除去するために、遠心分離、重力沈降、スキミングなどの様々な清澄化技術が採用され、澄ましバターまたはギーとして知られる透明で黄金色の液体が得られます。

澄ましバターの脱水は、乳脂肪の濃度がさらに高いバターオイルの生産につながります。バターオイルは食品製造、特に菓子類、焼き菓子、スナック菓子の製造に使われます。発煙点が高いため、炒め物やソテーに適しています。澄ましバターから乳固形分とカゼインを除去することを重視する市場動向は、乳糖不使用でアレルゲンに優しい製品を求める消費者の嗜好と一致しています。この動向は、食事制限のある個人や、自然で加工度の低い乳製品を求める健康志向の消費者に対応しています。

市場力学

自然で加工度の低い食品に対する消費者の嗜好の高まりが澄ましバター産業を促進すると予想される

消費者は、自然食品および最小限の加工を施した食品に関連する潜在的な健康利益をより意識するようになっています。消費者は、添加物や保存料、トランス脂肪酸を含む可能性のある、高度に加工された油脂の代替品を求めています。澄ましバターは、乳脂肪と不純物を分離して作られる天然製品であるため、自然で混じりけのない原材料を好む傾向に合致しています。

ナチュラルで最小限の加工しかされていない製品は、本物志向、純粋さ、伝統的な料理法といった概念と結びつけられることが多いです。特にギーなどの伝統的な形態の澄ましバターは、様々な料理において長い歴史と文化的意義を持っています。このような自然性と真正性の認識は、伝統的な食習慣とのつながりを求める消費者にとって、澄ましバターの魅力を高めています。

特殊食の人気の高まりが澄ましバター市場の成長を促進すると予想される

高脂肪・低炭水化物摂取を強調するケトジェニック・ダイエットが近年人気を博しています。高脂肪含有で炭水化物を最小限に抑えた澄ましバターは、この食事法の枠組みにうまく適合します。ケトジェニック・ダイエットや低炭水化物ダイエットを取り入れる人が増えるにつれ、澄ましバターを含む適切な調理用油脂の需要が高まっています。

パレオダイエットやプライマル・ダイエットは、初期の人類が食べていたとされる食品に近いものを摂取することに重点を置き、加工されていない丸ごとの食品を重視します。澄ましバターは、自然で加工を最小限に抑えた脂肪源として、こうした食生活に合致しています。その伝統的なルーツとシンプルな製造工程は、こうした食生活を実践する人々の共感を呼んでいます。

消費者の健康懸念とコレステロール含有量が澄ましバター市場の成長を妨げる

澄ましバターは他の動物性脂肪と同様、コレステロールと飽和脂肪酸を含んでいます。飽和脂肪の多量摂取は、心血管疾患の危険因子とされるLDL（低比重リポ蛋白）コレステロール値の上昇と関連しています。この懸念から、特に心血管系の健康が懸念される人の間では、澄ましバターの摂取を含め、飽和脂肪の摂取を制限することが推奨されています。

国内外の多くの食事ガイドラインは、澄ましバターのような動物性脂肪を含む飽和脂肪の摂取制限を勧めています。例えば、米国心臓協会（AHA）は、飽和脂肪の摂取量を1日の総カロリーの5～6％未満に制限することを推奨しています。このような推奨は、食用油脂として澄ましバターを常用することを思いとどまらせる消費者もいるかもしれないです。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場への影響要因
  • 促進要因
    • 治療特性による澄ましバター需要の増加
  • 抑制要因
    • 澄ましバターに関連する高コレステロール
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 包装タイプ別

• 瓶
• チューブ
• 缶

第8章 性質別

• オーガニック
• 在来型

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第11章 企業プロファイル

• Saputo Corporate
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Arla Foods amba
• Almarai
• Heritage Foods Limited
• Verka USA
• Roil Foods Ltd.
• Jhandewalas Foods Limited
• Parmalat Canada
• GCMMF
• Organic Valley

第12章 付録

Market Overview

Global Clarified Butter Market reached US$ 2.5 billion in 2022 and is expected to reach US$ 5.0 billion by 2030 growing with a CAGR of 9.2% during the forecast period 2023-2030.

Certain brands are promoting their ghee as made from grass-fed or organic milk, ensuring a higher quality and more sustainable product. An instance of this trend can be seen in the development and marketing of premium ghee products. These premium ghee products are positioned as healthier alternatives to conventional clarified butter, appealing to health-conscious consumers seeking natural and ethically sourced options.

Ghee production involves a specific butter processing method. First, butter is heated and melted to separate the milk fat from the water content and milk solids. This process typically includes the removal of casein, a milk protein, to produce a lactose-free product suitable for individuals with lactose intolerance. Various clarification techniques, such as centrifugation, gravity settling, or skimming, are employed to eliminate impurities and milk solids, resulting in a clear, golden liquid known as clarified butter or ghee.

The dehydration of clarified butter leads to the production of butter oil, which has an even higher concentration of milk fat. Butter oil finds applications in food manufacturing, especially in the production of confectionery, baked goods, and snack foods. Its high smoke point makes it suitable for frying and sauteing purposes. The market trend of emphasizing the removal of milk solids and casein from clarified butter aligns with consumer preferences for lactose-free and allergen-friendly products. This trend caters to individuals with dietary restrictions and health-conscious consumers seeking natural, minimally processed dairy products.

Market Dynamics

Increasing Consumer Preference for Natural and Minimally Processed Food Products is Expected to Foster the Clarified Butter Industry

Consumers are becoming more conscious of the potential health benefits associated with natural and minimally processed food products. They are seeking alternatives to heavily processed fats and oils, which may contain additives, preservatives, or trans fats. Clarified butter, being a natural product made by separating milk fat from impurities, aligns with this preference for natural and unadulterated ingredients.

Natural and minimally processed products are often associated with notions of authenticity, purity, and traditional culinary practices. Clarified butter, particularly in its traditional forms like ghee, has a long history and cultural significance in various cuisines. This perception of naturalness and authenticity enhances the appeal of clarified butter to consumers seeking a connection to traditional food practices.

The Growing Popularity of Specialized Diets is Expected to Fuel the Clarified Butter Market Growth

The ketogenic diet, which emphasizes high-fat and low-carbohydrate intake, has gained popularity in recent years. Clarified butter, with its high-fat content and minimal carbohydrates, fits well within the framework of this diet. As more individuals adopt ketogenic and low-carb diets, there is a growing demand for suitable cooking fats, including clarified butter.

The paleo and primal diets focus on consuming foods that are believed to be similar to those consumed by early humans, emphasizing whole, unprocessed foods. Clarified butter aligns with these diets as a natural and minimally processed fat source. Its traditional roots and simple production process resonates with individuals following these dietary approaches.

Health Concerns of Consumers and Cholesterol Content is Hampering the Clarified Butter Market Growth

Clarified butter, like other animal-based fats, contains cholesterol and saturated fats. High intake of saturated fats has been associated with increased levels of LDL (low-density lipoprotein) cholesterol, which is considered a risk factor for cardiovascular diseases. This concern has led to recommendations for limiting saturated fat consumption, including the consumption of clarified butter, especially among individuals with specific cardiovascular health concerns.

Many national and international dietary guidelines advise limiting the intake of saturated fats, including those found in animal-based fats like clarified butter. For instance, the American Heart Association (AHA) recommends limiting saturated fat intake to less than 5-6% of total daily calories. Such recommendations may deter some consumers from regularly using clarified butter as a cooking fat.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global clarified butter market is segmented based on packaging type, nature, and region.

By Nature, the Organic Clarified Butter Segment is Estimated to have Significant Growth During the Forecast Period

The organic food market has been experiencing steady growth over the years. According to data from FiBL and IFOAM Organics International, the global organic food market reached $105 billion in 2019, showing a 6.9% growth compared to the previous year. This overall growth in the organic food market creates opportunities for organic clarified butter to cater to the increasing demand for organic products.

Regulatory bodies in different countries have established standards and certification programs for organic products. These certifications assure consumers that the product meets specific organic criteria, further enhancing consumer trust and driving the demand for organic clarified butter. For example, in the United States, the USDA Organic certification guarantees that the product meets the strict standards set for organic production.

Geographical Analysis

North America is the Fastest Growing Market in the Clarified Butter Market

Consumers in North America have shown a growing preference for natural, minimally processed, and high-quality food products. Clarified butter, with its traditional production process and perceived authenticity, aligns with this preference. The demand for natural and premium ingredients in cooking and baking applications has contributed to the growth of the clarified butter market in North America.

The North American market has witnessed a rise in specialty and gourmet food trends, with consumers seeking unique and high-quality food products. Clarified butter, with its distinct flavor, aroma, and versatility, fits well within this trend. Its use in gourmet recipes, artisanal food products, and high-end restaurants has driven the demand for clarified butter in North America.

Competitive Landscape

The major global players in the market include: Saputo Corporate, Arla Foods amba, Almarai, Heritage Foods Limited, Verka USA, Roil Foods Ltd., Jhandewalas Foods Limited, Parmalat Canada, GCMMF, and Organic Valley.

The global clarified butter market report would provide approximately 61 tables, 57 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Packaging Type
• 3.2. Market Snippet, by Nature
• 3.3. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Demand for Clarified Butter Owing to its Therapeutic Properties
  • 4.1.2. Restraints
    • 4.1.2.1. High Cholesterol Associated with the Clarified Butter
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Packaging Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 7.1.2. Market Attractiveness Index, By Packaging Type
• 7.2. Jars*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Tubs
• 7.4. Tins

8. By Nature

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 8.1.2. Market Attractiveness Index, By Nature
• 8.2. Organic*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Conventional

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America*
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The U.K.
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Saputo Corporate
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Arla Foods amba
• 11.3. Almarai
• 11.4. Heritage Foods Limited
• 11.5. Verka USA
• 11.6. Roil Foods Ltd.
• 11.7. Jhandewalas Foods Limited
• 11.8. Parmalat Canada
• 11.9. GCMMF
• 11.10. Organic Valley

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us