赤ワインの世界市場-2023年～2030年

市場概要

赤ワインの世界市場は、2022年に952億米ドルに達し、2030年には1,428億米ドルに達すると予測され、予測期間2023-2030年のCAGRは5.2%で成長すると予測されています。

赤ワインは色の濃いブドウ品種から造られるワインの一種です。赤ワインは、発酵によってブドウ果汁をワインに変化させる醸造として知られるプロセスを経ています。発酵中、酵母がブドウ果汁の糖分をアルコールに変え、赤ワインができます。赤ワインには様々な品種があり、カベルネ・ソーヴィニヨン、メルロ、ピノ・ノワール、シラー、ジンファンデルなどが有名です。各品種には、独特の風味、アロマ、特徴があります。

消費者の間では、高品質でプレミアムな赤ワインへの関心が高まっています。この動向は、ユニークな風味、職人的な生産方法、より高い価値の認識に対する欲求によってもたらされています。例えば、一流シャトーの高級ボルドーワインの需要は高まり続けており、コレクターや愛好家は、人気のヴィンテージにプレミアム価格を支払うことを厭わないです。

市場力学

プレミアムワインと高級ワインへの需要増加が赤ワイン市場を牽引

プレミアムワインや高級ワインに対する需要の増加は、消費者の可処分所得の増加に起因しています。新興経済諸国が発展し、所得が増加するにつれて、消費者は高級赤ワインを含む贅沢品や高品質な製品により積極的に支出するようになっています。フォーチュン・インディア誌によると、 850インド・ルピー以上のプレミアムワインは、45％から130％の伸びを示しています。

プレミアムワインや高級ワインには、より高い価値、独占性、名声があるとの認識があります。消費者は、こうしたワインをステータス、洗練、贅沢の象徴と考え、プレミアム価格を喜んで支払う。このような需要の原動力となっているのは、ユニークな風味、入念な職人技、高級ワインにまつわる経験への欲求です。

持続可能な有機栽培の重視は、目覚ましいチャンスを示す可能性があります。

持続可能な有機栽培の重視は、より広範な健康とウェルネスの動向と一致しています。消費者は消費するものへの意識が高まり、合成農薬、除草剤、肥料を使わない製品を求めるようになっています。有機農法で生産された赤ワインは、残留化学物質が少ないと認識されているため、より健康的な選択肢とみなされています。全米有機自然農法センターによると、有機農業は187カ国で実施されており、少なくとも310万人の農家によって7,230万ヘクタールの農地が有機栽培されています。

持続可能な有機農法は、土壌の健全性、生物多様性、ブドウ園の管理方法の改善を促進することが多いです。これらの要素は、赤ワインにおけるブドウの品質と風味の向上に貢献する可能性があります。消費者は、サステナブルでオーガニックな製品をより高い品質と信頼性と結びつけるようになっており、こうした手法で造られた赤ワインの需要を牽引しています。

健康への懸念の高まりと厳しい規制が赤ワイン市場の足を引っ張る

アルコールの過剰摂取に伴う健康リスクに対する認識が高まり、一部の消費者はアルコールの摂取を控えめにしています。この動向は赤ワインにも当てはまる。赤ワインの適度な消費は一定の健康効果と関連しているが、過剰な消費は健康に悪影響を及ぼす可能性があります。健康への懸念や責任ある飲酒の推奨により、消費者の中には赤ワインを含むアルコールの消費量を全体的に制限する人もいます。

世界各国の政府は、公衆衛生上の懸念に対処し、責任ある飲酒を促進するために、赤ワインを含むアルコール製品に規制や課税を課しています。こうした規制には、年齢制限、広告制限、表示義務、課税政策などが含まれます。こうした規制の遵守や増税の潜在的な影響は、赤ワイン市場に課題をもたらす可能性があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオが含まれ、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界の復興に向けた取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行った取り組み）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場への影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• スティルワイン
• スパークリングワイン
• その他

第8章 流通チャネル別

• オン・トレード
• オフ・トレード

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第11章 企業プロファイル

• Castel Group
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Pernod Richard
• Amvyx SA
• Caviro
• Constellation Brands
• Vina Concha y Toro SA
• Accolade Wines
• E & J Gallo Winery
• Treasury Wine Estates
• Bacardi Limited

第12章 付録

Market Overview

The Global Red Wine Market reached US$ 95.2 billion in 2022 and is expected to reach US$ 142.8 billion by 2030 and is expected to grow with a CAGR of 5.2% during the forecast period 2023-2030.

Red wine is a type of wine made from dark-colored grape varieties. It undergoes a process known as vinification, which involves the transformation of grape juice into wine through fermentation. During fermentation, yeast converts the sugars in the grape juice into alcohol, resulting in the production of red wine. There are various wine varieties within the red wine category, including popular ones such as Cabernet Sauvignon, Merlot, Pinot Noir, Syrah, and Zinfandel. Each variety has its distinct flavor profile, aroma, and characteristics.

Consumers are showing a growing interest in high-quality and premium red wines. This trend is driven by a desire for unique flavours, artisanal production methods, and the perception of higher value. For instance, the demand for high-end Bordeaux wines from top chateaux continues to rise, with collectors and enthusiasts willing to pay premium prices for sought-after vintages.

Market Dynamics

Increasing Demand for Premium and Fine Wines is Driving the Red Wine Market

The increasing demand for premium and fine wines can be attributed, in part, to the growth in disposable income among consumers. As economies have developed and incomes have risen, consumers are willing to spend more on luxury and high-quality products, including premium red wines. According to Fortune India Magazine, premium wines which are priced upwards of ₹850 are known to be growing anywhere between 45% to 130%.

Premium and fine wines often carry a perception of higher value, exclusivity, and prestige. Consumers are willing to pay premium prices for these wines, considering them as a symbol of status, sophistication, and indulgence. This demand is driven by a desire for unique flavors, meticulous craftsmanship, and the experience associated with luxury wines.

Emphasis on Sustainable and Organic Production can Show a Remarkable Opportunity

The emphasis on sustainable and organic production aligns with the broader health and wellness trends. Consumers are becoming more conscious of what they consume and are seeking products made without synthetic pesticides, herbicides, or fertilizers. Red wines produced organically are seen as a healthier choice, as they are perceived to have fewer chemical residues. According to National Centre for Organic and Natural Farming, organic agriculture is practiced in 187 countries, and 72.3 million hectares of agricultural land were managed organically by at least 3.1 million farmers

Sustainable and organic production methods often promote better soil health, biodiversity, and vineyard management practices. These factors can contribute to improved grape quality and flavors in red wines. Consumers are increasingly associating sustainable and organic products with higher quality and authenticity, driving the demand for red wines made through these methods.

Growing Health Concerns and Stringent Regulations are Holding Back the Red Wine Market

Increased awareness of the health risks associated with excessive alcohol consumption has led some consumers to moderate their alcohol intake. This trend applies to red wine as well. While moderate consumption of red wine has been associated with certain health benefits, excessive consumption can have negative health effects. Health concerns and recommendations for responsible drinking may lead some consumers to limit their overall alcohol consumption, including red wine.

Governments around the world impose regulations and taxes on alcohol products, including red wine, to address public health concerns and promote responsible consumption. These regulations may include age restrictions, advertising limitations, labeling requirements, and taxation policies. Compliance with such regulations and the potential impact of higher taxes can pose challenges for the red wine market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global red wine market is segmented based on type, packaging, distribution channel, and region.

By Distribution Channel, the On-Trade Segment is Estimated to have Significant Growth During the Forecast Period

The on-trade segment refers to the sale and consumption of alcoholic beverages, including red wine, in establishments such as restaurants, bars, hotels, and other venues where the beverage is consumed on-site. The on-trade segment provides consumers with a social and experiential environment for enjoying red wine. It offers opportunities to pair wines with food, experience sommelier recommendations, and explore a wide range of wine options. The ambiance and expertise of on-trade establishments contribute to the overall enjoyment and perceived value of red wine.

On-trade establishments often curate extensive and diverse wine lists, including a wide selection of red wines from various regions and producers. Recent Nielsen data, for example, indicate that imports of still wine accounted for about 26% of sales in the channels they measure when calculated by value and 24% by volume. This allows consumers to explore different styles, vintages, and price points, creating opportunities for premium and fine red wines to thrive in the on-trade segment.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Red Wine Market

The Asia Pacific region has experienced a significant increase in consumer demand for red wine in recent years. This can be attributed to factors such as rising disposable incomes, changing lifestyles, evolving consumer preferences, and an increased appreciation for wine culture. The Asia Pacific region has witnessed a rapid expansion of the middle-class population, resulting in a larger consumer base with increased purchasing power. As a result, more individuals can afford and enjoy red wine as part of their dining experiences and social occasions.

The region has experienced a cultural shift towards embracing eestern lifestyles and preferences, including wine consumption. Western influences, such as globalization, international travel, and exposure to different cuisines, have contributed to the growing popularity of red wine as a beverage of choice.

Competitive Landscape

The major global players in the market include: Castel Group, Pernod Richard, Amvyx SA, Caviro, Constellation Brands, Vina Concha y Toro SA, Accolade Wines, E & J Gallo Winery, Treasury Wine Estates, and Bacardi Limited.

Why Purchase the Report?

• To visualize the global red wine market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of red wine market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global red wine market report would provide approximately 53 tables, 46 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Type
• 3.2. Market Snippet, by Distribution Channel
• 3.3. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Still Wine*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Sparkling Wine
• 7.4. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. On-Trade*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Off-Trade

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America*
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The U.K.
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Castel Group*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Pernod Richard
• 11.3. Amvyx SA
• 11.4. Caviro
• 11.5. Constellation Brands
• 11.6. Vina Concha y Toro SA
• 11.7. Accolade Wines
• 11.8. E & J Gallo Winery
• 11.9. Treasury Wine Estates
• 11.10. Bacardi Limited

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us