プロバイオティクス飲料の世界市場-2023年～2030年

市場概要

プロバイオティクス飲料の世界市場は、2022年に123億米ドルを記録し、2030年には203億米ドルまで成長すると予測されています。予測期間2023-2030年のCAGRは6.5%です。

プロバイオティクス飲料は通常、牛乳、水、植物ベースの代替品など様々なプロバイオティック原料を特定の菌株や酵母で発酵させることで製造されます。発酵プロセスにより、有益な微生物が飲料中で増殖し、繁殖します。腸内細菌の健康的なバランスを回復・維持し、消化と栄養吸収をサポートし、免疫系を強化し、腸全体の健康を促進します。

また、プロバイオティクスの菌株によっては、乳糖不耐症の症状を緩和したり、抗生物質による下痢を予防したりするなど、特定の効能を持つものもあります。消費者は、基本的な水分補給以上の健康効果をもたらす機能性飲料をますます求めるようになっています。プロバイオティクス飲料はこのカテゴリーにぴったりで、プロバイオティクス飲料市場の成長を後押ししています。プロバイオティクスの中には、冷蔵の必要なく常温で生存性と有効性を維持できる保存可能なものもあり、これが市場の成長を後押ししています。

市場力学

胃酸過多や消化不良を抱える人々の増加がプロバイオティクス飲料市場の成長を牽引しています

プロバイオティクス飲料は、腸内細菌のバランスを回復させ、栄養素の消化吸収を助けるなど、腸の機能を改善するのに役立ちます。有害菌の過剰増殖や有益菌の減少といった腸内細菌叢の不均衡は、胃酸過多や消化不良といった消化器系の問題の原因となります。インド人の20～30％がGERD症状に苦しんでいます。同様に、アメリカの成人の5人に1人がGERDに苦しんでいると推定されています。プロバイオティクスのサプリメントには生きた培養物が含まれており、腸内をコロニー形成し、微生物叢のバランスを回復するのに役立っています。したがって、酸味や消化不良の問題を経験する人の増加が、プロバイオティクス飲料市場の成長に貢献しています。

プロバイオティクス菌株の効力のばらつきがプロバイオティクス飲料市場の成長を妨げる可能性

菌株の効能のばらつきは消費者の混乱を招きかねないです。プロバイオティクスの菌株はそれぞれ異なる特性、作用機序、健康効果を有しています。しかし、消費者はこれらの違いについて十分な情報を持っていない可能性があり、どの菌株が特定の健康上の懸念に最も適しているかを理解するのに苦労するかもしれないです。このような明確性の欠如は、消費者が自信を持って購入の決断を下すことを躊躇させ、プロバイオティクス飲料の有効性に対する懐疑的な見方さえ招きかねないです。したがって、プロバイオティクスの菌株の有効性にばらつきがあることは、プロバイオティクス飲料の市場成長の抑制要因になり得る。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、産業を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

• 乳製品由来
• 植物由来

第8章 フレーバー別

• レギュラー
• ベリー
• トロピカル
• その他

第9章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• オンライン販売
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• GCMMF（Amul）
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Bio-K Plus International
• Fonterra Co-op Group Ltd
• Groupe Danone SA
• Grupo Lala
• Harmless Harvest
• Lifeway
• PepsiCo Inc.（Kevita Inc.）
• Arla Foods amba
• Yakult

第13章 付録

Market Overview

The Global Probiotic Drinks Market US$ 12.3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 20.3 billion by 2030. The market is growing at a CAGR of 6.5% during the forecast period 2023-2030.

Probiotic drinks are typically made by fermenting various probiotic ingredients, such as milk, water, or plant-based alternatives, with specific strains of bacteria or yeast. The fermentation process allows the beneficial microorganisms to multiply and thrive in the beverage. They can help restore and maintain a healthy balance of gut bacteria, support digestion and nutrient absorption, strengthen the immune system, and promote overall gut health.

Some strains of probiotics may also have specific benefits, such as alleviating symptoms of lactose intolerance or preventing antibiotic-associated diarrhea. Consumers are increasingly looking for functional beverages that offer health benefits beyond basic hydration. Probiotic drinks fit this category perfectly and boost the probiotic drinks market growth. are some shelf-stable probiotics which can maintain their viability and effectiveness at room temperature without the need for refrigeration which boosts their market growth.

Market Dynamics

Increasing Number of People Having Acidity and Indigestion is Driving the Market Growth of Probiotic Drinks

Probiotic drinks can help restore the balance of gut bacteria and improve gut function, including aiding in the digestion and absorption of nutrients. Imbalances in the gut microbiota, such as an overgrowth of harmful bacteria or a reduction in beneficial bacteria, can contribute to digestive issues like acidity and indigestion. 20-30% of the Indian population suffer from GERD symptoms. Likewise, an estimated 1 in every 5 American adults suffers from GERD. Probiotic supplements contain live cultures that can colonize the gut and help restore the balance of the microbiota. Hence, the increasing number of people experiencing acidity and indigestion issues has indeed contributed to the growth of the probiotic drinks market.

The Variability in Strain Efficacy of Probiotics Can Hamper the Growth of the Probiotic Drinks Market

The variability in strain efficacy can lead to confusion among consumers. Different probiotic strains have distinct properties, mechanisms of action, and health benefits. However, consumers may not be well-informed about these differences and may struggle to understand which strains are most suitable for their specific health concerns. This lack of clarity can deter consumers from making confident purchasing decisions and may even lead to skepticism about the effectiveness of probiotic drinks. Hence, the variability in strain efficacy of probiotics can indeed be a restraint for the market growth of probiotic drinks.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global probiotic drinks market is segmented based on product type, flavor, distribution channel, and region.

Probiotic Strains in Dairy-based Probiotic Drinks

In 2022, based on product, dairy-based probiotic drinks segment held the highest share in the probiotic drinks market. Dairy-based products, such as yogurt and kefir, have a long history of being associated with probiotics. These products have been consumed for centuries in various cultures, and their probiotic properties are well-known. Dairy-based probiotic drinks often contain specific strains of bacteria that are well-studied and have documented health benefits. Some strains, like Lactobacillus acidophilus and Bifidobacterium lactis, have been extensively researched for their potential positive effects on gut health. Hence, the probiotic strains in dairy-based probiotic drinks have led to the highest share in the probiotic drinks market.

Geographical Analysis

The Health and Wellness Trend in North America Region

There has been a growing awareness among consumers in North America about the potential health benefits of probiotics. This increased awareness has led to a higher demand for probiotic products, including probiotic drinks. For instance, by May 2020, about 22% of Americans use some form of probiotic. North America has experienced a surge in health and wellness consciousness in recent years. Probiotic drinks, with their potential digestive and gut health benefits, align well with these trends, driving consumer interest and demand. Hence, the health and wellness trends are driving the market growth of the probiotic drinks market.

Competitive Landscape

The major global players in the market include: GCMMF (Amul), Bio-K Plus International, Fonterra Co-op Group Ltd, Groupe Danone SA, Grupo Lala, Harmless Harvest, Lifeway, PepsiCo Inc. (Kevita Inc.), Arla Foods amba, and Yakult

Why Purchase the Report?

• To visualize the global probiotic drinks market segmentation based on product type, flavor, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Probiotic Drinks market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Probiotic Drinks Market Report Would Provide Approximately 61 Tables, 58 Figures and 102 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Flavor
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before Covid-19
  • 6.1.2. Scenario During Covid-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Dairy-based*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Plant-based

8. By Flavor

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 8.1.2. Market Attractiveness Index, By Flavor
• 8.2. Regular*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Berry
• 8.4. Tropical
• 8.5. Others

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarket/Hypermarket*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.5.1. China
    • 10.5.5.2. India
    • 10.5.5.3. Japan
    • 10.5.5.4. Australia
    • 10.5.5.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. GCMMF (Amul)*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Bio-K Plus International
• 12.3. Fonterra Co-op Group Ltd
• 12.4. Groupe Danone SA
• 12.5. Grupo Lala
• 12.6. Harmless Harvest
• 12.7. Lifeway
• 12.8. PepsiCo Inc. (Kevita Inc.)
• 12.9. Arla Foods amba
• 12.10. Yakult

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us