サンプル依頼リスト カート
  • English
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1304451

プロテインクッキーの世界市場-2023年～2030年

Global Protein Cookie Market - 2023-2030

出版日
ページ情報
英文 190 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.63円
プロテインクッキーの世界市場-2023年～2030年
出版日: 2023年07月07日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

市場概要

世界のプロテインクッキー市場は、2022年に15億米ドルに達し、2030年には25億米ドルに達すると予測され、予測期間2023-2030年のCAGRは6.2%で成長すると予測されています。

プロテインクッキーを含む高タンパク質スナックの需要は増加傾向にあります。消費者は、フィットネスの目標、筋肉の回復、全体的な栄養をサポートするために、かなりのタンパク質含有量を提供する便利でおいしい選択肢を求めています。プロテインクッキーは、従来のクッキーに比べタンパク質含有量が高いです。メーカーは、炭水化物、脂肪、カロリーのレベルを抑えてバランスの取れた栄養プロファイルを確保しながら、タンパク質含有量を最適化することに注力しています。

主要な市場動向は、より健康的で栄養価の高いスナックオプションを求める消費者の嗜好の進化を反映しています。プロテインクッキー業界は、高タンパク質含有量、機能性成分、特定の食事要件（グルテンフリーや低糖質など）、クリーンラベルの透明性といった消費者の需要に沿った製品を提供することで、こうした動向に対応しています。

市場力学

健康志向の高まりがプロテインクッキー産業を促進する見込み

フィットネスとアクティブなライフスタイルへの注目が高まるにつれ、個人は栄養摂取を優先するようになっています。タンパク質は、筋肉の回復、成長、そして健康全般にとって重要な多量栄養素です。プロテインクッキーは、便利で持ち運びしやすいスナックの選択肢を提供し、身体活動に従事したり活動的なライフスタイルを送る人々のタンパク質ニーズをサポートします。

消費者の健康志向が高まるにつれ、間食の嗜好にも変化が生じています。Healthlineによると、2時間以上食事をとらないのはよくないと言われています。そうすることで、空腹を感じにくくなり、代謝も上がるというのです。プロテインクッキーは、タンパク質含有量が高く、砂糖含有量が抑えられていることが多いため、こうした健康志向の選択に合致しています。

ヴィーガンと植物性の選択肢の拡大が市場成長を牽引する

植物性食品の需要は世界的に増加傾向にあります。消費者は、健康、環境問題、動物愛護などさまざまな理由から、植物性の食生活を採用するようになってきています。このような食生活の嗜好の変化により、ヴィーガンや植物性プロテインクッキーの需要が生まれています。

菜食主義は近年大きな支持を得ています。The Vegan Societyによると、ヴィーガンの数は世界で約7,900万人に達しています。動物性原料を使用しないヴィーガンプロテインクッキーの入手可能性は、ヴィーガンや動物性食品の消費を減らすことに関心のある人々を惹きつけ、プロテインクッキー市場を牽引しています。

消費者の認識不足と懐疑主義がプロテインクッキー市場の成長を妨げる

消費者はプロテインクッキーを含む食品による健康強調表示に対してますます慎重になっています。消費者は、タンパク質の含有量、栄養上の利点、健康への全体的な影響に関する主張の妥当性や正確性に疑問を抱くことがあります。この懐疑主義はプロテインクッキーの購入をためらわせ、市場の成長に影響を与える可能性があります。

消費者の中には、プロテインクッキーに使用されている加工方法や原材料に懸念を示す者もいます。人工添加物、保存料、見慣れない原材料の使用に疑問を呈することもあります。このような懐疑的な見方は消費者の受け入れの障壁となり、プロテインクッキー市場の拡大を妨げる可能性があります。

COVID-19の影響

パンデミックの間、より健康的で保存可能な食品の選択肢を求める消費者の需要が急増しました。人々が自宅で過ごす時間を増やし、健康と幸福を優先するようになると、便利で栄養価の高いスナックの選択肢を求めるようになります。プロテインクッキーは、保存期間が長く、持ち運びが可能で、健康上の利点が認識されているため、この時期に需要が高まったと思われます。ロックダウンや社会的距離を置くための措置でジムやフィットネスセンターが閉鎖される中、多くの人が自宅でのワークアウトやフィットネスレジメンに目を向けています。フィットネスルーチンの一環として、人々は筋肉の回復や栄養補給に便利なタンパク源としてプロテインクッキーを取り入れたのかもしれません。この動向は、プロテインクッキー市場にプラスの影響を与えている可能性があります。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場への影響要因
    • 促進要因
      • 健康志向の高まり
      • ヴィーガン・植物性の選択肢の拡大
    • 抑制要因
      • 消費者の認識不足と懐疑心
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 フレーバー別

  • フルーツ・ドライフルーツ
  • チョコレート
  • ナッツ・シード
  • その他

第8章 タンパク質源別

  • 植物由来
  • 動物由来

第9章 流通チャネル別

  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • オンラインストア
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • No Cow LLC
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Justine's Limited
  • Lenny & Larry's LLC
  • Munk Pack
  • MuscleTech
  • NuGo Nutrition
  • Xterra Nutrition
  • The Hershey Company
  • Quest Nutrition
  • Buff Bake

第13章 付録

目次
Product Code: FB6473

Market Overview

The Global Protein Cookie Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.5 billion by 2030 and is expected to grow with a CAGR of 6.2% during the forecast period 2023-2030.

The demand for high-protein snacks, including protein cookies, is on the rise. Consumers are seeking convenient and tasty options that provide a substantial protein content to support their fitness goals, muscle recovery, and overall nutrition. Protein cookies are formulated with higher protein content compared to traditional cookies. Manufacturers are focusing on optimizing the protein content while ensuring a balanced nutritional profile with controlled levels of carbohydrates, fats, and calories.

The key market trends reflect the evolving consumer preferences toward healthier and more nutritious snack options. The protein cookie industry is adapting to these trends by offering products that align with consumers' demand for high protein content, functional ingredients, specific dietary requirements (such as gluten-free or low sugar), and clean label transparency.

Market Dynamics

Rise in Health and Wellness Consciousness is Expected to Foster the Protein Cookie Industry

The increasing focus on fitness and active lifestyles has led individuals to prioritize their nutritional intake. Protein is a crucial macronutrient for muscle recovery, growth, and overall health. Protein cookies provide a convenient and portable snack option that supports the protein needs of individuals engaging in physical activities or leading active lifestyles.

As consumers become more health-conscious, there is a shift in their snacking preferences. According to Healthline, it is said people should not go without eating for more than 2 hours. It's claimed that this will reduce the risk of feeling hungry, as well as boost the metabolism. Protein cookies, with their higher protein content and often reduced sugar content, align with these health-conscious choices.

Expansion of Vegan and Plant-Based Options to Drive the Market Growth

The demand for plant-based food products has been on the rise globally. Consumers are increasingly adopting plant-based diets for various reasons, including health, environmental concerns, and animal welfare. This shift in dietary preferences has created a demand for vegan and plant-based protein cookies.

Veganism has gained significant traction in recent years. According to The Vegan Society, the number of vegans reaches approximately 79 million worldwide. The availability of vegan protein cookies that are free from animal-based ingredients attracts vegans and those interested in reducing their consumption of animal products, thereby driving the protein cookie market.

Lack of Consumer Perception and Skepticism is Hampering the Protein Cookie Market Growth

Consumers are increasingly cautious about health claims made by food products, including protein cookies. They may question the validity and accuracy of claims related to protein content, nutritional benefits, and overall health impact. This skepticism can lead to hesitation in purchasing protein cookies and impact market growth.

Some consumers may express concerns about the processing methods and ingredients used in protein cookies. They may question the use of artificial additives, preservatives, or unfamiliar ingredients. This skepticism can create a barrier to consumer acceptance and hinder the expansion of the protein cookie market.

COVID-19 Impact

During the pandemic, there has been a surge in consumer demand for healthier and shelf-stable food options. As people spend more time at home and prioritize their health and well-being, they seek out convenient and nutritious snack choices. Protein cookies, with their long shelf life, portability, and perceived health benefits, have likely experienced increased demand during this period. With the closure of gyms and fitness centers during lockdowns and social distancing measures, many individuals have turned to home-based workouts and fitness regimens. As part of their fitness routines, people may have incorporated protein cookies as a convenient source of protein for muscle recovery and nutrition. This trend could have positively impacted the protein cookies market.

Segment Analysis

The global protein cookie market is segmented based on flavor, protein source, distribution channel, and region.

By Protein Source, The Animal Protein Source Segment is Estimated to have Significant Growth During the Forecast Period

Animal protein sources, such as whey protein and collagen protein, have long been established and widely recognized for their nutritional value. These animal-based proteins are known for their high biological value and complete amino acid profile, making them popular choices among consumers.

Animal-based proteins have a long-standing history in the food industry and are commonly associated with muscle building, recovery, and overall health. FAO reports that global exports of poultry meat are projected to increase by 2.8 percent in 2022, reaching a total of 16.2 million tonnes, in comparison to the previous year. This growth is primarily attributed to anticipated growth in imports by key countries such as the United Kingdom, the United Arab Emirates, the European Union, and Iraq. The familiarity and consumer trust associated with animal protein sources contribute to their market share in the protein cookie segment.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Protein Cookie Market

The Asia Pacific region has witnessed a significant increase in health and fitness awareness among consumers. There is a growing emphasis on adopting healthier lifestyles, including a focus on nutrition and physical fitness. This heightened awareness drives the demand for protein cookies as a convenient and nutritious snack option.

Western dietary patterns and fitness trends have gained popularity in the Asia Pacific region. Consumers are adopting elements of these trends, such as incorporating protein-rich snacks into their diets, including protein cookies. In addition, the alternative-protein sector in China has attracted the attention of Chinese investors, leading to a substantial increase in funding in 2022. Investments in alternative-protein companies witnessed a remarkable growth rate of 533 percent compared to the previous year, reaching a total of US$152 million, as reported by the Good Food Institute APAC.

Competitive Landscape

The major global players in the market include: No Cow LLC, Justine's Limited, Lenny & Larry's LLC, Munk Pack, MuscleTech, NuGo Nutrition, Xterra Nutrition, The Hershey Company, Quest Nutrition, and Buff Bake.

Why Purchase the Report?

  • To visualize the global protein cookie market segmentation based on flavor, protein source, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of protein cookie market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Protein Cookie market report would provide approximately 61 tables, 58 figures and 190 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Flavor
  • 3.2. Market Snippet, by Protein Source
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rise in Health and Wellness Consciousness
      • 4.1.1.2. Expansion of Vegan and Plant-Based Options
    • 4.1.2. Restraints
      • 4.1.2.1. Lack of Consumer Perception and Skepticism
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Flavor

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 7.1.2. Market Attractiveness Index, By Flavor
  • 7.2. Fruit & Dried Fruits*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Chocolate
  • 7.4. Nuts & Seeds
  • 7.5. Others

8. By Protein Source

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 8.1.2. Market Attractiveness Index, By Protein Source
  • 8.2. Plant Source *
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Animal Source

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. No Cow LLC
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Justine's Limited
  • 12.3. Lenny & Larry's LLC
  • 12.4. Munk Pack
  • 12.5. MuscleTech
  • 12.6. NuGo Nutrition
  • 12.7. Xterra Nutrition
  • 12.8. The Hershey Company
  • 12.9. Quest Nutrition
  • 12.10. Buff Bake

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us