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表紙：電子棚札（ESL）の世界市場-2023-2030
市場調査レポート
商品コード
1285059

電子棚札（ESL）の世界市場-2023-2030

Global Electronic Shelf Label Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 178 Pages | 納期: 約2営業日

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電子棚札（ESL）の世界市場-2023-2030
出版日: 2023年06月05日
発行: DataM Intelligence
ページ情報: 英文 178 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

市場概要

電子棚札（ESL）の世界市場規模は2022年に37億米ドルに達し、2030年には最大140億米ドルに達することで有利な成長を示すと予測されています。予測期間2023-2030年のCAGRは16.9%で成長しています。

ESLは、小売業者が価格や商品情報をリアルタイムで更新することを可能にし、手作業による価格更新の必要性を減らし、価格設定ミスのリスクを最小限に抑えることができます。また、ESLを利用することで、小売業者は顧客の購買行動に基づいてパーソナライズされたプロモーションや推奨商品を提供することができ、全体的なショッピング体験が向上します。世界中の政府も、ESL市場シェアの拡大という市場動向を触媒するための措置を講じています。2019年、インド政府は、ESLの利用を含む全国規模の電子小売システムを立ち上げる計画を発表しました。

同様に、中国政府は、小売業者がESLなどのテクノロジーを利用してショッピング体験を向上させることを奨励する「新小売」戦略などの取り組みを通じて、小売業におけるデジタルテクノロジーの導入を推進しています。

小売業界が絶えず変化する中、ESLの利用は拡大し、小売業者とテクノロジープロバイダーの双方に新たな市場機会をもたらすと予想されます。競争力を維持したい小売業にとって、ESLのような革新的な技術の導入はより重要なものとなってきています。

世界の電子棚札（ESL）市場のコンポーネント分野全体では、ディスプレイコンポーネントが約22％の大きな市場シェアを占めています。また、アジア太平洋地域は、地域別シェアの30%以上を占め、市場をリードする地域となっています。

市場力学

COVID-19パンデミックの影響による非接触技術の需要増

ESL導入の主な要因の一つは、COVID-19の流行に伴う非接触技術への需要の高まりです。多くの国で、政府はウイルスの拡散を抑えるために社会的距離を置く措置を講じ、その結果、非接触型の決済・チェックアウトシステムへの需要が高まっています。小売業者が物理的なやり取りをすることなく価格や商品情報を更新できるESLは、非接触型小売体験に欠かせないものとなっています。

COVID-19の流行に加え、オンラインショッピングの人気の高まりも、ESL導入の大きな原動力となっています。より多くの消費者がオンラインで買い物をするようになったため、小売業者は実店舗に顧客を呼び込むための新しい方法を見つける必要に迫られています。価格や商品情報をリアルタイムで表示できるESLは、店舗でのショッピング体験をより魅力的でインタラクティブなものにするのに役立ちます。

このように、COVID-19の流行に伴う非接触技術への需要の高まりは、世界の電子棚札（ESL）市場のシェアと機会を押し上げる主要な要因であると考えられています。

特定の地域におけるインフラと規制の欠如

規制状況は、電子棚ラベルの世界市場にとって依然として大きな課題となっています。政府統計によると、小売業界は世界的に最も規制の厳しい業界の一つであり、コンプライアンス・コストはあらゆる規模の小売業者にとって大きな負担となり得ます。例えば米国では、全米小売業協会による2019年の報告書によると、小売業者は規制遵守のために年間平均104億米ドルを費やしており、小規模な小売業者はコンプライアンスコストの影響を不釣り合いなほど受けています。

欧州連合（EU）では、欧州委員会による2018年の調査で、中小企業（SME）では売上高の約4％を規制対応コストが占めているのに対し、大企業では2.5％にとどまっていることがわかりました。このような課題にもかかわらず、近年、市場ではいくつかの注目すべき製品の発売があり、テクノロジープロバイダーは、小売業者がより簡単に規制要件を遵守できるような革新的なソリューションを提供しています。

今後、小売業者、テクノロジープロバイダー、規制当局がより協力し、世界のESL市場の成長を支える、より合理的で調和のとれた規制の枠組みを構築することが重要です。

COVID-19影響分析

COVID-19分析では、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック時およびパンデミック後の価格変動を含む）、需要-供給スペクトラム（取引制限、ロックダウンおよびその後の問題による需要と供給のシフト）、政府の取り組み（政府機関による市場、セクター、産業の活性化に関する取り組み）、メーカー戦略的取り組み（COVID問題を軽減するためのメーカーの取り組み）についても解説します。

目次

第1章 調査手法とスコープ

  • 調査手法
  • 調査目的および調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • COVID-19の流行に伴う非接触技術の需要拡大
    • 抑制要因
      • 特定の地域におけるインフラと規制の欠如
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 法規制の分析

第6章 COVID-19の分析

  • COVID-19の分析
    • COVID-19の前のシナリオ
    • COVID-19期間中のシナリオ
    • COVID-19後のシナリオ、または将来のシナリオ
  • COVID-19の中での価格・ダイナミクス
  • 需給スペクトル
  • パンデミック時の市場に関連する政府の取り組み
  • メーカーの戦略的な取り組み
  • サマリー

第7章 コンポーネント別

  • 液晶ESL
  • セグメンテーション型E-Paper ESL
  • フルグラフィックE-Paper ESL

第8章 製品別

  • ディスプレイ
  • 電池
  • トランシーバー
  • マイクロプロセッサー
  • その他

第9章 店舗別

  • ハイパーマーケット
  • スーパーマーケット
  • 非食品小売店
  • 専門店
  • その他

第10章 通信技術別

  • ラジオ周波数
  • 赤外線
  • 近距離無線通信
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米地域
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ地域

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A（合併・買収）分析

第13章 企業プロファイル

  • Ses-Imagotag
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展状況
  • Pricer
  • Samsung Electro-Mechanics
  • E Ink Holdings
  • Display data
  • M2 Communication
  • Diebold Nixdorf
  • Opticon Sensors Europe
  • Teraoka Seiko
  • NZ Electronic Shelf Labelling

第14章 付録

目次
Product Code: ICT2485

Market Overview

The Global Electronic Shelf Label Market size reached US$ 3.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 14 billion by 2030. The market is growing at a CAGR of 16.9% during the forecast period 2023-2030.

ESLs enable retailers to update pricing and product information in real time, reducing the need for manual price updates and minimizing the risk of pricing errors. ESLs also enable retailers to offer personalized promotions and recommendations to customers based on their shopping behavior, enhancing the overall shopping experience. Governments across the globe are also taking steps to catalyze the growing market trend of ESL market shares. In 2019, the Indian government announced plans to launch a national electronic retail system that would include the use of ESLs.

Similarly, the Chinese government has been promoting the adoption of digital technologies in the retail sector through initiatives such as the "New Retail" strategy, which encourages retailers to use technologies such as ESLs to enhance the shopping experience.

As the retail industry undergoes constant transformation, the utilization of ESLs is expected to expand, presenting fresh market opportunities for both retailers and technology providers. The implementation of innovative technologies like ESLs is becoming more crucial for retailers who want to maintain their competitive edge.

The display component holds a significant market share of around 22% in the overall component segment of the global electronic shelf label market. Similarly, Asia-Pacific is the leading region in the market, capturing over 30% of the market share in the regional segment.

Market Dynamics

The Increasing Demand for Contactless Technology in the Wake of the COVID-19 Pandemic

One of the main drivers of ESL adoption has been the increasing demand for contactless technology in the wake of the COVID-19 pandemic. In many countries, governments have implemented social distancing measures to limit the spread of the virus, which has led to an increased demand for contactless payment and checkout systems. ESLs, which enable retailers to update prices and product information without the need for physical interaction, have become an essential part of the contactless retail experience.

In addition to the COVID-19 pandemic, the increasing popularity of online shopping has also been a major driver of ESL adoption. As more consumers shop online, retailers have been forced to find new ways to attract customers to physical stores. ESLs, which enable retailers to display real-time pricing and product information, can help to create a more engaging and interactive in-store shopping experience.

Thus, the increasing demand for contactless technology in the wake of the COVID-19 pandemic is considered a major driver boosting the market shares and opportunities of the global electronic shelf label market.

Lack of Infrastructure and Regulations in Certain Regions

The regulatory landscape remains a significant challenge for the global electronic shelf-label market. According to government statistics, the retail industry is one of the most heavily regulated industries globally, and compliance costs can be a significant burden for retailers of all sizes. In the U.S., for example, a 2019 report by the National Retail Federation found that retailers spend an average of US$ 10.4 billion per year on regulatory compliance, with smaller retailers disproportionately affected by compliance costs.

In the European Union, a 2018 survey by the European Commission found that regulatory compliance costs account for around 4% of turnover for small and medium-sized enterprises (SMEs), compared to 2.5% for larger firms. Despite this challenge, there have been several notable product launches in the market in recent years, with technology providers offering innovative solutions to help retailers comply with regulatory requirements more easily.

Moving forward, greater collaboration between retailers, technology providers, and regulators will be crucial to developing more streamlined and harmonized regulatory frameworks that support the growth of the global ESL market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global electronic shelf label market is segmented based on product, component, store, communication technology and region.

Growing Awareness of the Negative Environmental Impact of Shipping Emissions on Air Quality and Public Health, Particularly in Densely Populated Port Areas

The displays segment in the global electronic shelf label market is expected to witness significant growth in the coming years, driven by a range of factors including the increasing adoption of ESL by retailers, the demand for high-quality displays and government regulations and initiatives. The growth of the display segment is expected to be further boosted by the launch of new products with improved features and functionalities, helping retailers enhance the in-store customer experience and increase sales.

For instance, in 2020, Pricer AB launched its new digital shelf-edge solution, PricerONE, which includes ESLs, electronic shelf-talkers, and interactive displays. The solution is aimed at helping retailers improve store operations and enhance the customer experience. Further, in some countries, the government has mandated the use of ESLs in certain retail sectors, such as supermarkets and hypermarkets. The respective fact is expected to drive the adoption of ESLs with high-quality displays in these sectors, further boosting the growth of the display segment in the ESL market.

Geographical Analysis

Increasing Adoption of ESL by Retailers, the Presence of Major ESL Manufacturers in the Region and Their Constant Introduction of New Products into the Regional Market

In North America, the ESL market is expected to grow at a significant pace in the coming years, driven by the increasing adoption of ESL by retailers in the region. Further, the presence of major ESL manufacturers in the region and their constant product launches also helps the market to attain a growing market trend in the region. For instance, in 2021, Altierre launched its third-generation ESLs, which feature improved battery life, faster refresh rates, and enhanced security features.

The new ESLs are expected to be popular among retailers in North America as they offer a range of benefits such as improved store operations and increased sales. In addition to the above factors, government regulations and initiatives are also expected to play a key role in driving the growth of the display segment in the North American electronic shelf label market.

Competitive Landscape

The major global players include: Ses-Imagotag, Pricer, Samsung Electro-Mechanics, E Ink Holdings, Display data, M2 Communication, Diebold Nixdorf, Opticon Sensors Europe, Teraoka Seiko and NZ Electronic Shelf Labelling.

Why Purchase the Report?

  • To visualize the global electronic shelf label market segmentation based on product, component, store, communication technology and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of electronic shelf label market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping is available in Excel consisting of key products of all the major players.

The Global Electronic Shelf Label Market Report Would Provide Approximately 69 Tables, 72 Figures and 178 Pages.

Target Audience 2023

  • Manufacturers / Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Component
  • 3.2. Snippet by Product
  • 3.3. Snippet by Store
  • 3.4. Snippet by Communication Technology
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. The increasing demand for contactless technology in the wake of the COVID-19 pandemic
    • 4.1.2. Restraints
      • 4.1.2.1. Lack of infrastructure and regulations in certain regions
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Post COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Component

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 7.1.2. Market Attractiveness Index, By Component
  • 7.2. LCD ESL*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Segmented E-Paper ESL
  • 7.4. Full-Graphic E-Paper ESL

8. By Product

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 8.1.2. Market Attractiveness Index, By Product
  • 8.2. Displays*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Batteries
  • 8.4. Transceivers
  • 8.5. Microprocessors
  • 8.6. Others

9. By Store

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store
    • 9.1.2. Market Attractiveness Index, By Store
  • 9.2. Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Supermarkets
  • 9.4. Non-Food Retail Stores
  • 9.5. Specialty Stores
  • 9.6. Others

10. By Communication Technology

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Communication Technology
    • 10.1.2. Market Attractiveness Index, By Communication Technology
  • 10.2. Radio Frequency*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Infrared
  • 10.4. Near Field Communication
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Communication Technology
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Communication Technology
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Russia
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Communication Technology
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Communication Technology
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Communication Technology

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Ses-Imagotag*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Pricer
  • 13.3. Samsung Electro-Mechanics
  • 13.4. E Ink Holdings
  • 13.5. Display data
  • 13.6. M2 Communication
  • 13.7. Diebold Nixdorf
  • 13.8. Opticon Sensors Europe
  • 13.9. Teraoka Seiko
  • 13.10. NZ Electronic Shelf Labelling

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us