バージンココナッツオイルの世界市場-2023-2030

市場力学

バージンココナッツオイルの健康効果に関する認知度の向上が市場を牽引

消費者の健康志向の高まりが、市場の成長を大きく後押ししています。ヴァージン・ココナッツ・オイルは、健康維持のための医療用消耗品や医薬品に使用され、多くの健康効果をもたらします。VCOは健康的な脂肪酸を豊富に含み、ビタミン、ミネラル、抗酸化物質を含んでいます。この製品タイプは、世界中で栄養補助食品成分として支持されていることが報告されており、健康志向の高い人々の間でますます人気が高まっています。また、血糖の効率的な利用を助けることから、医薬品分野、特に糖尿病の患者さんにも利用されています。国際糖尿病連合（IDF）によると、2019年には約4億6300万人の成人が糖尿病と共存しており、ヴァージンココナッツオイル業界の大きな成長の可能性を示しています。例えば、2020年3月、北米のファミリー企業であるDr.ブロナーズは、初の再生オーガニック認証製品であるヴァージンココナッツオイルを発売しました。このオイルは、スリランカにある同社のココナッツオイルのサプライヤーであるSerendipol社との緊密な連携により、シルバーレベルの認証を達成しました。

しかし、バージンオリーブオイル、ひまわり油、アーモンド油、キャノーラ油など、豊富な代替油がVCOと同様の栄養特性を有しており、市場成長の妨げになる可能性があります。また、キャノーラ油やオリーブ油の必須栄養素を保持するために様々なメーカーが栄養強化を行っていることも、消費者の関心を代替品に向かわせる要因となっています。さらに、ヴァージンココナッツオイルの煙点は前述の油の中では高く、ベーキングや調理に適した選択となります。さらに、欧州ではココナッツとココナッツオイルの輸入依存度が高いことが、市場成長の妨げになると予想されます。

目次

第1章 調査手法と範囲

• 調査手法
• 市場の範囲

第2章 主な動向と発展

第3章 エグゼクティブサマリー

• タイプ別市場内訳
• パッケージ別市場内訳
• エンドユーザー別市場内訳
• 市場内訳：流通チャネル別
• 地域別市場内訳

第4章 市場力学

• 市場影響要因
  • 促進要因
  • 抑制要因
  • ビジネスチャンス
• 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 特許分析
• 規制分析

第6章 COVID-19の分析

• COVID-19の市場に関する分析
  • COVID-19以前の市場シナリオ
  • COVID-19の現在の市場シナリオ
  • COVID-19の後、または将来のシナリオ
• COVID-19の中での価格ダイナミクス
• 需要-供給スペクトラム
• パンデミック時の市場に関連する政府の取り組み
• メーカーの戦略的取り組み

第7章 タイプ別

• オーガニック
• 市販品

第8章 パッケージ別

• ボトル・ジャー
• パウチ
• その他

第9章 エンドユーザー別

• 飲食品
• 医薬品
• 化粧品・パーソナルケア製品

第10章 流通チャネル別

• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• オンライン販売

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米地域
• 欧州
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • その他の欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ地域

第12章 競合情勢

• 競合シナリオ
• 競合の戦略分析
• 市況/シェア分析
• M&A（合併・買収）分析

第13章 企業プロファイル

• Edward & Sons Trading Co.
  • 企業概要
  • 種類ポートフォリオと内容
  • 主なハイライト
  • 財務概要
• Greenville Agro Corporation
• The Coconut Company（UK）Ltd.
• Healthy Traditions, Inc.
• Nutiva Inc.
• The Hain Celestial Group
• MaxCare VCO
• Celebes Coconut Corporation
• SC Global Coco Products Inc.
• Barlean's

第14章 DataM

Market Overview

The global virgin coconut oil market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 7.23% during the forecast period (2023-2030).

Virgin coconut oil is an unrefined, organic product made from fresh coconuts. It is a natural oil with many health benefits and has been used for centuries in tropical countries. The oil is extracted from the coconut flesh without using heat or chemicals. All the nutrients and enzymes are preserved, making it one of the most nutritious oils available. Virgin coconut oil is also high in lauric acid, which has antiviral, antibacterial, and antifungal properties.

Moreover, rising consumer awareness about proper nutrition and adequate physical activity has also affected their food choices. Opting for a healthy cooking oil makes a difference in promoting additional benefits. Hence, this oil has started getting recognition as a functional oil amongst consumers. Consumer demand for functional foods is also expected to drive the market.

Market Dynamics: Growing awareness about the health benefits of virgin coconut oil drives the market

Increasing health consciousness among consumers has significantly driven the growth of the market. Numerous health benefits associated with VCO have contributed to widening its application in medical consumables and pharmaceutical products to maintain good health. VCO is rich in healthy fatty acids and contains vitamins, minerals, and antioxidants. The product type has been reported to be gaining traction as a nutraceutical ingredient around the world and is increasingly gaining popularity among health-conscious individuals. Apart from that, it is also used in the pharmaceutical industry, especially by patients who have diabetes, as it helps with the efficient utilization of blood sugar. According to the International Diabetes Federation (IDF), in 2019, approximately 463 million adults were living with diabetes, which showcases a huge growth potential for the virgin coconut oil industry. For instance, in March 2020, Dr. Bronner's, a family-owned company in North America, launched its first regenerative organic certified product, virgin coconut oil. The oil achieved a silver level of certification working in close partnership with Serendipol, the company's coconut oil supplier in Sri Lanka.

However, abundant substitute oils, such as virgin olive oil, sunflower oil, almond oil, canola oil, and others, possess similar nutritional properties as VCO, which is likely to hinder market growth. Various manufacturers' fortification of canola and olive oils to retain their essential nutrients has also shifted consumers' interest toward replacements. Moreover, the smoke point of virgin coconut oil is high in the aforementioned oils, making them a better choice for baking and cooking. In addition, the high dependence on imported coconut and coconut oils in Europe is further expected to hamper the market growth.

Market Segmentation: The cosmetics and personal care segment accounted for the highest share of the global virgin coconut oil market

The cosmetics and personal care segment hold the major market share. Virgin coconut oil hair and skin care products are being widely purchased and have paved the way for the segment's growth due to their moisturizing, anti-bacterial, and cleansing properties. Furthermore, hair conditioners often contain coconut oil because it easily penetrates the strands and can prevent protein loss. Virgin coconut oil has been widely used for the preparation of hair oil. It hydrates and softens the hair. The presence of fatty acids, vitamins, and minerals in virgin coconut oil nourishes and naturally restores hair. It has multi-benefits that include moisture retention, smoothing, and protection.

Additionally, the incorporation of this oil in cosmetics, such as makeup primer, highlighters, and tinted lip gloss, is increasing due to its hydrating property, which is deeply absorbed into the skin. Thus, the properties listed above of the oil make it a key ingredient in several beauty products, thereby driving the growth of this segment. For instance, on February 28, 2022, Dabur India Ltd. announced the launch of "Virgin Coconut Oil," further strengthening its presence in the coconut oil market. Dabur Virgin Coconut Oil is 100% natural. It can be used for cooking and is traditionally used for skin and hair health and as a massage oil.

Geographical Penetration: Asia Pacific is the dominant region in the virgin coconut oil market during the forecast period

In terms of sales, Asia Pacific led the global market in 2021. The increased acceptance of VCO in the region's rising markets, combined with the growing number of coconut plantations and high domestic consumption, drives market expansion. This region contributes the most in terms of both production and consumption. Raw coconut oil is mostly produced in the Philippines and India. The substantial increase in coconut production in India led to more extraction of VCO in the country. According to the Government of India, coconut production is 9500,000 metric tons, and the coconut plantation area in the country is around 1.78 million hectares. In addition, the Government of India has also been highlighting the health benefits of this oil by organizing various campaigns, which are further expected to boost the regional virgin coconut oil market's growth.

Furthermore, the market in the Asia Pacific is likely to exhibit impressive growth in the forthcoming years due to the growing demand for nutritional supplements to support overall health. Further, the rising demand for personal care and beauty products and the high disposable income in the region contribute to the market's growth. The incorporation of VOC in beauty products is surging in the region as the fatty acid present in the oil helps restore overall skin health. For instance, in January 2021, International Islamic University of Malaysia researchers developed a dental varnish and mouthwash made from virgin coconut oil to help prevent oral health problems. The product is developed as a natural alternative to chemical mouthwash, suitable for all age groups without any side effects. In addition, the demand for health supplements infused with the oil is rising due to its antimicrobial effects and fat-burning properties, which is expected to drive market growth further.

Europe is the second largest market and has grown rapidly in recent years, owing to the growing consumer awareness of healthier diets. Originally, the oil was only available in health food stores, but it has become popular in various supermarkets. Furthermore, its use in various industrial products such as cosmetics, food and beverages, and pharmaceuticals is growing. The health and wellness trend has led the European food industry to use oil in high-end products. Currently, its main industrial application is in high-quality, healthy snacks. Europeans' growing attention toward maintaining a healthy balance between diet and lifestyle has significantly increased the demand for healthier foods. Thus, the product has become one of the most iconic ingredients in health and wellness products, propelling its growth in the European market.

Competitive Landscape:

Leading players are focusing on launching innovative products to address their rising demand among consumers. The market is highly fragmented due to numerous small and large suppliers. Furthermore, the market is subject to rapidly changing consumer demands and preferences. Some of the major players in the global VCO market are Edward & Sons Trading Co, Greenville Agro Corporation, The Coconut Company (UK) Ltd., Healthy Traditions, Inc., Nutiva Inc., The Hain Celestial Group, MaxCare VCO, Celebes Coconut Corporation, SC Global Coco Products Inc. and Barlean's. Leading players are focusing on launching innovative products to address their rising demand among consumers. For instance, on February 18, 2020, QNET launched a new Nutriplus Virgin Coconut Oil (VCO) under its health and wellness category. The premium virgin coconut oil is cold-pressed, unrefined, pure, and naturally extracted from Kerala's fresh milk of high-quality organic coconuts.

On April 9, 2019, Marico Limited launched a range of vegan gourmet products under "Coco Soul." The selection includes Coco Soul Foods, coconut spreads, coconut chips, and 100% organic coconut sugar, all made with the superfood coconut. It also includes 100% natural virgin coconut, 100% natural virgin coconut oil, and 100% naturally infused varieties of cold-pressed virgin coconut oil. The organic variants mark Marico's first foray into the organic products space.

COVID-19 Impact: Negative impact on the global virgin coconut oil market

COVID-19 has caused a remarkable change in various global markets, including this market. Closures and security measures taken worldwide in response to the coronavirus outbreak profoundly affected the agricultural sector. Mobility restrictions and the suspension of farming activities impacted early and late harvest cycles. It impacted the total coconut production in 2020, further obstructing the VCO market's growth. According to the Union Ministry of Agriculture, in 2020-2021, coconut production in India fell to 21.21 billion nuts, a decline of 10.88% compared to 2018-19 production, i.e., 23.80 billion nuts. The pandemic and the consequent lockdown have impacted the production and sales of various products, with the closure of various manufacturing facilities. Furthermore, the lockdown also affected the supply chain, reducing global exports and imports and impeding market growth in many regions.

The global virgin coconut oil market report would provide access to approximately 61 market data tables, 56 figures and 170 pages

Table of Contents

1. Scope and Methodology

• 1.1. Research Methodology
• 1.2. Scope of the Market

2. Key Trends and Developments

3. Executive Summary

• 3.1. Market Snippet by Type
• 3.2. Market Snippet by Packaging
• 3.3. Market Snippet by End-User
• 3.4. Market Snippet by Distribution Channel
• 3.5. Market Snippet by Region

4. Market Dynamics

• 4.1. Market impacting factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
• 4.2. Impact analysis

5. Industry Analysis

• 5.1. Porter's five forces analysis
• 5.2. Supply Chain Analysis
• 5.3. Patent Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of Covid-19 on the Market
  • 6.1.1. Before COVID-19 Market Scenario
  • 6.1.2. Present COVID-19 Market Scenario
  • 6.1.3. After COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid Covid-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers Strategic Initiatives

7. By Type

• 7.1. Introduction
  • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type Segment
  • 7.1.2. Market attractiveness index, By Type Segment
• 7.2. Organic*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 7.3. Coventional

8. By Packaging

• 8.1. Introduction
  • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Packaging Segment
  • 8.1.2. Market attractiveness index, By Packaging Segment
• 8.2. Bottles and Jars*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 8.3. Pouches
• 8.4. Others

9. By End-User

• 9.1. Introduction
  • 9.1.1. Market size analysis, and y-o-y growth analysis (%), By End-User Segment
  • 9.1.2. Market attractiveness index, By End-User Segment
• 9.2. Food and Beverages*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 9.3. Pharmaceuticals
• 9.4. Cosmetics and Personal Care Products

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
  • 10.1.2. Market attractiveness index, By Distribution Channel Segment
• 10.2. Supermarkets/Hypermarkets*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 10.3. Convenience Stores
• 10.4. Online Sales

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key region-specific dynamics
  • 11.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Packaging
  • 11.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End-User
  • 11.2.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 11.2.7.1. U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. South America
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Packaging
  • 11.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End-User
  • 11.3.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 11.3.7.1. Brazil
    • 11.3.7.2. Argentina
    • 11.3.7.3. Rest of South America
• 11.4. Europe
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Packaging
  • 11.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End-User
  • 11.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 11.4.7.1. Germany
    • 11.4.7.2. U.K.
    • 11.4.7.3. France
    • 11.4.7.4. Spain
    • 11.4.7.5. Italy
    • 11.4.7.6. Rest of Europe
• 11.5. Asia Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Packaging
  • 11.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End-User
  • 11.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Packaging
  • 11.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End-User
  • 11.6.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive scenario
• 12.2. Competitor strategy analysis
• 12.3. Market positioning/share analysis
• 12.4. Mergers and acquisitions analysis

13. Company Profiles

• 13.1. Edward & Sons Trading Co.*
  • 13.1.1. Company Overview
  • 13.1.2. TypePortfolio and Description
  • 13.1.3. Key Highlights
  • 13.1.4. Financial Overview
• 13.2. Greenville Agro Corporation
• 13.3. The Coconut Company (UK) Ltd.
• 13.4. Healthy Traditions, Inc.
• 13.5. Nutiva Inc.
• 13.6. The Hain Celestial Group
• 13.7. MaxCare VCO
• 13.8. Celebes Coconut Corporation
• 13.9. SC Global Coco Products Inc.
• 13.10. Barlean's

14. DataM

• 14.1. Appendix
• 14.2. About us and services
• 14.3. Contact us