機能性キノコの世界市場-2023-2030

市場力学

機能性食品と栄養補助食品の需要増に伴い、機能性キノコ市場が成長

過去20年の間に、人々のライフスタイルや食生活に大きな変化がありました。都市化と消費主義がこの変化を余儀なくさせ、機能性食品の消費量の急増と生活習慣病の発生率の上昇を招きました。このように、人々の問題意識は高まっています。その結果、人々は徐々に、基本的な栄養を超えた有益性があると宣伝される機能性食品や栄養補助食品に移行しつつあります。これらの製品は、最適な栄養を提供し、病気の発生リスクを低減することを目的としています。米国では、機能性食品は健康志向の消費者の間で人気を博しています。

予測期間中、これらのキノコは様々な機能性食品や栄養補助食品に組み込まれるため、機能性キノコの需要は大幅に増加すると予想されます。例えば、2022年5月26日、グローブ社（GRVI）は、薬用キノコ分野での需要拡大を受け、キノコエキスの最新製品群「Cure Mushrooms」を発売しました。キュアマッシュルーム製品は、保存料、化学物質、コーンシロップ、アレルゲン、大豆、乳製品、小麦、サリチル酸塩、人工成分、人工甘味料、香料、着色料を含まないヴィーガン対応製品です。

しかし、従来のマッシュルームと比較して機能性マッシュルームの価格が高いため、予測期間中は世界の機能性マッシュルーム市場の成長が抑制されると予測されています。

目次

第1章 調査手法と範囲

• 調査手法
• 市場の範囲

第2章 主な動向と発展

第3章 エグゼクティブサマリー

• タイプ別市場内訳
• アプリケーション別市場内訳
• 流通チャネル別市場内訳
• 地域別市場内訳

第4章 市場力学

• 市場影響要因
  • 促進要因
  • 抑制要因
  • ビジネスチャンス
• 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 特許分析
• 規制分析

第6章 COVID-19の分析

• COVID-19の市場に関する分析
  • COVID-19以前の市場シナリオ
  • COVID-19の現在の市場シナリオ
  • COVID-19の後、または将来のシナリオ
• COVID-19の中での価格ダイナミクス
• 需要-供給スペクトラム
• パンデミック時の市場に関連する政府の取り組み
• メーカーの戦略的取り組み

第7章 タイプ別

• 霊芝
• 冬虫夏草
• ヤマブシタケ
• ターキーテイル
• しいたけ
• チャーガ
• その他

第8章 用途別

• 飲食品
• 栄養補助食品
• パーソナルケア
• 医薬品

第9章 流通チャネル別

• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• オンライン販売
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米地域
• 欧州
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • その他の欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ地域

第11章 競合情勢

• 競合シナリオ
• 競合の戦略分析
• 市況/シェア分析
• M&A（合併・買収）分析

第12章 企業プロファイル

• Way of Will Inc.
  • 企業概要
  • タイプ別ポートフォリオと説明
  • 主なハイライト
  • 財務概要
• M2 Ingredients
• Nammex
• Mitoku Company
• Hokkaido Reishi Co. Ltd.
• Lianfeng（Suizhou）Food Co. Ltd.
• Monterey Mushrooms Inc.
• Rebbl
• Sotru
• Monaghan Group

第13章 DataM

Market Overview

The global functional mushroom market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 10.2% during the forecast period (2022-2029).

A mushroom is a vegetable with a fleshy fungus that contains nutrients such as vitamins, potassium, and selenium. Functional mushrooms are types of fungi that are heralded for health benefits beyond their nutritional compositions. The exact benefits depend on the species of mushrooms used, which are rich in antioxidants and nutritionally dense, with myriad health claims for each. Because of their medicinal and superfood properties, these mushrooms have been used for hundreds of years.

It is anticipated that the functional mushroom market will expand as more people worldwide become aware of the health benefits of eating mushrooms. The market expansion of functional mushrooms is anticipated to be driven by the rising trend of functional food consumption in both developed and developing economies. Furthermore, increased demand for functional mushrooms from various end-use sectors is likely to substantially impact the worldwide functional mushrooms market in the coming years.

Market Dynamics: Growing functional mushroom market with increased demand for functional food and nutraceuticals

There has been a considerable change in people's lifestyles and diet habits over the past two decades. Urbanization and consumerism forced this change, leading to a rapid rise in the consumption of functional food products and an increased incidence of lifestyle diseases. Thus, people are becoming aware of these problems. As a result, people are gradually moving toward functional foods and nutraceuticals that are promoted as being beneficial beyond basic nutrition. These products are purported to provide optimal nutrition and reduce the risk of disease occurrence. In the United States, functional foods are gaining popularity among health-conscious consumers.

During the forecast period, the demand for functional mushrooms is expected to increase significantly as these mushrooms are incorporated into various functional foods and nutraceuticals. For instance, on May 26, 2022, Grove Inc. (GRVI) launched its newest product line of mushroom extracts, Cure Mushrooms, to take advantage of the growing demand in the medicinal mushroom space. The Cure Mushrooms products are vegan and free of preservatives, chemicals, corn syrup, allergens, soy, dairy, wheat, salicylates, artificial ingredients, artificial sweeteners, flavors, or colors.

However, the high price of functional mushrooms compared to conventional mushrooms is predicted to restrain the growth of the global functional mushroom market during the forecast years.

Market Segmentation: The lions mane type segment had the most increased demand in the functional mushroom market

Lions mane is a type of mushroom with a high amount of nutritional content that can benefit human health in many ways, such as improving memory, concentration, recovery from sickness, and helping to serve as a rejuvenator. Lion's mane is considered one of the most powerful brain foods, as it can stimulate nerve growth factors (NGF), which are responsible for the brain's processing and transmission of information. Consumers are looking for different and multiple nutritional contents in their food, pushing the use of lion's mane across several categories of food products. Furthermore, lion's mane mushrooms contain potassium, beta-glucan polysaccharides, potassium, and zinc. It helps provide overall growth for human health. Companies promoted campaigns designed to engage consumers and raise awareness about the health benefits of mushrooms. Awareness of mushrooms' benefits for human health increases the demand for mushrooms. For instance, Nature Rise introduced Lion's Mane Mushroom Powder, an organic supplement, on December 20, 2022. This supplement can help to focus and memory of body processes.

Geographical Penetration: Asia Pacific is the dominating region during the forecast period

Asia Pacific dominated the functional mushroom market in 2021 and accounted for the maximum market share. It can be attributed to the tremendous popularity and substantial consumption of functional mushroom products in the region for centuries. In the Asian region, China is the largest producer of mushrooms globally. The country produces mushrooms and truffles to meet the large external and internal market demands. With the growing income levels of urban and rural Chinese consumers and the transformation of comprehensive health awareness and consumption concepts, consumers across the market are placing more importance on safety, nutrition, and healthy foods with certain medical benefits. The rapid development of the catering industry stimulates the growth of mushrooms in the respective market. Catering channels are one of the most crucial channels for mushroom marketing. With techniques for medicinal mushrooms and an increasing demand for exotic mushroom varieties, the market for functional mushrooms in the region is expected to witness significant growth in the coming years.

Furthermore, another key factor driving the regional market was the high demand for such mushrooms due to their potential as functional foods. There is also a high demand for functional mushrooms in the food and beverage industry of the Asia Pacific region, owing to an increase in the usage of these mushrooms in regular diets as a nutritious food option. For instance, on August 4, 2022, a Shanghai-based mycelium protein company launched its vegan shredded chicken in China in a national first. The new vegan chicken shreds made from biomass-fermented protein will be a first for China, which has seen an uptick in vegan protein offerings. Mycelium-the root structure of mushrooms-is used for meat, leather, and other sustainable applications.

North America is projected to register the fastest growth rate during the projected timeframe. It is attributed to a rise in the popularity of these mushrooms as superfoods. Functional mushrooms are becoming more popular in developed areas because they are a superior alternative to numerous other nutritious foods. Furthermore, increased consumer awareness about maintaining overall health and well-being will support the region's growth.

Competitive Landscape:

Major players invest heavily in R&D to focus on new product development while expanding their distribution network. Product innovation and business expansion are the primary business strategies companies in this sector use due to the market's rapid change. Expansion and product innovation have become the major players' most popular strategies for consistently meeting the rising demand for these products. Some of the key companies operating in the global functional mushroom market are Way of Will Inc., M2 Ingredients, Nammex, Mitoku Company, Hokkaido Reishi Co. Ltd., Lianfeng (Suizhou) Food Co. Ltd., Monterey Mushrooms Inc., Rebbl, Sotru and Monaghan Group. For instance, in June 2021, The Marley, in partnership with Silo Wellness Inc., a major psychedelic company in Toronto, launched a new psychedelic and functional mushroom consumer brand, Marley One. The initial product offering includes a variety of functional mushroom tinctures, including lion's mane, cordyceps, reishi, turkey tail, and Chaga, which provide benefits such as boosting immunity, supporting gut health, sleep enhancement, and cognitive function.

In February 2022, Optimi Health Corp. launched functional mushroom supplements targeting novel and functional psychedelic compounds for Canadian consumers in the health and wellness sector. The supplements have the highest quality and most fruitful mushroom formulations for mind and body optimization. The one-of-a-kind and original psychedelic and functional mushroom brand from Marley One, launched in June 2021 in collaboration with Silo Wellness, will contain remedies made from species like lion's mane, cordyceps, reishi, chaga, and turkey tail.

COVID-19 Impact: Positive impact on the global functional mushroom market

Increasing cases of COVID-19 have led governments in different countries to impose lockdowns in 2020 to contain the spread of the infection. It created a disturbance in the supply chain of the industry. Food manufacturing and processing plants were shut down for a brief period to safeguard the health of workers, which, in turn, affected production capacity. Because of the widespread presence of COVID-19, the functional mushroom market has been severely impacted by a lack of available workers and hampered production capacity. Furthermore, due to the closure of wholesale markets, producers had to rely on supermarkets and e-commerce traders to market mushroom products. Hence, the functional mushroom market is impacted positively.

Moreover, due to the global lockdown, the procurement of raw materials took time owing to restrictions on international trade activities. Delays in shipments due to restrictions on the movement of people also caused a shortage of raw materials, increasing their prices and eventually raising the cost of functional mushrooms. However, the demand for functional mushrooms increased during the pandemic due to their health benefits, such as their immunity-boosting properties, which positively impacted the global industry. According to the National Agriculture Statistics Service (NASS), the sales value for the 2019-2020 mushroom crop was $1.15 billion, up 3 percent from the previous season. The average reported price was $1.41 per pound, up 7 cents from the previous year. Brown mushrooms (Portabella and Crimini) saw increases in volume, price per pound, and value of sales from 2019 to 2020. Sales volume increased 2.6 percent from last season, the price per pound increased from $1.55 to $1.57, and sales value jumped 3.6 percent from last season.

The global functional mushroom market report would provide access to approximately 61 market data tables, 54 figures and 170 pages

Table of Contents

1. Scope and Methodology

• 1.1. Research Methodology
• 1.2. Scope of the Market

2. Key Trends and Developments

3. Executive Summary

• 3.1. Market Snippet by Type
• 3.2. Market Snippet by Application
• 3.3. Market Snippet by Distribution Channel
• 3.4. Market Snippet by Region

4. Market Dynamics

• 4.1. Market impacting factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
• 4.2. Impact analysis

5. Industry Analysis

• 5.1. Porter's five forces analysis
• 5.2. Supply Chain Analysis
• 5.3. Patent Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of Covid-19 on the Market
  • 6.1.1. Before COVID-19 Market Scenario
  • 6.1.2. Present COVID-19 Market Scenario
  • 6.1.3. After COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid Covid-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers Strategic Initiatives

7. By Type

• 7.1. Introduction
  • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type Segment
  • 7.1.2. Market attractiveness index, By Type Segment
• 7.2. Reishi*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 7.3. Cordyceps
• 7.4. Lions Mane
• 7.5. Turkey Tail
• 7.6. Shiitake
• 7.7. Chaga
• 7.8. Others

8. By Application

• 8.1. Introduction
  • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Application Segment
  • 8.1.2. Market attractiveness index, By Application Segment
• 8.2. Food and Beverage*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 8.3. Dietary Supplements
• 8.4. Personal Care
• 8.5. Pharmaceuticals

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
  • 9.1.2. Market attractiveness index, By Distribution Channel Segment
• 9.2. Supermarkets/Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 9.3. Convenience Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key region-specific dynamics
  • 10.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Application
  • 10.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. South America
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Application
  • 10.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 10.3.6.1. Brazil
    • 10.3.6.2. Argentina
    • 10.3.6.3. Rest of South America
• 10.4. Europe
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Application
  • 10.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 10.4.6.1. Germany
    • 10.4.6.2. U.K.
    • 10.4.6.3. France
    • 10.4.6.4. Spain
    • 10.4.6.5. Italy
    • 10.4.6.6. Rest of Europe
• 10.5. Asia Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Application
  • 10.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Application
  • 10.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive scenario
• 11.2. Competitor strategy analysis
• 11.3. Market positioning/share analysis
• 11.4. Mergers and acquisitions analysis

12. Company Profiles

• 12.1. Way of Will Inc.*
  • 12.1.1. Company Overview
  • 12.1.2. Type Portfolio and Description
  • 12.1.3. Key Highlights
  • 12.1.4. Financial Overview
• 12.2. M2 Ingredients
• 12.3. Nammex
• 12.4. Mitoku Company
• 12.5. Hokkaido Reishi Co. Ltd.
• 12.6. Lianfeng (Suizhou) Food Co. Ltd.
• 12.7. Monterey Mushrooms Inc.
• 12.8. Rebbl
• 12.9. Sotru
• 12.10. Monaghan Group

13. DataM

• 13.1. Appendix
• 13.2. About us and services
• 13.3. Contact us