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表紙：メスカルの世界市場：業界動向と予測（～2029年）
市場調査レポート
商品コード
1156728

メスカルの世界市場：業界動向と予測（～2029年）

Global Mezcal Market - Industry Trends and Forecast to 2029
出版日: | 発行: Data Bridge Market Research | ページ情報: 英文 679 Pages | 納期: お問合せ

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
メスカルの世界市場：業界動向と予測（～2029年）
出版日: 2022年10月01日
発行: Data Bridge Market Research
ページ情報: 英文 679 Pages
納期: お問合せ
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のメスカルの市場規模は、2022年～2029年の予測期間に24.7%相当のCAGRを記録すると予測されています。

既存の蒸留酒市場における富裕消費者の間で、楽しみの追求として新たなプレミアム製品を求める傾向の高まり、生産に関わる技術革新の増加などが、市場成長の主要な促進要因です。

当レポートでは、世界のメスカル市場について調査分析し、市場概要、セグメント別・地域別の市場分析、競合分析、企業プロファイルなど、体系的な情報を提供しています。

目次

第1章 イントロダクション

第2章 市場セグメンテーション

第3章 エグゼクティブサマリー

第4章 重要考察

  • マイクロブルワリーが選んだマーケティング戦略
    • カスタムパッケージの作成
    • ビジネス視点を提供
    • ソーシャルメディアの使用
    • 顧客ロイヤリティイニシアチブの設計
    • コミュニティへ参加
  • 動向シナリオ
    • プレミアム化
    • コストパフォーマンス
    • 健康と幸福
    • 消費者意識
    • 製品イノベーション
    • ローカル製品の可用性
    • その他
  • 購入決定に影響を与える要因
  • 主要な消費者人口統計ベース
  • 価格分析
  • 主要市場企業が採用するプロモーション活動
  • プライベートレーベルとブランドレーベル
  • 課税・関税

第5章 世界のメスカル市場のサプライチェーン

  • 原材料調達
  • 製造
  • マーケティングと流通
  • エンドユーザー
  • 物流コストシナリオ
  • 物流サービスプロバイダーの重要性

第6章 世界のメスカル市場：消費行動

  • 家族・友人からの推薦
  • 調査
  • 衝動的
  • 広告：
    • テレビ広告
    • オンライン広告
    • 店内広告

第7章 世界メスカル市場：規制

  • 米国
  • 欧州
  • オーストラリア

第8章 世界のメスカル市場：新製品の発売戦略

  • 概要
  • 製品の発売数
    • ラインナップ拡大
    • 新パッケージ
    • 再発売
    • 新処方品
  • 差別化製品の提供
  • 消費者の要求を満たす
  • パッケージデザイン
  • 価格分析
  • 製品の位置付け
  • 結論

第9章 輸出入貿易分析

  • スピリッツ飲料の輸出分析
  • スピリッツ飲料の輸入分析

第10章 世界のメスカル市場：消費者の可処分所得力学/支出力学

  • 概要
  • 社会的要因
  • 文化的要因
  • 心理的要因
  • 個人的要因
  • 経済的要因
  • 製品の特徴
  • 市場属性
  • 世界の消費者の可処分所得/支出力学
  • 結論

第11章 市場概要

  • 促進要因
    • メスカルの様々なフレーバーの可用性
    • スピリッツ生産の技術革新の高まり
    • 高度でスマートなパッケージングソリューションに向けた前向きな見通し
    • ビジネスを世界に拡大する企業のイニシアチブの増加
  • 抑制要因
    • 重い課税・関税
    • 厳しい規定・規則
  • 機会
    • 高級飲料の人気上昇
    • メスカル製品の顧客拡大
    • Eコマースでのメスカルの可用性向上
  • 課題
    • 健康的なノンアルコール飲料の人気の高まり
    • メスカルの高コスト

第12章 世界のメスカル市場：製品タイプ別

  • 概要
  • メスカル・エスパディン
    • 濃度別
    • ABVコンテンツ別
  • メスカル・ジョーベン
    • 濃度別
    • ABVコンテンツ別
    • 蒸留別
  • メスカル・レポサド
    • 濃度別
    • ABVコンテンツ別
    • 蒸留別
  • メスカル・アネホ
    • 濃度別
    • ABVコンテンツ別
    • 蒸留別
  • メスカル・アンサンブル
    • 濃度別
    • ABVコンテンツ別
  • メスカル・アロケノ
    • 濃度別
    • ABVコンテンツ別
  • メスカル・テペツタテ
    • 濃度別
    • ABVコンテンツ別
  • その他
    • 濃度別
    • ABVコンテンツ別

第13章 世界のメスカル市場：濃度別

  • 概要
  • 100%テキーラ
  • テキーラミックス

第14章 世界のメスカル市場：価格カテゴリー別

  • 概要
  • プレミアム価格
  • 通常価格
  • お買い得価格

第15章 世界のメスカル市場：ABVコンテンツ別

  • 概要
  • 40%以上
  • 40%未満

第16章 世界のメスカル市場：年齢層別

  • 概要
  • 25～44
  • 45～64
  • 18～24
  • 65歳以上

第17章 世界のメスカル市場：パッケージタイプ別

  • 概要
  • ボトル
  • 缶
  • その他

第18章 世界のメスカル市場：サイズ別

  • 概要
  • 751～1000ml
  • 501～750ml
  • 251～500ml
  • 1000ml超

第19章 世界のメスカル市場：フレーバータイプ別

  • 概要
  • フレーバー
    • シトラスフルーツ
    • フローラル
    • スモーク
    • グリーンペッパー
    • その他
  • プレーン/オリジナル

第20章 世界のメスカル市場：生産者タイプ別

  • 概要
  • マイクロブルワリー
  • 蒸留器
  • ブリューパブ
  • ローカルクラフトブルワリー
  • 契約醸造会社
  • 大規模ブルワリー
  • その他

第21章 世界のメスカル市場：製品カテゴリ別

  • 概要
  • ディスティラーズメスカル
  • 手作り/職人技のメスカル

第22章 世界のメスカル市場：エンドユーザー別

  • 概要
  • ホテルとバー
  • レストラン
    • レストラン：タイプ別
    • レストラン：サービスカテゴリ別
  • カフェ
    • 航空会社
    • ケータリング
    • 家庭
    • その他

第23章 世界のメスカル市場：流通チャネル別

  • 概要
  • オフライン取引
    • 実店舗を持たない小売業者
    • 店舗ベースの小売業者
  • オンライン取引
  • 企業ウェブサイト
  • Eコマース

第24章 世界のメスカル市場：地域別

  • 概要
  • 北米
    • 米国
    • メキシコ
    • カナダ
  • 欧州
    • 英国
    • フランス
    • ドイツ
    • スペイン
    • イタリア
    • ロシア
    • オランダ
    • スイス
    • トルコ
    • ベルギー
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • 韓国
    • インド
    • オーストラリア・ニュージーランド
    • シンガポール
    • タイ
    • マレーシア
    • インドネシア
    • フィリピン
    • その他アジア太平洋
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • 中東・アフリカ
    • 南アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • エジプト
    • イスラエル
    • その他中東・アフリカ

第25章 世界のメスカル市場：企業情勢

  • 企業シェア分析：世界
  • 企業シェア分析：北米
  • 企業シェア分析：欧州
  • 企業シェア分析：アジア太平洋

第26章 SWOT分析

第27章 企業プロファイル

  • PERNOD RICARD
  • DIAGEO
  • WILLIAM GRANT & SONS
  • BACARDI
  • DAVIDE CAMPARI-MILANO N.V.
  • BROWN-FORMAN
  • BOZAL MEZCAL
  • CRAFT DISTILLERS
  • DOS HOMBRES LLC.
  • DEL MAGUEY SINGLE VILLAGE MEZCAL
  • DESTILERIA TLACOLULA
  • EL SILENCIO HOLDINGS, INC.
  • FAMILIA CAMARENA
  • ILEGAL MEZCAL
  • KING CAMPERO
  • MADRE MEZCAL
  • MEZCAL SOMBRA
  • PENSADOR MEZCAL
  • SAUZA TEQUILA IMPORT COMPANY
  • TEQUILA & MEZCAL PRIVATE BRANDS S.A. DE C.V.
  • WAHAKA MEZCAL

第28章 アンケート

第29章 関連レポート

図表

LIST OF FIGURES

  • FIGURE 1 GLOBAL MEZCAL MARKET: SEGMENTATION 91
  • FIGURE 2 GLOBAL MEZCAL MARKET: DATA TRIANGULATION 94
  • FIGURE 3 GLOBAL MEZCAL MARKET: DROC ANALYSIS 95
  • FIGURE 4 GLOBAL MEZCAL MARKET: GLOBAL VS REGIONAL MARKET ANALYSIS 96
  • FIGURE 5 GLOBAL MEZCAL MARKET: COMPANY RESEARCH ANALYSIS 96
  • FIGURE 6 GLOBAL MEZCAL MARKET: INTERVIEW DEMOGRAPHICS 98
  • FIGURE 7 GLOBAL MEZCAL MARKET: DBMR MARKET POSITION GRID 99
  • FIGURE 8 GLOBAL MEZCAL MARKET: MARKET APPLICATION COVERAGE GRID 100
  • FIGURE 9 GLOBAL MEZCAL MARKET: VENDOR SHARE ANALYSIS 101
  • FIGURE 10 GLOBAL MEZCAL MARKET: SEGMENTATION 105
  • FIGURE 11 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS GLOBALLY AND INCREASING CONSUMER DEMAND FOR MEZCAL IS EXPECTED TO DRIVE THE GLOBAL MEZCAL MARKET IN THE FORECAST PERIOD OF 2022 TO 2029 106
  • FIGURE 12 MEZCAL ESPADIN SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE GLOBAL MEZCAL MARKET IN 2022 & 2029 106
  • FIGURE 13 NORTH AMERICA IS EXPECTED TO DOMINATE THE GLOBAL MEZCAL MARKET, AND IS EXPECTED TO GROW WITH THE HIGHEST CAGR IN THE FORECAST PERIOD OF 2022 TO 2029 107
  • FIGURE 14 NORTH AMERICA IS THE FASTEST-GROWING MARKET FOR MEZCAL PRODUCERS IN THE FORECAST PERIOD OF 2022 TO 2029 108
  • FIGURE 15 GLOBAL MEZCAL MARKET: EXPORT ANALYSIS OF SPIRIT DRINKS USD 131
  • FIGURE 16 GLOBAL MEZCAL MARKET: IMPORT ANALYSIS OF SPIRIT DRINKS USD 132
  • FIGURE 17 GLOBAL MEZCAL MARKET: FACTORS AFFECTING DISPOSABLE INCOME OR SPEND DYNAMICS OF THE CONSUMERS 133
  • FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE GLOBAL MEZCAL MARKET 137
  • FIGURE 19 GLOBAL MEZCAL MARKET: BY PRODUCT TYPE, 2021 145
  • FIGURE 20 GLOBAL MEZCAL MARKET: BY PRODUCT TYPE, 2022-2029 (USD MILLION) 146
  • FIGURE 21 GLOBAL MEZCAL MARKET: BY PRODUCT TYPE, CAGR (2022-2029) 146
  • FIGURE 22 GLOBAL MEZCAL MARKET: BY PRODUCT TYPE, LIFELINE CURVE 147
  • FIGURE 23 GLOBAL MEZCAL MARKET: BY CONCENTRATION, 2021 164
  • FIGURE 24 GLOBAL MEZCAL MARKET: BY CONCENTRATION, 2022-2029 (USD MILLION) 165
  • FIGURE 25 GLOBAL MEZCAL MARKET: BY CONCENTRATION, CAGR (2022-2029) 165
  • FIGURE 26 GLOBAL MEZCAL MARKET: BY CONCENTRATION, LIFELINE CURVE 166
  • FIGURE 27 GLOBAL MEZCAL MARKET: BY PRICE CATEGORY, 2021 169
  • FIGURE 28 GLOBAL MEZCAL MARKET: BY PRICE CATEGORY, 2022-2029 (USD MILLION) 170
  • FIGURE 29 GLOBAL MEZCAL MARKET: BY PRICE CATEGORY, CAGR (2022-2029) 170
  • FIGURE 30 GLOBAL MEZCAL MARKET: BY PRICE CATEGORY, LIFELINE CURVE 171
  • FIGURE 31 GLOBAL MEZCAL MARKET: BY ABV CONTENT, 2021 175
  • FIGURE 32 GLOBAL MEZCAL MARKET: BY ABV CONTENT, 2020-2029 (USD MILLION) 176
  • FIGURE 33 GLOBAL MEZCAL MARKET: BY ABV CONTENT, CAGR (2022-2029) 176
  • FIGURE 34 GLOBAL MEZCAL MARKET: BY ABV CONTENT, LIFELINE CURVE 177
  • FIGURE 35 GLOBAL MEZCAL MARKET: BY YEAR, 2021 180
  • FIGURE 36 GLOBAL MEZCAL MARKET: BY YEAR, 2020-2029 (USD MILLION) 181
  • FIGURE 37 GLOBAL MEZCAL MARKET: BY YEAR, CAGR (2022-2029) 181
  • FIGURE 38 GLOBAL MEZCAL MARKET: BY YEAR, LIFELINE CURVE 182
  • FIGURE 39 GLOBAL MEZCAL MARKET: BY PACKAGING TYPE, 2021 186
  • FIGURE 40 GLOBAL MEZCAL MARKET: BY PACKAGING TYPE, 2022-2029 (USD MILLION) 187
  • FIGURE 41 GLOBAL MEZCAL MARKET: BY PACKAGING TYPE, CAGR (2022-2029) 187
  • FIGURE 42 GLOBAL MEZCAL MARKET: BY PACKAGING TYPE, LIFELINE CURVE 188
  • FIGURE 43 GLOBAL MEZCAL MARKET: BY SIZE, 2021 192
  • FIGURE 44 GLOBAL MEZCAL MARKET: BY SIZE, 2020-2029 (USD MILLION) 193
  • FIGURE 45 GLOBAL MEZCAL MARKET: BY SIZE, CAGR (2022-2029) 193
  • FIGURE 46 GLOBAL MEZCAL MARKET: BY SIZE, LIFELINE CURVE 194
  • FIGURE 47 GLOBAL MEZCAL MARKET: BY FLAVOR TYPE, 2021 199
  • FIGURE 48 GLOBAL MEZCAL MARKET: BY FLAVOR TYPE, 2022-2029 (USD MILLION) 200
  • FIGURE 49 GLOBAL MEZCAL MARKET: BY FLAVOR TYPE, CAGR (2022-2029) 200
  • FIGURE 50 GLOBAL MEZCAL MARKET: BY FLAVOR TYPE, LIFELINE CURVE 201
  • FIGURE 51 GLOBAL MEZCAL MARKET: BY PRODUCER TYPE, 2021 206
  • FIGURE 52 GLOBAL MEZCAL MARKET: BY PRODUCER TYPE, 2020-2029 (USD MILLION) 207
  • FIGURE 53 GLOBAL MEZCAL MARKET: BY PRODUCER TYPE, CAGR (2022-2029) 207
  • FIGURE 54 GLOBAL MEZCAL MARKET: BY PRODUCER TYPE, LIFELINE CURVE 208
  • FIGURE 55 GLOBAL MEZCAL MARKET: BY PRODUCT CATEGORY, 2021 214
  • FIGURE 56 GLOBAL MEZCAL MARKET: BY PRODUCT CATEGORY, 2022-2029 (USD MILLION) 215
  • FIGURE 57 GLOBAL MEZCAL MARKET: BY COMPONENT, CAGR (2022-2029) 215
  • FIGURE 58 GLOBAL MEZCAL MARKET: BY COMPONENT, LIFELINE CURVE 216
  • FIGURE 59 GLOBAL MEZCAL MARKET: BY END USE, 2021 220
  • FIGURE 60 GLOBAL MEZCAL MARKET: BY END USE, 2022-2029 (USD MILLION) 221
  • FIGURE 61 GLOBAL MEZCAL MARKET: BY END USE, CAGR (2022-2029) 221
  • FIGURE 62 GLOBAL MEZCAL MARKET: BY END USE, LIFELINE CURVE 222
  • FIGURE 63 GLOBAL MEZCAL MARKET: BY DISTRIBUTION CHANNEL, 2021 229
  • FIGURE 64 GLOBAL MEZCAL MARKET: BY DISTRIBUTION CHANNEL, 2022-2029 (USD MILLION) 230
  • FIGURE 65 GLOBAL MEZCAL MARKET: BY DISTRIBUTION CHANNEL, CAGR (2022-2029) 230
  • FIGURE 66 GLOBAL MEZCAL MARKET: BY DISTRIBUTION CHANNEL, LIFELINE CURVE 231
  • FIGURE 67 GLOBAL MEZCAL MARKET: SNAPSHOT (2021) 238
  • FIGURE 68 GLOBAL MEZCAL MARKET: BY REGION (2021) 240
  • FIGURE 69 GLOBAL MEZCAL MARKET: BY REGION (2022 & 2029) 240
  • FIGURE 70 GLOBAL MEZCAL MARKET: BY REGION (2021 & 2029) 241
  • FIGURE 71 GLOBAL MEZCAL MARKET: BY PRODUCT TYPE (2022-2029) 241
  • FIGURE 72 NORTH AMERICA MEZCAL MARKET: SNAPSHOT (2021) 244
  • FIGURE 73 NORTH AMERICA MEZCAL MARKET: BY COUNTRY (2021) 246
  • FIGURE 74 NORTH AMERICA MEZCAL MARKET: BY COUNTRY (2022 & 2029) 246
  • FIGURE 75 NORTH AMERICA MEZCAL MARKET: BY COUNTRY (2021 & 2029) 247
  • FIGURE 76 NORTH AMERICA MEZCAL MARKET: BY PRODUCT TYPE (2022-2029) 247
  • FIGURE 77 EUROPE MEZCAL MARKET: SNAPSHOT (2021) 291
  • FIGURE 78 EUROPE MEZCAL MARKET: BY COUNTRY (2021) 293
  • FIGURE 79 EUROPE MEZCAL MARKET: BY COUNTRY (2022 & 2029) 293
  • FIGURE 80 EUROPE MEZCAL MARKET: BY COUNTRY (2021 & 2029) 294
  • FIGURE 81 EUROPE MEZCAL MARKET: BY PRODUCT TYPE (2022-2029) 294
  • FIGURE 82 ASIA-PACIFIC MEZCAL MARKET: SNAPSHOT (2021) 418
  • FIGURE 83 ASIA-PACIFIC MEZCAL MARKET: BY COUNTRY (2021) 420
  • FIGURE 84 ASIA-PACIFIC MEZCAL MARKET: BY COUNTRY (2022 & 2029) 420
  • FIGURE 85 ASIA-PACIFIC MEZCAL MARKET: BY COUNTRY (2021 & 2029) 421
  • FIGURE 86 ASIA-PACIFIC MEZCAL MARKET: BY PRODUCT TYPE (2022-2029) 421
  • FIGURE 87 SOUTH AMERICA MEZCAL MARKET: SNAPSHOT (2021) 546
  • FIGURE 88 SOUTH AMERICA MEZCAL MARKET: BY COUNTRY (2021) 548
  • FIGURE 89 SOUTH AMERICA MEZCAL MARKET: BY COUNTRY (2022 & 2029) 548
  • FIGURE 90 SOUTH AMERICA MEZCAL MARKET: BY COUNTRY (2021 & 2029) 549
  • FIGURE 91 SOUTH AMERICA MEZCAL MARKET: BY PRODUCT TYPE (2022-2029) 549
  • FIGURE 92 MIDDLE EAST AND AFRICA MEZCAL MARKET: SNAPSHOT (2021) 580
  • FIGURE 93 MIDDLE EAST AND AFRICA MEZCAL MARKET: BY COUNTRY (2021) 582
  • FIGURE 94 MIDDLE EAST AND AFRICA MEZCAL MARKET: BY COUNTRY (2022 & 2029) 582
  • FIGURE 95 MIDDLE EAST AND AFRICA MEZCAL MARKET: BY COUNTRY (2021 & 2029) 583
  • FIGURE 96 MIDDLE EAST AND AFRICA MEZCAL MARKET: BY PRODUCT TYPE (2022-2029) 583
  • FIGURE 97 GLOBAL MEZCAL MARKET: COMPANY SHARE 2021 (%) 641
  • FIGURE 98 NORTH AMERICA MEZCAL MARKET: COMPANY SHARE 2021 (%) 642
  • FIGURE 99 EUROPE MEZCAL MARKET: COMPANY SHARE 2021 (%) 643
  • FIGURE 100 ASIA-PACIFIC MEZCAL MARKET: COMPANY SHARE 2021 (%) 644
目次

The global mezcal market is projected to register a substantial CAGR of 24.7% in the forecast period of 2022 to 2029. The new market report contains data for the historic year 2020, the base year of calculation is 2021, and the forecast period is 2022 to 2029.

Market Segmentation:

Global Mezcal Market, By Product Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, Mezcal Espadin, Mezcal Tepztate, Mezcal Arroqueno, Mezcal Ensamble and Others), Concentrate (100% Tequila and Mix Tequila), Price Category (Premium, Standard and Economy), ABV Content (40% And Above, and Less than 40%), Year(18-24 Years, 25-44 Years, 45-64 Years and 65+ Years), Packaging Type (Bottle, Cans and Others), Size (251-500 ml, 501-750 ml, 751-1000 ml and more than 100 ml), Flavour Type (Plain/Original and Flavoured), Producer Type (Microbrewery, Distillers, Brewpub, Contract Brewing Company, Regional Craft Brewery, Large brewery and Others), Product Category (Distillers Mezcal and Handicrafted Mezcal/Artisanal Mezcal), End User (Restaurants, Hotels and Bars, Cafe, Catering, Airlines, Household and Others), Distribution Channel (Offline Trade and Online Trade), Country (U.S., Canada, Mexico, Germany, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2029.

Some of the major factors contributing to the growth of the global mezcal market are:

Rise in trend amongst affluent consumers in established spirit markets to search for interesting and new premium products

Increase in technological innovation for production

Market Players:

Some of the major players operating in the global mezcal market are:

Davide Campari-Milano N.V.

BACARDI

Craft Distillers

MADRE MEZCAL

Familia Camarena

Brown-Forman

Diageo

Pernod Ricard

WILLIAM GRANT & SONS LTD

King Campero

Tequila & Mezcal Private Brands S.A. de C.V.

Destileria Tlacolula

El Silencio Holdings, INC.

Sauza Tequila Import Company

Dos Hombres LLC.

Del Maguey

Wahaka Mezcal

BOZAL MEZCAL

Mezcal Sombra

Pensador Mezcal

Ilegal Mezcal

TABLE OF CONTENTS

1 INTRODUCTION 84

  • 1.1 OBJECTIVES OF THE STUDY 84
  • 1.2 MARKET DEFINITION 84
  • 1.3 OVERVIEW OF THE GLOBAL MEZCAL MARKET 84
  • 1.4 LIMITATIONS 86
  • 1.5 MARKETS COVERED 86

2 MARKET SEGMENTATION 91

  • 2.1 MARKETS COVERED 91
  • 2.2 GEOGRAPHICAL SCOPE 92
  • 2.3 YEARS CONSIDERED FOR THE STUDY 93
  • 2.4 CURRENCY AND PRICING 93
  • 2.5 DBMR TRIPOD DATA VALIDATION MODEL 94
  • 2.6 MULTIVARIATE MODELLING 97
  • 2.7 TYPE LIFELINE CURVE 97
  • 2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 98
  • 2.9 DBMR MARKET POSITION GRID 99
  • 2.10 MARKET APPLICATION COVERAGE GRID 100
  • 2.11 VENDOR SHARE ANALYSIS 101
  • 2.12 SECONDARY SOURCES 102
  • 2.13 ASSUMPTIONS 102

3 EXECUTIVE SUMMARY 103

4 PREMIUM INSIGHTS 106

  • 4.1 MARKETING STRATEGY OPTED BY MICROBREWERIES 109
    • 4.1.1 CREATING CUSTOM PACKAGING 109
    • 4.1.2 PROVIDING BUSINESS PERSPECTIVES 109
    • 4.1.3 SOCIAL MEDIA USE 109
    • 4.1.4 DESIGNING CUSTOMER LOYALTY INITIATIVES 110
    • 4.1.5 GETTING INVOLVED WITH THE COMMUNITY 110
  • 4.2 KEY TRENDS SCENARIO 111
    • 4.2.1 PREMIUMISATION 111
    • 4.2.2 VALUE FOR MONEY 111
    • 4.2.3 HEALTH AND WELL BEING 111
    • 4.2.4 CONSUMER AWARENESS 111
    • 4.2.5 PRODUCT INNOVATION 111
    • 4.2.6 AVAILABILITY OF LOCAL PRODUCTS 111
    • 4.2.7 OTHERS 112
  • 4.3 FACTORS INFLUENCING PURCHASE DECISION 113
  • 4.4 KEY DEMOGRAPHIC CONSUMER BASE INCLUDE: 114
  • 4.5 PRICE ANALYSIS 115
  • 4.6 PROMOTIONAL ACTIVITIES ADOPTED BY KEY MARKET PLAYERS 116
  • 4.7 PRIVATE LABEL VS BRAND LABEL 117
  • 4.8 TAXATION AND DUTY LEVIES 118

5 SUPPLY CHAIN OF GLOBAL MEZCAL MARKET 120

  • 5.1 RAW MATERIAL PROCUREMENT 120
  • 5.2 MANUFACTURING 120
  • 5.3 MARKETING AND DISTRIBUTION 121
  • 5.4 END USERS 121
  • 5.5 LOGISTIC COST SCENARIO 121
  • 5.6 IMPORTANCE OF LOGISTIC SERVICE PROVIDER 121

6 GLOBAL MEZCAL MARKET: SHOPPING BEHAVIOUR 122

  • 6.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 122
  • 6.2 RESEARCH 122
  • 6.3 IMPULSIVE 122
  • 6.4 ADVERTISEMENT: 122
    • 6.4.1 TELEVISION ADVERTISEMENT 123
    • 6.4.2 ONLINE ADVERTISEMENT 123
    • 6.4.3 IN-STORE ADVERTISEMENT 123

7 GLOBAL MEZCAL MARKET: REGULATIONS 124

  • 7.1 REGULATION IN U.S 124
  • 7.2 REGULATION IN EUROPE 125
  • 7.3 REGULATION IN AUSTRALIA 127

8 GLOBAL MEZCAL MARKET, NEW PRODUCT LAUNCH STRATEGY 128

  • 8.1 OVERVIEW 128
  • 8.2 NUMBER OF PRODUCT LAUNCHES 128
    • 8.2.1 LINE EXTENSION 128
    • 8.2.2 NEW PACKAGING 128
    • 8.2.3 RE-LAUNCHED 128
    • 8.2.4 NEW FORMULATION 128
  • 8.3 DIFFERENTIAL PRODUCT OFFERING 129
  • 8.4 MEETING CONSUMER REQUIREMENT 129
  • 8.5 PACKAGE DESIGNING 129
  • 8.6 PRICING ANALYSIS 129
  • 8.7 PRODUCT POSITIONING 130
  • 8.8 CONCLUSION 130

9 EXPORT AND IMPORT TRADE ANALYSIS 131

  • 9.1 EXPORT ANALYSIS OF SPIRIT DRINKS 131
  • 9.2 IMPORT ANALYSIS OF SPIRIT DRINKS 132

10 GLOBAL MEZCAL MARKET, CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 133

  • 10.1 OVERVIEW 133
  • 10.2 SOCIAL FACTORS 134
  • 10.3 CULTURAL FACTORS 134
  • 10.4 PSYCHOLOGICAL FACTORS 134
  • 10.5 PERSONAL FACTORS 134
  • 10.6 ECONOMIC FACTORS 134
  • 10.7 PRODUCT TRAITS 134
  • 10.8 MARKET ATTRIBUTES 134
  • 10.9 GLOBAL CONSUMERS DISPOSABLE INCOME/SPEND DYNAMICS 135
  • 10.10 CONCLUSION 135

11 MARKET OVERVIEW 136

  • 11.1 DRIVERS 138
    • 11.1.1 AVAILABILITY OF A VARIETY OF FLAVORS IN MEZCAL 138
    • 11.1.2 RISING TECHNOLOGICAL INNOVATIONS FOR SPIRIT PRODUCTION 138
    • 11.1.3 POSITIVE OUTLOOK TOWARDS ADVANCED AND SMART PACKAGING SOLUTIONS 139
    • 11.1.4 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS GLOBALLY 139
  • 11.2 RESTRAINTS 140
    • 11.2.1 HEAVY TAXATION AND DUTIES 140
    • 11.2.2 STRINGENT RULES AND REGULATIONS 140
  • 11.3 OPPORTUNITIES 141
    • 11.3.1 GROWING POPULARITY OF PREMIUM AND LUXURY BEVERAGES 141
    • 11.3.2 INCREASING CUSTOMERS FOR MEZCAL PRODUCTS 141
    • 11.3.3 INCREASED AVAILABILITY OF MEZCAL ON E-COMMERCE PLATFORMS 142
  • 11.4 CHALLENGES 142
    • 11.4.1 RISING POPULARITY OF DRINKING HEALTHFUL, NON-ALCOHOLIC BEVERAGES 142
    • 11.4.2 HIGH COST OF MEZCAL 143

12 GLOBAL MEZCAL MARKET, BY PRODUCT TYPE 144

  • 12.1 OVERVIEW 145
  • 12.2 MEZCAL ESPADIN 149
    • 12.2.1 BY CONCENTRATION 149
      • 12.2.1.1 100% TEQUILA 149
      • 12.2.1.2 MIX TEQUILA 149
    • 12.2.2 BY ABV CONTENT 150
      • 12.2.2.1 40% AND ABOVE 150
      • 12.2.2.2 LESS THAN 40% 150
  • 12.3 MEZCAL JOVEN 151
    • 12.3.1 BY CONCENTRATION 151
      • 12.3.1.1 100% TEQUILA 151
      • 12.3.1.2 MIX TEQUILA 151
    • 12.3.2 BY ABV CONTENT 152
      • 12.3.2.1 40% AND ABOVE 152
      • 12.3.2.2 LESS THAN 40% 152
    • 12.3.3 BY DISTILLATION 152
      • 12.3.3.1 COPPER 152
      • 12.3.3.2 STEEL 152
  • 12.4 MEZCAL REPOSADO 153
    • 12.4.1 BY CONCENTRATION 153
      • 12.4.1.1 100% TEQUILA 153
      • 12.4.1.2 MIX TEQUILA 153
    • 12.4.2 BY ABV CONTENT 154
      • 12.4.2.1 40% AND ABOVE 154
      • 12.4.2.2 LESS THAN 40% 154
    • 12.4.3 BY DISTILLATION 154
      • 12.4.3.1 COPPER 154
      • 12.4.3.2 STEEL 154
  • 12.5 MEZCAL ANEJO 155
    • 12.5.1 BY CONCENTRATION 155
      • 12.5.1.1 100% TEQUILA 155
      • 12.5.1.2 MIX TEQUILA 155
    • 12.5.2 BY ABV CONTENT 156
      • 12.5.2.1 40% AND ABOVE 156
      • 12.5.2.2 LESS THAN 40% 156
    • 12.5.3 BY DISTILLATION 156
      • 12.5.3.1 COPPER 156
      • 12.5.3.2 STEEL 156
  • 12.6 MEZCAL ENSAMBLE 157
    • 12.6.1 BY CONCENTRATION 157
      • 12.6.1.1 100% TEQUILA 157
      • 12.6.1.2 MIX TEQUILA 157
    • 12.6.2 BY ABV CONTENT 158
      • 12.6.2.1 40% AND ABOVE 158
      • 12.6.2.2 LESS THAN 40% 158
  • 12.7 MEZCAL ARROQUENO 158
    • 12.7.1 BY CONCENTRATION 159
      • 12.7.1.1 100% TEQUILA 159
      • 12.7.1.2 MIX TEQUILA 159
    • 12.7.2 BY ABV CONTENT 159
      • 12.7.2.1 40% AND ABOVE 159
      • 12.7.2.2 LESS THAN 40% 159
  • 12.8 MEZCAL TEPEZTATE 160
    • 12.8.1 BY CONCENTRATION 160
      • 12.8.1.1 100% TEQUILA 160
      • 12.8.1.2 MIX TEQUILA 160
    • 12.8.2 BY ABV CONTENT 161
      • 12.8.2.1 40% AND ABOVE 161
      • 12.8.2.2 LESS THAN 40% 161
  • 12.9 OTHERS 161
    • 12.9.1 BY CONCENTRATION 162
      • 12.9.1.1 100% TEQUILA 162
      • 12.9.1.2 MIX TEQUILA 162
    • 12.9.2 BY ABV CONTENT 162
      • 12.9.2.1 40% AND ABOVE 162
      • 12.9.2.2 LESS THAN 40% 162

13 GLOBAL MEZCAL MARKET, BY CONCENTRATION 163

  • 13.1 OVERVIEW 164
  • 13.2 100% TEQUILA 167
  • 13.3 MIX TEQUILA 167

14 GLOBAL MEZCAL MARKET, BY PRICE CATEGORY 168

  • 14.1 OVERVIEW 169
  • 14.2 PREMIUM 172
  • 14.3 STANDARD 172
  • 14.4 ECONOMY 172

15 GLOBAL MEZCAL MARKET, BY ABV CONTENT 174

  • 15.1 OVERVIEW 175
  • 15.2 40% AND ABOVE 178
  • 15.3 LESS THAN 40% 178

16 GLOBAL MEZCAL MARKET, BY YEAR 179

  • 16.1 OVERVIEW 180
  • 16.2 25-44 183
  • 16.3 45-64 183
  • 16.4 18-24 183
  • 16.5 65+ 184

17 GLOBAL MEZCAL MARKET, BY PACKAGING TYPE 185

  • 17.1 OVERVIEW 186
  • 17.2 BOTTLE 189
  • 17.3 CANS 189
  • 17.4 OTHERS 189

18 GLOBAL MEZCAL MARKET, BY SIZE 191

  • 18.1 OVERVIEW 192
  • 18.2 751-1000 ML 195
  • 18.3 501-750 ML 196
  • 18.4 251-500 ML 196
  • 18.5 MORE THAN 1000 ML 197

19 GLOBAL MEZCAL MARKET, BY FLAVOR TYPE 198

  • 19.1 OVERVIEW 199
  • 19.2 FLAVORED 202
    • 19.2.1 CITRUS FRUITS 202
      • 19.2.1.1 ORANGE 203
      • 19.2.1.2 LEMON 203
      • 19.2.1.3 GRAPE FRUIT 203
      • 19.2.1.4 OTHERS 203
    • 19.2.2 FLORALS 203
    • 19.2.3 SMOKED 203
    • 19.2.4 GREEN PEPPER 203
    • 19.2.5 OTHERS 203
  • 19.3 PLAIN/ORIGINAL 204

20 GLOBAL MEZCAL MARKET, BY PRODUCER TYPE 205

  • 20.1 OVERVIEW 206
  • 20.2 MICROBREWERY 209
  • 20.3 DISTILLERS 210
  • 20.4 BREWPUB 210
  • 20.5 REGIONAL CRAFT BREWERY 211
  • 20.6 CONTRACT BREWING COMPANY 211
  • 20.7 LARGE BREWERY 212
  • 20.8 OTHERS 212

21 GLOBAL MEZCAL MARKET, BY PRODUCT CATEGORY 213

  • 21.1 OVERVIEW 214
  • 21.2 DISTILLERS MEZCAL 217
  • 21.3 HANDCRAFTED/ARTISANAL MEZCAL 218

22 GLOBAL MEZCAL MARKET, BY END USE 219

  • 22.1 OVERVIEW 220
  • 22.2 HOTELS AND BARS 223
  • 22.3 RESTAURANTS 224
    • 22.3.1 RESTAURANTS, BY TYPE 224
      • 22.3.1.1 CHAIN RESTAURANTS 224
      • 22.3.1.2 INDEPENDENT RESTAURANTS 224
    • 22.3.2 RESTAURANTS, BY SERVICE CATEGORY 225
      • 22.3.2.1 FULL SERVICE RESTAURANTS 225
      • 22.3.2.2 QUICK SERVICE RESTAURANTS 225
  • 22.4 CAFE 225
    • 22.4.1 AIRLINES 226
    • 22.4.2 CATERING 226
    • 22.4.3 HOUSEHOLD 227
    • 22.4.4 OTHERS 227

23 GLOBAL MEZCAL MARKET, BY DISTRIBUTION CHANNEL 228

  • 23.1 OVERVIEW 229
  • 23.2 OFFLINE TRADE 232
    • 23.2.1 NON-STORE BASED RETAILERS 233
      • 23.2.1.1 VENDING MACHINE 233
      • 23.2.1.2 OTHERS 233
    • 23.2.2 STORE BASED RETAILER 233
      • 23.2.2.1 HYPERMARKET/SUPERMARKET 234
      • 23.2.2.2 CONVENIENCE STORES 234
      • 23.2.2.3 SPECIALTY STORES 234
      • 23.2.2.4 GROCERY STORES 234
      • 23.2.2.5 OTHERS 234
  • 23.3 ONLINE TRADE 234
  • 23.4 COMPANY OWNED WEBSITE 235
  • 23.5 E-COMMERCE 235

24 GLOBAL MEZCAL MARKET, BY REGION 236

  • 24.1 OVERVIEW 237
  • 24.2 NORTH AMERICA 243
    • 24.2.1 U.S. 259
    • 24.2.2 MEXICO 269
    • 24.2.3 CANADA 279
  • 24.3 EUROPE 290
    • 24.3.1 U.K. 306
    • 24.3.2 FRANCE 316
    • 24.3.3 GERMANY 327
    • 24.3.4 SPAIN 338
    • 24.3.5 ITALY 349
    • 24.3.6 RUSSIA 360
    • 24.3.7 NETHERLANDS 371
    • 24.3.8 SWITZERLAND 382
    • 24.3.9 TURKEY 393
    • 24.3.10 BELGIUM 404
    • 24.3.11 REST OF EUROPE 415
  • 24.4 ASIA-PACIFIC 417
    • 24.4.1 CHINA 433
    • 24.4.2 JAPAN 444
    • 24.4.3 SOUTH KOREA 455
    • 24.4.4 INDIA 466
    • 24.4.5 AUSTRALIA & NEW ZEALAND 477
    • 24.4.6 SINGAPORE 489
    • 24.4.7 THAILAND 500
    • 24.4.8 MALAYSIA 511
    • 24.4.9 INDONESIA 522
    • 24.4.10 PHILIPPINES 533
    • 24.4.11 REST OF ASIA-PACIFIC 544
  • 24.5 SOUTH AMERICA 545
    • 24.5.1 BRAZIL 559
    • 24.5.2 ARGENTINA 569
    • 24.5.3 REST OF SOUTH AMERICA 578
  • 24.6 MIDDLE EAST AND AFRICA 579
    • 24.6.1 SOUTH AFRICA 594
    • 24.6.2 U.A.E 603
    • 24.6.3 SAUDI ARABIA 612
    • 24.6.4 EGYPT 621
    • 24.6.5 ISRAEL 630
    • 24.6.6 REST OF MIDDLE EAST AND AFRICA 639

25 GLOBAL MEZCAL MARKET: COMPANY LANDSCAPE 641

  • 25.1 COMPANY SHARE ANALYSIS: GLOBAL 641
  • 25.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 642
  • 25.3 COMPANY SHARE ANALYSIS: EUROPE 643
  • 25.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 644

26 SWOT ANALYSIS 645

27 COMPANY PROFILE 646

  • 27.1 PERNOD RICARD 646
    • 27.1.1 COMPANY SNAPSHOT 646
    • 27.1.2 REVENUE ANALYSIS 646
    • 27.1.3 COMPANY SHARE ANALYSIS 647
    • 27.1.4 PRODUCT PORTFOLIO 647
    • 27.1.5 RECENT DEVELOPMENT 647
  • 27.2 DIAGEO 648
    • 27.2.1 COMPANY SNAPSHOT 648
    • 27.2.2 REVENUE ANALYSIS 648
    • 27.2.3 COMPANY SHARE ANALYSIS 649
    • 27.2.4 PRODUCT PORTFOLIO 649
    • 27.2.5 RECENT DEVELOPMENTS 649
  • 27.3 WILLIAM GRANT & SONS 650
    • 27.3.1 COMPANY SNAPSHOT 650
    • 27.3.2 COMPANY SHARE ANALYSIS 650
    • 27.3.3 PRODUCT PORTFOLIO 651
    • 27.3.4 RECENT DEVELOPMENTS 651
  • 27.4 BACARDI 652
    • 27.4.1 COMPANY SNAPSHOT 652
    • 27.4.2 COMPANY SHARE ANALYSIS 652
    • 27.4.3 PRODUCT PORTFOLIO 653
    • 27.4.4 RECENT DEVELOPMENT 653
  • 27.5 DAVIDE CAMPARI-MILANO N.V. 654
    • 27.5.1 COMPANY SNAPSHOT 654
    • 27.5.2 REVENUE ANALYSIS 654
    • 27.5.3 COMPANY SHARE ANALYSIS 655
    • 27.5.4 PRODUCT PORTFOLIO 655
    • 27.5.5 RECENT DEVELOPMENT 655
  • 27.6 BROWN-FORMAN 656
    • 27.6.1 COMPANY SNAPSHOT 656
    • 27.6.2 REVENUE ANALYSIS 656
    • 27.6.3 PRODUCT PORTFOLIO 657
    • 27.6.4 RECENT DEVELOPMENT 657
  • 27.7 BOZAL MEZCAL 658
    • 27.7.1 COMPANY SNAPSHOT 658
    • 27.7.2 PRODUCT PORTFOLIO 658
    • 27.7.3 RECENT DEVELOPMENT 659
  • 27.8 CRAFT DISTILLERS 660
    • 27.8.1 COMPANY SNAPSHOT 660
    • 27.8.2 PRODUCT PORTFOLIO 660
    • 27.8.3 RECENT DEVELOPMENTS 660
  • 27.9 DOS HOMBRES LLC. 661
    • 27.9.1 COMPANY SNAPSHOT 661
    • 27.9.2 PRODUCT PORTFOLIO 661
    • 27.9.3 RECENT DEVELOPMENTS 661
  • 27.10 DEL MAGUEY SINGLE VILLAGE MEZCAL 662
    • 27.10.1 COMPANY SNAPSHOT 662
    • 27.10.2 PRODUCT PORTFOLIO 662
    • 27.10.3 RECENT DEVELOPMENTS 662
  • 27.11 DESTILERIA TLACOLULA 663
    • 27.11.1 COMPANY SNAPSHOT 663
    • 27.11.2 PRODUCT PORTFOLIO 663
    • 27.11.3 RECENT DEVELOPMENT 663
  • 27.12 EL SILENCIO HOLDINGS, INC. 664
    • 27.12.1 COMPANY SNAPSHOT 664
    • 27.12.2 PRODUCT PORTFOLIO 664
    • 27.12.3 RECENT DEVELOPMENTS 664
  • 27.13 FAMILIA CAMARENA 665
    • 27.13.1 COMPANY SNAPSHOT 665
    • 27.13.2 PRODUCT PORTFOLIO 665
    • 27.13.3 RECENT DEVELOPMENTS 665
  • 27.14 ILEGAL MEZCAL 666
    • 27.14.1 COMPANY SNAPSHOT 666
    • 27.14.2 PRODUCT PORTFOLIO 666
    • 27.14.3 RECENT DEVELOPMENTS 666
  • 27.15 KING CAMPERO 667
    • 27.15.1 COMPANY SNAPSHOT 667
    • 27.15.2 PRODUCT PORTFOLIO 667
    • 27.15.3 RECENT DEVELOPMENTS 667
  • 27.16 MADRE MEZCAL 668
    • 27.16.1 COMPANY SNAPSHOT 668
    • 27.16.2 PRODUCT PORTFOLIO 668
    • 27.16.3 RECENT DEVELOPMENTS 668
  • 27.17 MEZCAL SOMBRA 669
    • 27.17.1 COMPANY SNAPSHOT 669
    • 27.17.2 PRODUCT PORTFOLIO 669
    • 27.17.3 RECENT DEVELOPMENT 669
  • 27.18 PENSADOR MEZCAL 670
    • 27.18.1 COMPANY SNAPSHOT 670
    • 27.18.2 PRODUCT PORTFOLIO 670
    • 27.18.3 RECENT DEVELOPMENTS 670
  • 27.19 SAUZA TEQUILA IMPORT COMPANY 671
    • 27.19.1 COMPANY SNAPSHOT 671
    • 27.19.2 PRODUCT PORTFOLIO 671
    • 27.19.3 RECENT DEVELOPMENTS 671
  • 27.20 TEQUILA & MEZCAL PRIVATE BRANDS S.A. DE C.V. 672
    • 27.20.1 COMPANY SNAPSHOT 672
    • 27.20.2 PRODUCT PORTFOLIO 672
    • 27.20.3 RECENT DEVELOPMENTS 672
  • 27.21 WAHAKA MEZCAL 673
    • 27.21.1 COMPANY SNAPSHOT 673
    • 27.21.2 PRODUCT PORTFOLIO 673
    • 27.21.3 RECENT DEVELOPMENT 673

28 QUESTIONNAIRE 674

29 RELATED REPORTS 679