マットレス業界におけるeコマース

ハイライト

オンラインマットレス販売の市場規模は、2023年に150億米ドルの規模を示す見通しです。2021年のピーク時に比べ、売上は若干減少するものの、マットレス小売市場全体と比較すると減少幅は小さいです。

オンライン販売やオンライン購入は、ほとんどの国で2020年から2021年にかけて急成長したため、2023年は安定的に推移する見通しです。北米地域が依然としてマットレスのオンライン販売の最大市場であり、アジア太平洋がこれに続いています。アジアでは中国が市場を独占し、韓国はオンライン普及率がもっとも高く、インドはオンラインマットレス販売の急成長市場のひとつです。

主要企業

Amazon、bett1、Casper、Emma、IKEA、JD.com、Kurlon、Mattress Firm、Mlily、Nectar Sleep-Resident、Otto、Pepperfry、Purple、Simba、Saatva、Serta Simmons、Simba Sleep、Suning、Taobao、Tempur Sealy、Tmall、Tuft&Needle、Wayfair、Zinus

当レポートでは、マットレスのeコマースについて調査し、市場概要、ビジネスモデル、市場規模の推移・予測、主要地域別の詳細分析、競合情勢と主要企業のプロファイルなどをまとめています。

目次 (要約)

イントロダクション

エグゼクティブサマリー

第1章 マットレス市場におけるeコマース：世界のマットレス市場の概要

• 世界のマットレス市場の概要：世界および国別のマットレス消費数・マットレスの国際貿易
• マットレス市場におけるeコマース：国/地域別のマットレス販売とeコマースマットレス販売・eコマースマットレス販売のシェア
• eコマースビジネスのモデル

第2章 オンラインマットレスビジネスの特徴

• ビジネスの進化と組織
  • 配送オプション
  • サービスと返品戦略
  • ベッドインボックス
  • 業界サプライヤーの役割
  • フリーサイズのマットレスおよび関連寝具製品
  • 支払い方法

第3章 米国およびカナダのeコマースマットレス市場

• 小売およびeコマースの売上：概要・需要要因
• マットレスのeコマース販売：米国・カナダ
• 競合：調査対象企業における流通チャネル別のオンラインマットレス販売と、米国とカナダの大手小売業者によるオンラインマットレス販売
• eコマース小売業者 (ピュアeコマース業者、オンライン販売する小売業者)
• オンラインマットレス会社 (消費者直販)：大手オンラインマットレス会社の供給機能の比較と、掲載オンラインマットレス企業におけるツインマットレスの価格
• オンラインで販売するマットレスメーカー

第4章 欧州のeコマースマットレス市場：フランス、ドイツ、イタリア、スペイン、英国

• 小売およびeコマースの売上：概要・需要要因
• 欧州におけるマットレスのeコマース販売
• 競合：調査対象企業における流通チャネル別のオンラインマットレス販売と、欧州の大手小売業者によるオンラインマットレス販売
• eコマース小売業者 (ピュアeコマース業者、オンライン販売する小売業者)
• オンラインマットレス会社 (消費者直販) ：大手オンラインマットレス会社の供給機能の比較と、掲載オンラインマットレス企業におけるツインマットレスの価格
• オンラインで販売するマットレスメーカー

第5章 アジア太平洋地域のeコマースマットレス市場：中国、インド、韓国

• 小売およびeコマースの売上：概要・需要要因
• アジア太平洋地域におけるマットレスのeコマース販売
• eコマース小売業者 (ピュアeコマース業者、オンライン販売する小売業者)
• オンラインマットレス会社 (消費者直販)
• オンラインで販売するマットレスメーカー

第6章 付録：世界のeコマースマットレス市場に関するCSIL調査の結果

• 調査結果：世界のeコマースマットレス市場
  • eコマース活動
  • ロケーション
  • マットレス販売におけるeコマースの割合
  • マットレスの出荷数と種類
  • eコマースマットレス販売：販売チャネル別
  • eコマースマットレス販売の有望市場トップ5
  • eコマースマットレス販売サービスの提供
  • 返品されたマットレスの割合
  • オンライン売上と総売上の予変動

第7章 掲載企業

• オンラインマットレス販売の企業のリスト

CSIL's Report “E-commerce in the mattress industry” offers a detailed analysis of the online mattress market with a focus on three world areas (North America, Europe, and Asia Pacific), and the most up-to-date data and statistics of the sector.

The study analyses the largest retail mattress markets, estimating the current incidence of online mattress sales in key countries (the USA, Canada, China, India, South Korea, Germany, the UK, France, Italy, and Spain), the e-commerce mattress sales of the leading retailers (e-tailers, brick-and-mortar retailers, online mattress companies and mattress manufacturers) and providing company profiles highlighting their activity and performance in this sector.

Mattress sales and e-commerce mattress sales are provided for the time series 2020-2023* (*preliminary) by country/region.

E-COMMERCE BUSINESS MODELS. The report identifies the leading online retailers involved in mattress sales by business model:

• E-tailers (pure e-commerce companies)

• Brick and Click companies (dealers with physical stores and web-store)

• Non-furniture specialists' chains (large multichannel dealers selling furniture, homewares, accessories, home improvement, lighting fixtures, and electronics).

• Online mattress companies (direct-to-consumer and start-ups selling online via their own web platform or through e-tailers)

• Mattress manufacturers selling online via own website

FEATURES OF THE ONLINE MATTRESS BUSINESS AND ORGANIZATION: The most important peculiarities of the e-commerce business in the mattress industry, including services (delivery and logistic issues, payment methods, return strategies), product features (bed-in-a-box, one-size-fits-all mattresses) and the role of industry suppliers.

ECOMMERCE IN THE MATTRESS INDUSTRY. THE LARGEST MARKETS: The report focuses on three world areas, North America (the United States and Canada), Europe (the United Kingdom, Germany, France, Italy, and Spain), and Asia Pacific (China, South Korea, and India).

For each considered geographical area and country the report provides: Retail and e-commerce sales (sector overview of economic and e-commerce indicators enriching the analysis) and E-commerce mattress sales (mattress sales and e-commerce mattress sales by country) up to 2023.

COMPETITION AND PROFILES OF THE LEADING COMPANIES IN THE ONLINE MATTRESS MARKET: online mattress sales by distribution channels and by leading retailers in Europe, the US, Canada, and the Asia Pacific.

The study also profiles the leading retailers and manufacturers operating in the online mattress market, highlighting their e-commerce activity and financial performance.

For online mattress companies, the report describes the most important supply features (number of trial nights, years of warranty, price of a twin mattress, in-home-delivery, and setup) and distribution strategy (presence of physical stores) and profiles of leading online mattress companies by country.

As regards mattress manufacturers selling online, leading players for each considered country are provided, together with information about their online activity.

SURVEY RESULTS: GLOBAL E-COMMERCE MATTRESS MARKET

The Report “E-commerce in the mattress industry” was also carried out through direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey carried on by CSIL in August-September 2023, addressed to global retailers and manufacturers involved in the mattress industry.

Topics:

• E-commerce activity and Location
• Incidence of e-commerce sales on mattress sales
• Delivery and type of mattresses
• E-commerce mattress sales by sales channels
• The top promising markets for e-commerce mattress sales
• The most important services offered for e-commerce mattress sales
• Share of mattresses returned back
• Expected sales variation in 2023 over 2022 for online and total sales

SELECTED COMPANIES

Amazon, bett1, Casper, Emma, IKEA, JD.com, Kurlon, Mattress Firm, Mlily, Nectar Sleep-Resident, Otto, Pepperfry, Purple, Simba, Saatva, Serta Simmons, Simba Sleep, Suning, Taobao, Tempur Sealy, Tmall, Tuft&Needle, Wayfair, Zinus.

Highlights:

The online mattress market is expected to reach $15 billion in 2023. This marks a slight decrease in online mattress sales compared to the peak year in 2021, although the decline is less pronounced than what has been observed in the overall mattress retail market.

After hypergrowth in online sales and the propensity to buy online in 2020 and 2021, in most countries, a stabilisation of e-commerce incidences is expected to occur in 2023. North America remains the largest market for mattresses sold online, followed by Asia Pacific. In Asia, China dominates the market, while South Korea has one of the highest online penetration shares and India is one of the fastest growing markets for online mattresses. Europe ranks third, with the United Kingdom and Germany being the largest markets in the region.

TABLE OF CONTENTS(ABSTRACT)

INTRODUCTION: Data gathering, terminology, processing methodology and sample of companies

EXECUTIVE SUMMARY: E-commerce in the mattress industry performances and market peculiarities, companies insights for the first half of 2023

1. E-COMMERCE IN THE MATTRESS MARKET: An overview of the world mattress market

• 1.1. An overview of the world mattress market: mattress consumption and consumption by country. International trade of mattresses
• 1.2. E-commerce in the mattress market: Mattress sales and e-commerce mattress sales by country/region; Share of e-commerce mattress sales

• 1.3. Models of e-commerce business
  • E-tailers (pure e-commerce retailers)
  • Brick-and-Click companies (dealers with physical stores and webstore)
  • Non-furniture specialist chains
  • Online mattress companies (direct-to-consumer)
  • Mattress manufactures selling online via their own website

2. FEATURES OF THE ONLINE MATTRESS BUSINESS

• 2.1. The business evolution and organisation
  c
  • Delivery options
  • Services and return strategies
  • Bed-in-a-box
  • The role of industry suppliers
  • One-size-fits-all mattresses and related bedding products
  • Payment methods

3. E-COMMERCE MATTRESS MARKET IN THE UNITED STATES AND CANADA

• 3.1. Retail and e-commerce sales: overview and demand drivers
  • United States. E-commerce as a percentage of total retail sales
  • United States and Canada: Macroeconomic and e-commerce indicators

• 3.2. E-commerce mattress sales in the USA and Canada
• 3.3. Competition: online mattress sales by distribution channel in a sample of companies and online mattress sales by leading retailers in the USA and Canada
• 3.4. E-commerce retailers (pure e-tailers, retailers selling online)
• 3.5. Online mattress companies (direct-to-consumer): Supply features comparison of the Leading online mattress companies and Price for a twin mattress in a sample of online mattress companies
• 3.6. Mattress manufacturers selling online

4. E-COMMERCE MATTRESS MARKET IN EUROPE: France, Germany, Italy, Spain and the UK

• 4.1. Retail and e-commerce sales: overview and demand drivers
  • Europe. Economic and E-commerce Indicators
  • France, Germany, Italy, Spain and the United Kingdom: e-commerce indicators

• 4.2. E-commerce mattress sales in Europe
  • Mattress sales and e-commerce mattress sales in France, Germany, Italy, Spain and the United Kingdom

• 4.3. Competition: online mattress sales by distribution channel in a sample of companies and online mattress sales by leading retailers in Europe
• 4.4. E-commerce retailers (pure e-tailers, retailers selling online)
• 4.5. Online mattress companies (direct-to-consumer): Supply features comparison of the Leading online mattress companies and Price for a twin mattress in a sample of online mattress companies
• 4.6. Mattress manufacturers selling online

5. E-COMMERCE MATTRESS MARKET IN ASIA PACIFIC: China, India and South Korea

• 5.1. Retail and e-commerce sales: overview and demand drivers
  • Asia Pacific: China, India and South Korea. Economic and E-commerce Indicators

• 5.2. E-commerce mattress sales in Asia Pacific
  • Mattress sales and e-commerce mattress sales in China, India, South Korea

• 5.3. E-commerce retailers (pure e-tailers, retailers selling online)
  • E-commerce retailers selling mattresses in Asia Pacific: China, India, South Korea

• 5.4. Online mattress companies (direct-to-consumer)
• 5.5. Mattress manufacturers selling online

6. ANNEX: Results of the CSIL survey on the Global e-commerce mattress market

• 6.1. Survey results: Global e-commerce mattress market
  • E-commerce activity
  • Location
  • Incidence of e-commerce sales on mattress sales
  • Shipments and types of mattresses
  • E-commerce mattress sales by sales channels
  • Top 5 promising markets for e-commerce mattress sales
  • Services offered for e-commerce mattress sales
  • Share of mattresses returned back
  • Expected sales variation in 2023 over 2022 for online and total sales

7. MENTIONED COMPANIES

• List of mentioned companies selling mattresses online: country, retailing format, activity, website