ベビー用紙おむつ市場：製品タイプ別、スタイル別、流通チャネル別、地域別

世界のベビー用紙おむつ市場は、2025年には734億2,000万米ドルと推定され、2032年には1,026億9,000万米ドルに達すると予測され、2025年から2032年にかけてCAGR4.9%で成長すると予測されます。

図.ベビー用紙おむつ市場シェア（%）2025年地域別

ベビー用紙おむつ市場は、新興国市場における出生率の上昇と両親の可処分所得の増加を背景に、過去10年間で大幅な成長を遂げてきました。紙おむつは、親が乳児の排泄物を衛生的に処理し、新生児の感染リスクを低減するのに役立ちます。主なメーカーは研究開発に多額の投資を行い、紙おむつ製造に斬新な技術や素材を導入しています。薄手の超吸収性コアが従来の厚手の生地に取って代わり、赤ちゃんの快適性を高めています。おむつのデザインも、乳幼児に視覚的刺激を与えるため、かわいいグラフィックやキャラクターを取り入れたものに進化しています。女性の労働参加率の上昇が、便利な使い捨ておむつのソリューションの需要を押し上げています。継続的な都市化と中間層の増加により、ベビー用紙おむつ市場は世界的にさらなる拡大が見込まれています。

市場力学：

ベビー用紙おむつ市場は、出生率の増加、特に新興国市場における両親の可処分所得水準の上昇、女性の労働参加の拡大が紙おむつをより便利にしているなどの要因によって牽引されています。しかし、最新の高吸水性紙おむつは製造コストが高いことが課題となっています。好機は、健康志向の消費者向けに植物由来またはオーガニックの紙おむつを導入し、環境に優しい包装と製造工程に注力して環境フットプリントを最小限に抑えることにあります。主なプレーヤーはまた、インドやアフリカのような新興経済諸国を有望な将来市場と見ています。

本調査の主な特徴

• 本レポートでは、世界のベビー用紙おむつ市場を詳細に分析し、2024年を基準年とした予測期間（2025-2032年）の市場規模および複合年間成長率（CAGR%）を掲載しています。
• また、さまざまなセグメントにわたる潜在的な収益成長機会を明らかにし、この市場の魅力的な投資提案マトリクスについて解説しています。
• また、市場促進要因、抑制要因、機会、新製品の発売や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。
• 企業ハイライト、製品ポートフォリオ、主要なハイライト、財務実績、戦略などのパラメータに基づいて、世界のベビー用紙おむつ市場の主要企業をプロファイルしています。
• このレポートからの洞察は、マーケティング担当者や企業の経営陣が、将来の製品の発売、タイプのアップグレード、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことを可能にするでしょう。
• 世界のベビー用紙おむつ市場レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この業界の様々な利害関係者に対応しています。
• 利害関係者は、世界のベビー用紙おむつ市場を分析する際に使用される様々な戦略マトリックスを通じて、意思決定を容易にすることができます。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場の展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map（COM）

第3章 市場力学、規制、動向分析

• 市場力学
  • 促進要因
  • 抑制要因
• PEST分析
• PORTERのファイブフォース分析
• 市場機会
• 規制シナリオ
• 主な発展
• 業界動向

第4章 世界のベビー用紙おむつ市場- コロナウイルス（COVID-19）パンデミックの影響

• 世界のベビー用紙おむつ市場に影響を与える要因-COVID-19
• 影響分析

第5章 世界のベビー用紙おむつ市場、製品タイプ別、2020年～2032年

• 布おむつ
• 使い捨て

第6章 世界のベビー用紙おむつ市場、スタイル別、2020年～2032年

• テープスタイル
• パンツスタイル

第7章 世界のベビー用紙おむつ市場、流通チャネル別、2020年～2032年

• オンライン
• オフライン

第8章 世界のベビー用紙おむつ市場、地域別、2020年～2032年

• 北米
• ラテンアメリカ
• 欧州
• アジア太平洋
• 中東・アフリカ

第9章 競合情勢

• ヒートマップ分析
• 市場シェア分析（3x3マトリックス）
• 企業プロファイル
  • Kimberley-Clark Corporation
  • Procter and Gamble
  • Unicharm Corporation
  • Domtar Corporation
  • Kao Corporation
  • Ontex Group
  • Johnson &Johnson Services Inc.
  • Nobel Hygiene
  • Fujian Shuangheng Group Co. Ltd.
  • Bumkins
  • The Honest Company, Inc.
  • Essity AB
  • Uniclan
  • Swara Baby Product Types Pvt. Ltd.
  • Realcare Hygienic Product Types Private Limited
  • MD Hygiene Private Limited.
  • Himalaya Wellness
  • Smilepad Hygiene India Private Limited
  • First Quality Enterprises
  • Hengan International

第10章 アナリストの推奨事項

• 運命の輪
• アナリストの見解
• 一貫した機会マップ

第11章 セクション

• 参考文献
• 調査手法

Global Baby Diapers Market is estimated to be valued at USD 73.42 Bn in 2025 and is expected to reach USD 102.69 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.9% from 2025 to 2032.

Figure. Baby Diapers Market Share (%), By Region 2025

The baby diapers market has seen substantial growth over the past decade driven by increasing birth rates across developing nations and growing disposable income of parents. Diapers help parents hygienically handle infant waste and reduce risks of infections for newborn babies. Key manufacturers are investing heavily in research & development to introduce novel technologies and materials in diaper production. Thin, ultra-absorbent cores are replacing traditional thicker fabrics to add more comfort for babies. Diaper designs are also evolving to include cute graphics and characters for visual stimulation of infants. Rising female workforce participation has boosted the demand for convenient, disposable diapering solutions. With continued urbanization and growing middle-class, the baby diapers market is set for further expansion globally.

Market Dynamics:

The baby diapers market is driven by factors such as increasing birth rates, growing parents' disposable income levels especially in developing regions, and greater participation of women in workforce which makes disposable diapers more convenient. However, high production costs of modern superabsorbent diapers pose a challenge. Opportunity lies in introducing plant-based or organic diaper variants for health-conscious consumers and focusing on eco-friendly packaging & manufacturing processes to minimize the environmental footprint. Key players also see developing economies like India and Africa as promising future markets.

Key Features of the Study:

• This report provides an in-depth analysis of the global baby diapers market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global baby diapers market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene, Fujian Shuangheng Group Co., Ltd., Bumkins, The Honest Company, Inc., Essity AB, Uniclan, Swara Baby Products Pvt. Ltd., Realcare Hygienic Products Private Limited, M. D. Hygiene Private Limited., Himalaya Wellness, Smilepad Hygiene India Private Limited, First Quality Enterprises, and Hengan International.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global baby diapers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global baby diapers market.

Market Segmentation

• Product Type:
  • Non-Disposable Diapers
  • Disposable Diapers
• Style:
  • Tape Style
  • Pant Style
• Distribution Channel:
  • Online
  • Offline
• Regional:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Kimberly-Clark Corporation
  • Procter and Gamble
  • Unicharm Corporation
  • Domtar Corporation
  • Kao Corporation
  • Ontex Group
  • Johnson & Johnson Services, Inc.
  • Nobel Hygiene
  • Fujian Shuangheng Group Co., Ltd.
  • Bumkins
  • The Honest Company, Inc.
  • Essity AB
  • Uniclan
  • Swara Baby Products Pvt. Ltd.
  • Realcare Hygienic Products Private Limited
  • M. D. Hygiene Private Limited.
  • Himalaya Wellness
  • Smilepad Hygiene India Private Limited
  • First Quality Enterprises
  • Hengan International

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Style
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
• PEST Analysis
• PORTER's Five Forces Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Baby Diapers Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting Global Baby Diapers Market - COVID-19
• Impact Analysis

5. Global Baby Diapers Market, By Product Type, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Non-Disposable Diapers
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Disposable
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends

6. Global Baby Diapers Market, By Style, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Tape Style
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Pant Style
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends

7. Global Baby Diapers Market, By Distribution Channel, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Online
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Offline
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends

8. Global Baby Diapers Market, By Region, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2020 - 2032
• North America
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020 - 2032
  • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Style, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Countries
  • U.S.
  • Canada
• Latin America
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020 - 2032
  • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Style, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Countries
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020 - 2032
  • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Style, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Countries
  • U.K.
  • Germany
  • Italy
  • France
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020 - 2032
  • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Style, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Countries
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • Market Share Analysis, By Region/Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Region/Country, 2020 - 2032
  • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Style, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Sub-Regions/Countries
  • GCC Countries
  • Israel
  • Rest of Middle East & Africa

9. Competitive Landscape

• Heat Map Analysis
• Market Share Analysis (3x3 Matrix)
• Company Profiles
  • Kimberley-Clark Corporation
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Procter and Gamble
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Unicharm Corporation
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Domtar Corporation
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Kao Corporation
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Ontex Group
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Johnson & Johnson Services Inc.
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Nobel Hygiene
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Fujian Shuangheng Group Co. Ltd.
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Bumkins
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • The Honest Company, Inc.
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Essity AB
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Uniclan
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Swara Baby Product Types Pvt. Ltd.
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Realcare Hygienic Product Types Private Limited
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • M. D. Hygiene Private Limited.
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Himalaya Wellness
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Smilepad Hygiene India Private Limited
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • First Quality Enterprises
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates
  • Hengan International
  • Company Overview
  • Product Type Portfolio
  • Recent Developments/Updates

10. Analyst Recommendation

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. Section

• References
• Research Methodology
• About Us and Sales Contact

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