アイセラム（目元美容液）市場：製品タイプ別、成分タイプ別、流通チャネル別、エンドユーザー別、スキンタイプ別、地域別

アイセラム（目元美容液）市場規模は、2022年の36億米ドルから2030年には82億7,000万米ドルに達すると予測され、予測期間中のCAGRは12.6%です。

アイセラムの世界市場シェア（%）、地域別、2023年

アイセラムは、目の下のデリケートな皮膚をターゲットに特別に設計されたスキンケア製品です。この部位は特に、クマ、むくみ、小じわなどの問題が発生しやすく、多くの人にとって共通の悩みとなっています。アイセラムの需要は、スキンケアの重要性に対する意識の高まりや若々しい外見を求める声に後押しされ、近年大幅に増加しています。

市場力学：

アイセラム市場の市場力学は、いくつかの要因によって動いています。第一に、身だしなみやセルフケアへの注目の高まりが、アイセラムを含むスキンケア製品の需要増につながっています。さらに、汚染や紫外線への暴露といった環境要因の有害な影響に対する意識の高まりが、消費者に肌を保護し若返らせる製品を求めるよう促しています。

一方、アイセラム市場の成長を阻害する要因もあります。高級ブランドの高価格や、安価な代替品が市場に出回っていることが、一部の消費者にとって障壁となる可能性があります。さらに、業界における標準化と規制の欠如は、アイセラムの有効性と安全性に関する懸念につながる可能性があります。

しかし、アイセラム市場には成長の機会もいくつかあります。特に新興国では可処分所得が増加しているため、消費者はより高級なスキンケア製品に投資することができます。さらに、eコマースやオンライン小売プラットフォームの台頭により、消費者は幅広い種類のアイセラムにアクセスしやすくなり、十分な情報に基づいた購買決定がしやすくなっています。

本調査の主な特徴

• 本レポートでは、2022年を基準年とした予測期間（2023年～2030年）における市場規模や年間平均成長率（CAGR%）など、世界のアイセラム市場を詳細に分析しています。
• 様々な市場セグメントにおける潜在的な収益機会に関する洞察を提供し、魅力的な投資提案を明らかにします。
• 市場促進要因、抑制要因、機会、新製品の上市や承認、市場動向と促進要因、地域別の展望、主要企業が採用する競合戦略などに関する主要な考察を提供します。
• 本レポートから得られる洞察により、マーケティング担当者や経営陣は、製品の発売、製品タイプのアップグレード、市場リーチの拡大、効果的なマーケティング戦術の実施に関して、情報に基づいた意思決定を行うことができるようになります。
• 本レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、アイセラム業界の様々な利害関係者に対応しています。
• 世界のアイセラム市場を分析する上で様々な戦略マトリックスを使用することで、利害関係者の意思決定プロセスを支援します。

目次

第1章 調査の目的と前提

• 調査の目的
• 仮定
• 略語

第2章 市場展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map（COM）

第3章 市場力学、規制、動向分析

• 市場力学
  • 促進要因
• 身だしなみやセルフケアへの注目が高まる
  • 抑制要因
• プレミアムブランドの価格の高さ
  • 機会
• 特に新興国における可処分所得の増加
• 影響分析
• 主なハイライト
• 規制シナリオ
• 製品の発売/承認
• PEST分析
• ポーターの分析
• 合併と買収のシナリオ

第4章 アイセラム市場- コロナウイルス（COVID-19）パンデミックの影響

• 新型コロナウイルス感染症（COVID-19）の疫学
• 供給側と需要側の分析
• 経済的影響

第5章 アイセラム市場：製品タイプ別、2023～2030年

• クリーム
• ジェル
• セラム
• その他（オイル、バーム）

第6章 アイセラム市場：成分タイプ別、2023～2030年

• レチノール
• ビタミンC
• ヒアルロン酸
• カフェイン
• セラミド
• ペプチド
• その他（植物エキス、オイル）

第7章 アイセラム市場：流通チャネル別、2023～2030年

• スーパーマーケット/ハイパーマーケット
• 専門店
• オンライン小売
• その他（百貨店、薬局）

第8章 アイセラム市場：エンドユーザー別、2023～2030年

• 女性
• 男性
• ユニセックス

第9章 アイセラム市場：スキンタイプ別、2023～2030年

• 乾燥肌
• 油性肌
• 混合肌
• 正常肌
• 敏感肌

第10章 アイセラム市場：地域別、2023～2030年

• 北米
• 欧州
• アジア太平洋地域
• ラテンアメリカ
• 中東とアフリカ

第11章 競合情勢

• Estee Lauder
• L'Oreal
• Shiseido
• P&G
• Unilever
• LVMH
• Chanel
• Amorepacific
• LG Household and Healthcare
• Kanabo
• Tatcha
• Drunk Elephant
• Olay
• La Mer
• Kiehl's
• Clarins
• Origins
• Caudalie
• Barbara Sturm
• SkinCeuticals

第12章 セクション

• 調査手法
• 出版社について

The Under Eye Serum Market size is expected to reach US$ 8.27 billion by 2030, from US$ 3.6 billion in 2022, at a CAGR of 12.6% during the forecast period.

Global Under Eye Serum Market Share (%), By Region, 2023

Under Eye Serum is a skincare product that is specifically designed to target the delicate skin under the eyes. This area is particularly prone to issues such as dark circles, puffiness, and fine lines, making it a common concern for many individuals. The demand for under eye serums has been increasing significantly in recent years, driven by the growing awareness of the importance of skincare and the desire for a youthful appearance.

The Market Dynamics:

The market dynamics of the under eye serum market are driven by several factors. Firstly, the increasing focus on personal grooming and self-care has led to a rise in the demand for skincare products, including under eye serums. Additionally, the growing awareness about the harmful effects of environmental factors such as pollution and exposure to UV radiation has prompted consumers to seek products that can protect and rejuvenate their skin.

On the other hand, there are some restraints that can hinder the growth of the under eye serum market. The high price of premium brands and the availability of cheaper alternatives in the market can act as barriers for some consumers. Moreover, the lack of standardization and regulation in the industry can lead to concerns about the efficacy and safety of under eye serums.

However, the under eye serum market also presents several opportunities for growth. The increasing disposable income, particularly in emerging economies, allows consumers to invest in higher-end skincare products. Additionally, the rise of e-commerce and online retail platforms has made it easier for consumers to access a wide range of under eye serums and make informed purchasing decisions.

Key Features of the Study:

• This report provides an in-depth analysis of the global under eye serum market, including market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), with 2022 as the base year.
• It provides insights into potential revenue opportunities across different market segments and highlights attractive investment propositions.
• The study offers key insights into market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players.
• Key players in the global under eye serum market, including Estee Lauder, L'Oreal, Shiseido, P&G, Unilever, LVMH, Chanel, Amorepacific, LG Household and Healthcare, Kanabo, Tatcha, Drunk Elephant, Olay, La Mer, Kiehl's, Clarins, Origins, Caudalie, Dr. Barbara Sturm, and SkinCeuticals, are profiled in the report, focusing on company highlights, product portfolios, key highlights, financial performance, and strategies.
• The insights from this report will enable marketers and management authorities to make informed decisions regarding product launches, upgrading product types, expanding market reach, and implementing effective marketing tactics.
• The report caters to various stakeholders in the under eye serum industry, including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• The use of various strategy matrices in analyzing the global under eye serum market will aid stakeholders in decision-making processes.

Under Eye Serum Market Segmentation:

• By Product Type
  • Creams
  • Gels
  • Serums
  • Others (Oils, Balms)
• By Ingredient Type
  • Retinols
  • Vitamin C
  • Hyaluronic Acid
  • Caffeine
  • Ceramides
  • Peptides
  • Others (plant extracts, oils)
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others (Departmental Stores, Pharmacy)
• By End User
  • Women
  • Men
  • Unisex
• By Skin Type
  • Dry Skin
  • Oily Skin
  • Combination Skin
  • Normal Skin
  • Sensitive Skin
• By Geography
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Top companies
  • Estee Lauder
  • L'Oreal
  • Shiseido
  • P&G
  • Unilever
  • LVMH
  • Chanel
  • Amorepacific
  • LG Household and Healthcare
  • Kanabo
  • Tatcha
  • Drunk Elephant
  • Olay
  • La Mer
  • Kiehl's
  • Clarins
  • Origins
  • Caudalie
  • Barbara Sturm
  • SkinCeuticals

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Product Type
  • Market Snapshot, By Ingredient Type
  • Market Snapshot, By Distribution Channel
  • Market Snapshot, By End User
  • Market Snapshot, By Skin Type
  • Market Snapshot, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• The increasing focus on personal grooming and self-care
  • Restraints
• The high price of premium brands
  • Opportunities
• The increasing disposable income, particularly in emerging economies
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Under Eye Serum Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Under Eye Serum Market , By Product Type, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Creams
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Gels
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Others (Oils, Balms)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

6. Under Eye Serum Market , By Ingredient Type, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018- 2030
  • Segment Trends
• Retinols
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Vitamin C
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Hyaluronic Acid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Caffeine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Ceramides
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Peptides
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Others (plant extracts, oils)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

7. Under Eye Serum Market , By Distribution Channel, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018- 2030
  • Segment Trends
• Supermarkets/Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Online Retail
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Others (Departmental Stores, Pharmacy)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

8. Under Eye Serum Market , By End User, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018- 2030
  • Segment Trends
• Women
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Men
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Unisex
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

9. Under Eye Serum Market , By Skin Type, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018- 2030
  • Segment Trends
• Dry Skin
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Oily Skin
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Combination Skin
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Normal Skin
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
• Sensitive Skin
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

10. Under Eye Serum Market , By Region, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Country 2018-2028
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2023-2030,(US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2023-2030,(US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2023-2030,(US$ Bn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2023-2030,(US$ Bn)
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2023-2030,(US$ Bn)

11. Competitive Landscape

• Estee Lauder
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• L'Oreal
• Shiseido
• P&G
• Unilever
• LVMH
• Chanel
• Amorepacific
• LG Household and Healthcare
• Kanabo
• Tatcha
• Drunk Elephant
• Olay
• La Mer
• Kiehl's
• Clarins
• Origins
• Caudalie
• Barbara Sturm
• SkinCeuticals
• Analyst Views

12. Section

• Research Methodology
• About us