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3DとAR広告市場：世界の規模、シェア、動向分析、機会、予測、2019-2030年

3D and AR Advertising Market - Global Size, Share, Trend Analysis, Opportunity and Forecast, 2019-2030, Segmented By Platform; By Industry; By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa )
出版日: | 発行: Blueweave Consulting | ページ情報: 英文 400 Pages | 納期: 2～3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.86円
3DとAR広告市場：世界の規模、シェア、動向分析、機会、予測、2019-2030年
出版日: 2024年08月12日
発行: Blueweave Consulting
ページ情報: 英文 400 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の3DとAR広告市場規模は2024-2030年に8.25%の大幅なCAGRで拡大へ

世界の3DとAR広告市場は、デジタル化、技術導入、インターネット普及の深化、没入型広告体験の需要増加により、活況を呈しています。

戦略コンサルティングおよび市場調査の大手企業であるBlueWeave Consulting社は、最近の調査で、世界の3DとAR広告市場規模が2024年から2030年の予測期間中にCAGR 8.25％で拡大すると予測しています。同市場は、デジタル化の進展、先端技術の普及、1人当たりGDPの上昇、インターネット普及率の上昇によって牽引されています。また、企業が消費者をより効果的に取り込もうとする中、没入感のあるインタラクティブな広告体験に対する需要が高まっています。モバイル機器の普及とARおよび3D技術の進歩も、世界の3DとAR広告市場の成長に大きく寄与しています。

機会- 拡張現実（AR）への投資の増加

世界の3DとAR広告市場は、拡張現実（AR）技術の開発への投資が増加しているため、大きな成長を遂げています。グーグル、マイクロソフト、アップルなどの大手企業は、ユーザー体験を向上させ、革新的な広告ソリューションを生み出すためにARに多額の投資を行っています。この投資の急増がAR機能の進歩を促し、広告主にとってより身近で効果的なものとなっています。そのため、より没入的でインタラクティブな方法で消費者を引き込むために、ARを採用する企業が増えています。

小売・eコマースが世界の3DとAR広告市場を独占

小売およびeコマースは、世界の3DとAR広告市場をリードする業界セグメントです。これは、顧客体験を向上させ、エンゲージメントを促進し、コンバージョン率を高めるために、没入型技術の採用が拡大しているためです。小売業とeコマース企業は、顧客が現実世界の設定で製品を視覚化できるようにするために3DとAR広告をますます使用するようになっており、売上増加と返品率の減少につながり、市場の最も重要なセグメントとなっています。世界の3DとAR広告市場のその他の主要産業分野には、不動産、自動車、エンターテインメント＆メディアが含まれます。

地政学的緊張の高まりが世界の3DとAR広告市場に与える影響

地政学的緊張の高まりは、世界の3DとAR広告市場に大きな影響を与える可能性があります。緊張の高まりはしばしば経済の不安定化につながり、世界サプライチェーンを混乱させ、運用コストを増加させる。企業は重要な部品や技術の調達で課題に直面する可能性があり、製品開発や展開の遅れにつながります。さらに、地政学的紛争は規制の変更や貿易制限をもたらし、市場力学をさらに複雑にする可能性があります。また、地政学的リスクに伴う不確実性は、革新的技術への投資を抑制し、3DとAR広告ソリューションの採用と発展を遅らせる可能性があります。全体として、これらの要因は市場の成長を妨げ、広告キャンペーンの効果を低下させる可能性があります。

競合情勢

世界の3DとAR広告市場は熾烈な競争を繰り広げており、数多くの企業がより大きな市場シェアを争っています。同市場の主要企業には、Apple, Google, Meta, Microsoft, WPP, Omnicom Group, Unity Technology, Publicis Group, PTC, and Magic Leap. などがあります。これらの企業は、研究開発活動への投資拡大、M&A、合弁事業、提携、ライセンス契約、新製品・新サービスのリリースなど、さまざまな戦略を駆使して、世界の3DとAR広告市場における地位をさらに強化しています。

本レポートの詳細な分析により、世界の3DとAR広告市場の成長可能性、今後の動向、統計に関する情報を提供します。また、総市場規模の予測を促進する要因にも注目しています。当レポートは、世界の3DとAR広告市場の最新技術動向や、意思決定者が健全な戦略的意思決定を行うための業界洞察を提供することをお約束します。さらに、市場の成長促進要因・課題・競争力についても分析しています。

目次

第1章 調査の枠組み

第2章 エグゼクティブサマリー

第3章 世界の3DとAR広告市場の洞察

  • 業界バリューチェーン分析
  • DROC分析
    • 成長促進要因
      • スマートフォンの普及率の向上
      • インタラクティブな体験に対する消費者の需要の高まり
      • eコマースの成長
    • 抑制要因
      • 高い生産コスト
      • プライバシーに関する懸念
    • 機会
      • 拡張現実への投資増加
      • 技術の進歩
    • 課題
      • 測定と分析の限界
      • ユーザーエクスペリエンスの課題
  • 技術の進歩/最近の動向
  • 規制の枠組み
  • ポーターのファイブフォース分析

第4章 世界3DとAR広告市場のマーケティング戦略

第5章 世界の3DとAR広告市場の価格分析

第6章 世界の3DとAR広告市場：地域分析

  • 世界の3DとAR広告市場、地域分析、2023年
  • 世界の3DとAR広告市場、市場の魅力分析、2024-2030年

第7章 世界の3DとAR広告市場概要

  • 市場規模と予測、2019-2030年
    • 金額別
  • 市場シェアと予測
    • プラットフォーム別
      • モバイルデバイス
      • デスクトップとラップトップ
      • デジタル看板とサイネージ
    • 業界別
      • 小売・eコマース
      • 不動産
      • 自動車
      • エンターテイメントとメディア
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋（APAC）
      • ラテンアメリカ（LATAM）
      • 中東およびアフリカ（中東・アフリカ）

第8章 北米の3DとAR広告市場

  • 市場規模と予測、2019-2030年
    • 金額別
  • 市場シェアと予測
    • 業界別
    • プラットフォーム別
    • 国別
      • 米国
      • カナダ

第9章 欧州の3DとAR広告市場

  • 市場規模と予測、2019-2030年
    • 金額別
  • 市場シェアと予測
    • 業界別
    • プラットフォーム別
    • 国別
      • ドイツ
      • 英国
      • イタリア
      • フランス
      • スペイン
      • ベルギー
      • ロシア
      • オランダ
      • その他欧州

第10章 アジア太平洋地域の3DとAR広告市場

  • 市場規模と予測、2019-2030年
    • 金額別
  • 市場シェアと予測
    • 業界別
    • プラットフォーム別
    • 国別
      • 中国
      • インド
      • 日本
      • 韓国
      • オーストラリアとニュージーランド
      • インドネシア
      • マレーシア
      • シンガポール
      • ベトナム
      • アジア太平洋地域のその他諸国

第11章 ラテンアメリカの3DとAR広告市場

  • 市場規模と予測、2019-2030年
    • 金額別
  • 市場シェアと予測
    • 業界別
    • プラットフォーム別
    • 国別
      • ブラジル
      • メキシコ
      • アルゼンチン
      • ペルー
      • その他のラテンアメリカ

第12章 中東・アフリカの3DとAR広告市場

  • 市場規模と予測、2019-2030年
    • 金額別
  • 市場シェアと予測
    • 業界別
    • プラットフォーム別
    • 国別
      • サウジアラビア
      • アラブ首長国連邦
      • カタール
      • クウェート
      • 南アフリカ
      • ナイジェリア
      • アルジェリア
      • 中東・アフリカの残り

第13章 競合情勢

  • 主要企業とその提供内容のリスト
  • 2023年の世界 3DとAR広告企業の市場シェア分析
  • 経営パラメータによる競合ベンチマーキング
  • 主要な戦略的展開（合併、買収、提携など）

第14章 地政学的緊張の高まりが世界の3DとAR広告市場に与える影響

第15章 企業プロファイル（会社概要、財務マトリックス、競合情勢、主要人物、主要競合、連絡先、戦略展望、 SWOT分析）

  • Apple
  • Google
  • Meta
  • Microsoft
  • WPP
  • Omnicom Group
  • Unity Technology
  • Publicis Group
  • PTC
  • Magic Leap
  • その他の主要企業

第16章 主要な戦略的提言

第17章 調査手法

図表

List of Figures

  • Figure 1 Global 3D and AR Advertising Segmentation
  • Figure 2 Global 3D and AR Advertising Market Value Chain Analysis
  • Figure 3 Company Market Share Analysis, 2023
  • Figure 4 Global 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 5 Global 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 6 Global 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 7 Global 3D and AR Advertising Market Share, By Region, By Value, 2019-2030
  • Figure 8 North America 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 9 North America 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 10 North America 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 11 North America 3D and AR Advertising Market Share, By Country, By Value, 2019-2030
  • Figure 12 United States 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 13 United States 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 14 United States 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 15 Canada 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 16 Canada 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 17 Canada 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 18 Europe 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 19 Europe 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 20 Europe 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 21 Europe 3D and AR Advertising Market Share, By Country, By Value, 2019-2030
  • Figure 22 Germany 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 23 Germany 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 24 Germany 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 25 United Kingdom 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 26 United Kingdom 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 27 United Kingdom 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 28 Italy 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 29 Italy 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 30 Italy 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 31 France 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 32 France 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 33 France 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 34 Spain 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 35 Spain 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 36 Spain 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 37 Belgium 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 38 Belgium 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 39 Belgium 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 40 Russia 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 41 Russia 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 42 Russia 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 43 The Netherlands 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 44 The Netherlands 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 45 The Netherlands 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 46 Rest of Europe 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 47 Rest of Europe 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 48 Rest of Europe 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 49 Asia Pacific 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 50 Asia Pacific 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 51 Asia Pacific 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 52 Asia Pacific 3D and AR Advertising Market Share, By Country, By Value, 2019-2030
  • Figure 53 China 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 54 China 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 55 China 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 56 India 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 57 India 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 58 India 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 59 Japan 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 60 Japan 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 61 Japan 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 62 South Korea 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 63 South Korea 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 64 South Korea 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 65 Australia & New Zealand 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 66 Australia & New Zealand 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 67 Australia & New Zealand 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 68 Indonesia 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 69 Indonesia 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 70 Indonesia 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 71 Malaysia 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 72 Malaysia 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 73 Malaysia 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 74 Singapore 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 75 Singapore 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 76 Singapore 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 77 Vietnam 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 78 Vietnam 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 79 Vietnam 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 80 Rest of APAC 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 81 Rest of APAC 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 82 Rest of APAC 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 83 Latin America 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 84 Latin America 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 85 Latin America 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 86 Latin America 3D and AR Advertising Market Share, By Country, By Value, 2019-2030
  • Figure 87 Brazil 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 88 Brazil 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 89 Brazil 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 90 Mexico 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 91 Mexico 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 92 Mexico 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 93 Argentina 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 94 Argentina 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 95 Argentina 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 96 Peru 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 97 Peru 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 98 Peru 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 99 Rest of LATAM 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 100 Rest of LATAM 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 101 Rest of LATAM 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 102 Middle East and Africa 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 103 Middle East and Africa 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 104 Middle East and Africa 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 105 Middle East and Africa 3D and AR Advertising Market Share, By Country, By Value, 2019-2030
  • Figure 106 Saudi Arabia 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 107 Saudi Arabia 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 108 Saudi Arabia 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 109 UAE 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 110 UAE 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 111 UAE 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 112 Qatar 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 113 Qatar 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 114 Qatar 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 115 Kuwait 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 116 Kuwait 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 117 Kuwait 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 118 South Africa 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 119 South Africa 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 120 South Africa 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 121 Nigeria 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 122 Nigeria 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 123 Nigeria 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 124 Algeria 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 125 Algeria 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 126 Algeria 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030
  • Figure 127 Rest of MEA 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Figure 128 Rest of MEA 3D and AR Advertising Market Share, By Industry, By Value, 2019-2030
  • Figure 129 Rest of MEA 3D and AR Advertising Market Share, By Platform, By Value, 2019-2030

List of Tables

  • Table 1 Global 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 2 Global 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 3 Global 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 4 Global 3D and AR Advertising Market Size, By Region, By Value, 2019-2030
  • Table 5 North America 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 6 North America 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 7 North America 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 8 North America 3D and AR Advertising Market Size, By Country, By Value, 2019-2030
  • Table 9 United States 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 10 United States 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 11 United States 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 12 Canada 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 13 Canada 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 14 Canada 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 15 Europe 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 16 Europe 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 17 Europe 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 18 Europe 3D and AR Advertising Market Size, By Country, By Value, 2019-2030
  • Table 19 Germany 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 20 Germany 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 21 Germany 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 22 United Kingdom 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 23 United Kingdom 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 24 United Kingdom 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 25 Italy 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 26 Italy 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 27 Italy 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 28 France 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 29 France 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 30 France 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 31 Spain 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 32 Spain 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 33 Spain 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 34 Belgium 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 35 Belgium 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 36 Belgium 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 37 Russia 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 38 Russia 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 39 Russia 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 40 The Netherlands 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 41 The Netherlands 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 42 The Netherlands 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 43 Rest of Europe 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 44 Rest of Europe 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 45 Rest of Europe 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 46 Asia Pacific 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 47 Asia Pacific 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 48 Asia Pacific 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 49 Asia Pacific 3D and AR Advertising Market Size, By Country, By Value, 2019-2030
  • Table 50 China 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 51 China 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 52 China 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 53 India 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 54 India 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 55 India 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 56 Japan 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 57 Japan 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 58 Japan 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 59 South Korea 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 60 South Korea 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 61 South Korea 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 62 Australia & New Zealand 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 63 Australia & New Zealand 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 64 Australia & New Zealand 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 65 Indonesia 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 66 Indonesia 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 67 Indonesia 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 68 Malaysia 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 69 Malaysia 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 70 Malaysia 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 71 Singapore 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 72 Singapore 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 73 Singapore 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 74 Vietnam 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 75 Vietnam 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 76 Vietnam 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 77 Rest of APAC 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 78 Rest of APAC 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 79 Rest of APAC 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 80 Latin America 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 81 Latin America 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 82 Latin America 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 83 Latin America 3D and AR Advertising Market Size, By Country, By Value, 2019-2030
  • Table 84 Brazil 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 85 Brazil 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 86 Brazil 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 87 Mexico 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 88 Mexico 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 89 Mexico 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 90 Argentina 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 91 Argentina 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 92 Argentina 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 93 Peru 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 94 Peru 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 95 Peru 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 96 Rest of LATAM 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 97 Rest of LATAM 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 98 Rest of LATAM 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 99 Middle East and Africa 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 100 Middle East and Africa 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 101 Middle East and Africa 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 102 Middle East and Africa 3D and AR Advertising Market Size, By Country, By Value, 2019-2030
  • Table 103 Saudi Arabia 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 104 Saudi Arabia 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 105 Saudi Arabia 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 106 UAE 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 107 UAE 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 108 UAE 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 109 Qatar 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 110 Qatar 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 111 Qatar 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 112 Kuwait 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 113 Kuwait 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 114 Kuwait 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 115 South Africa 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 116 South Africa 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 117 South Africa 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 118 Nigeria 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 119 Nigeria 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 120 Nigeria 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 121 Algeria 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 122 Algeria 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 123 Algeria 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 124 Rest of MEA 3D and AR Advertising Market Size, By Value (USD Million), 2019-2030
  • Table 125 Rest of MEA 3D and AR Advertising Market Size, By Industry, By Value, 2019-2030
  • Table 126 Rest of MEA 3D and AR Advertising Market Size, By Platform, By Value, 2019-2030
  • Table 127 Apple Company Overview
  • Table 128 Apple Financial Overview
  • Table 129 Google Company Overview
  • Table 130 Google Financial Overview
  • Table 131 Meta Company Overview
  • Table 132 Meta Financial Overview
  • Table 133 Microsoft Company Overview
  • Table 134 Microsoft Financial Overview
  • Table 135 WPP Company Overview
  • Table 136 WPP Financial Overview
  • Table 137 Omnicom Group Company Overview
  • Table 138 Omnicom Group Financial Overview
  • Table 139 Unity Technology Company Overview
  • Table 140 Unity Technology Financial Overview
  • Table 141 Publicis Group Company Overview
  • Table 142 Publicis Group Financial Overview
  • Table 143 PTC Company Overview
  • Table 144 PTC Financial Overview
  • Table 145 Magic Leap Company Overview
  • Table 146 Magic Leap Financial Overview
目次
Product Code: BWC24604

Global 3D and AR Advertising Market Size Set to Expand at Significant CAGR of 8.25% During 2024-2030

Global 3D and AR Advertising Market is thriving due to digitalization, technology adoption, deepening internet penetration, and an increasing demand for immersive advertising experiences.

BlueWeave Consulting, a leading strategic consulting, and market research firm, in its recent study, expects Global 3D and AR Advertising Market size to expand at a CAGR of 8.25% during the forecast period between 2024 and 2030. The market is driven by an increasing level of digitalization, widespread adoption of advanced technologies, rising GDP per capita, and growing internet penetration. Additionally, the demand for immersive and interactive advertising experiences is on the rise, as businesses seek to engage consumers more effectively. The proliferation of mobile devices and advancements in AR and 3D technologies also contribute significantly to the growth of Global 3D and AR Advertising Market.

Opportunity - Increasing investments in augmented reality (AR)

Global 3D and AR Advertising Market is experiencing significant growth due to increasing investments in the development of augmented reality (AR) technology. Major companies like Google, Microsoft, and Apple are heavily investing in AR to enhance user experiences and create innovative advertising solutions. This surge in investment is driving advancements in AR capabilities, making it more accessible and effective for advertisers. Therefore, businesses are increasingly adopting AR to engage consumers in more immersive and interactive ways.

Retail & E-commerce Dominates Global 3D and AR Advertising Market

Retail and e-commerce is the leading industry segment in Global 3D and AR Advertising Market, due to the growing adoption of immersive technologies to enhance customer experiences, drive engagement, and boost conversion rates. Retailers and e-commerce companies increasingly use 3D and AR advertising to allow customers to visualize products in real-world settings, leading to higher sales and reduced return rates, making it the most significant segment of the market. The other major industry segments in Global 3D and AR Advertising Market include Real Estate, Automotive, and Entertainment & Media.

Impact of Escalating Geopolitical Tensions on Global 3D and AR Advertising Market

Escalating geopolitical tensions can significantly impact Global 3D and AR Advertising Market. Heightened tensions often lead to economic instability, disrupting global supply chains and increasing operational costs. Companies may face challenges in sourcing critical components and technologies, leading to delays in product development and deployment. Additionally, geopolitical conflicts can result in regulatory changes and trade restrictions, further complicating market dynamics. The uncertainty associated with geopolitical risks can also deter investment in innovative technologies, slowing down the adoption and advancement of 3D and AR advertising solutions. Overall, these factors can hinder market growth and reduce the effectiveness of advertising campaigns.

Competitive Landscape

Global 3D and AR Advertising Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include Apple, Google, Meta, Microsoft, WPP, Omnicom Group, Unity Technology, Publicis Group, PTC, and Magic Leap. These companies use various strategies, including increasing investments in their R&D activities, mergers and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Global 3D and AR Advertising Market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global 3D and AR Advertising Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global 3D and AR Advertising Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Executive Summary

3. Global 3D and AR Advertising Market Insights

  • 3.1. Industry Value Chain Analysis
  • 3.2. DROC Analysis
    • 3.2.1. Growth Drivers
      • 3.2.1.1. Increasing Smartphone Penetration
      • 3.2.1.2. Growing Consumer Demand for Interactive Experiences
      • 3.2.1.3. E-commerce Growth
    • 3.2.2. Restraints
      • 3.2.2.1. High Production Costs
      • 3.2.2.2. Privacy Concerns
    • 3.2.3. Opportunities
      • 3.2.3.1. Increased Investment in Augmented Reality
      • 3.2.3.2. Advancement in technology
    • 3.2.4. Challenges
      • 3.2.4.1. Limited Measurement and Analytics
      • 3.2.4.2. User Experience Challenges
  • 3.3. Technological Advancements/Recent Developments
  • 3.4. Regulatory Framework
  • 3.5. Porter's Five Forces Analysis
    • 3.5.1. Bargaining Power of Suppliers
    • 3.5.2. Bargaining Power of Buyers
    • 3.5.3. Threat of New Entrants
    • 3.5.4. Threat of Substitutes
    • 3.5.5. Intensity of Rivalry

4. Global 3D and AR Advertising Market Marketing Strategies

5. Global 3D and AR Advertising Market Pricing Analysis

6. Global 3D and AR Advertising Market: Geographical Analysis

  • 6.1. Global 3D and AR Advertising Market, Geographical Analysis, 2023
  • 6.2. Global 3D and AR Advertising Market, Market Attractiveness Analysis, 2024-2030

7. Global 3D and AR Advertising Market Overview

  • 7.1. Market Size & Forecast, 2019-2030
    • 7.1.1. By Value (USD Million)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Platform
      • 7.2.1.1. Mobile Devices
      • 7.2.1.2. Desktop and Laptops
      • 7.2.1.3. Digital Billboards and Signage
    • 7.2.2. By Industry
      • 7.2.2.1. Retail & E-commerce
      • 7.2.2.2. Real Estate
      • 7.2.2.3. Automotive
      • 7.2.2.4. Entertainment & Media
      • 7.2.2.5. Others
    • 7.2.3. By Region
      • 7.2.3.1. North America
      • 7.2.3.2. Europe
      • 7.2.3.3. Asia Pacific (APAC)
      • 7.2.3.4. Latin America (LATAM)
      • 7.2.3.5. Middle East and Africa (MEA)

8. North America 3D and AR Advertising Market

  • 8.1. Market Size & Forecast, 2019-2030
    • 8.1.1. By Value (USD Million)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Industry
    • 8.2.2. By Platform
    • 8.2.3. By Country
      • 8.2.3.1. United States
      • 8.2.3.1.1. By Industry
      • 8.2.3.1.2. By Platform
      • 8.2.3.2. Canada
      • 8.2.3.2.1. By Industry
      • 8.2.3.2.2. By Platform

9. Europe 3D and AR Advertising Market

  • 9.1. Market Size & Forecast, 2019-2030
    • 9.1.1. By Value (USD Million)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Industry
    • 9.2.2. By Platform
    • 9.2.3. By Country
      • 9.2.3.1. Germany
      • 9.2.3.1.1. By Industry
      • 9.2.3.1.2. By Platform
      • 9.2.3.2. United Kingdom
      • 9.2.3.2.1. By Industry
      • 9.2.3.2.2. By Platform
      • 9.2.3.3. Italy
      • 9.2.3.3.1. By Industry
      • 9.2.3.3.2. By Platform
      • 9.2.3.4. France
      • 9.2.3.4.1. By Industry
      • 9.2.3.4.2. By Platform
      • 9.2.3.5. Spain
      • 9.2.3.5.1. By Industry
      • 9.2.3.5.2. By Platform
      • 9.2.3.6. Belgium
      • 9.2.3.6.1. By Industry
      • 9.2.3.6.2. By Platform
      • 9.2.3.7. Russia
      • 9.2.3.7.1. By Industry
      • 9.2.3.7.2. By Platform
      • 9.2.3.8. The Netherlands
      • 9.2.3.8.1. By Industry
      • 9.2.3.8.2. By Platform
      • 9.2.3.9. Rest of Europe
      • 9.2.3.9.1. By Industry
      • 9.2.3.9.2. By Platform

10. Asia Pacific 3D and AR Advertising Market

  • 10.1. Market Size & Forecast, 2019-2030
    • 10.1.1. By Value (USD Million)
  • 10.2. Market Share & Forecast
    • 10.2.1. By Industry
    • 10.2.2. By Platform
    • 10.2.3. By Country
      • 10.2.3.1. China
      • 10.2.3.1.1. By Industry
      • 10.2.3.1.2. By Platform
      • 10.2.3.2. India
      • 10.2.3.2.1. By Industry
      • 10.2.3.2.2. By Platform
      • 10.2.3.3. Japan
      • 10.2.3.3.1. By Industry
      • 10.2.3.3.2. By Platform
      • 10.2.3.4. South Korea
      • 10.2.3.4.1. By Industry
      • 10.2.3.4.2. By Platform
      • 10.2.3.5. Australia & New Zealand
      • 10.2.3.5.1. By Industry
      • 10.2.3.5.2. By Platform
      • 10.2.3.6. Indonesia
      • 10.2.3.6.1. By Industry
      • 10.2.3.6.2. By Platform
      • 10.2.3.7. Malaysia
      • 10.2.3.7.1. By Industry
      • 10.2.3.7.2. By Platform
      • 10.2.3.8. Singapore
      • 10.2.3.8.1. By Industry
      • 10.2.3.8.2. By Platform
      • 10.2.3.9. Vietnam
      • 10.2.3.9.1. By Industry
      • 10.2.3.9.2. By Platform
      • 10.2.3.10. Rest of APAC
      • 10.2.3.10.1. By Industry
      • 10.2.3.10.2. By Platform

11. Latin America 3D and AR Advertising Market

  • 11.1. Market Size & Forecast, 2019-2030
    • 11.1.1. By Value (USD Million)
  • 11.2. Market Share & Forecast
    • 11.2.1. By Industry
    • 11.2.2. By Platform
    • 11.2.3. By Country
      • 11.2.3.1. Brazil
      • 11.2.3.1.1. By Industry
      • 11.2.3.1.2. By Platform
      • 11.2.3.2. Mexico
      • 11.2.3.2.1. By Industry
      • 11.2.3.2.2. By Platform
      • 11.2.3.3. Argentina
      • 11.2.3.3.1. By Industry
      • 11.2.3.3.2. By Platform
      • 11.2.3.4. Peru
      • 11.2.3.4.1. By Industry
      • 11.2.3.4.2. By Platform
      • 11.2.3.5. Rest of LATAM
      • 11.2.3.5.1. By Industry
      • 11.2.3.5.2. By Platform

12. Middle East & Africa 3D and AR Advertising Market

  • 12.1. Market Size & Forecast, 2019-2030
    • 12.1.1. By Value (USD Million)
  • 12.2. Market Share & Forecast
    • 12.2.1. By Industry
    • 12.2.2. By Platform
    • 12.2.3. By Country
      • 12.2.3.1. Saudi Arabia
      • 12.2.3.1.1. By Industry
      • 12.2.3.1.2. By Platform
      • 12.2.3.2. UAE
      • 12.2.3.2.1. By Industry
      • 12.2.3.2.2. By Platform
      • 12.2.3.3. Qatar
      • 12.2.3.3.1. By Industry
      • 12.2.3.3.2. By Platform
      • 12.2.3.4. Kuwait
      • 12.2.3.4.1. By Industry
      • 12.2.3.4.2. By Platform
      • 12.2.3.5. South Africa
      • 12.2.3.5.1. By Industry
      • 12.2.3.5.2. By Platform
      • 12.2.3.6. Nigeria
      • 12.2.3.6.1. By Industry
      • 12.2.3.6.2. By Platform
      • 12.2.3.7. Algeria
      • 12.2.3.7.1. By Industry
      • 12.2.3.7.2. By Platform
      • 12.2.3.8. Rest of MEA
      • 12.2.3.8.1. By Industry
      • 12.2.3.8.2. By Platform

13. Competitive Landscape

  • 13.1. List of Key Players and Their Offerings
  • 13.2. Global 3D and AR Advertising Company Market Share Analysis, 2023
  • 13.3. Competitive Benchmarking, By Operating Parameters
  • 13.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

14. Impact of Escalating Geopolitical Tensions on Global 3D and AR Advertising Market

15. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)

  • 15.1. Apple
  • 15.2. Google
  • 15.3. Meta
  • 15.4. Microsoft
  • 15.5. WPP
  • 15.6. Omnicom Group
  • 15.7. Unity Technology
  • 15.8. Publicis Group
  • 15.9. PTC
  • 15.10. Magic Leap
  • 15.11. Other Prominent Players

16. Key Strategic Recommendations

17. Research Methodology

  • 17.1. Qualitative Research
    • 17.1.1. Primary & Secondary Research
  • 17.2. Quantitative Research
  • 17.3. Market Breakdown & Data Triangulation
    • 17.3.1. Secondary Research
    • 17.3.2. Primary Research
  • 17.4. Breakdown of Primary Research Respondents, By Region
  • 17.5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.