教育・学習アナリティクス市場：世界の市場規模、シェア、動向分析、機会、予測レポート、2019-2029年

教育・学習アナリティクスの世界市場規模は3.8倍に拡大、2029年までに265億米ドルに達する

世界の教育・学習アナリティクス市場は、パーソナライズされた学習への注目が高まり、データ主導の意思決定が重視されるようになっていることから、活況を呈しています。

戦略コンサルティングと市場調査の大手企業であるBlueWeave Consulting社は、最近の調査で、2022年の世界の教育・学習アナリティクス市場規模を68億7,000万米ドルと推定しました。2023年から2029年までの予測期間中、BlueWeave社は、世界の教育・学習アナリティクス市場規模がCAGR 25.23%で堅調に成長し、2029年には265億米ドルに達すると予測しています。世界の教育・学習アナリティクス市場の主な成長促進要因としては、個別化学習や適応学習への注目の高まり、デジタル学習プラットフォームやツールの採用拡大、教育効率と効果の改善ニーズ、生徒の成果や教育成果全体を高めるためのデータ主導型洞察に対する需要の高まりなどが挙げられます。仮想学習環境（VLE）、学習管理システム（LMS）、学生情報システム、図書館管理システムといったソフトウェアベースのシステムの広範な利用は、市場成長に大きく貢献すると予想されます。モバイル学習デバイス、学生情報システム、講義キャプチャツール、学習管理ツールなどのeラーニング技術が利用可能になったことで、学習者は従来の教育システムから貴重な知見を得ることができるようになり、生産性が向上しました。学生データを統合し、学校や大学でのパフォーマンス分析を容易にするデジタル・プラットフォームの開拓など、技術の進歩も市場拡大に重要な役割を果たしています。また、学生や専門家向けの効果的な学習・研修プログラムの開拓における教育・学習アナリティクスの利点に対する認識が高まっており、これが市場成長をさらに促進すると予想されます。しかし、データのプライバシーやセキュリティに関する懸念、技術インフラや統合に関する課題は、分析期間中の市場全体の成長を抑制すると予測されます。

当レポートの詳細分析では、世界の教育・学習アナリティクス市場の成長可能性、今後の動向、統計に関する情報を提供しています。また、総市場規模の予測を促進する要因も明らかにしています。当レポートは、世界の教育・学習アナリティクス市場の最新技術動向と、意思決定者が健全な戦略的意思決定を行うための業界洞察を提供することをお約束します。さらに、市場の成長促進要因・課題・競争力についても分析しています。

目次

第1章 調査の枠組み

第2章 エグゼクティブサマリー

第3章 世界の教育・学習アナリティクス市場に関する洞察

• 業界のバリューチェーン分析
• DROC分析
  • 成長の原動力
    • パーソナライズされた学習への注目の高まり
    • データに基づいた意思決定の重要性が高まる
  • 抑制要因
    • データのプライバシーとセキュリティに関する懸念
    • 技術的なインフラストラクチャと統合の課題
  • 機会
    • 早期介入のための予測分析
    • 制度計画と資源配分
  • 課題
    • データ品質と相互運用性
    • スキルギャップと専門能力開発
• 技術の進歩/最近の開発
• 規制の枠組み
• ポーターのファイブフォース分析

第4章 世界の教育・学習アナリティクス市場概要

• 市場規模と予測、2019～2029年
  • 金額別
• 市場シェアと予測
  • コンポーネント別
    • ソフトウェア
    • サービス
  • 展開モード別
    • オンプレミス
    • クラウド
  • 用途別
    • 人材の獲得と維持
    • カリキュラム開発と介入管理
    • パフォーマンス管理
    • 予算と財務管理
    • 業務管理
    • その他
  • エンドユーザー別
    • 学術
    • 企業
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋（APAC）
    • ラテンアメリカ（LATAM）
    • 中東およびアフリカ（MEA）

第5章 北米の教育・学習アナリティクス市場

• 市場規模と予測、2019～2029年
  • 金額別
• 市場シェアと予測
  • コンポーネント別
  • 展開モード別
  • 用途別
  • エンドユーザー別
  • 国別
    • 米国
    • カナダ

第6章 欧州の教育・学習アナリティクス市場

• 市場規模と予測、2019～2029年
  • 金額別
• 市場シェアと予測
  • コンポーネント別
  • 展開モード別
  • 用途別
  • エンドユーザー別
  • 国別
    • ドイツ
    • 英国
    • イタリア
    • フランス
    • スペイン
    • ベルギー
    • ロシア
    • オランダ
    • その他欧州

第7章 アジア太平洋の教育・学習アナリティクス市場

• 市場規模と予測、2019～2029年
  • 金額別
• 市場シェアと予測
  • コンポーネント別
  • 展開モード別
  • 用途別
  • エンドユーザー別
  • 国別
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリアとニュージーランド
    • インドネシア
    • マレーシア
    • シンガポール
    • ベトナム
    • APACのその他諸国

第8章 ラテンアメリカの教育・学習アナリティクス市場

• 市場規模と予測、2019～2029年
  • 金額別
• 市場シェアと予測
  • コンポーネント別
  • 展開モード別
  • 用途別
  • エンドユーザー別
  • 国別
    • ブラジル
    • メキシコ
    • アルゼンチン
    • ペルー
    • 中南米の残りの地域

第9章 中東およびアフリカの教育・学習アナリティクス市場

• 市場規模と予測、2019～2029年
  • 金額別
• 市場シェアと予測
  • コンポーネント別
  • 展開モード別
  • 用途別
  • エンドユーザー別
  • 国別
    • サウジアラビア
    • アラブ首長国連邦
    • カタール
    • クウェート
    • 南アフリカ
    • ナイジェリア
    • アルジェリア
    • MEAの残りの部分

第10章 競合情勢

• 主要企業とその製品のリスト
• 世界の教育・学習アナリティクス市場シェア分析、2022年
• 経営パラメータによる競合ベンチマーキング
• 主要な戦略的展開（合併、買収、パートナーシップなど）

第11章 教育・学習アナリティクス市場に対するCOVID-19の影響

第12章 企業プロファイル（会社概要、財務マトリックス、競合情勢、主要な人材、主要な競合、連絡先住所、戦略的展望、 SWOT分析）

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Blackboard Inc.
• Pearson PLC
• D2L Corporation
• Tableau Software（now part of Salesforce）
• SAS Institute Inc.
• Instructure Inc.
• Google LLC
• Alteryx Inc.
• QlikTech International AB
• Saba Software Inc.
• Ellucian Company L.P.
• Other Prominent Players

第13章 主要な戦略的推奨事項

第14章 調査手法

Global Education and Learning Analytics Market Size Zooming 3.8X to Touch USD 26.5 Billion by 2029.

Global education and learning analytics market is flourishing because of an increasing focus on personalized learning and growing emphasis on data-driven decision making.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global education and learning analytics market size at USD 6.87 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects Global education and learning analytics market size to grow at a robust CAGR of 25.23% reaching a value of USD 26.5 billion by 2029. Major growth drivers for the global education and learning analytics market include an increasing focus on personalized and adaptive learning, the growing adoption of digital learning platforms and tools, the need to improve educational efficiency and effectiveness, and the rising demand for data-driven insights to enhance student outcomes and educational outcomes overall. The extensive utilization of software-based systems such as virtual learning environments (VLE), learning management systems (LMS), student information systems, and library management systems is expected to contribute significantly to market growth. The availability of e-learning technologies, including mobile learning devices, student information systems, lecture capture tools, and learning management tools, has empowered learners to gain valuable insights from traditional educational systems and increase their productivity. Technological advancements, such as the development of digital platforms that consolidate student data and facilitate performance analysis in schools and universities, also play a vital role in expanding the market. Also, there is growing awareness of the benefits of education and learning analytics in the development of effective learning and training programs for students and professionals, which is expected to further drive market growth. However, data privacy and security concerns and technical infrastructure and integration challenges are anticipated to restrain the overall market growth during the period in analysis.

Global Education and Learning Analytics Market - Overview:

The global education and learning analytics market refers to the market for analytical tools and solutions that are specifically designed for the education sector. It encompasses the use of data analysis techniques and technologies to gather, analyze, and interpret data related to educational activities and processes. Education and learning analytics aim to provide insights and actionable information to educators, administrators, and policymakers, enabling them to make data-driven decisions to enhance student learning outcomes, improve teaching methodologies, optimize educational resources, and identify areas for improvement. These analytics solutions utilize data from various sources, such as student assessments, digital learning platforms, attendance records, and demographic information, to generate meaningful insights and support evidence-based decision-making in the education sector.

Impact of COVID-19 on Global Education and Learning Analytics Market:

COVID-19 pandemic had a positive impact on the global education and learning analytics market. The widespread closure of educational institutions and the shift towards remote learning have accelerated the adoption of digital platforms and tools, leading to a surge in data generation. There has been a notable improvement in the accessibility, engagement, and contextualization of e-learning resources such as e-books, graphics, models, online video-based micro-courses, animations, quizzes, games, and e-notes. This is attributed to the progress in Information and Communication Technology (ICT) in the field of education. The integration of ICT in education encourages students to utilize e-learning tools to support their studies. Also, UNESCO has been actively assisting several countries in mitigating the impact of school closures by facilitating the continuation of education through distance learning initiatives. Consequently, significant government initiatives and the widespread adoption of e-learning are expected to enhance the accessibility and utilization of learning analytics post the COVID-19 pandemic.. The pandemic has highlighted the importance of data-driven decision-making in education. However, challenges such as data privacy concerns, access to reliable internet connectivity, and the digital divide have also emerged.

Global Education and Learning Analytics Market - By Application:

Based on application, the global education and learning analytics market is divided into People Acquisition & Retention, Curriculum Development & Intervention Management, Performance Management, Budget & Finance Management, and Operations Management segments. The performance management segment holds the highest share in the global education and learning analytics market due to its critical role in assessing and enhancing student and institutional performance. Performance management analytics enable educational institutions to measure and track student progress, identify areas for improvement, and implement targeted interventions. These analytics solutions provide valuable insights into student outcomes, learning effectiveness, and teaching methodologies. By utilizing performance management analytics, educational institutions can make data-driven decisions to optimize teaching strategies, curriculum design, and resource allocation, ultimately improving educational quality and outcomes.

Competitive Landscape:

Major players operating in the global education and learning analytics market include: IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Blackboard Inc., Pearson PLC, D2L Corporation, Tableau Software (now part of Salesforce), SAS Institute Inc., Instructure Inc., Google LLC, Alteryx Inc., QlikTech International AB, Saba Software Inc., and Ellucian Company L.P. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Education and Learning Analytics Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Education and Learning Analytics Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

2. Executive Summary

3. Global Education and Learning Analytics Market Insights

• 3.1. Industry Value Chain Analysis
• 3.2. DROC Analysis
  • 3.2.1. Growth Drivers
    • 3.2.1.1. Increasing Focus on Personalized Learning
    • 3.2.1.2. Growing Emphasis on Data-Driven Decision Making
  • 3.2.2. Restraints
    • 3.2.2.1. Data Privacy and Security Concerns
    • 3.2.2.2. Technical Infrastructure and Integration Challenges
  • 3.2.3. Opportunities
    • 3.2.3.1. Predictive Analytics for Early Intervention
    • 3.2.3.2. Institutional Planning and Resource Allocation
  • 3.2.4. Challenges
    • 3.2.4.1. Data Quality and Interoperability
    • 3.2.4.2. Skill Gap and Professional Development
• 3.3. Technology Advancements/Recent Developments
• 3.4. Regulatory Framework
• 3.5. Porter's Five Forces Analysis
  • 3.5.1. Bargaining Power of Suppliers
  • 3.5.2. Bargaining Power of Buyers
  • 3.5.3. Threat of New Entrants
  • 3.5.4. Threat of Substitutes
  • 3.5.5. Intensity of Rivalry

4. Global Education and Learning Analytics Market Overview

• 4.1. Market Size & Forecast, 2019-2029
  • 4.1.1. By Value (USD Billion)
• 4.2. Market Share and Forecast
  • 4.2.1. By Component
    • 4.2.1.1. Software
    • 4.2.1.2. Services
  • 4.2.2. By Deployment Mode
    • 4.2.2.1. On-premises
    • 4.2.2.2. Cloud
  • 4.2.3. By Application
    • 4.2.3.1. People Acquisition & Retention
    • 4.2.3.2. Curriculum Development & Intervention Management
    • 4.2.3.3. Performance Management
    • 4.2.3.4. Budget & Finance Management
    • 4.2.3.5. Operations Management
    • 4.2.3.6. Others
  • 4.2.4. By End User
    • 4.2.4.1. Academic
    • 4.2.4.2. Enterprises
  • 4.2.5. By Region
    • 4.2.5.1. North America
    • 4.2.5.2. Europe
    • 4.2.5.3. Asia Pacific (APAC)
    • 4.2.5.4. Latin America (LATAM)
    • 4.2.5.5. Middle East and Africa (MEA)

5. North America Education and Learning Analytics Market

• 5.1. Market Size & Forecast, 2019-2029
  • 5.1.1. By Value (USD Billion)
• 5.2. Market Share & Forecast
  • 5.2.1. By Component
  • 5.2.2. By Deployment Mode
  • 5.2.3. By Application
  • 5.2.4. By End User
  • 5.2.5. By Country
    • 5.2.5.1. United States
    • 5.2.5.1.1. By Component
    • 5.2.5.1.2. By Deployment Mode
    • 5.2.5.1.3. By Application
    • 5.2.5.1.4. By End User
    • 5.2.5.2. Canada
    • 5.2.5.2.1. By Component
    • 5.2.5.2.2. By Deployment Mode
    • 5.2.5.2.3. By Application
    • 5.2.5.2.4. By End User

6. Europe Education and Learning Analytics Market

• 6.1. Market Size & Forecast, 2019-2029
  • 6.1.1. By Value (USD Billion)
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment Mode
  • 6.2.3. By Application
  • 6.2.4. By End User
  • 6.2.5. By Country
    • 6.2.5.1. Germany
    • 6.2.5.1.1. By Component
    • 6.2.5.1.2. By Deployment Mode
    • 6.2.5.1.3. By Application
    • 6.2.5.1.4. By End User
    • 6.2.5.2. United Kingdom
    • 6.2.5.2.1. By Component
    • 6.2.5.2.2. By Deployment Mode
    • 6.2.5.2.3. By Application
    • 6.2.5.2.4. By End User
    • 6.2.5.3. Italy
    • 6.2.5.3.1. By Component
    • 6.2.5.3.2. By Deployment Mode
    • 6.2.5.3.3. By Application
    • 6.2.5.3.4. By End User
    • 6.2.5.4. France
    • 6.2.5.4.1. By Component
    • 6.2.5.4.2. By Deployment Mode
    • 6.2.5.4.3. By Application
    • 6.2.5.4.4. By End User
    • 6.2.5.5. Spain
    • 6.2.5.5.1. By Component
    • 6.2.5.5.2. By Deployment Mode
    • 6.2.5.5.3. By Application
    • 6.2.5.5.4. By End User
    • 6.2.5.6. Belgium
    • 6.2.5.6.1. By Component
    • 6.2.5.6.2. By Deployment Mode
    • 6.2.5.6.3. By Application
    • 6.2.5.6.4. By End User
    • 6.2.5.7. Russia
    • 6.2.5.7.1. By Component
    • 6.2.5.7.2. By Deployment Mode
    • 6.2.5.7.3. By Application
    • 6.2.5.7.4. By End User
    • 6.2.5.8. The Netherlands
    • 6.2.5.8.1. By Component
    • 6.2.5.8.2. By Deployment Mode
    • 6.2.5.8.3. By Application
    • 6.2.5.8.4. By End User
    • 6.2.5.9. Rest of Europe
    • 6.2.5.9.1. By Component
    • 6.2.5.9.2. By Deployment Mode
    • 6.2.5.9.3. By Application
    • 6.2.5.9.4. By End User

7. Asia-Pacific Education and Learning Analytics Market

• 7.1. Market Size & Forecast, 2019-2029
  • 7.1.1. By Value (USD Billion)
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment Mode
  • 7.2.3. By Application
  • 7.2.4. By End User
  • 7.2.5. By Country
    • 7.2.5.1. China
    • 7.2.5.1.1. By Component
    • 7.2.5.1.2. By Deployment Mode
    • 7.2.5.1.3. By Application
    • 7.2.5.1.4. By End User
    • 7.2.5.2. India
    • 7.2.5.2.1. By Component
    • 7.2.5.2.2. By Deployment Mode
    • 7.2.5.2.3. By Application
    • 7.2.5.2.4. By End User
    • 7.2.5.3. Japan
    • 7.2.5.3.1. By Component
    • 7.2.5.3.2. By Deployment Mode
    • 7.2.5.3.3. By Application
    • 7.2.5.3.4. By End User
    • 7.2.5.4. South Korea
    • 7.2.5.4.1. By Component
    • 7.2.5.4.2. By Deployment Mode
    • 7.2.5.4.3. By Application
    • 7.2.5.4.4. By End User
    • 7.2.5.5. Australia & New Zealand
    • 7.2.5.5.1. By Component
    • 7.2.5.5.2. By Deployment Mode
    • 7.2.5.5.3. By Application
    • 7.2.5.5.4. By End User
    • 7.2.5.6. Indonesia
    • 7.2.5.6.1. By Component
    • 7.2.5.6.2. By Deployment Mode
    • 7.2.5.6.3. By Application
    • 7.2.5.6.4. By End User
    • 7.2.5.7. Malaysia
    • 7.2.5.7.1. By Component
    • 7.2.5.7.2. By Deployment Mode
    • 7.2.5.7.3. By Application
    • 7.2.5.7.4. By End User
    • 7.2.5.8. Singapore
    • 7.2.5.8.1. By Component
    • 7.2.5.8.2. By Deployment Mode
    • 7.2.5.8.3. By Application
    • 7.2.5.8.4. By End User
    • 7.2.5.9. Vietnam
    • 7.2.5.9.1. By Component
    • 7.2.5.9.2. By Deployment Mode
    • 7.2.5.9.3. By Application
    • 7.2.5.9.4. By End User
    • 7.2.5.10. Rest of APAC
    • 7.2.5.10.1. By Component
    • 7.2.5.10.2. By Deployment Mode
    • 7.2.5.10.3. By Application
    • 7.2.5.10.4. By End User

8. Latin America Education and Learning Analytics Market

• 8.1. Market Size & Forecast, 2019-2029
  • 8.1.1. By Value (USD Billion)
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment Mode
  • 8.2.3. By Application
  • 8.2.4. By End User
  • 8.2.5. By Country
    • 8.2.5.1. Brazil
    • 8.2.5.1.1. By Component
    • 8.2.5.1.2. By Deployment Mode
    • 8.2.5.1.3. By Application
    • 8.2.5.1.4. By End User
    • 8.2.5.2. Mexico
    • 8.2.5.2.1. By Component
    • 8.2.5.2.2. By Deployment Mode
    • 8.2.5.2.3. By Application
    • 8.2.5.2.4. By End User
    • 8.2.5.3. Argentina
    • 8.2.5.3.1. By Component
    • 8.2.5.3.2. By Deployment Mode
    • 8.2.5.3.3. By Application
    • 8.2.5.3.4. By End User
    • 8.2.5.4. Peru
    • 8.2.5.4.1. By Component
    • 8.2.5.4.2. By Deployment Mode
    • 8.2.5.4.3. By Application
    • 8.2.5.4.4. By End User
    • 8.2.5.5. Rest of LATAM
    • 8.2.5.5.1. By Component
    • 8.2.5.5.2. By Deployment Mode
    • 8.2.5.5.3. By Application
    • 8.2.5.5.4. By End User

9. Middle East & Africa Education and Learning Analytics Market

• 9.1. Market Size & Forecast, 2019-2029
  • 9.1.1. By Value (USD Billion)
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment Mode
  • 9.2.3. By Application
  • 9.2.4. By End User
  • 9.2.5. By Country
    • 9.2.5.1. Saudi Arabia
    • 9.2.5.1.1. By Component
    • 9.2.5.1.2. By Deployment Mode
    • 9.2.5.1.3. By Application
    • 9.2.5.1.4. By End User
    • 9.2.5.2. UAE
    • 9.2.5.2.1. By Component
    • 9.2.5.2.2. By Deployment Mode
    • 9.2.5.2.3. By Application
    • 9.2.5.2.4. By End User
    • 9.2.5.3. Qatar
    • 9.2.5.3.1. By Component
    • 9.2.5.3.2. By Deployment Mode
    • 9.2.5.3.3. By Application
    • 9.2.5.3.4. By End User
    • 9.2.5.4. Kuwait
    • 9.2.5.4.1. By Component
    • 9.2.5.4.2. By Deployment Mode
    • 9.2.5.4.3. By Application
    • 9.2.5.4.4. By End User
    • 9.2.5.5. South Africa
    • 9.2.5.5.1. By Component
    • 9.2.5.5.2. By Deployment Mode
    • 9.2.5.5.3. By Application
    • 9.2.5.5.4. By End User
    • 9.2.5.6. Nigeria
    • 9.2.5.6.1. By Component
    • 9.2.5.6.2. By Deployment Mode
    • 9.2.5.6.3. By Application
    • 9.2.5.6.4. By End User
    • 9.2.5.7. Algeria
    • 9.2.5.7.1. By Component
    • 9.2.5.7.2. By Deployment Mode
    • 9.2.5.7.3. By Application
    • 9.2.5.7.4. By End User
    • 9.2.5.8. Rest of MEA
    • 9.2.5.8.1. By Component
    • 9.2.5.8.2. By Deployment Mode
    • 9.2.5.8.3. By Application
    • 9.2.5.8.4. By End User

10. Competitive Landscape

• 10.1. List of Key Players and Their Offerings
• 10.2. Global Education and Learning Analytics Market Share Analysis, 2022
• 10.3. Competitive Benchmarking, By Operating Parameters
• 10.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

11. Impact of Covid-19 on Education and Learning Analytics Market

12. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)

• 12.1. IBM Corporation
• 12.2. Microsoft Corporation
• 12.3. Oracle Corporation
• 12.4. SAP SE
• 12.5. Blackboard Inc.
• 12.6. Pearson PLC
• 12.7. D2L Corporation
• 12.8. Tableau Software (now part of Salesforce)
• 12.9. SAS Institute Inc.
• 12.10. Instructure Inc.
• 12.11. Google LLC
• 12.12. Alteryx Inc.
• 12.13. QlikTech International AB
• 12.14. Saba Software Inc.
• 12.15. Ellucian Company L.P.
• 12.16. Other Prominent Players

13. Key Strategic Recommendations

14. Research Methodology

• 14.1. Qualitative Research
  • 14.1.1. Primary & Secondary Research
• 14.2. Quantitative Research
• 14.3. Market Breakdown & Data Triangulation
  • 14.3.1. Secondary Research
  • 14.3.2. Primary Research
• 14.4. Breakdown of Primary Research Respondents, By Region
• 14.5. Assumptions & Limitations