欧州のATaaS (Agriculture Technology-as-a-Service) 市場：用途・サービスタイプ・価格・国別の分析・予測 (2024～2034年)

欧州のATaaS (Agriculture Technology-as-a-Service) の市場規模は、2024年の10億7,000万米ドルから、予測期間中はCAGR 13.81%で堅調に推移し、2034年には39億米ドルに達すると予測されています。

農業の生産性と持続可能性を向上させるスケーラブルで費用対効果の高いソリューションに対する需要の高まりが、欧州のATaaS市場を推進する主な要因となっています。農家が多額の先行投資をせずに最先端技術を活用できるこのモデルのおかげで、精密農業はより身近で効果的なものとなっています。

持続可能性、効率性、生産性を高めるためにデジタルツールを利用する農家が増えるにつれ、欧州のATaaS市場は大きく拡大しています。このモデルは、多額の先行投資を行うことなく、農業関係者が精密農業ツール、AIを活用した分析、IoTベースのモニタリング、自動化などの最先端技術にアクセスできるようにします。ATaaSは、有料またはサブスクリプションベースのサービスを通じて、農業経営を最大化するスケーラブルで手頃なソリューションを提供します。

食糧生産に対する需要の増加、気候変動の課題、資源効率の高い農法の必要性が、市場拡大を後押しする主な要因となっています。同地域では、政府の取り組みや農業におけるデータ主導の意思決定に対する意識の高まりにより、スマート農業の導入が急増しています。

クラウドベースの農場管理プラットフォーム、AI主導の予測分析、精密農業のためのロボット工学とドローンの統合は、欧州市場の新たな動向の一部です。ATaaSは、持続可能な農法が普及する中で、投入コストの削減、環境への影響の最小化、作物収量の最大化に不可欠です。

欧州のATaaS市場は、アグリテック新興企業への投資の増加や、技術企業と農業企業との協業により、従来の農法を変革し、農業の方向性に影響を与えながら成長すると予想されます。

当レポートでは、欧州のATaaS (Agriculture Technology-as-a-Service) の市場を調査し、主要動向、市場影響因子の分析、法規制環境、技術開発・特許の動向、市場規模の推移・予測、各種区分・主要国別の詳細分析、競合情勢、主要企業のプロファイルなどをまとめています。

市場セグメンテーション

セグメンテーション1：用途

• 収穫動態モニタリング
• 土壌管理・検査
• 作物健康モニタリング
• 灌漑
• その他

セグメンテーション2：サービスタイプ別

• Software-as-a-Service (SaaS)
  • オンクラウド
  • オンプレミス
• Equipment-as-a-Service (EaaS)
  • Agriculture Drone-as-a-Service (ADaaS)
  • Agriculture Robot-as-a-Service (ARaaS)

セグメンテーション3：価格別

• サブスクリプション
• 従量課金

セグメンテーション4：国別

• ドイツ
• フランス
• 英国
• イタリア
• その他

目次

エグゼクティブサマリー

範囲と定義

第1章 市場：業界の展望

• 動向：現在および将来の影響評価
• サプライチェーンの概要
• 研究開発レビュー
• 規制状況
• ステークホルダー分析
• 市場力学の概要
  • 市場促進要因
  • 市場の課題
  • 市場機会

第2章 地域

• 地域別概要
• 欧州
  • 地域概要
  • 市場成長推進因子
  • 市場課題
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • その他

第3章 市場：競合ベンチマーキング・企業プロファイル

• 次なるフロンティア
• 地理的評価
• 企業プロファイル
  • AGRIVI
  • AIRBUS
  • BASF SE
  • Hexagon AB
  • 365FarmNet GmbH
  • スタートアップ企業一覧

第4章 調査手法

List of Figures

• Figure 1: Agriculture Technology-as-a-Service Market (by Region), $Million, 2023, 2026, and 2034
• Figure 2: Pricing Analysis for Agriculture Technology-as-a-Service Market (by Global and Region), $/Hectare, 2023, 2026, and 2034
• Figure 3: Europe Agriculture Technology-as-a-Service Market (by Application), $Million, 2023, 2026, and 2034
• Figure 4: Europe Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2023, 2026, and 2034
• Figure 5: Europe Agriculture Technology-as-a-Service Market (by Pricing), $Million, 2023, 2026, and 2034
• Figure 6: Key Events
• Figure 7: Global Gross Agricultural Production Value, $Trillion, 2020-2022
• Figure 8: Share of Freshwater Withdrawal (by Sector), 2023
• Figure 9: Average Pricing Scenario, Equipment-as-a-Service (EaaS), $ Per Hectare, 2022
• Figure 10: Break-Even Analysis
• Figure 11: Mathematical Representation
• Figure 12: Patent Filed (by Country), January 2020-December 2023
• Figure 13: Patent Filed (by Company), January 2020-December 2023
• Figure 14: Impact Analysis of Europe Agriculture Technology-as-a-Service Market Navigating Factors, 2024-2034
• Figure 15: Germany Agriculture Technology-as-a-Service Market, $Million, 2023-2034
• Figure 16: France Agriculture Technology-as-a-Service Market, $Million, 2023-2034
• Figure 17: U.K. Agriculture Technology-as-a-Service Market, $Million, 2023-2034
• Figure 18: Italy Agriculture Technology-as-a-Service Market, $Million, 2023-2034
• Figure 19: Rest-of-Europe Agriculture Technology-as-a-Service Market, $Million, 2023-2034
• Figure 20: Strategic Initiatives, 2021-2024
• Figure 21: Share of Strategic Initiatives, 2021-2024
• Figure 22: Data Triangulation
• Figure 23: Top-Down and Bottom-Up Approach
• Figure 24: Assumptions and Limitations

List of Tables

• Table 1: Opportunities across Regions
• Table 2: Agriculture Technology-as-a-Service Market (by Region), $Million, 2023-2034
• Table 3: Europe Agriculture Technology-as-a-Service Market (by Application), $Million, 2023-2034
• Table 4: Europe Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2023-2034
• Table 5: Europe Agriculture Technology-as-a-Service Market (by Pricing), $Million, 2023-2034
• Table 6: Germany Agriculture Technology-as-a-Service Market (by Application), $Million, 2023-2034
• Table 7: Germany Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2023-2034
• Table 8: Germany Agriculture Technology-as-a-Service Market (by Pricing), $Million, 2023-2034
• Table 9: France Agriculture Technology-as-a-Service Market (by Application), $Million, 2023-2034
• Table 10: France Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2023-2034
• Table 11: France Agriculture Technology-as-a-Service Market (by Pricing), $Million, 2023-2034
• Table 12: U.K. Agriculture Technology-as-a-Service Market (by Application), $Million, 2023-2034
• Table 13: U.K. Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2023-2034
• Table 14: U.K. Agriculture Technology-as-a-Service Market (by Pricing), $Million, 2023-2034
• Table 15: Italy Agriculture Technology-as-a-Service Market (by Application), $Million, 2023-2034
• Table 16: Italy Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2023-2034
• Table 17: Italy Agriculture Technology-as-a-Service Market (by Pricing), $Million, 2023-2034
• Table 18: Rest-of-Europe Agriculture Technology-as-a-Service Market (by Application), $Million, 2023-2034
• Table 19: Rest-of-Europe Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2023-2034
• Table 20: Rest-of-Europe Agriculture Technology-as-a-Service Market (by Pricing), $Million, 2023-2034
• Table 21: Market Share, 2023

Introduction to Europe Agriculture Technology-as-a-Service Market

The Europe agriculture technology-as-a-service market, valued at $1.07 billion in 2024, is expected to reach $3.90 billion by 2034, exhibiting a robust CAGR of 13.81% during the forecast period 2024-2034. Growing demand for scalable, cost-effective solutions that increase farm productivity and sustainability is a major factor propelling the Europe Agriculture Technology-as-a-Service (Agri-TaaS) Market. Precision farming is now more accessible and effective thanks to this model, which allows farmers to take advantage of cutting-edge technologies without significant upfront investments.

Market Introduction

The market for agriculture technology-as-a-service (Agri-TaaS) in Europe is expanding significantly as more farmers use digital tools to increase sustainability, efficiency, and productivity. Without having to make significant upfront investments, this model gives agricultural stakeholders access to cutting-edge technologies like precision farming tools, AI-powered analytics, IoT-based monitoring, and automation. Through pay-per-use or subscription-based services, Agri-TaaS offers scalable and affordable solutions that maximize farming operations.

The increasing demand for food production, climate change challenges, and the need for resource-efficient farming practices are major factors propelling market expansion. The region is seeing a surge in adoption of smart agriculture due to government initiatives and growing awareness of data-driven decision-making in farming.

Cloud-based farm management platforms, AI-driven predictive analytics, and the integration of robotics and drones for precision agriculture are some of the emerging trends in the European market. Agri-TaaS is essential to lowering input costs, minimizing environmental impact, and maximizing crop yields as sustainable farming methods gain traction.

Europe's Agri-TaaS market is expected to grow, transforming conventional farming practices and influencing the direction of agriculture, thanks to rising investments in agritech startups and collaborations between technology companies and agricultural enterprises.

Market Segmentation

Segmentation 1: Application

• Harvest Dynamics Monitoring
• Soil Management and Testing
• Crop Health Monitoring
• Irrigation
• Others

Segmentation 2: by Service Type

• Software-as-a-Service (SaaS)
  • On-Cloud
  • On-Premises
• Equipment-as-a-Service (EaaS)
  • Agriculture Drone-as-a-Service (ADaaS)
  • Agriculture Robot-as-a-Service (ARaaS)

Segmentation 3: by Pricing

• Subscription
• Pay-per-Use

Segmentation 4: by Country

• Germany
• France
• U.K.
• Italy
• Rest-of-Europe

How can this report add value to an organization?

Product/Innovation Strategy: The product segment helps the reader understand the different applications of agriculture technology-as-a-service and their potential in Europe. Moreover, the study gives the reader a detailed understanding of the end-use industries and different products offered by different regulations, consortiums and associations, and government programs impacting agriculture technology-as-a-service manufacturers for various purposes.

Growth/Marketing Strategy: The Europe agriculture technology-as-a-service market has seen major development by key players operating in the market, such as business expansion, partnership, collaboration, and joint venture. The favored strategy for the companies has been partnership, collaboration, and joint venture activities to strengthen their position in the Europe agriculture technology-as-a-service market.

Competitive Strategy: Key players in the Europe agriculture technology-as-a-service market analyzed and profiled in the study involve agriculture technology-as-a-service providers, including market segments covered by distinct product kinds, applications served, and regional presence, as well as the influence of important market tactics employed. Moreover, a detailed competitive benchmarking of the players operating in the Europe agriculture technology-as-a-service market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the agriculture technology-as-a-service market.

Key Market Players and Competition Synopsis

The companies that are profiled in the report have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, application, and market penetration.

Some prominent names established in the market are:

• Hexagon AB
• 365FarmNet GmbH
• AGRIVI

Table of Contents

Executive Summary

Scope and Definition

1 Market: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Increasing Food Consumption Due to Rise in Population
  • 1.1.2 Increasing Need for Sustainable Agricultural Practices
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
  • 1.2.2 Pricing Forecast
  • 1.2.3 Break-Even Analysis
    • 1.2.3.1 Introduction
    • 1.2.3.2 Key Components
    • 1.2.3.3 Calculation
    • 1.2.3.4 Case Study: Break-even Analysis of Smart Agriculture Solutions in Indonesia
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country and Company)
• 1.4 Regulatory Landscape
• 1.5 Stakeholder Analysis
  • 1.5.1 Use Case
  • 1.5.2 End User and Buying Criteria
• 1.6 Market Dynamics Overview
  • 1.6.1 Market Drivers
    • 1.6.1.1 Growing Adoption of Precision Agriculture
    • 1.6.1.2 Low Capital Investment for Farmers
  • 1.6.2 Market Challenges
    • 1.6.2.1 Insufficient Technical Expertise among Farmers
    • 1.6.2.2 Inadequate Infrastructure and Workforce for EaaS Solutions
  • 1.6.3 Market Opportunities
    • 1.6.3.1 Rising Investment in Agriculture Technology Startups
    • 1.6.3.2 Emergence of Collaborative Partnerships and Ecosystems

2 Regions

• 2.1 Regional Summary
• 2.2 Europe
  • 2.2.1 Regional Overview
  • 2.2.2 Driving Factors for Market Growth
  • 2.2.3 Factors Challenging the Market
    • 2.2.3.1 Application
    • 2.2.3.2 Product
  • 2.2.4 Germany
    • 2.2.4.1 Application
    • 2.2.4.2 Product
  • 2.2.5 France
    • 2.2.5.1 Application
    • 2.2.5.2 Product
  • 2.2.6 U.K.
    • 2.2.6.1 Application
    • 2.2.6.2 Product
  • 2.2.7 Italy
    • 2.2.7.1 Application
    • 2.2.7.2 Product
  • 2.2.8 Rest-of-Europe
    • 2.2.8.1 Application
    • 2.2.8.2 Product

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
• 3.2 Geographic Assessment
• 3.3 Company Profiles
  • 3.3.1 AGRIVI
    • 3.3.1.1 Overview
    • 3.3.1.2 Top Products/Product Portfolio
    • 3.3.1.3 Top Competitors
    • 3.3.1.4 Target Customers
    • 3.3.1.5 Key Personnel
    • 3.3.1.6 Analyst View
    • 3.3.1.7 Market Share, 2023
  • 3.3.2 AIRBUS
    • 3.3.2.1 Overview
    • 3.3.2.2 Top Products/Product Portfolio
    • 3.3.2.3 Top Competitors
    • 3.3.2.4 Target Customers
    • 3.3.2.5 Key Personnel
    • 3.3.2.6 Analyst View
    • 3.3.2.7 Market Share, 2023
  • 3.3.3 BASF SE
    • 3.3.3.1 Overview
    • 3.3.3.2 Top Products/Product Portfolio
    • 3.3.3.3 Top Competitors
    • 3.3.3.4 Target Customers
    • 3.3.3.5 Key Personnel
    • 3.3.3.6 Analyst View
    • 3.3.3.7 Market Share, 2023
  • 3.3.4 Hexagon AB
    • 3.3.4.1 Overview
    • 3.3.4.2 Top Products/Product Portfolio
    • 3.3.4.3 Top Competitors
    • 3.3.4.4 Target Customers
    • 3.3.4.5 Key Personnel
    • 3.3.4.6 Analyst View
    • 3.3.4.7 Market Share, 2023
  • 3.3.5 365FarmNet GmbH
    • 3.3.5.1 Overview
    • 3.3.5.2 Top Products/Product Portfolio
    • 3.3.5.3 Top Competitors
    • 3.3.5.4 Target Customers
    • 3.3.5.5 Key Personnel
    • 3.3.5.6 Analyst View
    • 3.3.5.7 Market Share, 2023
  • 3.3.6 List of Startups

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast