生成AI市場 - 世界および地域の分析 (2023-2033年)：ビジネスプロセス・タイプ・技術・提供区分・国別

世界の生成AIの市場規模は、2033年には2,336億1,000万米ドルの規模に成長すると予測されています。

市場の分類

セグメンテーション1：ビジネスプロセス別

• コンテンツ作成・マーケティング
• 人材管理
• R&D
• 財務

ビジネスプロセス別では、コンテンツ作成・マーケティングの部門が2022年に44.95%のシェアを示し、市場をリードしています。これは、生成AIがテキスト、写真、動画の作成により、コンテンツ生成・マーケティングを自動化し、時間とリソースを節約できるためです。生成AIは、個人の興味、属性、行動に合わせて情報を調整することでマーケティング活動をパーソナライズし、エンゲージメントとコンバージョン率の向上につなげています。

セグメンテーション2：タイプ別

• ビジュアル
• オーディオ
• テキストベース
• その他

タイプ別では、2023年から2033年にかけてテキストベースの部門がもっとも高い成長を示す見通しです。テキストベースの生成AIは、自律的にテキスト情報を開発し、人が書いたような文章を映し出すことができるため、コンテンツクリエイターやライターなどに最適な選択肢となり、2022年においては41.83%のシェアを示しました。

セグメンテーション3：技術別

• 生成的逆数ネットワーク (GAN)
• 変分オートエンコーダ (VAE)
• トランスフォーマー
• 拡散ネットワーク

技術別では、トランスフォーマーの部門が2022年に48.16％のシェアを示し、2023年から2033年にかけてはもっとも高い成長を示す見通しです。これは、トランスフォーマーが文中のさまざまな単語間の関係を位置に関係なく捉えることができるためで、長期的な依存関係や文脈を認識する必要があるタスクに最適です。

セグメンテーション4：提供区分別

• 自然言語処理 (NLP)
• 機械学習ベース予測モデリング
• コンピュータビジョン
• ロボティクス・オートメーション
• 拡張現実 (AR) ・仮想現実 (VR)

提供区分別では、自然言語処理 (NLP) の部門が38.89％のシェアを示し、予測期間中はもっとも高い成長を示す見通しです。これは、双方向コミュニケーション戦略を自動化する能力によるもので、デジタルインターフェースによるユーザーインタラクションを変革します。

セグメンテーション5：地域別

• 北米：米国、カナダ
• 欧州：英国、ドイツ、フランス、その他
• アジア太平洋：中国、インド、日本、韓国、オーストラリア、その他
• その他：南米、中東・アフリカ

地域別では、アジア太平洋地域が33.24％のCAGRで最大の成長を示す見通しです。また、生成AIの採用という点では、強力な法的枠組みとAIの技術革新と研究への的を絞った投資のおかげで、欧州の牽引力が増すと予想されています。

当レポートでは、世界の生成AIの市場を調査し、市場概要、エコシステム、進行中のプログラム、市場影響因子の分析、市場規模の推移・予測、各種区分・地域別の詳細分析、競合情勢、主要企業の分析などをまとめています。

目次

エグゼクティブサマリー

第1章 市場

• 市場動向：現在と将来
  • 市場の定義
  • 現在進行中の生成AI動向
  • エコシステム/進行中のプログラム
  • AI産業：現在と将来の展望
  • 生成的AIイノベーションのタイムライン：タイプ別
  • スタートアップと投資の情勢
• 市場力学の概要
  • 事業促進要因
  • 事業上の課題
  • 事業機会

第2章 用途

• 用途の分類
• 用途の概要
• 世界の生成AI市場 (用途別)
  • ビジネスプロセス

第3章 製品

• 製品の分類
• 製品概要
• 世界の生成AI市場
  • 市場概要
• 世界の生成AI市場 (タイプ別)
  • ビジュアル
  • オーディオ
  • テキストベース
  • その他
• 世界の生成AI市場 (技術別)
  • 敵対的生成ネットワーク (GAN)
  • 変分オートエンコーダー (VAE)
  • 変成器
  • 拡散ネットワーク
• 世界の生成AI市場 (提供区分別)
  • 自然言語処理 (NLP)
  • 機械学習ベース予測モデリング
  • コンピュータビジョン
  • ロボティクス・オートメーション
  • 拡張現実 (AR)・仮想現実 (VR)

第4章 地域

• 地域概要
• 促進要因・抑制要因
• 北米
• 欧州
• アジア太平洋
• その他の地域

第5章 市場：競合ベンチマーキング・企業プロファイル

• 次のフロンティア
• 地理的評価
  • OpenAI
  • Google DeepMind
  • Amazon.com, Inc.
  • Adobe
  • IBM
  • Microsoft
  • Meta
  • Salesforce, Inc.
  • Intel Corporation
  • Synthesia Limited.
  • SAMSUNG
  • NVIDIA Corporation
  • Cohere
  • Anthropic PBC
  • Inflection

第6章 調査手法

List of Figures

• Figure 1: Region with Largest Share of Market, 2022, 2026, and 2033
• Figure 2: Generative AI Market (by Business Process), 2022, 2026, and 2033
• Figure 3: Generative AI Market (by Type), 2022, 2026, and 2033
• Figure 4: Generative AI Market (by Technology), 2022, 2026, and 2033
• Figure 5: Generative AI Market (by Offering), 2022, 2026, and 2033
• Figure 6: Generative AI, Recent Developments
• Figure 7: Strategic Initiatives, 2020-2024
• Figure 8: Share of Strategic Initiatives, 2020-2024
• Figure 9: Data Triangulation
• Figure 10: Top-Down and Bottom-Up Approach
• Figure 11: Assumptions and Limitations

List of Tables

• Table 1: Market Snapshot
• Table 2: Generative AI, Opportunities across Regions
• Table 3: From a policy perspective, the U.K. and the U.S. are leading geographies with a seemingly favorable environment.
• Table 4: Text-Based Generative AI
• Table 5: Audio Generative AI
• Table 6: Visual Generative AI
• Table 7: Others
• Table 8: Impact Analysis of Market Navigating Factors, 2023-2033
• Table 9: Generative AI Market (by Business Process), $Million, 2022-2033
• Table 10: Generative AI Market (by Type), $Million, 2022-2033
• Table 11: Generative AI Market (by Technology), $Million, 2022-2033
• Table 12: Generative AI Market (by Offering), $Million, 2022-2033
• Table 13: Global Generative AI Market (by Region), $Million, 2022-2033
• Table 14: North America Generative AI Market (by Business Process), $Million, 2022-2033
• Table 15: North America Generative AI Market (by Type), $Million, 2022-2033
• Table 16: North America Generative AI Market (by Technology), $Million, 2022-2033
• Table 17: North America Generative AI Market (by Offering), $Million, 2022-2033
• Table 18: U.S. Generative AI Market (by Business Process), $Million, 2022-2033
• Table 19: U.S. Generative AI Market (by Type), $Million, 2022-2033
• Table 20: U.S. Generative AI Market (by Technology), $Million, 2022-2033
• Table 21: U.S. Generative AI Market (by Offering), $Million, 2022-2033
• Table 22: Canada Generative AI Market (by Business Process), $Million, 2022-2033
• Table 23: Canada Generative AI Market (by Type), $Million, 2022-2033
• Table 24: Canada Generative AI Market (by Technology), $Million, 2022-2033
• Table 25: Canada Generative AI Market (by Offering), $Million, 2022-2033
• Table 26: Europe Generative AI Market (by Business Process), $Million, 2022-2033
• Table 27: Europe Generative AI Market (by Type), $Million, 2022-2033
• Table 28: Europe Generative AI Market (by Technology), $Million, 2022-2033
• Table 29: Europe Generative AI Market (by Offering), $Million, 2022-2033
• Table 30: U.K. Generative AI Market (by Business Process), $Million, 2022-2033
• Table 31: U.K. Generative AI Market (by Type), $Million, 2022-2033
• Table 32: U.K. Generative AI Market (by Technology), $Million, 2022-2033
• Table 33: U.K. Generative AI Market (by Offering), $Million, 2022-2033
• Table 34: Germany Generative AI Market (by Business Process), $Million, 2022-2033
• Table 35: Germany Generative AI Market (by Type), $Million, 2022-2033
• Table 36: Germany Generative AI Market (by Technology), $Million, 2022-2033
• Table 37: Germany Generative AI Market (by Offering), $Million, 2022-2033
• Table 38: France Generative AI Market (by Business Process), $Million, 2022-2033
• Table 39: France Generative AI Market (by Type), $Million, 2022-2033
• Table 40: France Generative AI Market (by Technology), $Million, 2022-2033
• Table 41: France Generative AI Market (by Offering), $Million, 2022-2033
• Table 42: Rest-of-Europe Generative AI Market (by Business Process), $Million, 2022-2033
• Table 43: Rest-of-Europe Generative AI Market (by Type), $Million, 2022-2033
• Table 44: Rest-of-Europe Generative AI Market (by Technology), $Million, 2022-2033
• Table 45: Rest-of-Europe Generative AI Market (by Offering), $Million, 2022-2033
• Table 46: Asia-Pacific Generative AI Market (by Business Process), $Million, 2022-2033
• Table 47: Asia-Pacific Generative AI Market (by Type), $Million, 2022-2033
• Table 48: Asia-Pacific Generative AI Market (by Technology), $Million, 2022-2033
• Table 49: Asia-Pacific Generative AI Market (by Offering), $Million, 2022-2033
• Table 50: China Generative AI Market (by Business Process), $Million, 2022-2033
• Table 51: China Generative AI Market (by Type), $Million, 2022-2033
• Table 52: China Generative AI Market (by Technology), $Million, 2022-2033
• Table 53: China Generative AI Market (by Offering), $Million, 2022-2033
• Table 54: India Generative AI Market (by Business Process), $Million, 2022-2033
• Table 55: India Generative AI Market (by Type), $Million, 2022-2033
• Table 56: India Generative AI Market (by Technology), $Million, 2022-2033
• Table 57: India Generative AI Market (by Offering), $Million, 2022-2033
• Table 58: Japan Generative AI Market (by Business Process), $Million, 2022-2033
• Table 59: Japan Generative AI Market (by Type), $Million, 2022-2033
• Table 60: Japan Generative AI Market (by Technology), $Million, 2022-2033
• Table 61: Japan Generative AI Market (by Offering), $Million, 2022-2033
• Table 62: South Korea Generative AI Market (by Business Process), $Million, 2022-2033
• Table 63: South Korea Generative AI Market (by Type), $Million, 2022-2033
• Table 64: South Korea Generative AI Market (by Technology), $Million, 2022-2033
• Table 65: South Korea Generative AI Market (by Offering), $Million, 2022-2033
• Table 66: Australia Generative AI Market (by Business Process), $Million, 2022-2033
• Table 67: Australia Generative AI Market (by Type), $Million, 2022-2033
• Table 68: Australia Generative AI Market (by Technology), $Million, 2022-2033
• Table 69: Australia Generative AI Market (by Offering), $Million, 2022-2033
• Table 70: Rest-of-Asia-Pacific Generative AI Market (by Business Process), $Million, 2022-2033
• Table 71: Rest-of-Asia-Pacific Generative AI Market (by Type), $Million, 2022-2033
• Table 72: Rest-of-Asia-Pacific Generative AI Market (by Technology), $Million, 2022-2033
• Table 73: Rest-of-Asia-Pacific Generative AI Market (by Offering), $Million, 2022-2033
• Table 74: Rest-of-the-World Generative AI Market (by Business Process), $Million, 2022-2033
• Table 75: Rest-of-the-World Generative AI Market (by Type), $Million, 2022-2033
• Table 76: Rest-of-the-World Generative AI Market (by Technology), $Million, 2022-2033
• Table 77: Rest-of-the-World Generative AI Market (by Offering), $Million, 2022-2033
• Table 78: South America Generative AI Market (by Business Process), $Million, 2022-2033
• Table 79: South America Generative AI Market (by Type), $Million, 2022-2033
• Table 80: South America Generative AI Market (by Technology), $Million, 2022-2033
• Table 81: South America Generative AI Market (by Offering), $Million, 2022-2033
• Table 82: Middle East and Africa Generative AI Market (by Business Process), $Million, 2022-2033
• Table 83: Middle East and Africa Generative AI Market (by Type), $Million, 2022-2033
• Table 84: Middle East and Africa Generative AI Market (by Technology), $Million, 2022-2033
• Table 85: Middle East and Africa Generative AI Market (by Offering), $Million, 2022-2033

The Global Generative AI Market Expected to Reach $233.61 Billion by 2033

Introduction of Generative AI

Generative artificial intelligence (AI), a cutting-edge technology at the forefront of innovation, has transformed the field of artificial intelligence applications. Unlike standard AI systems, which are constrained to predetermined tasks, generative AI has the unique capacity to create new content independently, including text, images, music, and even films. This transformational power is achieved through advanced algorithms and neural networks, which allow machines to comprehend, interpret, and generate complicated data patterns. Generative AI can replicate human-like creativity and produce content that is indistinguishable from human-created content by leveraging the power of deep learning and probabilistic modeling. Iterative training techniques enable AI models to develop their comprehension and improve their capacity to generate realistic and coherent material. These models can generate content depending on specific input criteria, such as text prompts, visual descriptions, or audio samples, resulting in editable and adaptive output. Furthermore, generative AI can use feedback mechanisms to constantly improve the quality and relevancy of its created content over time. Its applications are numerous and diverse, providing unparalleled possibilities for innovation and growth.

Market Introduction

The early landscape of the generative AI market was characterized by pioneering research and experimental ventures into the field of artificial intelligence. During these early stages, researchers focused on developing foundational models and algorithms with the goal of harnessing machines' ability to generate text, images, and other forms of content autonomously. This era marked significant achievements with the introduction of recurrent neural networks (RNNs) and convolutional neural networks (CNNs), which established the framework for future advances in generative AI. These basic algorithms lay the groundwork for future innovations and bring in a new era of machine creativity and human-computer interaction. OpenAI's ChatGPT arose as an early representation of AI's ability to engage in natural language discussions, although in primitive versions with limited understanding and coherence. These early iterations functioned as proof-of-concept prototypes, revealing peeks into the possible uses of generative AI in a variety of domains.

The present-day scenario of the generative AI market has experienced a remarkable transformation, driven by exponential developments in deep learning and neural network architectures. AI systems have reached unmatched levels of intelligence and competence in generating extremely realistic and contextually relevant material with the introduction of transformer models such as the renowned GPT series. OpenAI's ChatGPT, among other products, has progressed from its initial version to a more powerful and adaptable iteration, which is the GPT-4. It displays excellent intelligence and comprehension in generating coherent and contextually relevant replies to a wide range of topics and circumstances, along with image generation capabilities enabled through the integration of DALL-E (OpenAI's AI system that can generate realistic images and art from a description in natural language). Furthermore, the growth of generative AI applications has expanded beyond text generation to include a wide range of creative activities such as image synthesis, audio generation, and even video production. As a result, the current landscape of the generative AI industry is distinguished by a diverse range of products and solutions that are not only pushing the boundaries of creativity and invention but also altering the dynamics of human-machine collaboration in the digital age.

Industrial Impact

Generative AI, a modern technology capable of independently generating information, has led to a fundamental shift in a variety of industries around the world. In marketing and advertising, companies are increasingly using generative AI to create interesting and tailored content on a massive scale, improving consumer interactions and driving sales. Similarly, in the entertainment industry, generative AI is transforming content creation processes by enabling the creation of lifelike virtual characters, immersive gaming experiences, and personalized narratives. Its applications include design and creativity, where it helps create artwork, architectural designs, and fashion concepts, streamlining creative activities and triggering innovation. In the healthcare industry, generative AI is transforming patient care and medical research by enabling the development of individualized treatment plans, predictive analytics, and medication discovery. Generative AI systems can find patterns and trends in large amounts of medical data, allowing healthcare workers to make better decisions and improve patient outcomes. Furthermore, generative AI enables the automation of clinical documentation, which reduces the burden on healthcare professionals, allowing them to focus more on patient care and less on paperwork.

In the finance industry, generative AI is reshaping investment strategies, risk assessment, and fraud detection by analyzing market trends, predicting financial risks, and identifying irregularities in transactions. Generative AI is transforming investment strategies, risk assessment, and fraud detection in the finance industry by assessing market patterns, forecasting financial risks, and detecting transaction anomalies. In the education industry, generative AI is changing the way students learn and teachers educate. Generative AI systems are transforming traditional teaching techniques by providing individualized learning experiences modified to individual requirements and learning styles, driving student engagement and achievement. These platforms can generate personalized lesson plans, interactive learning materials, and virtual instructors that respond to students' progress and understanding levels in real-time. Moreover, generative AI is enabling the development of immersive educational experiences, such as virtual classrooms and simulations, which improve learning outcomes and prepare students for real-world difficulties.

Market Segmentation:

Segmentation 1: by Business Process

• Content Creation and Marketing
• Human Resource Management
• Research and Development
• Finance

Content Creation and Marketing Segment to Dominate the Global Generative AI Market (by Business Process)

The generative AI market is led by the content creation and marketing segment, with a 44.95% share in 2022. This is because generative AI automates content generation and marketing by creating text, photos, and videos, saving time and resources. Generative AI personalizes marketing efforts by tailoring information to individual interests, demographics, and behaviors, leading to increased engagement and conversion rates.

Segmentation 2: by Type

• Visual
• Audio
• Text-Based
• Others

Text-Based Segment to Witness the Highest Growth between 2023 and 2033

The text-based segment dominated the global generative AI market (by type) in 2022, with a 41.83% share due to the ability of text-based generative AI to develop textual information autonomously and mirror human-like writing which makes it the perfect option for content creators, writers, among others.

Segmentation 3: by Technology

• Generative Adversarial Network (GAN)
• Variational Autoencoder (VAE)
• Transformer
• Diffusion Network

Transformer Segment to Witness the Highest Growth between 2023 and 2033

The transformer segment dominated the global generative AI market (by technology) in 2022, with a 48.16% share. This is because of the ability of the transformer to capture relationships between various words in a sentence regardless of their position, making them ideal for tasks that require awareness of long-term dependencies and context.

Segmentation 4: by Offering

• Natural Language Processing (NLP)
• Machine Learning-Based Predictive Modeling
• Computer Vision
• Robotics and Automation
• Augmented Reality (AR) and Virtual Reality (VR)

Natural Language Processing (NLP) Segment to Witness the Highest Growth between 2023 and 2033

The natural language processing (NLP) segment dominated the global generative AI market (by offering) in 2022 with a 38.89% share. This was due to its ability to automate two-way communication strategies, which transforms user interactions with digital interfaces. NLP algorithms, using techniques such as sentiment analysis, named entity identification, and part-of-speech tagging, can extract important insights from textual information such as social media posts and customer reviews, among others.

Segmentation 5: by Region

• North America - U.S. and Canada
• Europe - U.K., Germany, France, and Rest-of-Europe
• Asia-Pacific - China, India, Japan, South Korea, Australia, and Rest-of-Asia-Pacific
• Rest-of-the-World - South America and Middle East and Africa

Asia-Pacific was the highest-growing market among all the regions, registering a CAGR of 33.24%. Europe is anticipated to gain traction in terms of generative AI adoption owing to the strong legislative framework and targeted investments in AI innovation and research. The European Union has been at the forefront of developing comprehensive laws, such as the proposed AI Act, with the goal of increasing confidence and safety in AI applications while simultaneously encouraging innovation and investment in the AI field to support the growth of the generative AI market in Europe during the forecast period.

Recent Developments in the Global Generative AI Market

• In February 2024, Amazon launched Rufus, a generative AI-powered expert shopping assistant trained on Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web to answer customer questions on a variety of shopping needs and products, provide comparisons, and make recommendations based on conversational context.
• In January 2024, SAMSUNG Electronics signed a multi-year partnership with Google Cloud to bring Google Cloud's generative artificial intelligence (AI) technology to SAMSUNG smartphone users around the globe.
• In January 2024, IBM signed a collaboration with GSMA to support the adoption and skills of generative artificial intelligence (AI) in the telecom industry through the launch of GSMA Advance's AI Training program and the GSMA Foundry Generative AI program.

Demand - Drivers and Limitations

Market Demand Drivers: Advancements in Machine Learning and AI Technologies

Advancements in machine learning and AI technology have considerably increased the efficiency of content production processes, allowing enterprises in the generative AI sector to generate high-quality content at scale and at lower prices. For instance, OpenAI's creation of more powerful generative models, such as GPT-4, enables the automatic synthesis of textual material that would otherwise require considerable human work, such as authoring articles, coding, or crafting marketing copy. This not only speeds up content creation but also minimizes the financial load associated with these chores, resulting in increased business development by reallocating resources to innovation and market expansion.

Market Restraints: Ethical and Regulatory Challenges

Companies in the generative AI business face major ethical and regulatory difficulties related to data privacy. Regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the U.S. set tight limits for the collecting, processing, and storage of personal data. To prevent large penalties and brand harm, businesses must train their AI models on ethically generated data and follow certain standards.

Market Opportunities: Ethical AI Development and Bias Mitigation Services

The growing knowledge and concern about AI ethics and potential biases in AI systems have opened up a substantial financial opportunity for firms in the generative AI sector. As enterprises and regulatory agencies stress the necessity of ethical AI, there is an increasing demand for services that can audit, review, and verify AI models are fair, transparent, and responsible. IBM's Fairness 360 Kit, which includes tools for detecting and mitigating bias in machine learning models, demonstrates how businesses are creating solutions to address these ethical concerns.

How can this report add value to an organization?

Product/Innovation Strategy: The product segment helps the reader understand the different types of products available for deployment and their potential globally. Moreover, the study provides the reader with a detailed understanding of the generative AI market by application on the basis of business process (content creation and marketing, human resource management, research and development, finance, and others) and product on the basis of type (visual, audio, text-based, and others), technology(generative adversarial network (GAN), variational autoencoder (VAE), transformer, and diffusion network), offering (natural language processing (NLP), machine learning-based predictive modeling, computer vision, robotics and automation, augmented reality (AR) and virtual reality (VR), and others).

Growth/Marketing Strategy: The generative AI market has seen major development by key players operating in the market, such as business expansion, partnership, collaboration, and joint venture. The favored strategy for the companies has been partnerships and contracts to strengthen their position in the generative AI market. For instance, In September 2023, Amazon signed a collaboration with Anthropic PBC to advance generative AI and made an investment of up to $4 billion in Anthropic PBC, securing a minority ownership stake in the company. The collaboration enabled Anthropic PBC to select AWS as its primary cloud provider and train and deploy its future foundation models on AWS Trainium and Inferentia chips. Also, Anthropic PBC made a long-term commitment to provide AWS customers around the world with access to future generations of its foundation models via Amazon Bedrock.

Competitive Strategy: Key players in the generative AI market analyzed and profiled in the study involve major companies offering generative AI solutions designed for various applications. Moreover, a detailed competitive benchmarking of the players operating in the generative AI market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.

Methodology: The research methodology design adopted for this specific study includes a mix of data collected from primary and secondary data sources. Both primary resources (key players, market leaders, and in-house experts) and secondary research (a host of paid and unpaid databases), along with analytical tools, are employed to build the predictive and forecast models.

Data and validation have been taken into consideration from both primary sources as well as secondary sources.

Key Considerations and Assumptions in Market Engineering and Validation

• Detailed secondary research has been done to ensure maximum coverage of manufacturers/suppliers operational in a country.
• Exact revenue information, up to a certain extent, will be extracted for each company from secondary sources and databases. Revenues specific to product/service/technology will then be estimated for each market player based on fact-based proxy indicators as well as primary inputs.
• Based on the classification, the average selling price (ASP) is calculated using the weighted average method.
• The currency conversion rate has been taken from the historical exchange rate of Oanda and/or other relevant websites.
• Any economic downturn in the future has not been taken into consideration for the market estimation and forecast.
• The base currency considered for the market analysis is US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
• The term "product" in this document may refer to "type" as and where relevant.
• The term "manufacturers/suppliers" may refer to "systems providers" or "technology providers" as and where relevant.

Primary Research

The primary sources involve experts from various industries, including artificial Intelligence and machine learning, entertainment, healthcare, gaming, and marketing, among others. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.

Secondary Research

This study involves the usage of extensive secondary research, company websites, directories, and annual reports. It also makes use of databases, such as Spacenews, Businessweek, and others, to collect effective and useful information for a market-oriented, technical, commercial, and extensive study of the global market. In addition to the data sources, the study has been undertaken with the help of other data sources and websites, such as www.nasa.gov.

Secondary research was done to obtain critical information about the industry's value chain, the market's monetary chain, revenue models, the total pool of key players, and the current and potential use cases and applications.

Key Market Players and Competition Synopsis

The companies that are profiled have been selected based on thorough secondary research, which includes analyzing company coverage, product portfolio, market penetration, and insights gathered from primary experts.

The generative AI market comprises key players who have established themselves thoroughly and have the proper understanding of the market, accompanied by start-ups who are looking forward to establishing themselves in this highly competitive market. In 2022, the generative AI market was dominated by established players, accounting for 88% of the market share, whereas start-ups managed to capture 12% of the market. With the increasing adoption of generative AI solutions across various industries, more players will enter the global generative AI market with each passing year.

Some of the prominent companies in this market are:

• OpenAI
• Google DeepMind
• Amazon.com, Inc.
• Adobe
• IBM
• Microsoft
• Meta
• Salesforce, Inc.
• Intel Corporation
• Synthesia Limited.
• SAMSUNG
• NVIDIA Corporation
• Cohere
• Anthropic PBC
• Inflection

Table of Contents

Executive Summary

Scope and Definition

1 Markets

• 1.1 Market Trends: Current and Future
  • 1.1.1 Market Definition
  • 1.1.2 Ongoing Generative AI Trends
    • 1.1.2.1 Shadow AI
    • 1.1.2.2 Edge Computing for Generative AI
    • 1.1.2.3 Multimodal AI
  • 1.1.3 Ecosystem/Ongoing Programs
    • 1.1.3.1 Regulatory Implications
    • 1.1.3.2 Global Generative AI Market: Stakeholders
      • 1.1.3.2.1 Cloud Platform Providers
      • 1.1.3.2.2 Hardware Providers
      • 1.1.3.2.3 API/API-as-a-Service Providers
      • 1.1.3.2.4 End Users
  • 1.1.4 Artificial Intelligence Industry: Current and Future Outlook
  • 1.1.5 Generative AI Innovation Timeline: By Type
  • 1.1.6 Start-Up and Investment Landscape
• 1.2 Market Dynamics Overview
  • 1.2.1 Business Drivers
    • 1.2.1.1 Advancements in Machine Learning and AI Technologies
    • 1.2.1.2 Availability of Big Data
    • 1.2.1.3 Public and Media Interest
  • 1.2.2 Business Challenges
    • 1.2.2.1 Ethical and Regulatory Challenges
    • 1.2.2.2 Public Perception and Trust
    • 1.2.2.3 Data Inaccuracy
  • 1.2.3 Business Opportunities
    • 1.2.3.1 Ethical AI Development and Bias Mitigation Services
    • 1.2.3.2 Platform-as-a-Service (PaaS) Offerings

2 Application

• 2.1 Application Segmentation
• 2.2 Application Summary
• 2.3 Global Generative AI Market (by Application)
  • 2.3.1 Business Process
    • 2.3.1.1 Content Creation and Marketing
    • 2.3.1.2 Human Resource Management
    • 2.3.1.3 Research and Development
    • 2.3.1.4 Finance

3 Products

• 3.1 Product Segmentation
• 3.2 Product Summary
• 3.3 Global Generative AI Market
  • 3.3.1 Market Overview
• 3.4 Global Generative AI Market (by Type)
  • 3.4.1 Visual
  • 3.4.2 Audio
  • 3.4.3 Text-Based
  • 3.4.4 Others
• 3.5 Global Generative AI Market (by Technology)
  • 3.5.1 Generative Adversarial Network (GAN)
  • 3.5.2 Variational Autoencoder (VAE)
  • 3.5.3 Transformer
  • 3.5.4 Diffusion Network
• 3.6 Global Generative AI Market (by Offering)
  • 3.6.1 Natural Language Processing (NLP)
  • 3.6.2 Machine Learning-Based Predictive Modeling
  • 3.6.3 Computer Vision
  • 3.6.4 Robotics and Automation
  • 3.6.5 Augmented Reality (AR) and Virtual Reality (VR)

4 Regions

• 4.1 Regional Summary
• 4.2 Drivers and Restraints
• 4.3 North America
  • 4.3.1 Regional Overview
  • 4.3.2 Driving Factors for Market Growth
  • 4.3.3 Factors Challenging the Market
  • 4.3.4 Application
  • 4.3.5 Product
  • 4.3.6 U.S.
  • 4.3.7 Application
  • 4.3.8 Product
  • 4.3.9 Canada
  • 4.3.10 Application
  • 4.3.11 Product
• 4.4 Europe
  • 4.4.1 Regional Overview
  • 4.4.2 Driving Factors for Market Growth
  • 4.4.3 Factors Challenging the Market
  • 4.4.4 Application
  • 4.4.5 Product
  • 4.4.6 U.K.
  • 4.4.7 Application
  • 4.4.8 Product
  • 4.4.9 Germany
  • 4.4.10 Application
  • 4.4.11 Product
  • 4.4.12 France
  • 4.4.13 Application
  • 4.4.14 Product
  • 4.4.15 Rest-of-Europe
  • 4.4.16 Application
  • 4.4.17 Product
• 4.5 Asia-Pacific
  • 4.5.1 Regional Overview
  • 4.5.2 Driving Factors for Market Growth
  • 4.5.3 Factors Challenging the Market
  • 4.5.4 Application
  • 4.5.5 Product
  • 4.5.6 China
  • 4.5.7 Application
  • 4.5.8 Product
  • 4.5.9 India
  • 4.5.10 Application
  • 4.5.11 Product
  • 4.5.12 Japan
  • 4.5.13 Application
  • 4.5.14 Product
  • 4.5.15 South Korea
  • 4.5.16 Application
  • 4.5.17 Product
  • 4.5.18 Australia
  • 4.5.19 Product
  • 4.5.20 Rest-of-Asia-Pacific
  • 4.5.21 Application
  • 4.5.22 Product
• 4.6 Rest-of-the-World
  • 4.6.1 Regional Overview
  • 4.6.2 Driving Factors for Market Growth
  • 4.6.3 Factors Challenging the Market
  • 4.6.4 Application
  • 4.6.5 Product
  • 4.6.6 South America
  • 4.6.7 Application
  • 4.6.8 Product
  • 4.6.9 Middle East and Africa
  • 4.6.10 Application
  • 4.6.11 Product

5 Markets - Competitive Benchmarking & Company Profiles

• 5.1 Next Frontiers
• 5.2 Geographic Assessment
  • 5.2.1 OpenAI
    • 5.2.1.1 Overview
    • 5.2.1.2 Top Products/Product Portfolio
    • 5.2.1.3 Top Competitors
    • 5.2.1.4 Target Customers
    • 5.2.1.5 Key Personnel
    • 5.2.1.6 Analyst View
    • 5.2.1.7 Market Share, 2022
  • 5.2.2 Google DeepMind
    • 5.2.2.1 Overview
    • 5.2.2.2 Top Products/Product Portfolio
    • 5.2.2.3 Top Competitors
    • 5.2.2.4 Target Customers
    • 5.2.2.5 Key Personnel
    • 5.2.2.6 Analyst View
    • 5.2.2.7 Market Share, 2022
  • 5.2.3 Amazon.com, Inc.
    • 5.2.3.1 Overview
    • 5.2.3.2 Top Products/Product Portfolio
    • 5.2.3.3 Top Competitors
    • 5.2.3.4 Target Customers
    • 5.2.3.5 Key Personnel
    • 5.2.3.6 Analyst View
    • 5.2.3.7 Market Share, 2022
  • 5.2.4 Adobe
    • 5.2.4.1 Overview
    • 5.2.4.2 Top Products/Product Portfolio
    • 5.2.4.3 Top Competitors
    • 5.2.4.4 Target Customers
    • 5.2.4.5 Key Personnel
    • 5.2.4.6 Analyst View
    • 5.2.4.7 Market Share, 2022
  • 5.2.5 IBM
    • 5.2.5.1 Overview
    • 5.2.5.2 Top Products/Product Portfolio
    • 5.2.5.3 Top Competitors
    • 5.2.5.4 Target Customers
    • 5.2.5.5 Key Personnel
    • 5.2.5.6 Analyst View
    • 5.2.5.7 Market Share, 2022
  • 5.2.6 Microsoft
    • 5.2.6.1 Overview
    • 5.2.6.2 Top Products/Product Portfolio
    • 5.2.6.3 Top Competitors
    • 5.2.6.4 Target Customers
    • 5.2.6.5 Key Personnel
    • 5.2.6.6 Analyst View
    • 5.2.6.7 Market Share, 2022
  • 5.2.7 Meta
    • 5.2.7.1 Overview
    • 5.2.7.2 Top Products/Product Portfolio
    • 5.2.7.3 Top Competitors
    • 5.2.7.4 Target Customers
    • 5.2.7.5 Key Personnel
    • 5.2.7.6 Analyst View
    • 5.2.7.7 Market Share, 2022
  • 5.2.8 Salesforce, Inc.
    • 5.2.8.1 Overview
    • 5.2.8.2 Top Products/Product Portfolio
    • 5.2.8.3 Top Competitors
    • 5.2.8.4 Target Customers
    • 5.2.8.5 Key Personnel
    • 5.2.8.6 Analyst View
    • 5.2.8.7 Market Share, 2022
  • 5.2.9 Intel Corporation
    • 5.2.9.1 Overview
    • 5.2.9.2 Top Products/Product Portfolio
    • 5.2.9.3 Top Competitors
    • 5.2.9.4 Target Customers
    • 5.2.9.5 Key Personnel
    • 5.2.9.6 Analyst View
    • 5.2.9.7 Market Share, 2022
  • 5.2.10 Synthesia Limited.
    • 5.2.10.1 Overview
    • 5.2.10.2 Top Products/Product Portfolio
    • 5.2.10.3 Top Competitors
    • 5.2.10.4 Target Customers
    • 5.2.10.5 Key Personnel
    • 5.2.10.6 Analyst View
    • 5.2.10.7 Market Share, 2022
  • 5.2.11 SAMSUNG
    • 5.2.11.1 Overview
    • 5.2.11.2 Top Products/Product Portfolio
    • 5.2.11.3 Top Competitors
    • 5.2.11.4 Target Customers
    • 5.2.11.5 Key Personnel
    • 5.2.11.6 Analyst View
    • 5.2.11.7 Market Share, 2022
  • 5.2.12 NVIDIA Corporation
    • 5.2.12.1 Overview
    • 5.2.12.2 Top Products/Product Portfolio
    • 5.2.12.3 Top Competitors
    • 5.2.12.4 Target Customers
    • 5.2.12.5 Key Personnel
    • 5.2.12.6 Analyst View
    • 5.2.12.7 Market Share, 2022
  • 5.2.13 Cohere
    • 5.2.13.1 Overview
    • 5.2.13.2 Top Products/Product Portfolio
    • 5.2.13.3 Top Competitors
    • 5.2.13.4 Target Customers
    • 5.2.13.5 Key Personnel
    • 5.2.13.6 Analyst View
    • 5.2.13.7 Market Share, 2022
  • 5.2.14 Anthropic PBC
    • 5.2.14.1 Overview
    • 5.2.14.2 Top Products/Product Portfolio
    • 5.2.14.3 Top Competitors
    • 5.2.14.4 Target Customers
    • 5.2.14.5 Key Personnel
    • 5.2.14.6 Analyst View
    • 5.2.14.7 Market Share, 2022
  • 5.2.15 Inflection
    • 5.2.15.1 Overview
    • 5.2.15.2 Top Products/Product Portfolio
    • 5.2.15.3 Top Competitors
    • 5.2.15.4 Target Customers
    • 5.2.15.5 Key Personnel
    • 5.2.15.6 Analyst View
    • 5.2.15.7 Market Share, 2022

6 Research Methodology

• 6.1 Data Sources
  • 6.1.1 Primary Data Sources
  • 6.1.2 Secondary Data Sources
  • 6.1.3 Data Triangulation
• 6.2 Market Estimation and Forecast