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市場調査レポート
商品コード
1421530
自動車用AR HUD(拡張現実ヘッドアップディスプレイ)市場- 世界の展望と予測(2023年~2028年)Automotive AR HUD Market - Global Outlook & Forecast 2023-2028 |
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自動車用AR HUD(拡張現実ヘッドアップディスプレイ)市場- 世界の展望と予測(2023年~2028年) |
出版日: 2024年02月06日
発行: Arizton Advisory & Intelligence
ページ情報: 英文 287 Pages
納期: 即納可能
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世界の自動車用AR HUD(拡張現実ヘッドアップディスプレイ)の市場規模は、2022年~2028年に17.26%のCAGRで成長すると予測されています。
ADAS(先進運転支援システム)の需要増加は、世界の自動車用AR HUD市場の成長を支える重要な 促進要因です。ADASは、自動車の安全性を高め、全体的な運転体験を向上させるために設計されたさまざまな安全機能と機能性を包含しています。AR HUDは、ナビゲーションプロンプト、衝突警告、速度制限などの重要な情報をフロントガラス上のドライバーの視線に直接シームレスに統合することで、このエコシステムにおいて重要な役割を果たしています。ADASが現代の自動車に普及するにつれ、これらの情報を直感的かつリアルタイムに視覚化することへの需要が高まっています。AR HUDは安全性を高め、より没入感のある便利な運転体験を提供します。消費者が安全機能をますます重視するようになる中、ADASとAR HUDの相乗効果は、メーカーが先進技術を自動車に統合しようと努力する中で、自動車市場の持続的成長を促進する態勢を整えています。
EV需要の急増は、自動車用AR HUD市場の成長を推進する極めて重要な要因です。EVは、自動車産業が持続可能で環境に優しいモビリティソリューションへと変化する中で、消費者の大きな支持を得ています。AR HUDは、バッテリー状態、航続距離、充電ポイント、ナビゲーションに関するリアルタイム情報をフロントガラスに直接表示することで、EV所有者の運転体験を向上させる重要な役割を果たしています。AR HUD技術の統合は、電気自動車に関連する未来的で技術に精通したイメージとシームレスに一致します。メーカーは、最先端のディスプレイ技術とEVの台頭を組み合わせ、総合的で魅力的な運転体験を提供することの重要性を認識しています。EV市場が拡大するにつれて、AR HUDの需要は、急速に進化する電動モビリティランドスケープにおける直感的で有益なディスプレイの必要性によって、連動して成長すると予想されます。
自動車用AR HUD技術のコストが高いことが、この革新的な車両機能の幅広い採用と成長を妨げています。AR HUDシステムの開発、統合、製造には、高度な技術、特殊なコンポーネント、複雑なエンジニアリングプロセスが関与しており、製造コストの上昇を招いています。このようなコスト高が消費者に転嫁され、AR HUD搭載車は相対的に高価になります。自動車市場は特に価格に敏感であり、AR HUDは価値ある安全性と利便性を提供するが、この技術に関連するプレミアムは、より幅広い消費者層へのアクセスを制限する可能性があります。課題は、AR HUDの機能を向上させることと、この技術をさまざまな車両セグメントに広く普及させるために経済的に実行可能なものにするために生産コストを下げることのバランスをとることにあります。自動車用AR HUD市場の成長を促進し、AR HUDが様々な価格帯の車両に標準装備されるようにするためには、コストの障壁に対処する努力が不可欠です。
当レポートでは、世界の自動車用AR HUD市場について調査し、市場の概要とともに、投影別、車両タイプ別、販売チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。
LIST OF TABLES
The global automotive AR HUD market is expected to grow at a CAGR of 17.26% from 2022-2028.
MARKET TRENDS & OPPORTUNITIES
Increasing Demand for ADAS
The increasing demand for Advanced Driver Assistance Systems (ADAS) is a significant driver behind the growth of the global automotive AR HUD market. ADAS encompasses a range of safety features and functionalities designed to enhance vehicle safety and improve the overall driving experience. AR HUDs play a crucial role in this ecosystem by seamlessly integrating critical information, such as navigation prompts, collision warnings, and speed limits, directly into the driver's line of sight on the windshield. As ADAS becomes more prevalent in modern vehicles, the demand for intuitive and real-time visualizations of this information is rising. AR HUDs enhance safety and provide a more immersive and convenient driving experience. With consumers increasingly valuing safety features, the synergy between ADAS and AR HUDs is poised to drive sustained growth in the automotive market as manufacturers strive to integrate advanced technologies into their vehicles.
Growing Demand for EVs
The burgeoning demand for EVs is a pivotal factor propelling the growth of the automotive AR HUD market. EVs have gained substantial consumer traction as the automotive industry transforms toward sustainable, eco-friendly mobility solutions. AR HUDs play a crucial role in enhancing the driving experience for EV owners by providing real-time information about battery status, range, charging points, and navigation directly on the windshield. The integration of AR HUD technology aligns seamlessly with the futuristic and tech-savvy image associated with electric vehicles. Manufacturers recognize the importance of combining cutting-edge display technologies with the rise of EVs to offer a holistic and compelling driving experience. As the EV market expands, the demand for AR HUDs is expected to grow in tandem, driven by the need for intuitive and informative displays in the rapidly evolving electric mobility landscape.
INDUSTRY RESTRAINTS
High Cost
The high cost of automotive AR HUD technology impedes the broader adoption and growth of this innovative vehicle feature. The development, integration, and manufacturing of AR HUD systems involve advanced technologies, specialized components, and intricate engineering processes, contributing to elevated production costs. These higher costs are subsequently transferred to consumers, making vehicles with AR HUDs relatively expensive. The automotive market is particularly price-sensitive, and while AR HUDs offer valuable safety and convenience features, the premium associated with this technology can limit its accessibility to a broader consumer base. The challenge lies in balancing advancing AR HUD capabilities and driving down production costs to make this technology more economically viable for widespread adoption across different vehicle segments. Efforts to address the cost barrier are crucial for fostering automotive AR HUD market growth and ensuring that AR HUDs become a standard vehicle feature across various price points.
SEGMENTATION INSIGHTS
INSIGHTS BY PROJECTION
The global automotive AR HUD market by projection segments is closed projection and for projection. In this segmentation, the close projection AR HUD segment tends to be more prevalent and widely adopted in the market than far projection AR HUD. Close projection systems project information onto the windshield at a shorter distance, typically within the driver's immediate field of view, providing a seamless integration of information with the external environment. This makes close projection AR HUDs more user-friendly, enhancing driver engagement and safety.
Segmentation by Projection Type
INSIGHTS BY VEHICLE TYPE
The vehicle segmentation in the global automotive AR HUD market encompasses various categories, including passenger cars, light commercial vehicles (LCVs), heavy commercial vehicles (HCVs), and other vehicles. Passenger cars hold the largest automotive AR HUD market share among these segments. This dominance can be attributed to the higher adoption of advanced technologies and safety features in passenger cars, driven by consumer demand for enhanced driving experiences and the integration of cutting-edge technologies. Passenger cars are often equipped with more sophisticated infotainment and safety systems, making them a natural fit for AR HUD technologies. In contrast, the industry share of light commercial vehicles, heavy commercial vehicles, and other vehicles is relatively smaller, primarily due to the lower integration of advanced technologies in these segments, where the emphasis might be more on utility and cargo transportation rather than advanced driver assistance systems. However, the global automotive AR HUD market in these segments is expected to grow significantly during the forecast period.
Segmentation by Vehicle Type
INSIGHTS BY SALES CHANNEL
In the sales channel segmentation of the global automotive AR HUD market, the original equipment manufacturers (OEMs) segment holds a more significant share compared to the aftermarket segment. This is because OEMs are the primary suppliers of AR HUD systems integrated into new vehicles during manufacturing. As vehicle manufacturers increasingly incorporate advanced technologies into their models, the demand for AR HUD systems from OEMs has surged. Consumers often prefer to have these advanced features seamlessly integrated into their vehicles from the beginning. On the other hand, the aftermarket segment, while growing, is relatively smaller. This is because retrofitting AR HUD systems into existing vehicles involves additional installation complexities, and consumers may be less inclined to invest in aftermarket solutions compared to having the technology included as a built-in feature when purchasing a new vehicle.
Segmentation by Sales Channel
GEOGRAPHICAL ANALYSIS
The automotive AR HUD market's dynamic geographical landscape spans various regions, reflecting a global demand for advanced automotive technologies. With major automotive hubs in the U.S. and Canada, North America remains a key player, holding 37%-39% of market shares, driven by a tech-savvy consumer base. Technological innovation is another key factor propelling the North American AR HUD industry forward. The region has several leading automotive technology companies and research institutions at the forefront of AR HUD development. Companies like Visteon Corporation and Harman International are actively developing and promoting AR HUD technology in North America. Europe, led by automotive giants in Germany, the UK, and France, contributes significantly to the AR HUD market, emphasizing innovation and premium vehicle offerings.
Segmentation by Geography
COMPETITIVE LANDSCAPE
The competitive landscape of the global automotive AR HUD market is characterized by a diverse array of critical players striving for innovation and market dominance. Established automotive technology giants such as Continental, DENSO, and HARMAN International are at the forefront, leveraging their extensive expertise to develop cutting-edge AR HUD solutions. Meanwhile, tech-driven companies like WayRay and Envisics are making notable strides with innovative approaches to augmented reality. Collaboration and partnerships, such as those seen between automakers and technology firms, contribute to the dynamic nature of the automotive AR HUD market. The increasing demand for enhanced driving experiences and safety features fuels this competition, fostering a landscape marked by continuous technological advancements and strategic collaborations.
Key Company Profiles
Other Prominent Vendors
KEY QUESTIONS ANSWERED: