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1566835

増粘剤市場：タイプ別、用途別：世界の機会分析と産業予測、2024～2031年

Thickeners Market By Type , By Application : Global Opportunity Analysis and Industry Forecast, 2024-2031

出版日
ページ情報
英文 300 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
増粘剤市場：タイプ別、用途別：世界の機会分析と産業予測、2024～2031年
出版日: 2024年07月10日
発行: Allied Market Research
ページ情報: 英文 300 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

世界の増粘剤市場は2023年に38億米ドルと評価され、2024～2031年にかけてCAGR 5.4%で成長し、2031年には57億米ドルに達すると予測されています。

増粘剤は、液体の粘度を高めるために添加される物質であり、それによって食感、安定性、全体的な品質を向上させる。食品、化粧品、医薬品、製造業など様々な産業で一般的に使用されています。増粘剤は、水分を吸収したり、ゲル状の構造を形成することで機能し、液体を増粘させる。増粘剤の特性には、用途の多様性、口当たりや粘性を高める能力、さまざまな加工条件下での安定性などがあります。増粘剤には、デンプンやガムのような天然のものもあれば、セルロース誘導体のような合成のものもあります。

塗料・コーティング産業の拡大が増粘剤の需要を大きく牽引しています。建設や自動車産業が成長するにつれ、粘度や塗布性能の向上といった特性を強化した塗料やコーティング剤のニーズが高まっています。増粘剤は、配合を安定させ、たれ落ちを防ぎ、滑らかな仕上がりを確保することで、これらの特性を実現する上で重要な役割を果たしています。新興国における建設ブームと高性能自動車用塗料に対する需要の高まりが、この動向を下支えしています。さらに、事業拡大、製品上市、提携は、増粘剤業界の成長の主要な推進力となっています。企業は生産能力を拡大し、革新的な製品を投入し、戦略的提携を結ぶことで、新たな市場を獲得し、競合を強化し、市場全体の拡大を促進することができます。

しかし、原料価格の変動に伴うコストの上昇は、増粘剤メーカーの利幅を圧迫し、技術革新への投資や事業拡大の能力を制限する可能性があります。そのため、新たな増粘剤処方の開発や代替調達戦略の模索が妨げられる可能性があります。その結果、価格の変動が製品価格の上昇や供給不足につながる可能性があり、企業は顧客の需要に応えるという課題に直面します。逆に、天然でサステイナブル増粘剤の台頭は、増粘剤市場の成長にとって有利な機会をもたらします。消費者が環境にやさしく健康志向の製品をますます優先するようになるにつれ、さまざまな産業で天然代替品へのシフトが顕著になっています。タピオカ澱粉、寒天、ペクチンなどの植物由来の天然増粘剤は、再生可能で環境に優しい性質から人気を集めています。例えば、2021年12月、CargillはCrodaのバイオベースの産業部門を買収することにより、顧客向けに自然由来のソリューションの提供を拡大すると宣言しました。

セグメンテーション概要

増粘剤市場は、タイプ、用途、地域に区分されます。タイプ別では、無機増粘剤、セルロースエーテル、多糖類、ポリペプチド、合成ポリマー、天然ポリマー、その他に分類されます。用途別では、塗料・コーティング、繊維、紙・パルプ、洗剤、飲食品、その他に分けられます。地域別では、北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカで分析されます。

主要調査結果

タイプ別では、多糖類セグメントが2023年の市場で最も高いシェアを占めました。

用途別では、飲食品セグメントが2023年に最大の市場シェアを占めました。

地域別では、アジア太平洋が2023年の増粘剤市場を独占しました。

競合シナリオ

本レポートで可能なカスタマイズ（追加費用とスケジュールがあります。）

  • 製品に含まれる原材料の分析（%別）
  • 製造能力
  • 産業のライフサイクル評価（地域別）
  • 製品ベンチマーク/製品仕様と用途
  • 製品ライフサイクル
  • サプライチェーン分析とベンダーのマージン
  • 地域別新規参入企業
  • 技術動向分析
  • 製品/セグメント別市場セグメンテーション
  • 主要企業の新製品開発/製品マトリックス
  • 国、地域、世界レベルでの患者/疫学データ
  • 規制ガイドライン
  • 手術手技データ-特定または複数の手術タイプ
  • 顧客の関心に応じた追加の企業プロファイル
  • 国別または地域別追加分析-市場規模と予測
  • 平均販売価格分析/価格帯分析
  • 企業プロファイルの拡大リスト
  • 過去の市場データ
  • 輸出入分析/データ
  • 主要参入企業の詳細（所在地、連絡先、サプライヤー/ベンダーネットワークなどを含む、エクセル形式）
  • 顧客/消費者/原料サプライヤー一覧-バリューチェーン分析
  • 世界/地域/国別レベルでの参入企業の市場シェア分析
  • 製品消費分析
  • SWOT分析
  • 数量市場規模と予測

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場情勢

  • 市場の定義と範囲
  • 主要調査結果
    • 主要投資機会
    • 主要成功戦略
  • ポーターのファイブフォース分析
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会

第4章 増粘剤市場：タイプ別

  • 市場概要
  • 無機増粘剤
  • セルロースエーテル
  • 多糖類
  • ポリペプチド
  • 合成ポリマー
  • 天然高分子
  • その他

第5章 増粘剤市場：用途別

  • 市場概要
  • 塗料・コーティング
  • 繊維
  • 紙・パルプ
  • 洗剤
  • 飲食品
  • その他

第6章 増粘剤市場：地域別

  • 市場概要
  • 北米
    • 主要市場動向と機会
    • 米国の増粘剤市場
    • カナダの増粘剤市場
    • メキシコ増粘剤市場
  • 欧州
    • 主要市場動向と機会
    • フランスの増粘剤市場
    • ドイツの増粘剤市場
    • イタリアの増粘剤市場
    • スペインの増粘剤市場
    • 英国の増粘剤市場
    • その他の欧州の増粘剤市場
  • アジア太平洋
    • 主要市場動向と機会
    • 中国の増粘剤市場
    • 日本の増粘剤市場
    • インドの増粘剤市場
    • 韓国の増粘剤市場
    • オーストラリアの増粘剤市場
    • その他のアジア太平洋の増粘剤市場
  • ラテンアメリカ・中東・アフリカ
    • 主要市場動向と機会
    • ブラジルの増粘剤市場
    • 南アフリカの増粘剤市場
    • サウジアラビアの増粘剤市場
    • その他のラテンアメリカ・中東・アフリカの増粘剤市場

第7章 競合情勢

  • イントロダクション
  • 主要成功戦略
  • 主要10企業の製品マッピング
  • 競合ダッシュボード
  • 競合ヒートマップ
  • 主要企業のポジショニング（2023年）

第8章 企業プロファイル

  • BASF SE
  • CP Kelco U.S., Inc.
  • DuPont
  • The Lubrizol Corporation
  • Henkel Corporation
  • PPG Industries, Inc.
  • Dow Inc.
  • Elementis Plc
  • Akzo Nobel N.V
  • Ashland Inc
目次
Product Code: A62422

The global thickeners market was valued at $3.8 billion in 2023, and is projected to reach $5.7 billion by 2031, growing at a CAGR of 5.4% from 2024 to 2031.

Thickeners are substances added to liquids to increase their viscosity, thereby improving texture, stability, and overall quality. They are commonly used in various industries such as food, cosmetics, pharmaceuticals, and manufacturing. Thickeners function by absorbing water or forming a gel-like structure, which thickens the liquid. Their properties include versatility in application, ability to enhance mouthfeel and consistency, and stability under different processing conditions. Thickeners may be natural, such as starches and gums, or synthetic, such as cellulose derivatives.

The expansion in the paints and coatings industry is significantly driving the demand for thickeners. As the construction and automotive sectors grow, the need for paints and coatings with enhanced properties such as improved viscosity and application performance increases. Thickeners play a crucial role in achieving these properties by stabilizing the formulation, preventing sagging, and ensuring a smooth finish. The construction boom in emerging economies, coupled with the rising demand for high-performance automotive coatings, underpins this trend. Moreover, expansion, product launches, and partnerships are key drivers of growth in the thickeners industry. Companies expanding production capacities, introducing innovative products, and forming strategic alliances can capture new markets, enhance competitiveness, and fuel the overall market expansion.

However, rise in costs associated with fluctuating raw material prices squeeze profit margins for thickeners producers, potentially limiting their ability to invest in innovation or expand operations. This may hinder the development of new thickener formulations or the exploration of alternative sourcing strategies. Consequently, businesses face challenges in meeting customer demands, as price fluctuations could lead to higher product prices or supply shortages. On the contrary, rise of natural and sustainable thickeners presents a lucrative opportunity for the growth of the thickeners market. As consumers increasingly prioritize environmentally friendly and health-conscious products, there has been a significant shift towards natural alternatives in various industries. Natural thickeners derived from plant-based sources such as tapioca starch, agar-agar, and pectin are gaining popularity due to their renewable and eco-friendly nature. For instance, in December 2021, Cargill declared that it would expand its offering of nature-derived solutions for clients by acquiring Croda's bio-based industrial division.

Segmentation Overview

The thickeners market is segmented into type, application, and region. Depending on type, the market is classified into inorganic thickener, cellulose ether, polysaccharides, polypeptides, synthetic polymer, natural polymer, and others. By application, it is divided into paints and coatings, textile, paper and pulp, detergent, food and beverages, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

By type, the polysaccharides segment held the highest share in the market in 2023.

Depending on the application, the food and beverages segment accounted for the largest market share in 2023.

Region wise, Asia-Pacific dominated the thickeners market in 2023.

Competitive Scenario

The major players operating in the Thickeners market include BASF SE, Ashland Inc., CP Kelco U.S., Inc., DuPont, Dow Inc., Akzo Nobel N.V, The Lubrizol Corporation, Henkel Corporation, PPG Industries, Inc., and Elementis plc. Other players in the thickeners market include Fufeng, MEIHUA HOLDINGS GROUP CO., LTD., ALTANA, and DSM. These players have adopted several strategies, including mergers & acquisitions, partnerships, collaborations, and product innovation & diversification, to maintain their foothold in the market.

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  • Analysis of raw material in a product (by %)
  • Manufacturing Capacity
  • Industry life cycle assessment, by region
  • Product Benchmarking / Product specification and applications
  • Product Life Cycles
  • Supply Chain Analysis & Vendor Margins
  • Upcoming/New Entrant by Regions
  • Technology Trend Analysis
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  • New Product Development/ Product Matrix of Key Players
  • Patient/epidemiology data at country, region, global level
  • Regulatory Guidelines
  • Surgical procedures data- specific or multiple surgery types
  • Additional company profiles with specific to client's interest
  • Additional country or region analysis- market size and forecast
  • Average Selling Price Analysis / Price Point Analysis
  • Expanded list for Company Profiles
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  • Import Export Analysis/Data
  • Key player details (including location, contact details, supplier/vendor network etc. in excel format)
  • List of customers/consumers/raw material suppliers- value chain analysis
  • Market share analysis of players at global/region/country level
  • Product Consumption Analysis
  • SWOT Analysis
  • Volume Market Size and Forecast

Key Market Segments

By Type

  • Inorganic Thickener
  • Cellulose Ether
  • Polysaccharides
  • Polypeptides
  • Synthetic Polymer
  • Natural Polymer
  • Others

By Application

  • Paints and Coatings
  • Textile
  • Paper and Pulp
  • Detergent
  • Food and Beverages
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • South Africa
    • Saudi Arabia
    • Rest of LAMEA

Key Market Players:

    • BASF SE
    • CP Kelco U.S., Inc.
    • DuPont
    • The Lubrizol Corporation
    • Henkel Corporation
    • PPG Industries, Inc.
    • Dow Inc.
    • Elementis plc
    • Akzo Nobel N.V
    • Ashland Inc

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report Description
  • 1.2. Key Market Segments
  • 1.3. Key Benefits
  • 1.4. Research Methodology
    • 1.4.1. Primary Research
    • 1.4.2. Secondary Research
    • 1.4.3. Analyst Tools and Models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective

CHAPTER 3: MARKET LANDSCAPE

  • 3.1. Market Definition and Scope
  • 3.2. Key Findings
    • 3.2.1. Top Investment Pockets
    • 3.2.2. Top Winning Strategies
  • 3.3. Porter's Five Forces Analysis
    • 3.3.1. Bargaining Power of Suppliers
    • 3.3.2. Threat of New Entrants
    • 3.3.3. Threat of Substitutes
    • 3.3.4. Competitive Rivalry
    • 3.3.5. Bargaining Power among Buyers
  • 3.4. Market Dynamics
    • 3.4.1. Drivers
    • 3.4.2. Restraints
    • 3.4.3. Opportunities

CHAPTER 4: THICKENERS MARKET, BY TYPE

  • 4.1. Market Overview
    • 4.1.1 Market Size and Forecast, By Type
  • 4.2. Inorganic Thickener
    • 4.2.1. Key Market Trends, Growth Factors and Opportunities
    • 4.2.2. Market Size and Forecast, By Region
    • 4.2.3. Market Share Analysis, By Country
  • 4.3. Cellulose Ether
    • 4.3.1. Key Market Trends, Growth Factors and Opportunities
    • 4.3.2. Market Size and Forecast, By Region
    • 4.3.3. Market Share Analysis, By Country
  • 4.4. Polysaccharides
    • 4.4.1. Key Market Trends, Growth Factors and Opportunities
    • 4.4.2. Market Size and Forecast, By Region
    • 4.4.3. Market Share Analysis, By Country
  • 4.5. Polypeptides
    • 4.5.1. Key Market Trends, Growth Factors and Opportunities
    • 4.5.2. Market Size and Forecast, By Region
    • 4.5.3. Market Share Analysis, By Country
  • 4.6. Synthetic Polymer
    • 4.6.1. Key Market Trends, Growth Factors and Opportunities
    • 4.6.2. Market Size and Forecast, By Region
    • 4.6.3. Market Share Analysis, By Country
  • 4.7. Natural Polymer
    • 4.7.1. Key Market Trends, Growth Factors and Opportunities
    • 4.7.2. Market Size and Forecast, By Region
    • 4.7.3. Market Share Analysis, By Country
  • 4.8. Others
    • 4.8.1. Key Market Trends, Growth Factors and Opportunities
    • 4.8.2. Market Size and Forecast, By Region
    • 4.8.3. Market Share Analysis, By Country

CHAPTER 5: THICKENERS MARKET, BY APPLICATION

  • 5.1. Market Overview
    • 5.1.1 Market Size and Forecast, By Application
  • 5.2. Paints And Coatings
    • 5.2.1. Key Market Trends, Growth Factors and Opportunities
    • 5.2.2. Market Size and Forecast, By Region
    • 5.2.3. Market Share Analysis, By Country
  • 5.3. Textile
    • 5.3.1. Key Market Trends, Growth Factors and Opportunities
    • 5.3.2. Market Size and Forecast, By Region
    • 5.3.3. Market Share Analysis, By Country
  • 5.4. Paper And Pulp
    • 5.4.1. Key Market Trends, Growth Factors and Opportunities
    • 5.4.2. Market Size and Forecast, By Region
    • 5.4.3. Market Share Analysis, By Country
  • 5.5. Detergent
    • 5.5.1. Key Market Trends, Growth Factors and Opportunities
    • 5.5.2. Market Size and Forecast, By Region
    • 5.5.3. Market Share Analysis, By Country
  • 5.6. Food And Beverages
    • 5.6.1. Key Market Trends, Growth Factors and Opportunities
    • 5.6.2. Market Size and Forecast, By Region
    • 5.6.3. Market Share Analysis, By Country
  • 5.7. Others
    • 5.7.1. Key Market Trends, Growth Factors and Opportunities
    • 5.7.2. Market Size and Forecast, By Region
    • 5.7.3. Market Share Analysis, By Country

CHAPTER 6: THICKENERS MARKET, BY REGION

  • 6.1. Market Overview
    • 6.1.1 Market Size and Forecast, By Region
  • 6.2. North America
    • 6.2.1. Key Market Trends and Opportunities
    • 6.2.2. Market Size and Forecast, By Type
    • 6.2.3. Market Size and Forecast, By Application
    • 6.2.4. Market Size and Forecast, By Country
    • 6.2.5. U.S. Thickeners Market
      • 6.2.5.1. Market Size and Forecast, By Type
      • 6.2.5.2. Market Size and Forecast, By Application
    • 6.2.6. Canada Thickeners Market
      • 6.2.6.1. Market Size and Forecast, By Type
      • 6.2.6.2. Market Size and Forecast, By Application
    • 6.2.7. Mexico Thickeners Market
      • 6.2.7.1. Market Size and Forecast, By Type
      • 6.2.7.2. Market Size and Forecast, By Application
  • 6.3. Europe
    • 6.3.1. Key Market Trends and Opportunities
    • 6.3.2. Market Size and Forecast, By Type
    • 6.3.3. Market Size and Forecast, By Application
    • 6.3.4. Market Size and Forecast, By Country
    • 6.3.5. France Thickeners Market
      • 6.3.5.1. Market Size and Forecast, By Type
      • 6.3.5.2. Market Size and Forecast, By Application
    • 6.3.6. Germany Thickeners Market
      • 6.3.6.1. Market Size and Forecast, By Type
      • 6.3.6.2. Market Size and Forecast, By Application
    • 6.3.7. Italy Thickeners Market
      • 6.3.7.1. Market Size and Forecast, By Type
      • 6.3.7.2. Market Size and Forecast, By Application
    • 6.3.8. Spain Thickeners Market
      • 6.3.8.1. Market Size and Forecast, By Type
      • 6.3.8.2. Market Size and Forecast, By Application
    • 6.3.9. UK Thickeners Market
      • 6.3.9.1. Market Size and Forecast, By Type
      • 6.3.9.2. Market Size and Forecast, By Application
    • 6.3.10. Rest of Europe Thickeners Market
      • 6.3.10.1. Market Size and Forecast, By Type
      • 6.3.10.2. Market Size and Forecast, By Application
  • 6.4. Asia-Pacific
    • 6.4.1. Key Market Trends and Opportunities
    • 6.4.2. Market Size and Forecast, By Type
    • 6.4.3. Market Size and Forecast, By Application
    • 6.4.4. Market Size and Forecast, By Country
    • 6.4.5. China Thickeners Market
      • 6.4.5.1. Market Size and Forecast, By Type
      • 6.4.5.2. Market Size and Forecast, By Application
    • 6.4.6. Japan Thickeners Market
      • 6.4.6.1. Market Size and Forecast, By Type
      • 6.4.6.2. Market Size and Forecast, By Application
    • 6.4.7. India Thickeners Market
      • 6.4.7.1. Market Size and Forecast, By Type
      • 6.4.7.2. Market Size and Forecast, By Application
    • 6.4.8. South Korea Thickeners Market
      • 6.4.8.1. Market Size and Forecast, By Type
      • 6.4.8.2. Market Size and Forecast, By Application
    • 6.4.9. Australia Thickeners Market
      • 6.4.9.1. Market Size and Forecast, By Type
      • 6.4.9.2. Market Size and Forecast, By Application
    • 6.4.10. Rest of Asia-Pacific Thickeners Market
      • 6.4.10.1. Market Size and Forecast, By Type
      • 6.4.10.2. Market Size and Forecast, By Application
  • 6.5. LAMEA
    • 6.5.1. Key Market Trends and Opportunities
    • 6.5.2. Market Size and Forecast, By Type
    • 6.5.3. Market Size and Forecast, By Application
    • 6.5.4. Market Size and Forecast, By Country
    • 6.5.5. Brazil Thickeners Market
      • 6.5.5.1. Market Size and Forecast, By Type
      • 6.5.5.2. Market Size and Forecast, By Application
    • 6.5.6. South Africa Thickeners Market
      • 6.5.6.1. Market Size and Forecast, By Type
      • 6.5.6.2. Market Size and Forecast, By Application
    • 6.5.7. Saudi Arabia Thickeners Market
      • 6.5.7.1. Market Size and Forecast, By Type
      • 6.5.7.2. Market Size and Forecast, By Application
    • 6.5.8. Rest of LAMEA Thickeners Market
      • 6.5.8.1. Market Size and Forecast, By Type
      • 6.5.8.2. Market Size and Forecast, By Application

CHAPTER 7: COMPETITIVE LANDSCAPE

  • 7.1. Introduction
  • 7.2. Top Winning Strategies
  • 7.3. Product Mapping of Top 10 Player
  • 7.4. Competitive Dashboard
  • 7.5. Competitive Heatmap
  • 7.6. Top Player Positioning, 2023

CHAPTER 8: COMPANY PROFILES

  • 8.1. BASF SE
    • 8.1.1. Company Overview
    • 8.1.2. Key Executives
    • 8.1.3. Company Snapshot
    • 8.1.4. Operating Business Segments
    • 8.1.5. Product Portfolio
    • 8.1.6. Business Performance
    • 8.1.7. Key Strategic Moves and Developments
  • 8.2. CP Kelco U.S., Inc.
    • 8.2.1. Company Overview
    • 8.2.2. Key Executives
    • 8.2.3. Company Snapshot
    • 8.2.4. Operating Business Segments
    • 8.2.5. Product Portfolio
    • 8.2.6. Business Performance
    • 8.2.7. Key Strategic Moves and Developments
  • 8.3. DuPont
    • 8.3.1. Company Overview
    • 8.3.2. Key Executives
    • 8.3.3. Company Snapshot
    • 8.3.4. Operating Business Segments
    • 8.3.5. Product Portfolio
    • 8.3.6. Business Performance
    • 8.3.7. Key Strategic Moves and Developments
  • 8.4. The Lubrizol Corporation
    • 8.4.1. Company Overview
    • 8.4.2. Key Executives
    • 8.4.3. Company Snapshot
    • 8.4.4. Operating Business Segments
    • 8.4.5. Product Portfolio
    • 8.4.6. Business Performance
    • 8.4.7. Key Strategic Moves and Developments
  • 8.5. Henkel Corporation
    • 8.5.1. Company Overview
    • 8.5.2. Key Executives
    • 8.5.3. Company Snapshot
    • 8.5.4. Operating Business Segments
    • 8.5.5. Product Portfolio
    • 8.5.6. Business Performance
    • 8.5.7. Key Strategic Moves and Developments
  • 8.6. PPG Industries, Inc.
    • 8.6.1. Company Overview
    • 8.6.2. Key Executives
    • 8.6.3. Company Snapshot
    • 8.6.4. Operating Business Segments
    • 8.6.5. Product Portfolio
    • 8.6.6. Business Performance
    • 8.6.7. Key Strategic Moves and Developments
  • 8.7. Dow Inc.
    • 8.7.1. Company Overview
    • 8.7.2. Key Executives
    • 8.7.3. Company Snapshot
    • 8.7.4. Operating Business Segments
    • 8.7.5. Product Portfolio
    • 8.7.6. Business Performance
    • 8.7.7. Key Strategic Moves and Developments
  • 8.8. Elementis Plc
    • 8.8.1. Company Overview
    • 8.8.2. Key Executives
    • 8.8.3. Company Snapshot
    • 8.8.4. Operating Business Segments
    • 8.8.5. Product Portfolio
    • 8.8.6. Business Performance
    • 8.8.7. Key Strategic Moves and Developments
  • 8.9. Akzo Nobel N.V
    • 8.9.1. Company Overview
    • 8.9.2. Key Executives
    • 8.9.3. Company Snapshot
    • 8.9.4. Operating Business Segments
    • 8.9.5. Product Portfolio
    • 8.9.6. Business Performance
    • 8.9.7. Key Strategic Moves and Developments
  • 8.10. Ashland Inc
    • 8.10.1. Company Overview
    • 8.10.2. Key Executives
    • 8.10.3. Company Snapshot
    • 8.10.4. Operating Business Segments
    • 8.10.5. Product Portfolio
    • 8.10.6. Business Performance
    • 8.10.7. Key Strategic Moves and Developments