Product Code: A07037
The global pet toy market was valued at $8,292.2 million in 2022, and is projected to reach $18,372.8 million by 2032, registering a CAGR of 8.0% from 2023 to 2032. Pet toys are developed for pets or companion animals such as dogs, cats, and birds with an intent to enhance their physical and mental aspects. Toys allow pets to engage in various activities that stimulate their natural behavior and further their growth by assisting in the development of their problem-solving skills.

The growing trend of pet humanization is contributing to the growth of the pet toys market. As an increasing number of pet owners are treating their pets as a part of their family, they are increasing the amount spent on individual pets. This has boosted the demand for pet food, veterinary care, insurance, and other supplies, including pet toys. According to a survey conducted by the America Pet Product Association (APPA), pet owners spend over $56 for dogs and $41 for cats annually on pet toys. This increased spending is further attributed to awareness among pet owners about pivotal role pet toys play in the growth of pets, compounded by their perception toward their pets as they want to show gratitude & love.
The rising pet population globally is another key factor for growing pet toy demand. Pet population is largely affected by the level of disposable income. The developed nations in Europe, North America and Asia-Pacific, such as Germany, the U.S., and Australia have high propensity for pet acquisition. Due to high income, people are more able to afford expenses related to their pet, including food and supplies. Moreover, these regions have a high rate of accommodation for growing trends such as humanization of pets and premiumization. As a result of premiumization, people are spending on higher quality food & pet supplies.
However, the pet toy market is vulnerable to the market condition that has huge impact on its growth. Globally rising geopolitical tension between Russia & Ukraine, labor shortage, supply chain hindrances lead to unmet raw material requirements. These economic factors collectively lead to increased prices of goods & services, thus making pet supplies such as toys unaffordable for certain households. Pet owners that look after disabled person or have an overall low household income face difficulty in meeting pet expenditure due to high cost of living. Thus, owners either prioritize their spending on essential products or totally cut down their budget. In addition, pet behavior is another cause of a large number of people surrendering their pet, which, in turn, hampers the growth of the pet toy market. For instance, companion animals such as dogs have a natural tendency to chew and cats often engage in destructive scratching, often leading to high costs including replacement for furniture.
The pet toy market is segmented into type, pet, distribution channel, and region. By type, the market is classified into interactive & self-play toys, stuffed toys, chew toys, chase & fetch toys, and others. On the basis of distribution channel, it is divided into online and offline. Depending on the pet, it is segregated into dogs, cats, birds, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, UK, Italy, France, Russia, and rest of Europe), Asia-Pacific (China, India, Australia, Singapore, South Korea, and rest of Asia-Pacific), and LAMEA (Saudi Arabia, Brazil, UAE, Argentina, South Africa, and rest of LAMEA).
Players operating in the pet toy market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Spectrum Brands Holdings, Inc, Unicharm Corporation, Petz Group, Fressnapf Tierfutter GmbH, Tractor Supply Company, Outward Hound, Doskocil Manufacturing Company, Inc., Pets at Home Group Plc, KONG Company, and Chewy, Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the pet toys market analysis from 2022 to 2032 to identify the prevailing pet toys market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the pet toys market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global pet toys market trends, key players, market segments, application areas, and market growth strategies.
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- Consumer Buying Behavior Analysis
- Industry life cycle assessment, by region
- Product Life Cycles
- Consumer Preference and Product Specifications
- Go To Market Strategy
- Pain Point Analysis
- Regulatory Guidelines
- Strategic Recommendations
- Brands Share Analysis
- Expanded list for Company Profiles
- Historic market data
- SWOT Analysis
- Volume Market Size and Forecast
Key Market Segments
By Type
- Interactive and self-play toys
- Stuffed toys
- Chew toys
- Chase and fetch toys
- Others
By Pet
By Distribution Channel
By Region
- North America
- Europe
- Germany
- UK
- Italy
- France
- Russia
- Rest of Europe
- Asia-Pacific
- China
- India
- Australia
- Singapore
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- Argentina
- South Africa
- Rest of LAMEA
Key Market Players:
- Unicharm Corporation
- Petz Group
- Fressnapf Tierfutter GmbH
- Outward Hound
- Doskocil Manufacturing Company, Inc.
- Spectrum Brands Holdings, Inc.
- KONG Company
- Chewy, Inc.
- Tractor Supply Company
- Pets at Home Group Plc
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Rise in disposable income
- 3.4.1.2. Increase in humanization of pets
- 3.4.1.3. Innovation in pet toys
- 3.4.2. Restraints
- 3.4.2.1. Increase in cost of pet ownership
- 3.4.2.2. Disruption of global supply chain and economics conditions
- 3.4.3. Opportunities
- 3.4.3.1. Surge in demand for eco-friendly toys
CHAPTER 4: PET TOYS MARKET, BY TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Interactive and self-play toys
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Stuffed toys
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Chew toys
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- 4.5. Chase and fetch toys
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
- 4.6. Others
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country
CHAPTER 5: PET TOYS MARKET, BY PET
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Dog
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Cat
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Bird
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
CHAPTER 6: PET TOYS MARKET, BY DISTRIBUTION CHANNEL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Online
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Offline
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
CHAPTER 7: PET TOYS MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by Pet
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Market size and forecast, by Type
- 7.2.5.1.2. Market size and forecast, by Pet
- 7.2.5.1.3. Market size and forecast, by Distribution Channel
- 7.2.5.2. Canada
- 7.2.5.2.1. Market size and forecast, by Type
- 7.2.5.2.2. Market size and forecast, by Pet
- 7.2.5.2.3. Market size and forecast, by Distribution Channel
- 7.2.5.3. Mexico
- 7.2.5.3.1. Market size and forecast, by Type
- 7.2.5.3.2. Market size and forecast, by Pet
- 7.2.5.3.3. Market size and forecast, by Distribution Channel
- 7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by Pet
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. Germany
- 7.3.5.1.1. Market size and forecast, by Type
- 7.3.5.1.2. Market size and forecast, by Pet
- 7.3.5.1.3. Market size and forecast, by Distribution Channel
- 7.3.5.2. UK
- 7.3.5.2.1. Market size and forecast, by Type
- 7.3.5.2.2. Market size and forecast, by Pet
- 7.3.5.2.3. Market size and forecast, by Distribution Channel
- 7.3.5.3. Italy
- 7.3.5.3.1. Market size and forecast, by Type
- 7.3.5.3.2. Market size and forecast, by Pet
- 7.3.5.3.3. Market size and forecast, by Distribution Channel
- 7.3.5.4. France
- 7.3.5.4.1. Market size and forecast, by Type
- 7.3.5.4.2. Market size and forecast, by Pet
- 7.3.5.4.3. Market size and forecast, by Distribution Channel
- 7.3.5.5. Russia
- 7.3.5.5.1. Market size and forecast, by Type
- 7.3.5.5.2. Market size and forecast, by Pet
- 7.3.5.5.3. Market size and forecast, by Distribution Channel
- 7.3.5.6. Rest of Europe
- 7.3.5.6.1. Market size and forecast, by Type
- 7.3.5.6.2. Market size and forecast, by Pet
- 7.3.5.6.3. Market size and forecast, by Distribution Channel
- 7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by Pet
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Market size and forecast, by Type
- 7.4.5.1.2. Market size and forecast, by Pet
- 7.4.5.1.3. Market size and forecast, by Distribution Channel
- 7.4.5.2. India
- 7.4.5.2.1. Market size and forecast, by Type
- 7.4.5.2.2. Market size and forecast, by Pet
- 7.4.5.2.3. Market size and forecast, by Distribution Channel
- 7.4.5.3. Australia
- 7.4.5.3.1. Market size and forecast, by Type
- 7.4.5.3.2. Market size and forecast, by Pet
- 7.4.5.3.3. Market size and forecast, by Distribution Channel
- 7.4.5.4. Singapore
- 7.4.5.4.1. Market size and forecast, by Type
- 7.4.5.4.2. Market size and forecast, by Pet
- 7.4.5.4.3. Market size and forecast, by Distribution Channel
- 7.4.5.5. South Korea
- 7.4.5.5.1. Market size and forecast, by Type
- 7.4.5.5.2. Market size and forecast, by Pet
- 7.4.5.5.3. Market size and forecast, by Distribution Channel
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Market size and forecast, by Type
- 7.4.5.6.2. Market size and forecast, by Pet
- 7.4.5.6.3. Market size and forecast, by Distribution Channel
- 7.5. LAMEA
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by Pet
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Market size and forecast, by Type
- 7.5.5.1.2. Market size and forecast, by Pet
- 7.5.5.1.3. Market size and forecast, by Distribution Channel
- 7.5.5.2. Saudi Arabia
- 7.5.5.2.1. Market size and forecast, by Type
- 7.5.5.2.2. Market size and forecast, by Pet
- 7.5.5.2.3. Market size and forecast, by Distribution Channel
- 7.5.5.3. UAE
- 7.5.5.3.1. Market size and forecast, by Type
- 7.5.5.3.2. Market size and forecast, by Pet
- 7.5.5.3.3. Market size and forecast, by Distribution Channel
- 7.5.5.4. Argentina
- 7.5.5.4.1. Market size and forecast, by Type
- 7.5.5.4.2. Market size and forecast, by Pet
- 7.5.5.4.3. Market size and forecast, by Distribution Channel
- 7.5.5.5. South Africa
- 7.5.5.5.1. Market size and forecast, by Type
- 7.5.5.5.2. Market size and forecast, by Pet
- 7.5.5.5.3. Market size and forecast, by Distribution Channel
- 7.5.5.6. Rest of LAMEA
- 7.5.5.6.1. Market size and forecast, by Type
- 7.5.5.6.2. Market size and forecast, by Pet
- 7.5.5.6.3. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product mapping of top 10 player
- 8.4. Competitive dashboard
- 8.5. Competitive heatmap
- 8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
- 9.1. Unicharm Corporation
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.2. Tractor Supply Company
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
- 9.3. Outward Hound
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Product portfolio
- 9.3.5. Key strategic moves and developments
- 9.4. Doskocil Manufacturing Company, Inc.
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Key strategic moves and developments
- 9.5. Petz Group
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
- 9.6. Pets at Home Group Plc
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
- 9.7. Fressnapf Tierfutter GmbH
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Product portfolio
- 9.7.5. Key strategic moves and developments
- 9.8. Spectrum Brands Holdings, Inc.
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
- 9.9. KONG Company
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.10. Chewy, Inc.
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Product portfolio
- 9.10.5. Business performance
- 9.10.6. Key strategic moves and developments