Product Code: A290366
The global photo market was valued at $4815.4 million in 2022, and is projected to reach $9163.3 million by 2032, registering a CAGR of 6.7% from 2023 to 2032.
The photo market is engaged in the buying and selling of digital images and visual content for various purposes, including marketing, advertising, and creative projects. Stock photos, illustrations, and other elements are made available for licensing, allowing users to purchase and use these assets for various purposes like marketing, advertising, and creative projects. This market serves as a hub for buying and selling high-quality visual content to meet diverse professional and creative needs. The photo market considers stock photography, theme park & cruise line, schools and colleges, sports, conferences, events and weddings under its scope. Moreover, it analyzes the current market trends of photos across different regions such as North America, Europe, Asia-Pacific, and LAMEA and suggests the future growth opportunities.
The booming e-commerce industry is driving the growth of the photo market. As online shopping continues to grow, businesses seek captivating visuals for product presentations and marketing. The need for high-quality images and videos to enhance online storefronts and advertisements fuels the demand for diverse, licensable content from the photo market, making it an essential resource for e-commerce platforms to create engaging and visually appealing customer experiences. According to the International Trade Administration From 2023 to 2027, India is expected to be the leader in online shopping, with a yearly increase of 14.1%. Argentina and Brazil are also rapidly growing in e-commerce, with a yearly increase of over 13.6%. The global average growth rate for online shopping during this time is around 11.16%. This means that India, Argentina and Brazil are among the countries where online shopping is growing the fastest in the next few years. Thus, increase in e-commerce activities demand for visual content, which, in turn, contributes toward the expansion of photo market.
Rise in digital media campaigns is a significant driver of the photo market. Businesses, marketers, and advertisers increasingly rely on compelling visuals for online campaigns. With increasing trend of digital marketing, social media, and e-commerce activities, the need for high-quality images has increased considerably, thereby fostering the market growth. The photo market caters to this demand by providing a diverse range of licensable visual content, empowering businesses to create engaging digital campaigns efficiently. This increasing reliance on digital media fosters the market growth as a go-to resource for impactful and visually appealing content. As online presence becomes crucial, the accessibility of diverse, high-resolution visuals from the photo market facilitates effective storytelling, brand communication, and user engagement, further propelling the market's growth amidst the expanding digital landscape.
The global photo market is segmented into type and region. On the basis of type, the market is segmented into stock photography, theme park & cruise line, schools & colleges, sports, conferences, events, and weddings. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe). Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific) and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The major players operating in the global photo market are Shutterstock, Inc., Getty Images Holdings, Inc., Dreamstime LLC, Pexels GmbH, Inmagine Lab Pte. Ltd., Alamy Limited, Footage Firm, Inc., Eezy LLC, Envato Pty Ltd., and Freepik Company, S.L. These players have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and strengthen their foothold in the market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the photo market analysis from 2022 to 2032 to identify the prevailing photo market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the photo market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global photo market trends, key players, market segments, application areas, and market growth strategies.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
- Historic market data
Key Market Segments
By Type
- Sports
- Conferences
- Events and Weddings
- Stock Photography
- Theme Park and Cruise Line
- Schools and Colleges
By Region
- North America
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- United Arab Emirates
- Argentina
- Rest of LAMEA
Key Market Players:
- Shutterstock, Inc.
- Getty Images Holdings, Inc.
- Dreamstime LLC
- Pexels GmbH
- Inmagine Lab Pte. Ltd.
- Alamy Limited
- Footage Firm, Inc.
- Eezy LLC
- Envato Pty Ltd.
- Freepik Company, S.L.
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Expansion of the E-commerce Industry
- 3.4.1.2. Increase in Digital Media Campaigns
- 3.4.1.3. Creative Entrepreneurship and Social Media Proliferation
- 3.4.2. Restraints
- 3.4.2.1. Free Images Availability and Changing Consumer Preferences
- 3.4.3. Opportunities
- 3.4.3.1. Increase in Internet Penetration Rate
- 3.4.3.2. Technological Advancement
CHAPTER 4: PHOTO MARKET, BY TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Stock Photography
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Theme Park and Cruise Line
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Schools and Colleges
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- 4.5. Sports
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
- 4.6. Conferences
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country
- 4.7. Events and Weddings
- 4.7.1. Key market trends, growth factors and opportunities
- 4.7.2. Market size and forecast, by region
- 4.7.3. Market share analysis by country
CHAPTER 5: PHOTO MARKET, BY REGION
- 5.1. Overview
- 5.1.1. Market size and forecast By Region
- 5.2. North America
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by Type
- 5.2.3. Market size and forecast, by country
- 5.2.3.1. U.S.
- 5.2.3.1.1. Market size and forecast, by Type
- 5.2.3.2. Canada
- 5.2.3.2.1. Market size and forecast, by Type
- 5.2.3.3. Mexico
- 5.2.3.3.1. Market size and forecast, by Type
- 5.3. Europe
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by Type
- 5.3.3. Market size and forecast, by country
- 5.3.3.1. Germany
- 5.3.3.1.1. Market size and forecast, by Type
- 5.3.3.2. UK
- 5.3.3.2.1. Market size and forecast, by Type
- 5.3.3.3. France
- 5.3.3.3.1. Market size and forecast, by Type
- 5.3.3.4. Italy
- 5.3.3.4.1. Market size and forecast, by Type
- 5.3.3.5. Spain
- 5.3.3.5.1. Market size and forecast, by Type
- 5.3.3.6. Rest of Europe
- 5.3.3.6.1. Market size and forecast, by Type
- 5.4. Asia-Pacific
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by Type
- 5.4.3. Market size and forecast, by country
- 5.4.3.1. China
- 5.4.3.1.1. Market size and forecast, by Type
- 5.4.3.2. Japan
- 5.4.3.2.1. Market size and forecast, by Type
- 5.4.3.3. India
- 5.4.3.3.1. Market size and forecast, by Type
- 5.4.3.4. South Korea
- 5.4.3.4.1. Market size and forecast, by Type
- 5.4.3.5. Australia
- 5.4.3.5.1. Market size and forecast, by Type
- 5.4.3.6. Rest of Asia-Pacific
- 5.4.3.6.1. Market size and forecast, by Type
- 5.5. LAMEA
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by Type
- 5.5.3. Market size and forecast, by country
- 5.5.3.1. Brazil
- 5.5.3.1.1. Market size and forecast, by Type
- 5.5.3.2. South Africa
- 5.5.3.2.1. Market size and forecast, by Type
- 5.5.3.3. Saudi Arabia
- 5.5.3.3.1. Market size and forecast, by Type
- 5.5.3.4. United Arab Emirates
- 5.5.3.4.1. Market size and forecast, by Type
- 5.5.3.5. Argentina
- 5.5.3.5.1. Market size and forecast, by Type
- 5.5.3.6. Rest of LAMEA
- 5.5.3.6.1. Market size and forecast, by Type
CHAPTER 6: COMPETITIVE LANDSCAPE
- 6.1. Introduction
- 6.2. Top winning strategies
- 6.3. Product mapping of top 10 player
- 6.4. Competitive dashboard
- 6.5. Competitive heatmap
- 6.6. Top player positioning, 2022
CHAPTER 7: COMPANY PROFILES
- 7.1. Shutterstock, Inc.
- 7.1.1. Company overview
- 7.1.2. Key executives
- 7.1.3. Company snapshot
- 7.1.4. Operating business segments
- 7.1.5. Product portfolio
- 7.1.6. Business performance
- 7.1.7. Key strategic moves and developments
- 7.2. Getty Images Holdings, Inc.
- 7.2.1. Company overview
- 7.2.2. Key executives
- 7.2.3. Company snapshot
- 7.2.4. Operating business segments
- 7.2.5. Product portfolio
- 7.2.6. Business performance
- 7.2.7. Key strategic moves and developments
- 7.3. Pexels GmbH
- 7.3.1. Company overview
- 7.3.2. Key executives
- 7.3.3. Company snapshot
- 7.3.4. Operating business segments
- 7.3.5. Product portfolio
- 7.4. Dreamstime LLC
- 7.4.1. Company overview
- 7.4.2. Key executives
- 7.4.3. Company snapshot
- 7.4.4. Operating business segments
- 7.4.5. Product portfolio
- 7.4.6. Key strategic moves and developments
- 7.5. Inmagine Lab Pte. Ltd.
- 7.5.1. Company overview
- 7.5.2. Key executives
- 7.5.3. Company snapshot
- 7.5.4. Operating business segments
- 7.5.5. Product portfolio
- 7.5.6. Key strategic moves and developments
- 7.6. Alamy Limited
- 7.6.1. Company overview
- 7.6.2. Key executives
- 7.6.3. Company snapshot
- 7.6.4. Operating business segments
- 7.6.5. Product portfolio
- 7.6.6. Key strategic moves and developments
- 7.7. Eezy LLC
- 7.7.1. Company overview
- 7.7.2. Key executives
- 7.7.3. Company snapshot
- 7.7.4. Operating business segments
- 7.7.5. Product portfolio
- 7.8. Envato Pty Ltd.
- 7.8.1. Company overview
- 7.8.2. Key executives
- 7.8.3. Company snapshot
- 7.8.4. Operating business segments
- 7.8.5. Product portfolio
- 7.9. Footage Firm, Inc.
- 7.9.1. Company overview
- 7.9.2. Key executives
- 7.9.3. Company snapshot
- 7.9.4. Operating business segments
- 7.9.5. Product portfolio
- 7.10. Freepik Company, S.L.
- 7.10.1. Company overview
- 7.10.2. Key executives
- 7.10.3. Company snapshot
- 7.10.4. Operating business segments
- 7.10.5. Product portfolio
- 7.10.6. Key strategic moves and developments