Product Code: A197133
The global gym membership market was valued at $48.5 billion in 2022, and is projected to reach $70.1 billion by 2032, growing at a CAGR of 3.8% from 2023 to 2032.The gym membership market refers to the industry that involves the sale of memberships and access to fitness facilities and services offered by gyms and fitness centers. It encompasses the business of providing individuals with access to workout equipment, group exercise classes, personal training, and other amenities for a specified period, typically through monthly or annual membership subscriptions. This market caters to individuals seeking to improve their physical fitness, health, and overall well-being by utilizing gym facilities and resources.
Wellness programs tailored specifically for older population create a surge in market demand for the gym membership industry due to several compelling factors. As the aging population seeks to maintain active and independent lifestyles, gyms offering age-appropriate exercises, senior-friendly equipment, and knowledgeable trainers attract this demographic. These specialized programs address the unique health and mobility needs of older adults, fostering a sense of comfort and safety while exercising. Furthermore, with an increasing focus on longevity and quality of life, seniors are actively seeking fitness solutions to improve overall well-being. By catering to this growing market segment, gyms can tap into a previously underserved population, leading to higher membership sales and establishing a reputation as an inclusive and age-friendly fitness destination.
Corporate wellness programs play a crucial role in surging the market demand for the gym membership industry. As companies increasingly prioritize the health and well-being of their employees, they offer gym membership discounts, subsidies, or even fully paid memberships as part of their wellness initiatives. This motivates a large number of employees to join fitness centers, boosting the gym membership market's customer base significantly.
Moreover, the partnership between gyms and corporations creates a mutually beneficial relationship. Gyms gain access to a steady stream of potential members, while companies benefit from a healthier and more productive workforce. This surge in demand not only increases gym revenues but also raises awareness about the importance of regular exercise, driving even more individuals to consider gym memberships as a means to lead a healthier lifestyle. The corporate wellness trend continues to be a powerful driver in expanding the gym membership market and promoting overall well-being in the workforce.
The increasing emphasis on health and wellness has emerged as a significant driving factor behind the growing demand for the gym membership market. As more individuals become conscious of exercise and physical activity play in maintaining a healthy lifestyle, the demand for gym memberships has surged. Moreover, the prevalence of obesity and lifestyle-related ailments, including diabetes and cardiovascular conditions, has motivated people to take control of their well-being. Gyms provide a structured and convenient environment for individuals to work toward their fitness goals, contributing to the market's expansion.
Social factors, such as friends' endorsements and social media influencers promoting fitness, boost gym membership demand. Corporate wellness programs and virtual fitness services also drive growth. Targeting older adults and using data analytics further attract customers. These factors collectively increase demand for gym memberships, shaping the market positively. More corporates adopting wellness programs raise demand for gym memberships. As companies offer gym partnerships, discounts, or reimbursements, people are motivated to join fitness facilities. This trend fuels market growth, as employees seek healthier lifestyles through accessible and incentivized fitness options.
The gym membership market is segmented into type, application, age group, and region. By type, it is segmented into standard membership, premium membership, online membership, corporate membership, and others. As per application, it is divided into personal training, group fitness, cardio and weight training, physical therapy, sports specific training, and others. On the basis of age group, the market is segmented into 6 to 17 years, 18 to 34 years, 35 to 54 years, and 55 years & above. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, and rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, UAE, South Africa, and rest of LAMEA).
The players in the gym membership market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market. Some of the key players profiled in the market analysis include Pure Barre, Crunch LLC, Anytime Fitness Franchisor, LLC, F45 Training Holdings Inc., Burn Boot Camp, Dedicated SuperGym, Golds Gym Club Holding, LLC, Planet Fitness, Inc., Bev Francis Powerhouse Gym, and XSport Fitness.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the gym membership market analysis from 2022 to 2032 to identify the prevailing gym membership market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the gym membership market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global gym membership market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Type
- Standard Membership
- Premium Membership
- Online Membership
- Corporate Membership
- Others
By Application
- Personal Training
- Group Fitness
- Cardio and Weight Training
- Physical Therapy
- Sports Specific Training
- Others
By Age Group
- 6 to 17 Years
- 18 to 34 Years
- 35 to 54 Years
- 55 years and above
By Region
- North America
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- India
- South Korea
- Japan
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA
Key Market Players:
- Pure Barre
- Crunch LLC
- F45 Training Holdings Inc.
- Burn Boot Camp
- Dedicated SuperGym
- Planet Fitness, Inc.
- Bev Francis Powerhouse Gym
- XSport Fitness
- Anytime Fitness Franchisor, LLC
- Golds Gym Club Holding, LLC
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of service provider
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Virtual Fitness Services
- 3.4.1.2. Specialized Fitness Studios
- 3.4.1.3. Data-Driven Personalization
- 3.4.2. Restraints
- 3.4.2.1. Seasonal Fluctuations
- 3.4.2.2. Competition from Home Workouts
- 3.4.3. Opportunities
- 3.4.3.1. Wellness Programs for Older Population
- 3.4.3.2. Corporate Wellness Programs
CHAPTER 4: GYM MEMBERSHIP MARKET, BY TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Standard Membership
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Premium Membership
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Online Membership
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- 4.5. Corporate Membership
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
- 4.6. Others
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country
CHAPTER 5: GYM MEMBERSHIP MARKET, BY APPLICATION
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Personal Training
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Group Fitness
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Cardio and Weight Training
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Physical Therapy
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
- 5.6. Sports Specific Training
- 5.6.1. Key market trends, growth factors and opportunities
- 5.6.2. Market size and forecast, by region
- 5.6.3. Market share analysis by country
- 5.7. Others
- 5.7.1. Key market trends, growth factors and opportunities
- 5.7.2. Market size and forecast, by region
- 5.7.3. Market share analysis by country
CHAPTER 6: GYM MEMBERSHIP MARKET, BY AGE GROUP
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. 6 to 17 Years
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. 18 to 34 Years
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. 35 to 54 Years
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. 55 years and above
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
CHAPTER 7: GYM MEMBERSHIP MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by Application
- 7.2.4. Market size and forecast, by Age Group
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Market size and forecast, by Type
- 7.2.5.1.2. Market size and forecast, by Application
- 7.2.5.1.3. Market size and forecast, by Age Group
- 7.2.5.2. Canada
- 7.2.5.2.1. Market size and forecast, by Type
- 7.2.5.2.2. Market size and forecast, by Application
- 7.2.5.2.3. Market size and forecast, by Age Group
- 7.2.5.3. Mexico
- 7.2.5.3.1. Market size and forecast, by Type
- 7.2.5.3.2. Market size and forecast, by Application
- 7.2.5.3.3. Market size and forecast, by Age Group
- 7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by Application
- 7.3.4. Market size and forecast, by Age Group
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. Germany
- 7.3.5.1.1. Market size and forecast, by Type
- 7.3.5.1.2. Market size and forecast, by Application
- 7.3.5.1.3. Market size and forecast, by Age Group
- 7.3.5.2. UK
- 7.3.5.2.1. Market size and forecast, by Type
- 7.3.5.2.2. Market size and forecast, by Application
- 7.3.5.2.3. Market size and forecast, by Age Group
- 7.3.5.3. France
- 7.3.5.3.1. Market size and forecast, by Type
- 7.3.5.3.2. Market size and forecast, by Application
- 7.3.5.3.3. Market size and forecast, by Age Group
- 7.3.5.4. Italy
- 7.3.5.4.1. Market size and forecast, by Type
- 7.3.5.4.2. Market size and forecast, by Application
- 7.3.5.4.3. Market size and forecast, by Age Group
- 7.3.5.5. Spain
- 7.3.5.5.1. Market size and forecast, by Type
- 7.3.5.5.2. Market size and forecast, by Application
- 7.3.5.5.3. Market size and forecast, by Age Group
- 7.3.5.6. Russia
- 7.3.5.6.1. Market size and forecast, by Type
- 7.3.5.6.2. Market size and forecast, by Application
- 7.3.5.6.3. Market size and forecast, by Age Group
- 7.3.5.7. Rest of Europe
- 7.3.5.7.1. Market size and forecast, by Type
- 7.3.5.7.2. Market size and forecast, by Application
- 7.3.5.7.3. Market size and forecast, by Age Group
- 7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by Application
- 7.4.4. Market size and forecast, by Age Group
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Market size and forecast, by Type
- 7.4.5.1.2. Market size and forecast, by Application
- 7.4.5.1.3. Market size and forecast, by Age Group
- 7.4.5.2. India
- 7.4.5.2.1. Market size and forecast, by Type
- 7.4.5.2.2. Market size and forecast, by Application
- 7.4.5.2.3. Market size and forecast, by Age Group
- 7.4.5.3. South Korea
- 7.4.5.3.1. Market size and forecast, by Type
- 7.4.5.3.2. Market size and forecast, by Application
- 7.4.5.3.3. Market size and forecast, by Age Group
- 7.4.5.4. Japan
- 7.4.5.4.1. Market size and forecast, by Type
- 7.4.5.4.2. Market size and forecast, by Application
- 7.4.5.4.3. Market size and forecast, by Age Group
- 7.4.5.5. Australia
- 7.4.5.5.1. Market size and forecast, by Type
- 7.4.5.5.2. Market size and forecast, by Application
- 7.4.5.5.3. Market size and forecast, by Age Group
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Market size and forecast, by Type
- 7.4.5.6.2. Market size and forecast, by Application
- 7.4.5.6.3. Market size and forecast, by Age Group
- 7.5. LAMEA
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by Application
- 7.5.4. Market size and forecast, by Age Group
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Market size and forecast, by Type
- 7.5.5.1.2. Market size and forecast, by Application
- 7.5.5.1.3. Market size and forecast, by Age Group
- 7.5.5.2. Saudi Arabia
- 7.5.5.2.1. Market size and forecast, by Type
- 7.5.5.2.2. Market size and forecast, by Application
- 7.5.5.2.3. Market size and forecast, by Age Group
- 7.5.5.3. UAE
- 7.5.5.3.1. Market size and forecast, by Type
- 7.5.5.3.2. Market size and forecast, by Application
- 7.5.5.3.3. Market size and forecast, by Age Group
- 7.5.5.4. South Africa
- 7.5.5.4.1. Market size and forecast, by Type
- 7.5.5.4.2. Market size and forecast, by Application
- 7.5.5.4.3. Market size and forecast, by Age Group
- 7.5.5.5. Rest of LAMEA
- 7.5.5.5.1. Market size and forecast, by Type
- 7.5.5.5.2. Market size and forecast, by Application
- 7.5.5.5.3. Market size and forecast, by Age Group
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product mapping of top 10 player
- 8.4. Competitive dashboard
- 8.5. Competitive heatmap
- 8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
- 9.1. Planet Fitness, Inc.
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
- 9.2. Anytime Fitness Franchisor, LLC
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Key strategic moves and developments
- 9.3. Pure Barre
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.4. F45 Training Holdings Inc.
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
- 9.5. Crunch LLC
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Key strategic moves and developments
- 9.6. Burn Boot Camp
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.7. Dedicated SuperGym
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.8. Golds Gym Club Holding, LLC
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Key strategic moves and developments
- 9.9. Bev Francis Powerhouse Gym
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.10. XSport Fitness
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio