Product Code: A02887
According to a new report published by Allied Market Research, titled, "Online/Virtual Fitness Market," The online/virtual fitness market was valued at $14.9 billion in 2022, and is estimated to reach $250.7 billion by 2032, growing at a CAGR of 32.7% from 2023 to 2032.

Increase in need for advanced fitness sessions to achieve physical fitness, growing interest of health insurance providers in online/virtual fitness services to reduce health insurances costs, growing demand of AR or VR based fitness, and increase in demand for healthy foods are some of the major factors that drives the growth of the online or virtual fitness market. Moreover, lack of timings to attend training sessions at fitness clubs further drives market growth. In addition to this, COVID-19 pandemic is disrupted the lives of people and causing fitness centers such as gyms and other fitness clubs to stay closed. This has led to rapid surge in adoption of fitness videos as people have started workouts at their homes which in turn will support the growth of the market. However, interruptions in the flow of the class due to tech glitches along with the lack of real interaction with the instructor may hinder the market growth to some extent. Furthermore, growing popularity of online or virtual fitness programs among older adult age group as their focus on health & fitness is further provides numerous opportunities for the market to grow.
The online or virtual fitness market is segmented on the basis of streaming type, device type, session type, revenue model, end user, and region. On the basis of streaming type, it is categorized into Live and on-demand. On the basis of device type, it is classified into smart TVs, smartphones, laptops desktops and tablets, others. By session type, it is bifurcated into group and solo. Depending on revenue model, it is divided into subscription, advertisement, and hybrid. By age group, the market is classified as professional gyms, sports institutes, defense institutes, educational institutions, corporate institutions, individuals, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The company profiles of online or virtual fitness market players included in this report are ClassPass Inc., Fitbit, Inc., FitnessOnDemand, Les Mills International Ltd., Navigate Wellbeing Solutions, Peerfit, Inc., Reh-Fit Centre, Sworkit, Viva Leisure, and Wellbeats, Inc.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global online or virtual fitness market forecast along with the current and future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on global online or virtual fitness market trend is provided in the report.
- The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2023 to 2032 is provided to determine the market potential.
Key Market Segments
By Streaming Type
By Device Type
- Smart TV
- Smartphone
- Laptops Desktops and Tablets
- Others
By Session Type
By Revenue Model
- Subscription
- Advertisement
- Hybrid
By End User
- Professional Gyms
- Sports Institutes
- Defense Institute
- Educational Institutes
- Corporate Institution
- Individuals
- Others
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- ClassPass
- Fitbit
- FitnessOnDemand
- LES MILLS INTERNATIONAL LTD
- MINDBODY, inc.
- Navigate Wellbeing Solutions
- REH-FIT
- Sworkit
- Viva Leisure
- Wellbeats, Inc.
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increase in need for advanced fitness sessions to achieve physical fitness
- 3.4.1.2. Growing interest of health insurance providers in online/virtual fitness services to reduce health insurances costs
- 3.4.1.3. Increase in demand for healthy foods
- 3.4.1.4. Lack of time to attend training sessions at fitness institutes
- 3.4.1.5. Rising demand for AR & VR based fitness
- 3.4.1.6. Shut down of gyms and studios due to ongoing COVID-19 Pandemic situation
- 3.4.2. Restraints
- 3.4.2.1. No real interaction with the instructor
- 3.4.2.2. Interruption in the flow of the class due to tech glitches
- 3.4.3. Opportunities
- 3.4.3.1. Growing popularity of online fitness programs among elderly
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: ONLINE/VIRTUAL FITNESS MARKET, BY STREAMING TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Live
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. On-Demand
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
CHAPTER 5: ONLINE/VIRTUAL FITNESS MARKET, BY DEVICE TYPE
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Smart TV
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Smartphone
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Laptops Desktops and Tablets
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
CHAPTER 6: ONLINE/VIRTUAL FITNESS MARKET, BY SESSION TYPE
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Group
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Solo
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
CHAPTER 7: ONLINE/VIRTUAL FITNESS MARKET, BY REVENUE MODEL
- 7.1. Overview
- 7.1.1. Market size and forecast
- 7.2. Subscription
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by region
- 7.2.3. Market share analysis by country
- 7.3. Advertisement
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by region
- 7.3.3. Market share analysis by country
- 7.4. Hybrid
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by region
- 7.4.3. Market share analysis by country
CHAPTER 8: ONLINE/VIRTUAL FITNESS MARKET, BY END USER
- 8.1. Overview
- 8.1.1. Market size and forecast
- 8.2. Professional Gyms
- 8.2.1. Key market trends, growth factors and opportunities
- 8.2.2. Market size and forecast, by region
- 8.2.3. Market share analysis by country
- 8.3. Sports Institutes
- 8.3.1. Key market trends, growth factors and opportunities
- 8.3.2. Market size and forecast, by region
- 8.3.3. Market share analysis by country
- 8.4. Defense Institute
- 8.4.1. Key market trends, growth factors and opportunities
- 8.4.2. Market size and forecast, by region
- 8.4.3. Market share analysis by country
- 8.5. Educational Institutes
- 8.5.1. Key market trends, growth factors and opportunities
- 8.5.2. Market size and forecast, by region
- 8.5.3. Market share analysis by country
- 8.6. Corporate Institution
- 8.6.1. Key market trends, growth factors and opportunities
- 8.6.2. Market size and forecast, by region
- 8.6.3. Market share analysis by country
- 8.7. Individuals
- 8.7.1. Key market trends, growth factors and opportunities
- 8.7.2. Market size and forecast, by region
- 8.7.3. Market share analysis by country
- 8.8. Others
- 8.8.1. Key market trends, growth factors and opportunities
- 8.8.2. Market size and forecast, by region
- 8.8.3. Market share analysis by country
CHAPTER 9: ONLINE/VIRTUAL FITNESS MARKET, BY REGION
- 9.1. Overview
- 9.1.1. Market size and forecast By Region
- 9.2. North America
- 9.2.1. Key trends and opportunities
- 9.2.2. Market size and forecast, by Streaming Type
- 9.2.3. Market size and forecast, by Device Type
- 9.2.4. Market size and forecast, by Session Type
- 9.2.5. Market size and forecast, by Revenue Model
- 9.2.6. Market size and forecast, by End User
- 9.2.7. Market size and forecast, by country
- 9.2.7.1. U.S.
- 9.2.7.1.1. Key market trends, growth factors and opportunities
- 9.2.7.1.2. Market size and forecast, by Streaming Type
- 9.2.7.1.3. Market size and forecast, by Device Type
- 9.2.7.1.4. Market size and forecast, by Session Type
- 9.2.7.1.5. Market size and forecast, by Revenue Model
- 9.2.7.1.6. Market size and forecast, by End User
- 9.2.7.2. Canada
- 9.2.7.2.1. Key market trends, growth factors and opportunities
- 9.2.7.2.2. Market size and forecast, by Streaming Type
- 9.2.7.2.3. Market size and forecast, by Device Type
- 9.2.7.2.4. Market size and forecast, by Session Type
- 9.2.7.2.5. Market size and forecast, by Revenue Model
- 9.2.7.2.6. Market size and forecast, by End User
- 9.3. Europe
- 9.3.1. Key trends and opportunities
- 9.3.2. Market size and forecast, by Streaming Type
- 9.3.3. Market size and forecast, by Device Type
- 9.3.4. Market size and forecast, by Session Type
- 9.3.5. Market size and forecast, by Revenue Model
- 9.3.6. Market size and forecast, by End User
- 9.3.7. Market size and forecast, by country
- 9.3.7.1. UK
- 9.3.7.1.1. Key market trends, growth factors and opportunities
- 9.3.7.1.2. Market size and forecast, by Streaming Type
- 9.3.7.1.3. Market size and forecast, by Device Type
- 9.3.7.1.4. Market size and forecast, by Session Type
- 9.3.7.1.5. Market size and forecast, by Revenue Model
- 9.3.7.1.6. Market size and forecast, by End User
- 9.3.7.2. Germany
- 9.3.7.2.1. Key market trends, growth factors and opportunities
- 9.3.7.2.2. Market size and forecast, by Streaming Type
- 9.3.7.2.3. Market size and forecast, by Device Type
- 9.3.7.2.4. Market size and forecast, by Session Type
- 9.3.7.2.5. Market size and forecast, by Revenue Model
- 9.3.7.2.6. Market size and forecast, by End User
- 9.3.7.3. France
- 9.3.7.3.1. Key market trends, growth factors and opportunities
- 9.3.7.3.2. Market size and forecast, by Streaming Type
- 9.3.7.3.3. Market size and forecast, by Device Type
- 9.3.7.3.4. Market size and forecast, by Session Type
- 9.3.7.3.5. Market size and forecast, by Revenue Model
- 9.3.7.3.6. Market size and forecast, by End User
- 9.3.7.4. Italy
- 9.3.7.4.1. Key market trends, growth factors and opportunities
- 9.3.7.4.2. Market size and forecast, by Streaming Type
- 9.3.7.4.3. Market size and forecast, by Device Type
- 9.3.7.4.4. Market size and forecast, by Session Type
- 9.3.7.4.5. Market size and forecast, by Revenue Model
- 9.3.7.4.6. Market size and forecast, by End User
- 9.3.7.5. Spain
- 9.3.7.5.1. Key market trends, growth factors and opportunities
- 9.3.7.5.2. Market size and forecast, by Streaming Type
- 9.3.7.5.3. Market size and forecast, by Device Type
- 9.3.7.5.4. Market size and forecast, by Session Type
- 9.3.7.5.5. Market size and forecast, by Revenue Model
- 9.3.7.5.6. Market size and forecast, by End User
- 9.3.7.6. Rest of Europe
- 9.3.7.6.1. Key market trends, growth factors and opportunities
- 9.3.7.6.2. Market size and forecast, by Streaming Type
- 9.3.7.6.3. Market size and forecast, by Device Type
- 9.3.7.6.4. Market size and forecast, by Session Type
- 9.3.7.6.5. Market size and forecast, by Revenue Model
- 9.3.7.6.6. Market size and forecast, by End User
- 9.4. Asia-Pacific
- 9.4.1. Key trends and opportunities
- 9.4.2. Market size and forecast, by Streaming Type
- 9.4.3. Market size and forecast, by Device Type
- 9.4.4. Market size and forecast, by Session Type
- 9.4.5. Market size and forecast, by Revenue Model
- 9.4.6. Market size and forecast, by End User
- 9.4.7. Market size and forecast, by country
- 9.4.7.1. China
- 9.4.7.1.1. Key market trends, growth factors and opportunities
- 9.4.7.1.2. Market size and forecast, by Streaming Type
- 9.4.7.1.3. Market size and forecast, by Device Type
- 9.4.7.1.4. Market size and forecast, by Session Type
- 9.4.7.1.5. Market size and forecast, by Revenue Model
- 9.4.7.1.6. Market size and forecast, by End User
- 9.4.7.2. India
- 9.4.7.2.1. Key market trends, growth factors and opportunities
- 9.4.7.2.2. Market size and forecast, by Streaming Type
- 9.4.7.2.3. Market size and forecast, by Device Type
- 9.4.7.2.4. Market size and forecast, by Session Type
- 9.4.7.2.5. Market size and forecast, by Revenue Model
- 9.4.7.2.6. Market size and forecast, by End User
- 9.4.7.3. Japan
- 9.4.7.3.1. Key market trends, growth factors and opportunities
- 9.4.7.3.2. Market size and forecast, by Streaming Type
- 9.4.7.3.3. Market size and forecast, by Device Type
- 9.4.7.3.4. Market size and forecast, by Session Type
- 9.4.7.3.5. Market size and forecast, by Revenue Model
- 9.4.7.3.6. Market size and forecast, by End User
- 9.4.7.4. Australia
- 9.4.7.4.1. Key market trends, growth factors and opportunities
- 9.4.7.4.2. Market size and forecast, by Streaming Type
- 9.4.7.4.3. Market size and forecast, by Device Type
- 9.4.7.4.4. Market size and forecast, by Session Type
- 9.4.7.4.5. Market size and forecast, by Revenue Model
- 9.4.7.4.6. Market size and forecast, by End User
- 9.4.7.5. Rest of Asia-Pacific
- 9.4.7.5.1. Key market trends, growth factors and opportunities
- 9.4.7.5.2. Market size and forecast, by Streaming Type
- 9.4.7.5.3. Market size and forecast, by Device Type
- 9.4.7.5.4. Market size and forecast, by Session Type
- 9.4.7.5.5. Market size and forecast, by Revenue Model
- 9.4.7.5.6. Market size and forecast, by End User
- 9.5. LAMEA
- 9.5.1. Key trends and opportunities
- 9.5.2. Market size and forecast, by Streaming Type
- 9.5.3. Market size and forecast, by Device Type
- 9.5.4. Market size and forecast, by Session Type
- 9.5.5. Market size and forecast, by Revenue Model
- 9.5.6. Market size and forecast, by End User
- 9.5.7. Market size and forecast, by country
- 9.5.7.1. Latin America
- 9.5.7.1.1. Key market trends, growth factors and opportunities
- 9.5.7.1.2. Market size and forecast, by Streaming Type
- 9.5.7.1.3. Market size and forecast, by Device Type
- 9.5.7.1.4. Market size and forecast, by Session Type
- 9.5.7.1.5. Market size and forecast, by Revenue Model
- 9.5.7.1.6. Market size and forecast, by End User
- 9.5.7.2. Middle East
- 9.5.7.2.1. Key market trends, growth factors and opportunities
- 9.5.7.2.2. Market size and forecast, by Streaming Type
- 9.5.7.2.3. Market size and forecast, by Device Type
- 9.5.7.2.4. Market size and forecast, by Session Type
- 9.5.7.2.5. Market size and forecast, by Revenue Model
- 9.5.7.2.6. Market size and forecast, by End User
- 9.5.7.3. Africa
- 9.5.7.3.1. Key market trends, growth factors and opportunities
- 9.5.7.3.2. Market size and forecast, by Streaming Type
- 9.5.7.3.3. Market size and forecast, by Device Type
- 9.5.7.3.4. Market size and forecast, by Session Type
- 9.5.7.3.5. Market size and forecast, by Revenue Model
- 9.5.7.3.6. Market size and forecast, by End User
CHAPTER 10: COMPETITIVE LANDSCAPE
- 10.1. Introduction
- 10.2. Top winning strategies
- 10.3. Product Mapping of Top 10 Player
- 10.4. Competitive Dashboard
- 10.5. Competitive Heatmap
- 10.6. Top player positioning, 2022
CHAPTER 11: COMPANY PROFILES
- 11.1. ClassPass
- 11.1.1. Company overview
- 11.1.2. Key Executives
- 11.1.3. Company snapshot
- 11.1.4. Operating business segments
- 11.1.5. Product portfolio
- 11.1.6. Key strategic moves and developments
- 11.2. Fitbit
- 11.2.1. Company overview
- 11.2.2. Key Executives
- 11.2.3. Company snapshot
- 11.2.4. Operating business segments
- 11.2.5. Product portfolio
- 11.2.6. Key strategic moves and developments
- 11.3. FitnessOnDemand
- 11.3.1. Company overview
- 11.3.2. Key Executives
- 11.3.3. Company snapshot
- 11.3.4. Operating business segments
- 11.3.5. Product portfolio
- 11.3.6. Key strategic moves and developments
- 11.4. LES MILLS INTERNATIONAL LTD
- 11.4.1. Company overview
- 11.4.2. Key Executives
- 11.4.3. Company snapshot
- 11.4.4. Operating business segments
- 11.4.5. Product portfolio
- 11.4.6. Key strategic moves and developments
- 11.5. Navigate Wellbeing Solutions
- 11.5.1. Company overview
- 11.5.2. Key Executives
- 11.5.3. Company snapshot
- 11.5.4. Operating business segments
- 11.5.5. Product portfolio
- 11.5.6. Key strategic moves and developments
- 11.6. REH-FIT
- 11.6.1. Company overview
- 11.6.2. Key Executives
- 11.6.3. Company snapshot
- 11.6.4. Operating business segments
- 11.6.5. Product portfolio
- 11.6.6. Business performance
- 11.7. Sworkit
- 11.7.1. Company overview
- 11.7.2. Key Executives
- 11.7.3. Company snapshot
- 11.7.4. Operating business segments
- 11.7.5. Product portfolio
- 11.7.6. Key strategic moves and developments
- 11.8. Viva Leisure
- 11.8.1. Company overview
- 11.8.2. Key Executives
- 11.8.3. Company snapshot
- 11.8.4. Operating business segments
- 11.8.5. Product portfolio
- 11.8.6. Business performance
- 11.8.7. Key strategic moves and developments
- 11.9. Wellbeats, Inc.
- 11.9.1. Company overview
- 11.9.2. Key Executives
- 11.9.3. Company snapshot
- 11.9.4. Operating business segments
- 11.9.5. Product portfolio
- 11.10. MINDBODY, inc.
- 11.10.1. Company overview
- 11.10.2. Key Executives
- 11.10.3. Company snapshot
- 11.10.4. Operating business segments
- 11.10.5. Product portfolio
- 11.10.6. Key strategic moves and developments