馬用サプリメント製品市場：成長、将来展望、競合分析 (2025年～2033年)

馬用サプリメント製品は馬の栄養摂取を強化するために設計された製剤です。これらのサプリメントは、被毛の質の向上、関節の健康、消化機能の向上、全体的なパフォーマンスの向上など、様々なニーズに対応しています。製品はビタミンやミネラルから、関節炎やエネルギー不足といった特定の健康問題を対象とした特殊なサプリメントまで多岐にわたる。これらのサプリメントは、馬主、調教師、獣医師によって、特に通常の飼料だけでは栄養ニーズを満たせない場合に、馬にバランスの取れた食事を与えるために使用されます。予測期間中の年間平均成長率（CAGR）は3.8%と予測されており、馬用サプリメント製品市場は今後も成長軌道を維持するものと思われます。この緩やかな成長率は、多くの地域で市場が成熟していることを反映しているが、馬のスポーツや乗馬のレクリエーションが人気を集めている新興市場での成長機会も浮き彫りにしています。馬の健康と栄養ニーズに関する継続的な調査により、サプリメント製剤の革新が新たな顧客を惹きつけると思われます。

馬術スポーツへの参加増加：促進要因

馬術競技への世界の参加の増加は、馬用サプリメント製品市場を大きく牽引しています。競馬、障害飛越競技、馬場馬術の人気が高まるにつれて、馬の運動能力と全体的な健康を高めるための特殊な栄養への需要が高まっています。馬主や調教師は、競争の成功を確実にするために、馬の体調を最高の状態に維持することにこれまで以上に投資しています。このような健康とパフォーマンスへの関心の高まりは、関節の可動性の向上、筋肉の回復、トレーニングや競合時のエネルギー管理といった効果をもたらすように配合された栄養補助食品への依存の高まりと相関しています。こうした動向は、最高のスポーツパフォーマンスと最適な動物福祉を達成する上で栄養が果たす重要な役割に対する認識が広まったことを反映しており、馬用サプリメントの需要を押し上げています。

個別化栄養におけるビジネスチャンス

馬用サプリメント製品市場で新たなビジネスチャンスとなっているのが、個々の馬の健康上のニーズに合わせてサプリメントを調整する個別化栄養の動向です。このカスタマイズアプローチは、年齢、活動レベル、健康状態、パフォーマンス要件など、馬によって大きく異なる要因に基づいています。馬主や獣医師がより的を絞った栄養戦略を求めるにつれて、特化型サプリメントの需要が高まっています。この動向は、各メーカーの製品差別化と技術革新を促すだけでなく、消費者が馬に目に見える形で検証可能な利益をもたらす製品を求めているため、顧客ロイヤルティと市場成長も促進します。

コストという制約

高品質の馬用サプリメントの価格が高いことが、市場の大きな抑制要因となっています。馬にとって効果的で安全なプレミアム成分は、しばしば高値で取引されるため、一般の馬主には手が届きにくいです。この経済的負担は、競技馬術ではさらに重くなります。競技馬術では、動物のパフォーマンスに対する最高の基準が要求されるため、これらの製品を頻繁かつ長期間使用する必要があります。さらに、世界の経済情勢は、ペットや動物の世話に対する裁量支出に影響を及ぼし、景気後退に伴って変動する可能性があるため、ある種のサプリメントのような非必需品の売上全体に影響を及ぼします。このような価格敏感性は、消費者の嗜好をより安価で効果の低い代替品にシフトさせたり、サプリメントの使用を完全に控えたりすることで、市場力学に影響を及ぼす可能性があります。

課題としての規制遵守

市場情勢の厳しい規制状況を乗り切ることは、依然として課題です。業界はサプリメントの安全性、有効性、品質に関して厳しい監視に直面しており、規制は地域や国によって大きく異なります。これらの規制を遵守するためには、製品の試験、認証、法的基準を満たすための製剤の適合に関連する多額のコストが必要となります。さらに、異なる市場間の規制の調和がとれていないため、新たな地域への進出を目指すメーカーの事業拡大努力が複雑になります。このような規制上のハードルは、製品上市を遅らせ、市場参入を制限し、運営コストを増大させる可能性があり、世界マーケットでの革新と拡大を目指す企業に課題を突きつけています。

サプリメント別市場セグメンテーション

馬用サプリメント製品市場は、タンパク質・アミノ酸、ビタミン、酵素、電解質・ミネラル、その他に区分されます。最も高い収益をあげているのは電解質・ミネラルで、馬、特に運動量の多い馬の水分補給、神経機能、筋肉パフォーマンスの維持に不可欠です。このカテゴリーが普及しているのは、馬の健康とパフォーマンスに大きな影響を与える脱水と電解質の不均衡を防ぐために不可欠な役割を担っているためです。一方、タンパク質／アミノ酸セグメントは、予測期間中に最も高いCAGRを経験すると予測されています。この成長の原動力となっているのは、パフォーマンスの高い馬にとって不可欠な筋肉の回復と開発に役立つという認識が高まっていることです。筋肉の完全性を高め、回復時間を短縮するタンパク質とアミノ酸の役割について理解が深まるにつれ、特にパフォーマンスが最重要視される競走馬やスポーツ馬の間で需要が急増すると予想されます。

用途別市場セグメンテーション

馬用サプリメント製品市場は用途別では、パフォーマンス向上／回復、関節障害予防、その他に区分されます。パフォーマンス向上／回復分野が最も高い売上シェアを占めているが、これは運動能力の向上をサポートし、厳しい活動後の回復を促進するサプリメントに対する高い需要を反映しています。この分野は、馬術競技のプロ化が進んでいることと、動物の生理学に対する理解が深まっていることから、パフォーマンスと回復率を高める特定のサプリメントの使用が促進されています。逆に、関節障害予防は2025年から2033年にかけて最も高いCAGRを記録すると予想されます。このセグメントの成長には、激しい調教スケジュールと寿命の長さによる馬の関節問題の有病率の上昇が寄与しており、関節の健康と可動性を促進するサプリメントによる予防ケアの必要性が高まっています。

地域セグメント

馬用サプリメント製品市場は、大きな地理的動向によって特徴付けられています。2024年には、北米が最も高い売上比率を占める。これは、馬術産業が確立されていること、馬術競技への参加率が高いこと、馬のヘルスケアと栄養に多額の支出があることが要因です。この地域の優位性は、高度な獣医ヘルスケアインフラと大手サプリメントメーカーの強い存在感によって支えられています。今後は、アジア太平洋地域が2025年から2033年にかけて最も高いCAGRを記録すると予想されます。この成長は、馬術スポーツへの関心の高まり、可処分所得の増加、中国、オーストラリア、日本などの国々における馬の健康と栄養に関する意識の拡大によるものと予想されます。

競合動向と主要企業

2024年には、馬用サプリメント製品市場はZoetis、Boehringer Ingelheim International GmbH、Bayer AG、Equine Products UK LTD、Purina Animal Nutrition LLC、Vetoquinol S.A.、Kentucky Equine Research、Plusvital Limited、Lallemand, Inc.、Virbacなどの大手企業によって独占されていました。これらの企業は、馬特有の栄養要求を満たし、馬の健康とパフォーマンスを向上させる革新的な製品を導入するため、研究開発に幅広く注力しました。戦略的パートナーシップ、買収、新興市場への進出は、市場での地位を強化し、顧客基盤を拡大するために採用された主要戦略でした。例えば、馬術イベントとの提携やスポンサーシップは、馬主や専門家の間でブランドの知名度やロイヤリティを高めるのに役立ちました。

目次

第1章 序文

• 分析内容
  • 分析の目的
  • 対象者
  • 主な提供内容
• 市場区分
• 分析手法
  • フェーズⅠ：二次調査
  • フェーズⅡ：一次調査
  • フェーズⅢ：有識者レビュー
  • 前提条件
  • 採用したアプローチ

第2章 エグゼクティブサマリー

第3章 馬用サプリメント製品市場：競合分析

• 主要ベンダーの市場ポジショニング
• ベンダーが採用した戦略

第4章 馬用サプリメント製品市場：マクロ分析と市場力学

• イントロダクション
• 世界の馬用サプリメント製品市場 (金額ベース、2023～2033年)
• 市場力学
  • 市場促進要因
  • 市場抑制要因
  • 主な課題
  • 主な機会
• 促進要因と抑制要因の影響分析
• シーソー分析
• ポーターのファイブフォースモデル
  • サプライヤーパワー
  • バイヤーパワー
  • 代替品の脅威
  • 新規参入業者の脅威
  • 競争企業間の敵対関係
• PESTEL分析
  • 政治的情勢
  • 経済的情勢
  • 技術的情勢
  • 法的情勢
  • 社会的情勢

第5章 馬用サプリメント製品市場：サプリメント別 (2023～2033年)

• 市場概要
• 成長・収益分析：2024年 vs 2033年
• 市場区分
  • タンパク質/アミノ酸
  • ビタミン
  • 酵素
  • 電解質・ミネラル
  • その他

第6章 馬用サプリメント製品市場：用途別 (2023～2033年)

• 市場概要
• 成長・収益分析：2024年 vs 2033年
• 市場区分
  • 成績の向上/回復
  • 関節障害の防止
  • その他

第7章 馬用サプリメント製品市場：流通チャネル別 (2023～2033年)

• 市場概要
• 成長・収益分析：2024年 vs 2033年
• 市場区分
  • 動物病院薬局
  • 小売薬局
  • その他

第8章 北米の馬用サプリメント製品市場（2023～2033年）

• 市場概要
• 馬用サプリメント製品市場：サプリメント別（2023～2033年）
• 馬用サプリメント製品市場：用途別（2023～2033年）
• 馬用サプリメント製品市場：流通チャネル別（2023～2033年）
• 馬用サプリメント製品市場：地域別（2023～2033年）
  • 北米
    • 米国
    • カナダ
    • その他北米地域

第9章 英国・欧州諸国の馬用サプリメント製品市場（2023～2033年）

• 市場概要
• 馬用サプリメント製品市場：サプリメント別（2023～2033年）
• 馬用サプリメント製品市場：用途別（2023～2033年）
• 馬用サプリメント製品市場：流通チャネル別（2023～2033年）
• 馬用サプリメント製品市場：地域別（2023～2033年）
  • 英国・欧州諸国
    • 英国
    • ドイツ
    • スペイン
    • イタリア
    • フランス
    • その他欧州地域

第10章 アジア太平洋の馬用サプリメント製品市場（2023～2033年）

• 市場概要
• 馬用サプリメント製品市場：サプリメント別（2023～2033年）
• 馬用サプリメント製品市場：用途別（2023～2033年）
• 馬用サプリメント製品市場：流通チャネル別（2023～2033年）
• 馬用サプリメント製品市場：地域別（2023～2033年）
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
    • その他アジア太平洋地域

第11章 ラテンアメリカの馬用サプリメント製品市場（2023～2033年）

• 市場概要
• 馬用サプリメント製品市場：サプリメント別（2023～2033年）
• 馬用サプリメント製品市場：用途別（2023～2033年）
• 馬用サプリメント製品市場：流通チャネル別（2023～2033年）
• 馬用サプリメント製品市場：地域別（2023～2033年）
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他ラテンアメリカ地域

第12章 中東・アフリカの馬用サプリメント製品市場（2023～2033年）

• 市場概要
• 馬用サプリメント製品市場：サプリメント別（2023～2033年）
• 馬用サプリメント製品市場：用途別（2023～2033年）
• 馬用サプリメント製品市場：流通チャネル別（2023～2033年）
• 馬用サプリメント製品市場：地域別（2023～2033年）
  • 中東・アフリカ
    • GCC
    • アフリカ
    • その他中東・アフリカ地域

第13章 企業プロファイル

• Zoetis

（企業概要、財務実績、製品ポートフォリオ、戦略的取り組み）

• ベーリンガーインゲルハイムインターナショナルGmbH
• バイエルAG
• エクワイン・プロダクツUK株式会社
• ピュリナアニマルニュートリションLLC。
• ベトキノールS.A.
• ケンタッキー馬調査
• プラスバイタル株式会社
• ラレマンド株式会社
• ビルバック

List of Tables

• TABLE 1 Global Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 2 Global Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 3 Global Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 4 North America Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 5 North America Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 6 North America Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 7 U.S. Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 8 U.S. Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 9 U.S. Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 10 Canada Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 11 Canada Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 12 Canada Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 13 Rest of North America Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 14 Rest of North America Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 15 Rest of North America Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 16 UK and European Union Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 17 UK and European Union Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 18 UK and European Union Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 19 UK Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 20 UK Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 21 UK Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 22 Germany Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 23 Germany Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 24 Germany Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 25 Spain Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 26 Spain Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 27 Spain Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 28 Italy Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 29 Italy Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 30 Italy Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 31 France Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 32 France Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 33 France Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 34 Rest of Europe Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 35 Rest of Europe Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 36 Rest of Europe Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 37 Asia Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 38 Asia Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 39 Asia Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 40 China Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 41 China Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 42 China Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 43 Japan Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 44 Japan Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 45 Japan Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 46 India Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 47 India Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 48 India Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 49 Australia Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 50 Australia Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 51 Australia Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 52 South Korea Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 53 South Korea Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 54 South Korea Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 55 Latin America Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 56 Latin America Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 57 Latin America Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 58 Brazil Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 59 Brazil Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 60 Brazil Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 61 Mexico Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 62 Mexico Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 63 Mexico Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 64 Rest of Latin America Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 65 Rest of Latin America Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 66 Rest of Latin America Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 67 Middle East and Africa Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 68 Middle East and Africa Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 69 Middle East and Africa Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 70 GCC Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 71 GCC Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 72 GCC Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 73 Africa Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 74 Africa Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 75 Africa Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)
• TABLE 76 Rest of Middle East and Africa Equine Supplement Products Market By Supplement, 2023-2033, USD (Million)
• TABLE 77 Rest of Middle East and Africa Equine Supplement Products Market By Application, 2023-2033, USD (Million)
• TABLE 78 Rest of Middle East and Africa Equine Supplement Products Market By Distribution Channel, 2023-2033, USD (Million)

List of Figures

• FIG. 1 Global Equine Supplement Products Market: Market Coverage
• FIG. 2 Research Methodology and Data Sources
• FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
• FIG. 4 Global Equine Supplement Products Market: Quality Assurance
• FIG. 5 Global Equine Supplement Products Market, By Supplement, 2024
• FIG. 6 Global Equine Supplement Products Market, By Application, 2024
• FIG. 7 Global Equine Supplement Products Market, By Distribution Channel, 2024
• FIG. 8 Global Equine Supplement Products Market, By Geography, 2024
• FIG. 9 Market Geographical Opportunity Matrix - Global Equine Supplement Products Market, 2024
• FIG. 10 Market Positioning of Key Equine Supplement Products Market Players, 2024
• FIG. 11 Global Equine Supplement Products Market, By Supplement, 2024 Vs 2033, %
• FIG. 12 Global Equine Supplement Products Market, By Application, 2024 Vs 2033, %
• FIG. 13 Global Equine Supplement Products Market, By Distribution Channel, 2024 Vs 2033, %
• FIG. 14 U.S. Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 15 Canada Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 16 Rest of North America Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 17 UK Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 18 Germany Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 19 Spain Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 20 Italy Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 21 France Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 22 Rest of Europe Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 23 China Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 24 Japan Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 25 India Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 26 Australia Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 27 South Korea Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 28 Rest of Asia Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 29 Brazil Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 30 Mexico Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 31 Rest of Latin America Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 32 GCC Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 33 Africa Equine Supplement Products Market (US$ Million), 2023 - 2033
• FIG. 34 Rest of Middle East and Africa Equine Supplement Products Market (US$ Million), 2023 - 2033

Equine supplement products are formulations designed to enhance the nutritional intake of horses. These supplements cater to various needs such as improving coat quality, joint health, digestive functioning, and overall performance. The products range from vitamins and minerals to specialty supplements targeting specific health issues like arthritis or energy deficiencies. These supplements are used by horse owners, trainers, and veterinarians to ensure that horses receive a balanced diet, especially when their nutritional needs cannot be met by regular feed alone. Projected to grow at a compound annual growth rate (CAGR) of 3.8% over the forecast period, the equine supplement products market is set to continue its growth trajectory. This moderate growth rate reflects the market's maturity in many regions but also highlights opportunities in emerging markets where horse sports and recreational riding are gaining popularity. Innovations in supplement formulations, driven by ongoing research into equine health and nutritional needs, are likely to attract new customers.

Increasing Participation in Equestrian Sports as a Driver

The increasing global participation in equestrian sports significantly drives the equine supplement products market. As horse racing, show jumping, and dressage gain popularity, the demand for specialized nutrition to enhance athletic performance and overall health in horses rises. Horse owners and trainers are more invested than ever in maintaining the peak physical condition of their animals to ensure competitive success. This heightened focus on health and performance correlates with a growing reliance on nutritional supplements, which are formulated to provide benefits such as improved joint mobility, muscle recovery, and energy management during training and competitions. These trends reflect a broader awareness of the critical role that nutrition plays in achieving top sporting performances and optimal animal welfare, thus pushing the demand for equine supplements upward.

Opportunity in Personalized Nutrition

An emerging opportunity within the equine supplement products market is the trend towards personalized nutrition, where supplements are tailored to meet the specific health needs of individual horses. This customization approach is based on factors such as age, activity level, health conditions, and performance requirements, which vary significantly among horses. As owners and veterinarians seek more targeted nutritional strategies, the demand for specialized supplements increases. This trend not only encourages product differentiation and innovation among manufacturers but also enhances customer loyalty and market growth as consumers look for products that can deliver visible and verifiable benefits to their horses.

Cost as a Restraint

The high cost of high-quality equine supplements poses a significant restraint to the market. Premium ingredients that are effective and safe for horses often come at a steep price, making them less accessible to average horse owners. The economic burden is compounded in competitive horse sports, where the highest standards for animal performance necessitate frequent and prolonged use of these products. Additionally, the global economic climate affects discretionary spending on pet and animal care, which can fluctuate with economic downturns, impacting the overall sales of non-essential goods such as some types of supplements. This price sensitivity can influence market dynamics by shifting consumer preferences towards cheaper, less effective alternatives or discouraging the use of supplements altogether.

Regulatory Compliance as a Challenge

Navigating the stringent regulatory landscape remains a challenge in the equine supplement products market. The industry faces rigorous scrutiny regarding the safety, efficacy, and quality of supplements, with regulations varying widely by region and country. Compliance with these regulations involves substantial costs related to product testing, certification, and adaptation of formulations to meet legal standards. Moreover, the lack of harmonization in regulations across different markets complicates the expansion efforts of manufacturers looking to enter new geographic areas. These regulatory hurdles can delay product launches, limit market access, and increase operational costs, challenging companies striving to innovate and expand within the global marketplace.

Market Segmentation by Supplement

The equine supplement products market is segmented into Proteins/Amino Acids, Vitamins, Enzymes, Electrolytes & Minerals, and Others. The segment generating the highest revenue is Electrolytes & Minerals, crucial for maintaining hydration, nerve function, and muscle performance in horses, especially those involved in high levels of physical activity. This category's prevalence is due to its essential role in preventing dehydration and electrolyte imbalances, which can significantly affect a horse's health and performance. Meanwhile, the Proteins/Amino Acids segment is anticipated to experience the highest CAGR over the forecast period. This growth is driven by increasing awareness of their benefits in muscle recovery and development, essential for performance horses. As the understanding deepens about the role of proteins and amino acids in enhancing muscle integrity and reducing recovery times, their demand is expected to surge, particularly among racehorses and sport horses where performance is paramount.

Market Segmentation by Application

In terms of application, the equine supplement products market is segmented into Performance Enhancement/Recovery, Joint Disorder Prevention, and Others. The Performance Enhancement/Recovery segment holds the highest revenue share, reflecting the high demand for supplements that support increased athletic performance and expedite recovery after rigorous activities. This segment benefits from the ongoing professionalization of equestrian sports and a growing understanding of animal physiology, which promotes the use of specific supplements to enhance performance and recovery rates. Conversely, Joint Disorder Prevention is expected to register the highest CAGR from 2025 to 2033. The growth in this segment is fueled by the rising prevalence of joint issues in horses due to intense training schedules and longer lifespans, which increases the need for preventative care through supplements that promote joint health and mobility, thus ensuring a longer and more productive life for performance horses.

Geographic Segment

The equine supplement products market is characterized by significant geographic trends. In 2024, North America accounted for the highest revenue percentage, driven by a well-established equestrian industry, high participation rates in horse sports, and substantial spending on horse healthcare and nutrition. The region's dominance is supported by advanced veterinary healthcare infrastructure and a strong presence of leading supplement manufacturers. Looking forward, Asia Pacific is expected to witness the highest CAGR from 2025 to 2033. This growth is anticipated due to increasing interest in equestrian sports, rising disposable incomes, and expanding awareness about horse health and nutrition in countries like China, Australia, and Japan.

Competitive Trends and Top Players

In 2024, the competitive landscape of the equine supplement products market was dominated by major players such as Zoetis, Boehringer Ingelheim International GmbH, Bayer AG, Equine Products UK LTD, Purina Animal Nutrition LLC, Vetoquinol S.A., Kentucky Equine Research, Plusvital Limited, Lallemand, Inc., and Virbac. These companies focused extensively on research and development to introduce innovative products that meet the specific nutritional requirements of horses, enhancing their health and performance. Strategic partnerships, acquisitions, and expanding into emerging markets were key strategies employed to strengthen market positions and expand customer bases. For instance, partnerships with equestrian events and sponsorships helped in increasing brand visibility and loyalty among horse owners and professionals.

Historical & Forecast Period

This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.

The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Equine Supplement Products market are as follows:

Research and development budgets of manufacturers and government spending

Revenues of key companies in the market segment

Number of end users & consumption volume, price, and value.

Geographical revenues generated by countries considered in the report

Micro and macro environment factors that are currently influencing the Equine Supplement Products market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.

Market Segmentation

• Supplement
• Proteins / Amino Acids
• Vitamins
• Enzymes
• Electrolytes & Minerals
• Others
• Application
• Performance Enhancement/Recovery
• Join Disorder Prevention
• Others
• Distribution Channel
• Veterinary Hospital Pharmacies
• Retail Pharmacies
• Others
• Region Segment (2023-2033; US$ Million)
• North America
• U.S.
• Canada
• Rest of North America
• UK and European Union
• UK
• Germany
• Spain
• Italy
• France
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East and Africa
• GCC
• Africa
• Rest of Middle East and Africa

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Equine Supplement Products market?
• What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2033.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Equine Supplement Products market?
• Which is the largest regional market for Equine Supplement Products market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Equine Supplement Products market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Equine Supplement Products market worldwide?

Table of Contents

1. Preface

• 1.1. Report Description
  • 1.1.1. Purpose of the Report
  • 1.1.2. Target Audience
  • 1.1.3. Key Offerings
• 1.2. Market Segmentation
• 1.3. Research Methodology
  • 1.3.1. Phase I - Secondary Research
  • 1.3.2. Phase II - Primary Research
  • 1.3.3. Phase III - Expert Panel Review
  • 1.3.4. Assumptions
  • 1.3.5. Approach Adopted

2. Executive Summary

• 2.1. Market Snapshot: Global Equine Supplement Products Market
• 2.2. Global Equine Supplement Products Market, By Supplement, 2024 (US$ Million)
• 2.3. Global Equine Supplement Products Market, By Application, 2024 (US$ Million)
• 2.4. Global Equine Supplement Products Market, By Distribution Channel, 2024 (US$ Million)
• 2.5. Global Equine Supplement Products Market, By Geography, 2024 (US$ Million)
• 2.6. Attractive Investment Proposition by Geography, 2024

3. Equine Supplement Products Market: Competitive Analysis

• 3.1. Market Positioning of Key Equine Supplement Products Market Vendors
• 3.2. Strategies Adopted by Equine Supplement Products Market Vendors

4. Equine Supplement Products Market: Macro Analysis & Market Dynamics

• 4.1. Introduction
• 4.2. Global Equine Supplement Products Market Value, 2023 - 2033, (US$ Million)
• 4.3. Market Dynamics
  • 4.3.1. Market Drivers
  • 4.3.2. Market Restraints
  • 4.3.3. Key Challenges
  • 4.3.4. Key Opportunities
• 4.4. Impact Analysis of Drivers and Restraints
• 4.5. Porter's Five Force Model
  • 4.5.1. Supplier Power
  • 4.5.2. Buyer Power
  • 4.5.3. Threat Of Substitutes
  • 4.5.4. Threat Of New Entrants
  • 4.5.5. Competitive Rivalry
• 4.6. PESTEL Analysis
  • 4.6.1. Political Landscape
  • 4.6.2. Economic Landscape
  • 4.6.3. Technology Landscape
  • 4.6.4. Legal Landscape
  • 4.6.5. Social Landscape

5. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)

• 5.1. Market Overview
• 5.2. Growth & Revenue Analysis: 2024 Versus 2033
• 5.3. Market Segmentation
  • 5.3.1. Proteins / Amino Acids
  • 5.3.2. Vitamins
  • 5.3.3. Enzymes
  • 5.3.4. Electrolytes & Minerals
  • 5.3.5. Others

6. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)

• 6.1. Market Overview
• 6.2. Growth & Revenue Analysis: 2024 Versus 2033
• 6.3. Market Segmentation
  • 6.3.1. Performance Enhancement/Recovery
  • 6.3.2. Join Disorder Prevention
  • 6.3.3. Others

7. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)

• 7.1. Market Overview
• 7.2. Growth & Revenue Analysis: 2024 Versus 2033
• 7.3. Market Segmentation
  • 7.3.1. Veterinary Hospital Pharmacies
  • 7.3.2. Retail Pharmacies
  • 7.3.3. Others

8. North America Equine Supplement Products Market, 2023-2033, USD (Million)

• 8.1. Market Overview
• 8.2. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
• 8.3. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
• 8.4. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
• 8.5. Equine Supplement Products Market: By Region, 2023-2033, USD (Million)
  • 8.5.1. North America
    • 8.5.1.1. U.S.
      • 8.5.1.1.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 8.5.1.1.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 8.5.1.1.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 8.5.1.2. Canada
      • 8.5.1.2.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 8.5.1.2.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 8.5.1.2.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 8.5.1.3. Rest of North America
      • 8.5.1.3.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 8.5.1.3.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 8.5.1.3.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)

9. UK and European Union Equine Supplement Products Market, 2023-2033, USD (Million)

• 9.1. Market Overview
• 9.2. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
• 9.3. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
• 9.4. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
• 9.5. Equine Supplement Products Market: By Region, 2023-2033, USD (Million)
  • 9.5.1. UK and European Union
    • 9.5.1.1. UK
      • 9.5.1.1.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 9.5.1.1.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 9.5.1.1.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 9.5.1.2. Germany
      • 9.5.1.2.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 9.5.1.2.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 9.5.1.2.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 9.5.1.3. Spain
      • 9.5.1.3.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 9.5.1.3.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 9.5.1.3.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 9.5.1.4. Italy
      • 9.5.1.4.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 9.5.1.4.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 9.5.1.4.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 9.5.1.5. France
      • 9.5.1.5.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 9.5.1.5.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 9.5.1.5.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 9.5.1.6. Rest of Europe
      • 9.5.1.6.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 9.5.1.6.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 9.5.1.6.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)

10. Asia Pacific Equine Supplement Products Market, 2023-2033, USD (Million)

• 10.1. Market Overview
• 10.2. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
• 10.3. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
• 10.4. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
• 10.5. Equine Supplement Products Market: By Region, 2023-2033, USD (Million)
  • 10.5.1. Asia Pacific
    • 10.5.1.1. China
      • 10.5.1.1.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 10.5.1.1.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 10.5.1.1.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 10.5.1.2. Japan
      • 10.5.1.2.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 10.5.1.2.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 10.5.1.2.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 10.5.1.3. India
      • 10.5.1.3.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 10.5.1.3.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 10.5.1.3.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 10.5.1.4. Australia
      • 10.5.1.4.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 10.5.1.4.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 10.5.1.4.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 10.5.1.5. South Korea
      • 10.5.1.5.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 10.5.1.5.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 10.5.1.5.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 10.5.1.6. Rest of Asia Pacific
      • 10.5.1.6.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 10.5.1.6.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 10.5.1.6.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)

11. Latin America Equine Supplement Products Market, 2023-2033, USD (Million)

• 11.1. Market Overview
• 11.2. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
• 11.3. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
• 11.4. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
• 11.5. Equine Supplement Products Market: By Region, 2023-2033, USD (Million)
  • 11.5.1. Latin America
    • 11.5.1.1. Brazil
      • 11.5.1.1.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 11.5.1.1.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 11.5.1.1.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 11.5.1.2. Mexico
      • 11.5.1.2.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 11.5.1.2.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 11.5.1.2.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 11.5.1.3. Rest of Latin America
      • 11.5.1.3.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 11.5.1.3.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 11.5.1.3.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)

12. Middle East and Africa Equine Supplement Products Market, 2023-2033, USD (Million)

• 12.1. Market Overview
• 12.2. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
• 12.3. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
• 12.4. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
• 12.5. Equine Supplement Products Market: By Region, 2023-2033, USD (Million)
  • 12.5.1. Middle East and Africa
    • 12.5.1.1. GCC
      • 12.5.1.1.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 12.5.1.1.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 12.5.1.1.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 12.5.1.2. Africa
      • 12.5.1.2.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 12.5.1.2.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 12.5.1.2.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)
    • 12.5.1.3. Rest of Middle East and Africa
      • 12.5.1.3.1. Equine Supplement Products Market: By Supplement, 2023-2033, USD (Million)
      • 12.5.1.3.2. Equine Supplement Products Market: By Application, 2023-2033, USD (Million)
      • 12.5.1.3.3. Equine Supplement Products Market: By Distribution Channel, 2023-2033, USD (Million)

13. Company Profile

• 13.1. Zoetis

(Company Overview, Financial Performance, Product Portfolio, Strategic Initiatives)

• 13.2. Boehringer Ingelheim International GmbH
• 13.3. Bayer AG
• 13.4. Equine Products UK LTD
• 13.5. Purina Animal Nutrition LLC.
• 13.6. Vetoquinol S.A.
• 13.7. Kentucky Equine Research
• 13.8. Plusvital Limited
• 13.9. Lallemand, Inc.
• 13.10. Virbac