サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
表紙：ビオチンサプリメントの世界市場：成長、将来展望、競合分析 (2024年～2032年)
市場調査レポート
商品コード
1615214

ビオチンサプリメントの世界市場：成長、将来展望、競合分析 (2024年～2032年)

Biotin Supplement Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032

出版日
ページ情報
英文 180 Pages
納期
即日から翌営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ビオチンサプリメントの世界市場：成長、将来展望、競合分析 (2024年～2032年)
出版日: 2024年10月11日
発行: Acute Market Reports
ページ情報: 英文 180 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

水溶性のビタミンB群であるビオチンは、食物をエネルギーに変換する際に重要な役割を果たします。歴史的には単なる微量栄養素と見なされてきたビオチンは、健康・ウェルネス分野、特に美容・ヘアケア分野で台頭し、サプリメント市場で著名なプレーヤーとなりました。ビオチンサプリメント市場は、2024年から2032年にかけてCAGR 8.3%で成長すると推定されます。

毛髪と皮膚の健康に対する消費者意識の高まりが需要を促進

ビオチンサプリメントの需要を増大させる主な要因の1つは、髪と皮膚の健康に対するビオチンの利点に関する消費者の意識の高まりです。いくつかの逸話やユーザーの声は、髪の成長を促進し、爪を強化し、皮膚の健康を改善するビオチンの有効性を強調しています。厳密な科学的文献はまだ調査段階かもしれないが、有名人やインフルエンサーがビオチンのおかげで艶やかな髪と輝きのある肌を手に入れたと太鼓判を押すことで、ビオチンの知名度は大幅に上がっています。さらに、カイロ大学皮膚科の研究では、ビオチンが髪の抜け毛やもろさの対策に役立つことを示唆する予備的な証拠が見つかっています。美の基準がより「自然な」外見に傾くにつれ、ビオチンのような本質的な美の向上をもたらすサプリメントの需要が高まっています。

高齢者人口の増加が新たな市場機会をもたらす

ビオチンサプリメント市場の新たなビジネスチャンスは、世界の高齢者人口の拡大にあります。年齢が進むにつれて、ビオチンを含む特定のビタミンを吸収する体の能力が低下します。高齢者のビオチン欠乏は、脱毛、皮膚炎、もろい爪など、さまざまな健康問題につながる可能性があります。加齢に伴う薄毛や皮膚の問題に対するビオチンサプリメントの保護効果に注目させるような、的を絞ったマーケティング活動を行うことで、この膨大な人口層を取り込むことができます。世界保健機関 (WHO) の高齢化に関する報告書によると、60歳以上の世界人口は2030年までに14億人に増加するといいます。したがって、高齢者層は、加齢に関連した美容や健康上の懸念に対する解決策を求める可能性のある、相当な人口層であり、そこでビオチンサプリメントは重要な役割を果たすことができます。

市場抑制要因としての決定的な科学的証拠の欠如

しかし、ビオチンサプリメント市場に課題がないわけではないです。市場が直面する実質的な抑制要因は、ビオチンの摂取に関連する無数の利点を裏付ける網羅的な科学的証拠の欠如です。エネルギー代謝におけるビオチンの役割についてはコンセンサスが得られているが、毛髪、爪、皮膚への影響についての主張は、確固たる科学的文献によって普遍的に裏付けられているわけではありません。例えば、欧州食品安全機関は、ビオチンに関する健康強調表示を評価した結果、ビオチンは正常な皮膚と毛髪の維持に寄与するが、必ずしも毛髪の成長には寄与しないと結論づけました。このような知見は、目に見える健康上のメリットを求める消費者の無知な採用を妨げる可能性があります。

誤報と過剰消費の増加という課題

市場は、潜在的な過剰消費につながる誤った情報という形で、もう一つの課題に直面しています。消費者の大部分は「多ければ多いほどよい」と考えているが、これは副作用につながりかねないアプローチです。ビオチン濃度が高いと、医療検査に支障をきたし、誤った結果が出る可能性があります。米国食品医薬品局の報告書では、ビオチンの干渉によって特定の検査でトロポニン値が誤って低くなり、心臓発作の診断が見落とされたという複数の事例が挙げられています。したがって、過剰摂取の危険性に対処し、十分な情報に基づいたユーザー教育を徹底することが、市場の持続的成長にとって最も重要になります。

製品別市場セグメンテーション

2023年、ビオチンサプリメント市場の製品セグメンテーションは、カプセル、錠剤、ジェル、飲料／ドリンク、グミ、粉末に顕著に分類されました。これらの中で、カプセルは広く受け入れられ、消費の利便性が高いため、収益チャートを支配しています。カプセルはあらかじめ計量されているため一貫性が保たれ、コンパクトであるため持ち運びが容易です。しかし、2024年から2032年にかけては、グミが最も高いCAGRを示すと予想されます。味わい深く、楽しく、インスタ映えする健康補助食品を好むミレニアル世代とZ世代に牽引され、健康と味覚が融合したグミが市場を牽引すると予想されます。また、ビーガンの動向は、各ブランドがゼラチンフリーのビオチングミを発売することを促し、市場の魅力をさらに押し上げると思われます。

販売チャネル別市場セグメンテーション

販売チャネル別に見ると、2023年の市場はスーパーマーケット／ハイパーマーケット、専門店、eコマース、薬局、その他に大別されます。eコマース・ポータルは、世界のパンデミックの中でオンライン・ショッピングへのシフトに後押しされ、収益を牽引しました。商品の比較やレビューの閲覧のしやすさ、玄関先までの配達という魅力がeコマースに優位性をもたらしました。スーパーマーケット／ハイパーマーケットが僅差で続き、手にとって購入できる利点があります。2024年から2032年にかけては、バーチャル試着のためのARツールや、パーソナライズされたサプリメント推奨のためのAIの統合が起爆剤となり、eコマースは依然として最速で急成長すると予想されます。

地域別洞察

地域別では、健康志向の高い国民性と高い購買力を持つ北米が、2023年に最も高い売上比率を占めました。クリーンラベルのオーガニックサプリメントを重視する欧州が僅差で続きました。しかし、2024-2032年の予測では、アジア太平洋地域が最も高いCAGRを誇っています。ビオチンの効能に関する認識が人口密度の高いインドと中国に浸透し、可処分所得を持つ中産階級の人口層が拡大するにつれて、この地域の市場は上昇する態勢を整えています。

競合情勢

競争最前線では、2023年のビオチンサプリメント市場は技術革新、合併、拡大の大釜となりました。Sports Research、The Nature's Bounty Co.、Pure Research Products, LLC、Zhou Nutrition、Natrol LLC、Church &Dwight Co. Inc.、LifeGarden Naturals、NOW Foods、Jarrow Formulas Inc.、Doctors Best、Zenwise Health、SBR NUTRITIONなどの著名企業が市場動向の形成に極めて重要な役割を果たしました。彼らの戦略はしばしば絡み合い、製品のイノベーション (ビオチンとコラーゲンの組み合わせのイントロダクションなど)、持続可能な調達、新興市場の開拓に重点を置いていました。興味深いのは、ビオチンサプリメントブランドと美容インフルエンサーのコラボレーションで、彼らのリーチを活用した本格的な製品推薦が行われています。2024年から2032年にかけて、これらの企業は他社とともに、サプリメントを補完的な栄養素で強化し、ホリスティックな健康と美容のソリューションを確保するために、より深く調査を行うことが予想されます。

当レポートでお答えする主な質問

ビオチンサプリメント市場の成長に影響を与えている主要なミクロおよびマクロ環境要因は何か？

現在および予測期間中の製品セグメントと地域に関する主な投資ポケットは？

推定・予測・市場見通し (2032年まで)

予測期間中にCAGRが最も速いセグメントは？

市場シェアの大きいセグメントとその理由は？

中低所得国はビオチンサプリメント市場に投資しているか？

ビオチンサプリメント市場で最大の地域市場はどこか？

アジア太平洋、ラテンアメリカ、中東・アフリカなどの新興市場における市場動向と動向は？

ビオチンサプリメント市場の成長を促進する主要動向は？

世界のビオチンサプリメント市場で存在感を高めるための主要な競合企業とその主要戦略とは？

目次

第1章 序文

  • 分析内容
    • 分析の目的
    • 対象者
    • 主な提供
  • 市場セグメンテーション
  • 分析手法
    • フェーズⅠ：二次調査
    • フェーズⅡ：一次調査
    • フェーズⅢ：有識者レビュー
    • 前提条件
    • 採用したアプローチ

第2章 エグゼクティブサマリー

第3章 ビオチンサプリメント市場：競合分析

  • 主要ベンダーの市場ポジショニング
  • ベンダーが採用した戦略
  • 主要な産業戦略
  • ティア分析：2023年 vs 2032年

第4章 ビオチンサプリメント市場：マクロ分析と市場力学

  • イントロダクション
  • 世界のビオチンサプリメント市場 (金額ベース、2022～2032年)
  • 市場力学
    • 市場促進要因
    • 市場抑制要因
    • 主な課題
    • 主な機会
  • 促進要因と抑制要因の影響分析
  • シーソー分析
  • ポーターのファイブフォースモデル
    • サプライヤーパワー
    • バイヤーパワー
    • 代替品の脅威
    • 新規参入業者の脅威
    • 競争企業間の敵対関係
  • PESTEL分析
    • 政治情勢
    • 経済情勢
    • 技術情勢
    • 法的情勢
    • 社会情勢

第5章 ビオチンサプリメント市場：製品別 (2022～2032年)

  • 市場概要
  • 成長・収益分析：2023年 vs 2032年
  • 市場セグメンテーション
    • カプセル
    • 錠剤
    • ジェル
    • 飲料
    • グミ
    • 粉末

第6章 ビオチンサプリメント市場：販売チャネル別 (2022～2032年)

  • 市場概要
  • 成長・収益分析：2023年 vs 2032年
  • 市場セグメンテーション
    • スーパーマーケット/ハイパーマーケット
    • 専門店
    • eコマース
    • 薬局
    • その他

第7章 北米のビオチンサプリメント市場 (2022～2032年)

  • 市場概要
  • ビオチンサプリメント市場：製品別 (2022～2032年)
  • ビオチンサプリメント市場：販売チャネル別 (2022～2032年)
  • ビオチンサプリメント市場：地域別 (2022～2032年)
    • 北米
      • 米国
      • カナダ
      • その他北米地域

第8章 英国・EU諸国のビオチンサプリメント市場 (2022～2032年)

  • 市場概要
  • ビオチンサプリメント市場：製品別 (2022～2032年)
  • ビオチンサプリメント市場：販売チャネル別 (2022～2032年)
  • ビオチンサプリメント市場：地域別 (2022～2032年)
    • 英国・EU諸国
      • 英国
      • ドイツ
      • スペイン
      • イタリア
      • フランス
      • その他欧州地域

第9章 アジア太平洋のビオチンサプリメント市場 (2022～2032年)

  • 市場概要
  • ビオチンサプリメント市場：製品別 (2022～2032年)
  • ビオチンサプリメント市場：販売チャネル別 (2022～2032年)
  • ビオチンサプリメント市場：地域別 (2022～2032年)
    • アジア太平洋
      • 中国
      • 日本
      • インド
      • オーストラリア
      • 韓国
      • その他アジア太平洋地域

第10章 ラテンアメリカのビオチンサプリメント市場 (2022～2032年)

  • 市場概要
  • ビオチンサプリメント市場：製品別 (2022～2032年)
  • ビオチンサプリメント市場：販売チャネル別 (2022～2032年)
  • ビオチンサプリメント市場：地域別 (2022～2032年)
    • ラテンアメリカ
      • ブラジル
      • メキシコ
      • その他ラテンアメリカ地域

第11章 中東・アフリカのビオチンサプリメント市場 (2022～2032年)

  • 市場概要
  • ビオチンサプリメント市場：製品別 (2022～2032年)
  • ビオチンサプリメント市場：販売チャネル別 (2022～2032年)
  • ビオチンサプリメント市場：地域別 (2022～2032年)
    • 中東・アフリカ
      • GCC
      • アフリカ
      • その他中東・アフリカ地域

第12章 企業プロファイル

  • Sports Research
  • The Nature's Bounty Co.
  • Pure Research Products
  • LLC Zhou Nutrition
  • Natrol LLC
  • Church & Dwight Co. Inc.
  • LifeGarden Naturals
  • NOW Foods
  • Jarrow Formulas Inc.
  • Doctors Best
  • Zenwise Health
  • SBR NUTRITION
  • その他
図表

List of Tables

  • TABLE 1 Global Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 2 Global Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 3 North America Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 4 North America Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 5 U.S. Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 6 U.S. Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 7 Canada Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 8 Canada Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 9 Rest of North America Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 10 Rest of North America Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 11 UK and European Union Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 12 UK and European Union Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 13 UK Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 14 UK Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 15 Germany Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 16 Germany Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 17 Spain Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 18 Spain Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 19 Italy Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 20 Italy Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 21 France Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 22 France Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 23 Rest of Europe Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 24 Rest of Europe Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 25 Asia Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 26 Asia Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 27 China Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 28 China Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 29 Japan Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 30 Japan Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 31 India Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 32 India Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 33 Australia Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 34 Australia Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 35 South Korea Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 36 South Korea Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 37 Latin America Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 38 Latin America Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 39 Brazil Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 40 Brazil Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 41 Mexico Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 42 Mexico Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 43 Rest of Latin America Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 44 Rest of Latin America Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 45 Middle East and Africa Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 46 Middle East and Africa Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 47 GCC Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 48 GCC Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 49 Africa Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 50 Africa Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)
  • TABLE 51 Rest of Middle East and Africa Biotin Supplement Market By Product, 2022-2032, USD (Million)
  • TABLE 52 Rest of Middle East and Africa Biotin Supplement Market By Sales Channel, 2022-2032, USD (Million)

List of Figures

  • FIG. 1 Global Biotin Supplement Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global Biotin Supplement Market: Quality Assurance
  • FIG. 5 Global Biotin Supplement Market, By Product, 2023
  • FIG. 6 Global Biotin Supplement Market, By Sales Channel, 2023
  • FIG. 7 Global Biotin Supplement Market, By Geography, 2023
  • FIG. 8 Market Geographical Opportunity Matrix - Global Biotin Supplement Market, 2023

FIG. 9Market Positioning of Key Biotin Supplement Market Players, 2023

FIG. 10Global Biotin Supplement Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032

  • FIG. 11 Global Biotin Supplement Market, By Product, 2023 Vs 2032, %
  • FIG. 12 Global Biotin Supplement Market, By Sales Channel, 2023 Vs 2032, %
  • FIG. 13 U.S. Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 14 Canada Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 15 Rest of North America Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 16 UK Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 17 Germany Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 18 Spain Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 19 Italy Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 20 France Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 21 Rest of Europe Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 22 China Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 23 Japan Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 24 India Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 25 Australia Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 26 South Korea Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 27 Rest of Asia Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 28 Brazil Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 29 Mexico Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 30 Rest of Latin America Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 31 GCC Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 32 Africa Biotin Supplement Market (US$ Million), 2022 - 2032
  • FIG. 33 Rest of Middle East and Africa Biotin Supplement Market (US$ Million), 2022 - 2032
目次
Product Code: 090-07-24

Biotin, a water-soluble B-vitamin, plays an instrumental role in converting food into energy. Historically viewed as a mere micronutrient, biotin's ascendance in the health and wellness sphere, particularly within the beauty and hair care sector, has made it a prominent player in the supplement market. Biotin supplement market is estimated to grow at a CAGR of 8.3% from 2024 to 2032.

Rising Consumer Awareness on Hair and Skin Health Propelling Demand

One of the primary drivers augmenting the demand for biotin supplements is the escalating consumer awareness about the benefits of biotin for hair and skin health. Several anecdotal accounts and user testimonials highlight the efficacy of biotin in promoting hair growth, strengthening nails, and improving skin health. While rigorous scientific literature might still be in its exploratory phase, public endorsements from celebrities and influencers, who have credited biotin for their lustrous hair and radiant skin, have significantly elevated its public profile. Additionally, a study from the Dermatology Department at the Cairo University found preliminary evidence suggesting that biotin can help combat hair shedding and brittleness. As the beauty standard increasingly tilts towards a more 'natural' look, supplements like biotin that offer intrinsic beauty enhancements are witnessing heightened demand.

Growing Geriatric Population Presents New Market Opportunities

A budding opportunity for the biotin supplement market lies in the expanding global geriatric population. As age advances, the body's ability to absorb certain vitamins, including biotin, diminishes. Biotin deficiencies in older adults can lead to various health issues, including hair loss, dermatitis, and brittle nails. Targeted marketing efforts drawing attention to the protective effects of biotin supplements against age-related hair thinning or skin issues can tap into this vast demographic. The World Health Organization's report on aging suggests that the global population aged 60 years or older will rise to 1.4 billion by 2030. Hence, the aged population represents a sizable demographic, potentially seeking solutions to age-related beauty and health concerns, where biotin supplements can play a crucial role.

Lack of Conclusive Scientific Evidence as a Market Restraint

However, the biotin supplement market isn't without its set of challenges. A substantial restraint facing the market is the lack of exhaustive scientific evidence backing the myriad benefits associated with biotin consumption. While there is a consensus on biotin's role in energy metabolism, claims about its impact on hair, nails, and skin aren't universally backed by robust scientific literature. For instance, the European Food Safety Authority, in its assessment of health claims related to biotin, concluded that while biotin does contribute to the maintenance of normal skin and hair, it doesn't necessarily contribute to hair growth. Such findings can potentially hinder uninformed adoption among consumers seeking tangible health benefits.

Rising Cases of Misinformation and Overconsumption as a Challenge

The market faces another challenge in the form of misinformation, leading to potential overconsumption. A vast section of consumers believes that 'more is better', an approach that can lead to adverse effects. High biotin levels can interfere with medical tests, leading to potentially incorrect results. A report from the U.S. Food and Drug Administration cited multiple incidents where biotin interference caused falsely low troponin levels in certain lab tests, leading to missed diagnosis of heart attacks. Thus, addressing the perils of overconsumption and ensuring informed user education becomes paramount for sustained market growth.

Market Segmentation by Product

In 2023, the product segmentation of the biotin supplement market was conspicuously categorized into Capsules, Tablets, Gels, Beverages/Drinks, Gummies, and Powders. Among these, Capsules dominated the revenue chart due to their widespread acceptance and convenience of consumption. Their pre-measured doses ensured consistency, and their compact nature facilitated ease of transport. However, as we peek into the horizon of 2024-2032, Gummies are expected to showcase the highest CAGR. Driven by a millennial and Gen-Z population that fancies flavorful, fun, and Instagrammable health supplements, gummies, which merge health with taste, are anticipated to steer the market. The vegan trend, which has been gaining traction, will also likely prompt brands to launch gelatin-free biotin gummies, further pushing their market appeal.

Market Segmentation by Sales Channels

Diving into sales channels, the landscape in 2023 was majorly divided between Supermarkets/Hypermarkets, Specialty Store, E-commerce, Pharmacies, and Others. E-commerce portals led in revenue, bolstered by the global shift to online shopping amid the pandemic. The ease of comparing products, reading reviews, and the allure of doorstep delivery gave e-commerce an edge. Supermarkets/Hypermarkets followed closely, offering the advantage of tactile purchase. Moving forward, from 2024 to 2032, E-commerce is still expected to burgeon at the fastest rate, with the integration of AR tools for virtual try-ons and AI for personalized supplement recommendations acting as catalysts.

Regional Insights

Geographically, North America, with its health-conscious populace and high purchasing power, commanded the highest revenue percentage in 2023. Europe trailed closely, with its emphasis on clean-label, organic supplements. The forecast for 2024-2032, however, places Asia-Pacific as the region boasting the highest CAGR. As awareness about biotin's benefits seep into the densely populated countries of India and China, and as the middle-class demographic with disposable income expands, the market is poised for an upswing in this region.

Competitive Landscape

On the competitive frontier, the biotin supplement market in 2023 was a cauldron of innovations, mergers, and expansions. Prominent players like Sports Research, The Nature's Bounty Co., Pure Research Products, LLC, Zhou Nutrition, Natrol LLC, Church & Dwight Co. Inc., LifeGarden Naturals, NOW Foods, Jarrow Formulas Inc., Doctors Best, Zenwise Health, SBR NUTRITION were pivotal in shaping market trends. Their strategies often intertwined, focusing on product innovations (like the introduction of biotin with collagen combinations), sustainable sourcing, and tapping into emerging markets. An interesting observation was the collaboration between biotin supplement brands and beauty influencers, leveraging their reach for authentic product endorsements. As we gaze into 2024-2032, these players, along with others, are expected to delve deeper into research, striving to fortify their supplements with complementary nutrients, ensuring a holistic health and beauty solution.

Historical & Forecast Period

This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Biotin Supplement market are as follows:

Research and development budgets of manufacturers and government spending

Revenues of key companies in the market segment

Number of end users & consumption volume, price, and value.

Geographical revenues generated by countries considered in the report

Micro and macro environment factors that are currently influencing the Biotin Supplement market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.

Market Segmentation

Product

    • Capsules
    • Tablets
    • Gels
    • Beverages/Drinks
    • Gummies
    • Powders

Sales Channel

    • Supermarkets/Hypermarkets
    • Specialty Store
    • E-commerce
    • Pharmacies
    • Others

Region Segment (2022-2032; US$ Million)

North America

U.S.

Canada

Rest of North America

UK and European Union

UK

Germany

Spain

Italy

France

Rest of Europe

Asia Pacific

China

Japan

India

Australia

South Korea

Rest of Asia Pacific

Latin America

Brazil

Mexico

Rest of Latin America

Middle East and Africa

GCC

Africa

Rest of Middle East and Africa

Key questions answered in this report

What are the key micro and macro environmental factors that are impacting the growth of Biotin Supplement market?

What are the key investment pockets concerning product segments and geographies currently and during the forecast period?

Estimated forecast and market projections up to 2032.

Which segment accounts for the fastest CAGR during the forecast period?

Which market segment holds a larger market share and why?

Are low and middle-income economies investing in the Biotin Supplement market?

Which is the largest regional market for Biotin Supplement market?

What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?

Which are the key trends driving Biotin Supplement market growth?

Who are the key competitors and what are their key strategies to enhance their market presence in the Biotin Supplement market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global Biotin Supplement Market
  • 2.2. Global Biotin Supplement Market, By Product, 2023 (US$ Million)
  • 2.3. Global Biotin Supplement Market, By Sales Channel, 2023 (US$ Million)
  • 2.4. Global Biotin Supplement Market, By Geography, 2023 (US$ Million)
  • 2.5. Attractive Investment Proposition by Geography, 2023

3. Biotin Supplement Market: Competitive Analysis

  • 3.1. Market Positioning of Key Biotin Supplement Market Vendors
  • 3.2. Strategies Adopted by Biotin Supplement Market Vendors
  • 3.3. Key Industry Strategies
  • 3.4. Tier Analysis 2023 Versus 2032

4. Biotin Supplement Market: Macro Analysis & Market Dynamics

  • 4.1. Introduction
  • 4.2. Global Biotin Supplement Market Value, 2022 - 2032, (US$ Million)
  • 4.3. Market Dynamics
    • 4.3.1. Market Drivers
    • 4.3.2. Market Restraints
    • 4.3.3. Key Challenges
    • 4.3.4. Key Opportunities
  • 4.4. Impact Analysis of Drivers and Restraints
  • 4.5. See-Saw Analysis
  • 4.6. Porter's Five Force Model
    • 4.6.1. Supplier Power
    • 4.6.2. Buyer Power
    • 4.6.3. Threat Of Substitutes
    • 4.6.4. Threat Of New Entrants
    • 4.6.5. Competitive Rivalry
  • 4.7. PESTEL Analysis
    • 4.7.1. Political Landscape
    • 4.7.2. Economic Landscape
    • 4.7.3. Technology Landscape
    • 4.7.4. Legal Landscape
    • 4.7.5. Social Landscape

5. Biotin Supplement Market: By Product, 2022-2032, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 5.3. Market Segmentation
    • 5.3.1. Capsules
    • 5.3.2. Tablets
    • 5.3.3. Gels
    • 5.3.4. Beverages/Drinks
    • 5.3.5. Gummies
    • 5.3.6. Powders

6. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)

  • 6.1. Market Overview
  • 6.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 6.3. Market Segmentation
    • 6.3.1. Supermarkets/Hypermarkets
    • 6.3.2. Specialty Store
    • 6.3.3. E-commerce
    • 6.3.4. Pharmacies
    • 6.3.5. Others

7. North America Biotin Supplement Market, 2022-2032, USD (Million)

  • 7.1. Market Overview
  • 7.2. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
  • 7.3. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
  • 7.4.Biotin Supplement Market: By Region, 2022-2032, USD (Million)
    • 7.4.1.North America
      • 7.4.1.1. U.S.
        • 7.4.1.1.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 7.4.1.1.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 7.4.1.2. Canada
        • 7.4.1.2.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 7.4.1.2.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 7.4.1.3. Rest of North America
        • 7.4.1.3.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 7.4.1.3.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)

8. UK and European Union Biotin Supplement Market, 2022-2032, USD (Million)

  • 8.1. Market Overview
  • 8.2. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
  • 8.3. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
  • 8.4.Biotin Supplement Market: By Region, 2022-2032, USD (Million)
    • 8.4.1.UK and European Union
      • 8.4.1.1. UK
        • 8.4.1.1.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 8.4.1.1.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 8.4.1.2. Germany
        • 8.4.1.2.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 8.4.1.2.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 8.4.1.3. Spain
        • 8.4.1.3.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 8.4.1.3.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 8.4.1.4. Italy
        • 8.4.1.4.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 8.4.1.4.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 8.4.1.5. France
        • 8.4.1.5.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 8.4.1.5.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 8.4.1.6. Rest of Europe
        • 8.4.1.6.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 8.4.1.6.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)

9. Asia Pacific Biotin Supplement Market, 2022-2032, USD (Million)

  • 9.1. Market Overview
  • 9.2. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
  • 9.3. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
  • 9.4.Biotin Supplement Market: By Region, 2022-2032, USD (Million)
    • 9.4.1.Asia Pacific
      • 9.4.1.1. China
        • 9.4.1.1.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 9.4.1.1.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 9.4.1.2. Japan
        • 9.4.1.2.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 9.4.1.2.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 9.4.1.3. India
        • 9.4.1.3.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 9.4.1.3.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 9.4.1.4. Australia
        • 9.4.1.4.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 9.4.1.4.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 9.4.1.5. South Korea
        • 9.4.1.5.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 9.4.1.5.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 9.4.1.6. Rest of Asia Pacific
        • 9.4.1.6.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 9.4.1.6.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)

10. Latin America Biotin Supplement Market, 2022-2032, USD (Million)

  • 10.1. Market Overview
  • 10.2. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
  • 10.3. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
  • 10.4.Biotin Supplement Market: By Region, 2022-2032, USD (Million)
    • 10.4.1.Latin America
      • 10.4.1.1. Brazil
        • 10.4.1.1.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 10.4.1.1.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 10.4.1.2. Mexico
        • 10.4.1.2.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 10.4.1.2.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 10.4.1.3. Rest of Latin America
        • 10.4.1.3.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 10.4.1.3.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)

11. Middle East and Africa Biotin Supplement Market, 2022-2032, USD (Million)

  • 11.1. Market Overview
  • 11.2. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
  • 11.3. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
  • 11.4.Biotin Supplement Market: By Region, 2022-2032, USD (Million)
    • 11.4.1.Middle East and Africa
      • 11.4.1.1. GCC
        • 11.4.1.1.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 11.4.1.1.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 11.4.1.2. Africa
        • 11.4.1.2.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 11.4.1.2.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)
      • 11.4.1.3. Rest of Middle East and Africa
        • 11.4.1.3.1. Biotin Supplement Market: By Product, 2022-2032, USD (Million)
        • 11.4.1.3.2. Biotin Supplement Market: By Sales Channel, 2022-2032, USD (Million)

12. Company Profile

  • 12.1. Sports Research
    • 12.1.1. Company Overview
    • 12.1.2. Financial Performance
    • 12.1.3. Product Portfolio
    • 12.1.4. Strategic Initiatives
  • 12.2. The Nature's Bounty Co.
    • 12.2.1. Company Overview
    • 12.2.2. Financial Performance
    • 12.2.3. Product Portfolio
    • 12.2.4. Strategic Initiatives
  • 12.3. Pure Research Products
    • 12.3.1. Company Overview
    • 12.3.2. Financial Performance
    • 12.3.3. Product Portfolio
    • 12.3.4. Strategic Initiatives
  • 12.4. LLC, Zhou Nutrition
    • 12.4.1. Company Overview
    • 12.4.2. Financial Performance
    • 12.4.3. Product Portfolio
    • 12.4.4. Strategic Initiatives
  • 12.5. Natrol LLC
    • 12.5.1. Company Overview
    • 12.5.2. Financial Performance
    • 12.5.3. Product Portfolio
    • 12.5.4. Strategic Initiatives
  • 12.6. Church & Dwight Co. Inc.
    • 12.6.1. Company Overview
    • 12.6.2. Financial Performance
    • 12.6.3. Product Portfolio
    • 12.6.4. Strategic Initiatives
  • 12.7. LifeGarden Naturals
    • 12.7.1. Company Overview
    • 12.7.2. Financial Performance
    • 12.7.3. Product Portfolio
    • 12.7.4. Strategic Initiatives
  • 12.8. NOW Foods
    • 12.8.1. Company Overview
    • 12.8.2. Financial Performance
    • 12.8.3. Product Portfolio
    • 12.8.4. Strategic Initiatives
  • 12.9. Jarrow Formulas Inc.
    • 12.9.1. Company Overview
    • 12.9.2. Financial Performance
    • 12.9.3. Product Portfolio
    • 12.9.4. Strategic Initiatives
  • 12.10. Doctors Best
    • 12.10.1. Company Overview
    • 12.10.2. Financial Performance
    • 12.10.3. Product Portfolio
    • 12.10.4. Strategic Initiatives
  • 12.11. Zenwise Health
    • 12.11.1. Company Overview
    • 12.11.2. Financial Performance
    • 12.11.3. Product Portfolio
    • 12.11.4. Strategic Initiatives
  • 12.12. SBR NUTRITION
    • 12.12.1. Company Overview
    • 12.12.2. Financial Performance
    • 12.12.3. Product Portfolio
    • 12.12.4. Strategic Initiatives
  • 12.13. Others
    • 12.13.1. Company Overview
    • 12.13.2. Financial Performance
    • 12.13.3. Product Portfolio
    • 12.13.4. Strategic Initiatives