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市場調査レポート
商品コード
1560989
植物性砂糖市場:成長、将来展望、競合分析、2024年~2032年Botanical Sugar Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
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植物性砂糖市場:成長、将来展望、競合分析、2024年~2032年 |
出版日: 2024年08月14日
発行: Acute Market Reports
ページ情報: 英文 170 Pages
納期: 即日から翌営業日
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植物性砂糖市場とは、甘味料業界の中でも、従来のサトウキビや甜菜糖以外の植物由来の糖類に焦点を当てたセグメントを指します。これには、ココヤシ、ナツメヤシ、リュウゼツランなどから得られる糖類が含まれます。植物性糖類の魅力が高まっている背景には、その自然で健全なイメージがあります。多くの場合、植物性糖類は従来のものより加工度が低く、微量ミネラルを保持したキャラメル色の粗い砂糖になります。植物性砂糖市場は、2024年から2032年にかけてCAGR 8.6%で成長すると推定されます。
植物性砂糖市場力学
促進要因天然・有機製品へのシフト
植物性砂糖市場を前進させる最も重要な促進要因の1つは、ナチュラル製品やオーガニック製品に対する消費者の嗜好の世界のシフトです。過去10年間で、合成食品や過度に加工された食品に対する嫌悪感が高まり、多くの消費者がそれらをさまざまな健康上の懸念と結びつけて考えるようになった。天然植物由来の植物性糖類は、この新しいパラダイムに完璧に適合しています。この動向の顕著な表れが、オーガニック食品の世界の売上急増です。例えば、米国の有機食品市場は2019年に5.9%成長し、一般食品市場の成長率2.3%を大きく上回った。この中で、植物性糖類を含む有機甘味料分野は、さらに急な成長軌道を経験しました。
機会:菜食主義と植物ベースの食生活の台頭
ヴィーガニズムと植物ベースの食生活の人気の高まりは、大きなチャンスです。動物由来の製品を避ける人が増えるにつれて、糖類を含むあらゆる食品カテゴリーで植物由来の代替食品に対する需要が高まっています。このヴィーガンの動向は単なる逸話ではなく、研究でもその高まりが示されています。ヴィーガン・ソサエティの調査によると、英国におけるヴィーガンの数は2014年から2019年の間に4倍に増加しました。それに伴い、ビーガンの食事原則に沿った植物性糖類の需要も急増しています。
制約:従来の砂糖に比べて高価格
主な制約はコストです。植物性糖類は天然でオーガニックであることが多いため、従来の糖類に比べ価格が高いです。この価格差は、特に価格に敏感な市場においては、消費者の一部を敬遠させる可能性があります。小売価格を直接観察すると、この格差が明らかになります。例えば、従来の上白糖は1ポンド当たり2ドルで小売されているのに対し、ココナッツシュガーのような植物性の代替品は1ポンド当たり4ドル以上の値札が付けられていることが多いです。
課題生産の拡張性と一貫性
植物性砂糖市場に立ちはだかる課題は、生産の拡張性と一貫性です。サトウキビやビートのような従来の砂糖源は、数世紀とは言わないまでも、数十年にわたる栽培の最適化を経てきましたが、植物性砂糖の多くは、まだ商業生産の初期段階にあります。そのため、サプライチェーンが混乱したり、製品の品質が安定しなかったり、味や食感にばらつきが生じたりすることがあります。一例として、リュウゼツラン・ネクターは2017年、その長い栽培期間と相まって、突然の需要急増によるサプライチェーンの混乱に直面しました。このような課題は、植物性砂糖セクターにおけるより良い計画と投資の必要性を浮き彫りにしています。
市場セグメンテーション:製品別
製品別では、植物性砂糖市場はいくつかの製品タイプが大きな牽引力となっています。2023年には、サトウキビ糖が従来の優位性を維持し、最大の収益シェアに貢献しました。さまざまな料理や商業用途で長年にわたって使用されてきたことが、その優位性の継続を確実なものにしました。しかし、CAGRを見ると、ココナッツシュガーが最も目覚しい成長を遂げ、その低グリセミック指数と健康志向の世界における人気の高まりがその要因となっています。これに続いたのはステビア糖とモンクフルーツで、どちらもゼロカロリーの甘味で知られ、糖尿病患者に適しています。デーツシュガーとメープルシュガーも安定した成長を維持し、その自然な起源とユニークな味覚プロファイルが支持され、採用されています。パームシュガーは特にアジア料理で人気があり、安定した需要があります。アガベ糖は、当初はブームになったもの、果糖含有量が多いという批判に直面しました。モンクフルーツは注目すべき新参者として登場し、一般的なカロリーを伴わない甘さで、健康愛好家の間で人気となった。ヤーコンシロップはニッチではあるが、特に菜食主義者の間で存在感を示し始めました。
市場セグメンテーション:用途別
用途の区分に関しては、2023年の飲食品業界は、料理における甘味料の普遍的な使用を考えると、紛れもなく植物性糖類の主要な消費者でした。この業界では、より健康的な代替品へのシフトが目に見えて見られ、食品メーカーは情報通の消費者に対応するために「ナチュラル」や「オーガニック」のラベルの宣伝に熱心でした。製薬業界も、特にハーブや天然製品の製剤において、その有機的で加工度の低いプロファイルを評価し、植物性糖類を取り入れました。特にステビアは、そのゼロカロリーという性質が好まれました。パーソナルケアと化粧品業界は、天然でオーガニックな原料を常に探しており、植物性糖類を皮膚のスクラブからリップクリームまで様々な製剤に取り入れ、糖類の保湿性と穏やかな剥離特性を促進しました。その他の用途としては、産業プロセスへの利用が挙げられるが、この分野は他の分野ほど大きな貢献はしていないです。
地域別動向
地理的な面では、北米が2023年においても、その広大な消費者基盤と天然製品に対する意識の高まりにより、支配的な地位を維持しています。同地域はオーガニック製品や非遺伝子組み換え製品への親和性が高く、植物性糖類の堅調な売上を促進しました。しかし、2024年から2032年までのCAGRを見ると、アジア太平洋地域が著しい成長を示すと予想されます。これは、パームシュガーやココナッツシュガーのような製品が地元の料理に伝統的に使用されていることに加え、可処分所得の増加や健康志向の高まりが背景にあります。食品添加物に関する規制が厳しく、オーガニック製品に高い価値を見出す消費者層を抱える欧州も、特にステビアやナツメ糖のような製品にとって、引き続き大きな市場です。
競合情勢
2023年の競合情勢は、伝統的なプレーヤーとニッチ製品に注力する新興企業の融合によって特徴付けられました。B.T. Sweets、Terre Botanicals、the nature network、BOTANICAL COLORS、Global Organics, Ltd.、DO-IT Food Ingredients BV、Louis Dreyfus Company B.V、Cargill Incorporated、Tale &Lyle、ADM、Ingredion Incorporated、Roquette Freres、Lakanto、Layn Natural Ingredients、Pyure Brands、Monk Fruit Corpactivelyなどの主要企業は、持続可能な調達、有機認証、製品の健康上の利点を中心とした革新的なマーケティング・キャンペーンなどの戦略を追求しています。植物性砂糖の生産者と飲食品企業との間で、新製品の共同開発を目的としたパートナーシップの動向が注目されました。また、ステビアのような製品に共通する懸念事項である、製品の味覚プロファイルの向上や関連する後味の低減を目指し、企業も研究開発に投資していました。市場ではM&Aの動きが活発化し、各社は製品ポートフォリオの多様化や、モンクフルーツ甘味料のような新興分野への参入を目指しています。2032年に向けて、市場競争は激化することが予想され、各社はサプライチェーンの強化、生産能力の増強、戦略的提携を模索しています。
本レポートでお答えする主な質問
植物性砂糖市場の成長に影響を与えている主要なミクロおよびマクロ環境要因は何か?
現在および予測期間中の製品セグメントと地域に関する主な投資ポケットは?
2032年までの推定推計・市場予測
予測期間中にCAGRが最も速いセグメントは?
市場シェアの大きいセグメントとその理由は?
中低所得国は植物性砂糖市場に投資しているか?
植物性砂糖市場で最大の地域市場はどこか?
アジア太平洋、ラテンアメリカ、中東・アフリカなどの新興市場における市場動向と力学は?
植物性砂糖市場の成長を促進する主要動向は?
世界の植物性砂糖市場で存在感を高めるための主要な競合企業とその主要戦略とは?
TABLE 4 North America Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 7 U.S. Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 10 Canada Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 13 Rest of North America Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 16 UK and European Union Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 19 UK Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 22 Germany Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 25 Spain Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 28 Italy Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 31 France Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 34 Rest of Europe Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 37 Asia Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 40 China Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 43 Japan Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 46 India Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 49 Australia Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 52 South Korea Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 55 Latin America Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 58 Brazil Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 61 Mexico Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 64 Rest of Latin America Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 67 Middle East and Africa Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 70 GCC Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 73 Africa Botanical Sugar Market By Product, 2022-2032, USD (Million)
TABLE 76 Rest of Middle East and Africa Botanical Sugar Market By Product, 2022-2032, USD (Million)
FIG. 9Market Positioning of Key Botanical Sugar Market Players, 2023
FIG. 10Global Botanical Sugar Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032
The botanical sugar market refers to the segment within the larger sweetener industry that focuses on sugars derived from plant sources other than traditional cane or beet sugar. This encompasses sugars sourced from coconut palm, dates, agave, and others. A primary catalyst behind the growing appeal of botanical sugars is their perceived natural and wholesome image. Often, they are less processed than their conventional counterparts, leading to a caramel-colored, coarser sugar that retains trace minerals. The botanical sugar market is estimated to grow at a CAGR of 8.6% from 2024 to 2032.
Botanical Sugar Market Dynamics
Driver: Shift Towards Natural and Organic Products
One of the most significant drivers propelling the botanical sugar market forward is the global shift in consumer preferences towards natural and organic products. Over the past decade, there's been a growing distaste for synthetic and overly processed foods, with many consumers now associating them with various health concerns. Botanical sugars, being derived from natural plant sources, fit perfectly into this new paradigm. A notable indication of this trend is the global surge in organic food sales. For instance, the U.S. organic food market grew by 5.9% in 2019, significantly outpacing the general food market's growth of 2.3%. Within this, the organic sweeteners segment, which includes botanical sugars, experienced an even steeper growth trajectory.
Opportunity: The Rise of Veganism and Plant-based Diets
A prominent opportunity lies in the escalating popularity of veganism and plant-based diets. As more people steer clear of animal-derived products, there's an increased demand for plant-based alternatives in every food category, including sugars. This vegan trend isn't merely anecdotal; studies have showcased its rise. The Vegan Society's research indicated that the number of vegans in Great Britain quadrupled between 2014 and 2019. In tandem, the demand for botanical sugars, which align with vegan dietary principles, has also surged.
Restraint: High Pricing Compared to Conventional Sugars
A primary limitation is the cost. Botanical sugars, owing to their natural and often organic label, come at a steeper price compared to conventional sugars. This price disparity can dissuade a segment of consumers, especially in price-sensitive markets. A direct observation of retail prices reveals this disparity. For instance, while conventional white sugar may retail for $2 per pound, botanical alternatives like coconut sugar often have price tags upwards of $4 per pound.
Challenge: Production Scalability and Consistency
A looming challenge for the botanical sugar market is scalability and consistency in production. Unlike conventional sugar sources like cane or beet which have undergone decades, if not centuries, of cultivation optimization, many botanical sugar sources are still in their nascent stages of commercial production. This can lead to supply chain disruptions, inconsistent product quality, and variability in taste or texture. As an example, agave nectar faced supply chain disruptions in 2017 due to a sudden surge in demand coupled with its long cultivation period. Such challenges underscore the need for better planning and investment in the botanical sugar sector.
Product Insights
In terms of product segmentation, the botanical sugar market has seen several product types gaining significant traction. In 2023, cane sugar maintained its traditional dominance, contributing to the largest revenue share. Its long-standing use in various cuisines and commercial applications ensured its continued supremacy. However, when examining CAGR, coconut sugar experienced the most impressive growth, attributed to its low glycemic index and increasing popularity in health-conscious circles. Following closely were stevia sugar and monk fruit, both known for their zero-calorie sweetness and aptness for diabetics. Date sugar and maple sugar also maintained steady growth, their natural origins and unique taste profiles favoring their adoption. Palm sugar, particularly popular in Asian cuisines, saw consistent demand, while honey, being a natural sweetener, continued its steady sales. Agave sugar, despite its initial boom, faced certain criticisms related to its high fructose content. Monk fruit emerged as a notable entrant, its sweetness derived without the typical calorie count, making it a favorite among health enthusiasts. Yacon syrup, although niche, started making its presence felt, particularly among vegan consumers.
Application Insights
Regarding application segmentation, the food and beverage industry in 2023 was undeniably the primary consumer of botanical sugars, given the universal use of sweeteners in culinary practices. Within this industry, there was a visible shift towards healthier alternatives, with food producers keen on touting the 'natural' and 'organic' labels to cater to informed consumers. The pharmaceutical industry, especially in herbal and natural product formulations, also incorporated botanical sugars, valuing their organic and less processed profiles. Stevia, in particular, was a preferred choice due to its zero-calorie nature. The personal care and cosmetics industry, always on the lookout for natural and organic ingredients, incorporated botanical sugars in various formulations, from skin scrubs to lip balms, promoting the moisturizing and gentle exfoliating properties of sugars. Other applications included their use in industrial processes, although this segment didn't contribute as significantly as the others.
Regional Insights
On the geographic front, North America, in 2023, remained a dominant player, with its vast consumer base and heightened awareness of natural products. The region's affinity for organic and non-GMO products facilitated the robust sales of botanical sugars. However, in terms of CAGR from 2024 to 2032, the Asia-Pacific region is expected to showcase remarkable growth. This can be attributed to the traditional use of products like palm sugar and coconut sugar in local cuisines, coupled with rising disposable incomes and increasing health consciousness. Europe, with its stringent regulations on food additives and a consumer base that highly values organic products, also remained a substantial market, particularly for products like stevia and date sugar.
Competitive Landscape
The competitive landscape of the botanical sugar market in 2023 was characterized by a blend of traditional players and emerging companies focusing on niche products. Key players like B.T. Sweets, Terre Botanicals, the nature network, BOTANICAL COLORS, Global Organics, Ltd., DO-IT Food Ingredients BV, Louis Dreyfus Company B.V, Cargill Incorporated, Tale & Lyle, ADM, Ingredion Incorporated, Roquette Freres, Lakanto, Layn Natural Ingredients, Pyure Brands, and Monk Fruit Corpactively pursued strategies like sustainable sourcing, organic certifications, and innovative marketing campaigns centered around the health benefits of their products. A trend of partnerships between botanical sugar producers and food and beverage companies was noted, aimed at jointly developing new products. Companies were also investing in R&D, aiming to enhance the taste profile of their products and reduce any associated aftertastes, a common concern with products like stevia. The market saw heightened M&A activity, with companies aiming to diversify their product portfolios and enter emerging segments like monk fruit sweeteners. As we move towards 2032, competition is expected to intensify, with market players looking to strengthen their supply chains, enhance production capacities, and engage in strategic collaborations.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Botanical Sugar market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Botanical Sugar market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Product
Application
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Botanical Sugar market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Botanical Sugar market?
Which is the largest regional market for Botanical Sugar market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Botanical Sugar market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Botanical Sugar market worldwide?