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市場調査レポート
商品コード
1383564
ネイル・まつ毛エクステンション市場:成長、将来展望、競合分析、2023年~2031年Nails and Lash Extension Treatment Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
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ネイル・まつ毛エクステンション市場:成長、将来展望、競合分析、2023年~2031年 |
出版日: 2023年10月30日
発行: Acute Market Reports
ページ情報: 英文 110 Pages
納期: 即日から翌営業日
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ネイル・まつ毛エクステンション市場は、個人の美意識を高めることに焦点を当て、近年一貫した成長を遂げています。同市場は、2023年から2031年の予測期間中にCAGR 5.5%で成長すると予測されています。ネイル・まつ毛エクステンション市場は、美意識の高まり、エステティック産業の拡大、化粧品技術の進歩などの要因によって活況を呈しています。しかし、安全性への懸念が顕著な阻害要因となっており、業界各社はこれに対処する必要があります。2023年から2031年までの予測では、まつ毛エクステンションがネイルエクステンションを上回る成長が見込まれ、40歳以上の年齢層が主要な人口層となります。地域的には、アジア太平洋地域が最も高い成長率を示すと見られています。大手企業は競争戦略を継続し、消費者の嗜好の変化に適応し、革新的で安全かつ包括的な美容ソリューションを提供するために技術を活用すると予想されます。全体として、ネイル・まつ毛エクステンション市場は業界プレーヤーに有望な機会を提供し、予測期間中に成長する態勢を整えています。
ネイル・まつ毛エクステンション市場の顕著な促進要因は、さまざまな年齢層で美と健康への関心が高まっていることです。消費者は自分の外見に対する意識が高まり、自信を高めるためにネイル・まつ毛エクステンションを求めるようになっています。この動向は、美容インフルエンサーやブロガーがネイル・まつ毛エクステンションを紹介するソーシャルメディアプラットフォームの人気が高まっていることからもうかがえます。人々が洗練された外見を手に入れようと努力するにつれ、市場はこれらのサービスに対する需要の急増を経験しています。
より広範なエステティック業界の拡大も、もう一つの大きな推進力です。その証拠に、ネイル・まつ毛エクステンションのサービスを提供するサロン、スパ、美容クリニックが急増しています。これらの施設は、しばしば幅広い美容トリートメントを提供し、消費者にワンストップショップを体験させています。業界の多様化は来店客数の増加と収益の増加に寄与し、ネイル・まつ毛エクステンション市場を強化しています。
化粧品技術の進歩は市場成長において極めて重要な役割を果たしています。ネイル・まつ毛エクステンションの材料と技術における革新は、より長持ちし、より自然な仕上がりにつながっています。例えば、高度な接着剤処方と軽量まつ毛エクステンションの導入は、これらのトリートメントの安全性と快適性を向上させました。この技術革新主導のアプローチは、新規顧客を惹きつけるだけでなく、顧客が最新でより効果的なトリートメントを求めることで、リピーターを増やすことにもつながっています。
ネイル・まつ毛エクステンション市場は成長する可能性を秘めているが、潜在的な健康リスクに対する懸念が高まっていることが大きな抑制要因となっています。この懸念の証拠は、これらの治療で使用される特定の材料や技術の安全性に関する一般的な議論やソーシャルメディア上の論争に見ることができます。アレルギー反応、感染症、天然まつ毛やネイルへのダメージの報告は、消費者の監視と警戒を強めることにつながっています。安全基準の改善と透明性の高いコミュニケーションを通じてこうした懸念に対処することが、市場の成長を維持する上で極めて重要です。
ネイル・まつ毛エクステンション市場の地域別セグメントでは、業界情勢を形成する興味深い動向が明らかになっています。2022年には、北米が最も高い収益シェアを占め、市場のかなりの部分を占めました。これは、米国やカナダなどの国々で美容・健康文化が定着していることに起因しています。北米の消費者は美容動向に敏感で、ネイル・まつ毛エクステンションが人気の選択肢となっています。しかし、2023年から2031年までのCAGRはアジア太平洋地域が最も高くなると予想されています。この成長の原動力となっているのは、さまざまな要因です。第一に、この地域では可処分所得が増加し、中間層の人口が大幅に増加しています。その結果、定期的なセルフケアの一環として美容トリートメントを求める個人が増加しています。第二に、ネイル・まつ毛エクステンションは、もはや特定の年齢層に限ったものではなく、あらゆる年齢層の人々に受け入れられています。ソーシャルメディアと美容インフルエンサーの台頭は、これらのトリートメントに対する認識と関心を高める上で重要な役割を果たしています。
TABLE 3 Global Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 4 Global Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 9 North America Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 10 North America Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 15 U.S. Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 16 U.S. Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 21 Canada Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 22 Canada Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 27 Rest of North America Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 28 Rest of North America Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 33 UK and European Union Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 34 UK and European Union Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 39 UK Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 40 UK Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 45 Germany Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 46 Germany Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 51 Spain Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 52 Spain Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 57 Italy Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 58 Italy Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 63 France Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 64 France Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 69 Rest of Europe Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 70 Rest of Europe Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 75 Asia Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 76 Asia Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 81 China Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 82 China Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 87 Japan Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 88 Japan Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 93 India Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 94 India Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 99 Australia Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 100 Australia Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 105 South Korea Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 106 South Korea Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 111 Latin America Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 112 Latin America Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 117 Brazil Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 118 Brazil Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 123 Mexico Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 124 Mexico Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 129 Rest of Latin America Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 130 Rest of Latin America Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 135 Middle East and Africa Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 136 Middle East and Africa Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 141 GCC Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 142 GCC Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 147 Africa Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 148 Africa Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
TABLE 153 Rest of Middle East and Africa Nails and Lash Extension Treatment Market By Lash Extension Treatment, 2021-2031, USD (Million)
TABLE 154 Rest of Middle East and Africa Nails and Lash Extension Treatment Market By Age Group, 2021-2031, USD (Million)
FIG. 11Market Positioning of Key Nails and Lash Extension Treatment Market Players, 2022
FIG. 12Global Nails and Lash Extension Treatment Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031
The nails and lash extension treatment market has experienced consistent growth in recent years, with a focus on enhancing personal aesthetics. The market is expected to grow at a CAGR of 5.5% during the forecast period of 2023 to 2031. The nails and lash extension treatment market is thriving, driven by factors such as increasing beauty consciousness, the expansion of the aesthetic industry, and cosmetic technology advancements. However, concerns about safety pose a notable restraint that industry players must address. Through the forecast of 2023-2031, it is anticipated that lash extension treatments will outpace nail extensions in terms of growth, with the age group above 40 years becoming a key demographic. Geographically, the Asia-Pacific region is set to exhibit the highest growth rate. Leading companies are expected to continue their competitive strategies, adapting to changing consumer preferences and leveraging technology to provide innovative, safe, and inclusive beauty solutions. Overall, the nails and lash extension treatment market holds promising opportunities for industry players and is poised for growth during the forecast period.
A prominent driver of the nails and lash extension treatment market is the increasing emphasis on beauty and wellness across various age groups. Consumers are becoming more conscious of their appearance, seeking nail and lash treatments to enhance their self-confidence. Evidence of this trend can be seen in the growing popularity of social media platforms, where beauty influencers and bloggers showcase nail and lash extensions. As people strive to achieve a polished look, the market experiences a surge in demand for these services.
The broader aesthetic industry's expansion is another major driver. Evidence of this can be found in the proliferation of salons, spas, and beauty clinics offering nail and lash extension services. These establishments often provide a wide range of beauty treatments, creating a one-stop-shop experience for consumers. The industry's diversification contributes to increased footfall and revenue generation, bolstering the nail and lash extension market.
Advancements in cosmetic technologies have played a pivotal role in market growth. Innovations in nail and lash extension materials and techniques have led to longer-lasting and more natural-looking results. For example, the introduction of advanced adhesive formulas and lightweight lash extensions has improved the safety and comfort of these treatments. This innovation-driven approach not only attracts new customers but also encourages repeat business as clients seek the latest, more effective procedures.
Despite its growth potential, a significant restraint in the nails and lash extension treatment market is the increasing concern regarding potential health risks. Evidence of this concern can be seen in public discussions and social media debates about the safety of certain materials and techniques used in these treatments. Reports of allergic reactions, infections, or damage to natural lashes and nails have led to increased scrutiny and caution among consumers. Addressing these concerns through improved safety standards and transparent communication is crucial to sustain market growth.
In 2022, the highest revenue within the nails and lash extension treatment market was generated by the nail extension treatment segment, reflecting the enduring popularity of manicures and nail enhancements. However, during the forecast period from 2023 to 2031, the lash extension treatment segment is expected to exhibit the highest compound annual growth rate (CAGR). This can be attributed to the rising demand for longer, fuller lashes, driven by fashion trends and social media influences.
In 2022, the age group of 20-40 years contributed the highest revenue to the market, as this demographic segment is often more inclined to invest in beauty and self-care treatments. However, during the forecast period from 2023 to 2031, the age group above 40 years is expected to experience the highest CAGR. This shift is driven by an increasing number of older individuals seeking anti-aging and rejuvenation treatments, including lash and nail extensions.
The geographic segment of the nails and lash extension treatment market reveals intriguing trends that shape the industry landscape. In 2022, North America held the highest revenue share, accounting for a significant portion of the market. This can be attributed to the well-established beauty and wellness culture in countries like the United States and Canada. Consumers in North America are highly attuned to beauty trends, making nail and lash extension treatments a popular choice. However, the Asia-Pacific region is expected to experience the highest compound annual growth rate (CAGR) from 2023 to 2031. This growth is driven by a confluence of factors. First, the region is witnessing a substantial rise in the middle-class population, with increased disposable incomes. As a result, more individuals are seeking beauty treatments as part of their regular self-care routines. Second, the adoption of nail and lash extension treatments is no longer confined to specific age groups; it is embraced by people of all ages. The rise of social media and beauty influencers has played a significant role in driving awareness and interest in these treatments.
Key players in the nail and lash extension treatment market include industry leaders such as L'Oreal, Revlon, Coty, Nailashes, Amazing Lash Studio, Nails & Brows Mayfair, The Lash Lounge, Cherry Lash, Wink Lash Studio, Regal Nails, Lakme Salon, Seva Beauty, and Lash Up Eyelash Extension & Nail Studio. These companies have invested heavily in product innovation, marketing, and expansion strategies to maintain their market positions. Competitive trends involve the introduction of new products, partnerships with salons and influencers, and efforts to enhance the overall customer experience. As of 2023 to 2031, these players are expected to continue their competitive strategies, focusing on sustainability, inclusivity, and digital marketing to meet evolving consumer expectations. To stay competitive, leading companies continue to invest heavily in research and development to introduce innovative products. This includes the development of new nail and lash extension materials, adhesives, and application techniques that offer longer-lasting and more natural-looking results. By launching cutting-edge products, companies aim to attract discerning consumers looking for the latest advancements in beauty treatments. Many major players are forming strategic partnerships and collaborations with beauty salons, influencers, and celebrities. These partnerships not only help in expanding their market reach but also reinforce their brand image. Collaborative marketing efforts with beauty influencers, who often showcase their nail and lash extensions on social media platforms, drive brand awareness and customer engagement. Customer experience is a focal point for top players. Companies are investing in training programs to ensure that technicians provide high-quality and safe services to customers. Creating a comfortable and inviting atmosphere in salons and spas is another aspect of enhancing the customer experience. Additionally, digital platforms and mobile apps are being utilized to streamline appointment booking and provide personalized recommendations to clients.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofNails and Lash Extension Treatment market are as follows:
Micro and macro environment factors that are currently influencing the Nails and Lash Extension Treatment market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.