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市場調査レポート
商品コード
1383554
サッカーグッズ市場:成長、将来展望、競合分析(2023年~2031年)Football Merchandise Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
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サッカーグッズ市場:成長、将来展望、競合分析(2023年~2031年) |
出版日: 2023年11月01日
発行: Acute Market Reports
ページ情報: 英文 116 Pages
納期: 即日から翌営業日
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サッカーグッズ市場は、2023年~2031年の予測期間中にCAGR6.7%での安定した成長が見込まれています。サッカーは、地域によってはフットボールと呼ばれることもあるが、世界的に大規模なファン層を誇り、世界的に最も人気のあるスポーツの一つとなっています。その結果、サッカーグッズのアクセサリー、衣料品、玩具、ゲーム、その他の関連アイテムなどの市場が繁栄しています。サッカーグッズ市場は、世界のファンダム、女子サッカーの台頭、子供たちの間での人気の高まりに後押しされ、継続的な成長が見込まれています。しかし、模倣品の存在は、業界の利害関係者が取り組まなければならない課題として残っています。スポーツの人気が国境を越えるにつれて、アジア太平洋のような地域が最も高い成長を遂げると予想されます。主要企業は、このダイナミックな市場で競争力を維持するために、消費者の嗜好の変化に適応し、技術の進歩を活用する必要があります。適切な戦略によって、サッカーグッズ市場は今後数年で大きな成功を収めるでしょう。
サッカーは世界各地で絶大な人気を誇り、何百万人もの熱心なファンがお気に入りのクラブやナショナルチームを応援しています。この揺るぎない情熱が、ジャージ、スカーフ、フラッグなどのサッカーグッズの需要を煽り、ファンは忠誠心を示す方法を求めています。例えば、2022年のFIFAワールドカップの視聴者数は35億人を超えたとFIFAは報告しており、サッカーの広大なリーチを証明しています。このスポーツが人々の心をとらえ続けるにつれ、グッズの需要も堅調に推移し、安定した収益が確保されることが予想されます。Statista社のレポートによると、サッカーグッズを含む世界のスポーツアパレル市場は、2021年には1,800億米ドル以上となり、着実な成長が見込まれています。
女子サッカーは、FIFA女子ワールドカップのような大きな大会が脚光を浴びるようになり、目覚ましい成長と認知度を得ています。この拡大はファン層を広げただけでなく、女性用サッカーグッズの市場も拡大させています。女性のファンやプレーヤーのためにデザインされたジャージ、アパレル、アクセサリーが普及し、サッカーグッズ市場の包括性と多様性を促進しています。女子サッカーの継続的な成長により、この分野は2023年~2031年の予測期間中に大幅な収益とCAGRが見込まれます。2019年のFIFA女子ワールドカップは、視聴者数と観客動員数で新記録を樹立し、女子サッカーの人気が高まっていることを示しています。
サッカーの普遍的な魅力は子供たちにも及んでおり、彼らはしばしば幼い頃からファンになります。その結果、サッカーをテーマにした子供向けの玩具、ゲーム、衣料品の需要が高まっています。学校、ユースクラブ、草の根プログラムを通じて子どもたちがサッカーに関わるようになったことで、キッズ向けサッカーグッズ市場の繁栄が期待されています。各ブランドは、子供向けに特別にデザインされたサッカーをテーマとする幅広い製品を提供することで、この動向に乗じており、収益とCAGRの成長に貢献しています。UEFA欧州選手権やFIFAワールドカップのような主要なサッカー大会の期間中、サッカーをテーマにした子供向け玩具や商品の販売は顕著に増加しました。
サッカーグッズ市場における重要な課題は、偽造品の蔓延です。偽造ジャージ、アクセサリー、その他のアイテムは、知的財産権を侵害するだけでなく、本物の商品の品質と真正性を損ないます。模倣品は合法的なビジネスに脅威を与え、ブランドの評判を落としかねません。このような自制心に対抗するため、サッカークラブや団体は、ホログラムやQRコードなどの厳しい偽造品対策を実施し、ファンに購入品の真正性を保証しています。こうした努力にもかかわらず、偽造品は依然として市場で根強い問題となっています。様々なニュースや消費者からの苦情は、サッカーグッズの偽造品が販売されている事例を強調しており、偽造品対策の必要性を強調しています。
衣料品分野には、ジャージ、ジャケット、Tシャツなど、サッカーファン向けの衣料品が含まれます。2022年のサッカーグッズ市場では、チームジャージやファンアパレルの人気を反映して、衣料品が最も高い収益を占めました。特にジャージの販売がこのセグメントの主要な牽引役となっていることは注目に値します。2023年~2031年の予測期間中、収益面では衣料品の優位が続くと予測されます。これは、ジャージの永続的な魅力と、チームをテーマにしたファッションの入手可能性が高まっていることに起因します。
歴史的に、サッカーグッズの大半は男性ファンをターゲットにしてきました。2022年には、歴史的に男性ファン層が多いことから、男性用サッカーグッズが市場を独占しました。男性用ジャージ、アパレル、アクセサリーは常にトップセラーとなっています。しかし、2023年~2031年の予測期間中、男性用セグメントは、一般的な市場の成長と一致し、安定した速度で成長すると予想されます。女性用セグメントは、女子サッカーの人気が高まり続けていることから、脚光を浴びつつあります。老若男女を問わず、女性サッカーファンは、自分の好みに合わせたジャージ、衣類、アクセサリーなど、性別に特化した商品を求めるようになっています。ファンとしてもプレーヤーとしても、サッカー界における女性の役割が拡大していることを反映して、予測期間中、女性用セグメントのCAGRが最も高くなると予測されています。
地域的には、サッカーグッズ市場は堅調に推移しており、強いサッカー文化とトップサッカークラブの存在により、2022年には欧州が伝統的に最も高い売上比率を占めています。しかし、アジア太平洋地域が2023年~2031年にかけて最も高いCAGRを示すと予測されています。アジア太平洋地域では、中間層の急増、都市化、可処分所得の増加により、サッカーグッズの売上が急増しています。同地域の経済成長と欧州サッカーリーグのファン人気の高まりが、市場拡大に寄与しています。
サッカーグッズ市場は競争が激しく、Nike、Adidas、PUMA、Fanatics、BasicNet S.p.A.、Epic Sports, Inc.、Joma Sport S.A.、Macron S.p.A.、New Balance Athletics, Inc.、Under Armour Inc.などの主要企業が業界を支配しています。これらの企業は、製品の革新、クラブや選手とのスポンサー契約、オンラインとオフラインでの存在感の拡大に注力し、市場でのリーダーシップを維持しています。サッカークラブとのコラボレーションによる限定グッズの発売、ファンとのエンゲージメント活動は、この競合情勢で優位に立つための一般的な戦略です。
TABLE 3 Global Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 4 Global Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 5 Global Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 9 Global Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 10 North America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 12 North America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 13 North America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 14 North America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 18 North America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 19 U.S. Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 21 U.S. Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 22 U.S. Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 23 U.S. Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 27 U.S. Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 28 Canada Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 30 Canada Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 31 Canada Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 32 Canada Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 36 Canada Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 37 Rest of North America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 39 Rest of North America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 40 Rest of North America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 41 Rest of North America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 45 Rest of North America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 46 UK and European Union Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 48 UK and European Union Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 49 UK and European Union Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 50 UK and European Union Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 54 UK and European Union Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 55 UK Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 57 UK Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 58 UK Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 59 UK Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 63 UK Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 64 Germany Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 66 Germany Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 67 Germany Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 68 Germany Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 72 Germany Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 73 Spain Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 75 Spain Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 76 Spain Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 77 Spain Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 81 Spain Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 82 Italy Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 84 Italy Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 85 Italy Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 86 Italy Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 90 Italy Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 91 France Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 93 France Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 94 France Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 95 France Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 99 France Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 100 Rest of Europe Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 102 Rest of Europe Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 103 Rest of Europe Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 104 Rest of Europe Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 108 Rest of Europe Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 109 Asia Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 111 Asia Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 112 Asia Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 113 Asia Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 117 Asia Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 118 China Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 120 China Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 121 China Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 122 China Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 126 China Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 127 Japan Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 129 Japan Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 130 Japan Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 131 Japan Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 135 Japan Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 136 India Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 138 India Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 139 India Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 140 India Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 144 India Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 145 Australia Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 147 Australia Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 148 Australia Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 149 Australia Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 153 Australia Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 154 South Korea Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 156 South Korea Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 157 South Korea Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 158 South Korea Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 162 South Korea Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 163 Latin America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 165 Latin America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 166 Latin America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 167 Latin America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 171 Latin America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 172 Brazil Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 174 Brazil Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 175 Brazil Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 176 Brazil Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 180 Brazil Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 181 Mexico Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 183 Mexico Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 184 Mexico Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 185 Mexico Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 189 Mexico Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 190 Rest of Latin America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 192 Rest of Latin America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 193 Rest of Latin America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 194 Rest of Latin America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 198 Rest of Latin America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 199 Middle East and Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 201 Middle East and Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 202 Middle East and Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 203 Middle East and Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 207 Middle East and Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 208 GCC Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 210 GCC Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 211 GCC Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 212 GCC Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 216 GCC Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 217 Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 219 Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 220 Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 221 Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 225 Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 226 Rest of Middle East and Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 228 Rest of Middle East and Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 229 Rest of Middle East and Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 230 Rest of Middle East and Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 234 Rest of Middle East and Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
FIG. 11Market Positioning of Key Football Merchandise Market Players, 2022
FIG. 12Global Football Merchandise Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031
The football merchandise market is expected to witness steady growth at a CAGR of 6.7% during the forecast period of 2023 to 2031, driven by the undying passion and love for the sport among fans worldwide. Football, often referred to as soccer in some regions, boasts a massive global fan base, making it one of the most popular sports globally. As a result, the market for football merchandise, including accessories, clothing, toys & games, and other related items, has thrived. The football merchandise market is poised for continued growth, driven by global fandom, the rise of women's football, and the increasing popularity among kids. However, the presence of counterfeit merchandise remains a challenge that industry stakeholders must address. As the sport's popularity transcends borders, regions like Asia-Pacific are expected to witness the highest growth. Key players will need to adapt to changing consumer preferences and leverage technological advancements to stay competitive in this dynamic market. With the right strategies, the football merchandise market is set to score big in the coming years.
Football enjoys immense popularity across continents, with millions of devoted fans supporting their favorite clubs and national teams. This unwavering passion fuels the demand for football merchandise, including jerseys, scarves, and flags, as fans seek ways to display their loyalty. For instance, in 2022, FIFA reported over 3.5 billion viewers for the FIFA World Cup, underlining the vast reach of football. As the sport continues to capture hearts and minds, the demand for merchandise is expected to remain robust, ensuring a steady revenue stream. According to a report by Statista, the global sports apparel market, which includes football merchandise, was valued at over $180 billion in 2021, with steady growth projected.
Women's football has seen remarkable growth and recognition, with major tournaments like the FIFA Women's World Cup gaining prominence. This expansion has not only widened the fan base but also increased the market for women's football merchandise. Jerseys, apparel, and accessories designed for female fans and players have become more prevalent, fostering inclusivity and diversity within the football merchandise market. With the continued growth of women's football, this segment is poised for substantial revenue and CAGR during the forecast period from 2023 to 2031. The 2019 FIFA Women's World Cup set new records for viewership and attendance, indicating the rising popularity of women's football.
Football's universal appeal extends to children, who often become fans at a young age. As a result, football-themed toys, games, and clothing for kids have witnessed high demand. With children's involvement in football through schools, youth clubs, and grassroots programs, the market for kids' football merchandise is expected to flourish. Brands are capitalizing on this trend by offering a wide range of football-themed products specifically designed for children, contributing to both revenue and CAGR growth. The sale of football-themed toys and merchandise for kids saw a notable increase during major football tournaments like the UEFA European Championship and the FIFA World Cup.
A significant challenge in the football merchandise market is the prevalence of counterfeit products. Counterfeit jerseys, accessories, and other items not only infringe on intellectual property rights but also compromise the quality and authenticity of genuine merchandise. Counterfeits pose a threat to legitimate businesses and can tarnish a brand's reputation. To combat this restraint, football clubs and organizations are implementing stringent anti-counterfeit measures, including holograms and QR codes, to assure fans of the authenticity of their purchases. Despite these efforts, counterfeit products remain a persistent issue within the market. Various news reports and consumer complaints highlight instances of counterfeit football merchandise being sold, emphasizing the need for robust anti-counterfeit measures.
The clothing segment includes jerseys, jackets, t-shirts, and other apparel items designed for football fans. In 2022, clothing accounted for the highest revenue within the football merchandise market, reflecting the popularity of team jerseys and fan apparel. It is noteworthy that the sale of jerseys, in particular, has been a key driver for this segment. During the forecast period from 2023 to 2031, clothing is projected to continue its dominance in terms of revenue. This is attributed to the enduring appeal of jerseys and the increasing availability of team-themed fashion.
Historically, the majority of football merchandise has been targeted toward male fans, given the sport's male-dominated fan base. In 2022, men's football merchandise dominated the market due to the historically larger male fan base. Men's jerseys, apparel, and accessories have consistently been top sellers. However, during the forecast period from 2023 to 2031, the men's segment is expected to grow at a steady rate, aligning with the general market growth. The women's segment is gaining prominence as women's football continues to rise in popularity. Female football fans, both young and old, are increasingly seeking gender-specific merchandise, including jerseys, clothing, and accessories tailored to their preferences. The women's segment is projected to experience the highest CAGR during the forecast period, reflecting the expanding role of women in football both as fans and players.
Geographically, the football merchandise market has been robust, with Europe traditionally holding the highest revenue percentage in 2022, thanks to the strong football culture and presence of top football clubs. However, Asia-Pacific is poised to exhibit the highest CAGR from 2023 to 2031. The Asia-Pacific region's burgeoning middle class, urbanization, and increasing disposable incomes have resulted in a surge in football merchandise sales. The region's economic growth and the growing popularity of European football leagues among fans have contributed to this expansion.
The football merchandise market is highly competitive, with key players such as Nike, Adidas, PUMA, Fanatics, BasicNet S.p.A, Epic Sports, Inc., Joma Sport S.A., Macron S.p.A., New Balance Athletics, Inc., and, Under Armour Inc. dominating the industry. These companies focus on product innovation, sponsorship deals with clubs and players, and expanding their online and offline presence to maintain their market leadership. Collaborations with football clubs for exclusive merchandise, limited-edition releases, and fan engagement activities are common strategies to stay ahead in this competitive landscape.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofFootball Merchandise market are as follows:
Micro and macro environment factors that are currently influencing the Football Merchandise market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.